This document outlines a marketing success plan for Allegi. The plan involves creating engaging content to build an audience, create trust, and monetize the audience. The goal is to gain 1,000 distributors. The content will educate prospects about Allegi's products and services by focusing on the problems they solve rather than directly selling. It will provide leadership tools, marketing materials, and training to help distributors gain customers and grow their downlines. The plan involves defining the target audience, customizing content for different stages of the sales funnel, and measuring results to refine the approach over 6-9 months.

1. Marketing Success Plan
ALLEGI
Get lots of people super excited
and pumped up to work with Allegi plan!

2. “Luck is what happens
when preparation meets
opportunity.”
Seneca, Roman Philosopher

3. Gain 1,000
distributors
•People need to know who ALLEGI is
•Want to become part of it

4. Marketing
LONGTERM STRATEY that involves the creation of content for the purpose of:
1.Building an audience
2.Creating trust with that audience
3.Monetizing that audience

6. 100
1100
2100
3100
4100
5100
1970 1980 1990 2000 2010
Exposure to product or service

7. Don’t sell-Educate
People don’t care about our
Products or services.
They care about their problems
-Pain Points-

10. •Products and their benefits
1. Gain customers
•Unique method of creating income
1. Gain Distributors
Content that promotes Allegi’s:

11. • Leadership tools
• How to communicate
• How to establish relationships
• etc
• Marketing materials
• Brochures
• CD/DVD
• Business cards
• Videos
Content that helps distributors gain
customers/downline
Tools for getting downline:
• Sales pipeline
• Taxes
• Running business
• Accounting
• Company creation
• Online/OfflineTraining
Tools to run and promote business:

12. • Social media
• Newsletter
• Blogs
• Website
• Promos
Content that helps distributors gain customers/downline
Content channel:
• Books
• Videos
Communication tools:
• Tv/Radio/Print
• Webinar
• Infographics
• Videos
• Guides

13. Get started…
1.Where are we?
Goals..
• Current assets
• Current content
2.Target
Audience
• Who is our audience
• Buyer persona
3. Sales funnel
• Attract
• Engage
• Do Something
4. Customize content
• Where in sales funnel?
• Purpose
5. Editorial Calendar
• What to post
• Where to post it
• When to post it
6. Measure Result
• Engagement/capture
• Moving through Funnel
• Conversions

14. LONG TERM
PLAN.
6-9 MONTHS
7.Refine
and perfect
• What works
• What doesn’t