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Sales Psychology 101

 “How to build instant rapport, trust through
         effective communication”
Sales Psychology 101

• Pacing
• Personalities
• Sales Hacks
• Client Acquisition Cycle
1000 Ft. View

“Regardless of your method of approach,
     communication is inevitable”
Sales Psychology 101

 “We have to understand & realize there are reasons
  why people do what they do, say what they say and
react in the manner they do. Once you learn this, you
    can influence people in many different ways”
What is Pacing
“90% of sales is first getting people to like you &
respect you. People resonate with those that are
                   ‘like’ them”
Pace Types
FAST PACE    Slower Pace
Body Language
Vocal Tones
Personality Types
“First step is to discover who you are &
which personality mix you possess. How
 you’re wired will help you understand
           yourself and others”
Personality Types
      Choleric       Dominant        Power
      Sanguine      Influencing     Recognition

       Melancholy      Cautious       Perfection


      Phlegmatic      Supportive      Harmony
Choleric
• Direct
• determined
• demanding
• decisive
• strong willed
Choleric Weaknesses

 • Not emotional
 • does not cooperate with others well
Sanguine
• Inspiring
                • charming
• interactive
                • involved
• impressive
                • Party time!
• involved
                • spontaneous
• charming
                • Outgoing
• impulsive
Sanguine Weaknesses
 • Impulsive
 • inconsistent
 • lout                • cant keep secrets
 • wears emotions
   on sleeves
 • not good finishers
Phlegmatic
• steady
• secure
                    • nice
• stable
                    • good listeners
• self sacrificing
                    • no confrontation
• polite
• trust worthy
Phlegmatic Weaknesses
• Push overs
• stubborn
• do not like saying
  not                • no risk takers
• easily taken
  advantage of
• lazy
Melancholy
• careful         • consistent
• calculated      • analytical
• punctual        • want to make sure
                    they GOT IT to
• perfectionist     prevent messing
• intellectual      up
• organized       • logic vs emotion
Melancholy Weaknesses

• unsociable
• complex
• know it all
• easily discouraged
• too detailed
Personality Tip
“Remember people do things
    for themselves, we are
  inherently selfish people”
5 Quick Sales TIps
 “First impression is all about relatability.Your
 goal is to get them to your way of thinking as
quick as possible. But first them get them to like
                       you”
#1 Smile
#2 Eye Contact

“Direct Eye contact is a form of confidence,
      effective listening, and interest”
#3 Firm Hand Shake
#4 Good Poster
#5 Open Stance
“Here is a stack of
business cards. Pass
    these out”
Wrapping it up
“Remember, the more you can quickly
 relate and connect with people, the
 quicker you can land clients & make
            more money”
Homework
 ***For the next week, start to be more aware of
the people you interact with and make a conscious
    effort to identify their personality style***
Sales psychology

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Sales psychology