SlideShare a Scribd company logo
Finding
Your Niche
What is a niche?
 Area of specialty that is refined and
refined and requires expertise
 The marketing of a product or service
to a small and well-defined segments
of the market place
 Business niche & Market niche
Why niche?
 Earnings
 Understanding and depth of expertise so can help more
people better
 Easier to market
 Easier to describe what you do
YOUR
CUSTOMERS
Ideas to create a niche
1. Go with what you know
2. Consider a hobby you
love
3. Research the market
and find a gap
Identify the Target Market
 Who can benefit most from my knowledge or expertise?
 What is their demographic & psychographic?
 Why am I attracted to this market?
 What knowledge and expertise do I bring to this market?
Is your niche a good one?
Question 1:
Is my prospect experiencing Pain and
Urgency, or Irrational Passion?
Question 2:
Is my prospect pro-actively looking for
solutions?
Question 3:
Does my prospect have few or no
perceived options?
Question 4:
Are at least 1000 people LOOKING for a
solution for this RIGHT NOW?
The niche keymaking process
Question 1: Where does my prospect have an emotional, irrational need
driven by strong fear or desire?
Question 2: Where is the unmet need that I can solve with my knowledge,
systems and techniques?
Question 3: How can I offer my knowledge and advice in a way that solves
their unmet need?
Question 4: Where is my prospect searching for solutions to their challenge
– that I could find?
Attention!
• You can have a number of Niches.
• You don’t need to be the Expert
The most important question:
“Is there a demand for my product?”
Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: peter@maverickmentoringforbusiness.com.au
Phone: 61 3 9005 8275

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Finding Your Niche

  • 2. What is a niche?  Area of specialty that is refined and refined and requires expertise  The marketing of a product or service to a small and well-defined segments of the market place  Business niche & Market niche
  • 3. Why niche?  Earnings  Understanding and depth of expertise so can help more people better  Easier to market  Easier to describe what you do YOUR CUSTOMERS
  • 4. Ideas to create a niche 1. Go with what you know 2. Consider a hobby you love 3. Research the market and find a gap
  • 5. Identify the Target Market  Who can benefit most from my knowledge or expertise?  What is their demographic & psychographic?  Why am I attracted to this market?  What knowledge and expertise do I bring to this market?
  • 6. Is your niche a good one? Question 1: Is my prospect experiencing Pain and Urgency, or Irrational Passion? Question 2: Is my prospect pro-actively looking for solutions? Question 3: Does my prospect have few or no perceived options? Question 4: Are at least 1000 people LOOKING for a solution for this RIGHT NOW?
  • 7. The niche keymaking process Question 1: Where does my prospect have an emotional, irrational need driven by strong fear or desire? Question 2: Where is the unmet need that I can solve with my knowledge, systems and techniques? Question 3: How can I offer my knowledge and advice in a way that solves their unmet need? Question 4: Where is my prospect searching for solutions to their challenge – that I could find?
  • 8. Attention! • You can have a number of Niches. • You don’t need to be the Expert The most important question: “Is there a demand for my product?”
  • 9. Questions, Comments or Clarification? Contact: Maverick Mentoring For Business Email: peter@maverickmentoringforbusiness.com.au Phone: 61 3 9005 8275