This document provides tips on how to market and promote yourself as a professional. It emphasizes that we are all marketers and marketing is key to helping people and building a successful career and business. It recommends finding your purpose and writing career goals, shifting to an entrepreneurial mindset, and determining your value and unique benefits. Specific tips include becoming an expert in your field, public speaking, networking, community involvement, using social media, asking for referrals, building a contact database, and continually learning. Resources for further learning include books and websites on marketing and blogging.

1. How to Market
and
Promote Yourself

2. We Are All Marketers
 Whether you recognize it or not you are
marketing yourself everyday
 If you want to help as many people as you can,
marketing is key
 If you want your clinic to be known as a CENTRE
of EXCELLENCE, marketing will have to play a
big role

3. Find Your Purpose
 Why are you in your profession?
 What motivates and drives you to work in your
field?
 Why you do something is just
as important as how you do it?

4. Do You Have
Written Career Goals?

5. Change In Mindset
 Stop thinking of yourself as an EMPLOYEE
 Instead, think of yourself as a BUSINESS that
you want to market – Shift to Entrepreneurial
Attitude

6. Change In Mindset
 Talent and education will no longer guarantee
success
- lots of people with talent and education
 Key to success - ability to market & promote
yourself

7. Change In Mindset
 Not suggesting that talent and education is not
important
 If no one is AWARE of your education and talent
how will you help people and earn a living?
 This is why MARKETING YOURSELF
is so IMPORTANT

8. What’s Your Value?
 How are you going to make yourself more
valuable to your patients & to the clinic?
 What makes you different/unique from other
people in your field?
 What BENEFITS do you offer to make
yourself standout?
ADDED VALUE to patients lives

9. Professional Image
 Think of yourself as a PRODUCT
 How will you package yourself?
(dress, talk, act, expertise)
 What do you want to
be known for, how do you want
to be perceived by your piers and the public?

10. 7 Things You Can
Do to Market
Yourself

11. #1 Become An Expert

12. Experts Attract Attention
 Pick a subject area and study it to become an
expert
 Market and Promote your expert knowledge
 Provide informative, educational information

13. #2 Public Speaking

14. Great Way To Get Noticed
 Showcase your knowledge and expertise
 Effective at building your credibility &
professional image
 Talk to High school teams, community
groups, organizations, business assoc.

15. #3 Networking

16. Join
Groups/Organizations
 Research & make a list of groups you can join
 Focus on groups whose members you want to
offer your services to or showcase your
expertise

17. #4 Community
Involvement

18. Volunteering
 Charity events, community clubs, local teams,
board member
 Seek out opportunities to volunteer

19. #5 Social Media

20. #6 Ask for Referrals

21. Referral Sources
 Friends, family, past patients
 Centre of Influence (i.e. Doctors, Dentists, other
medical professionals

22. #7 Build a Database

23. Collect
Contact Info
 Name, phone #, email address, birthdays,
occupation, sports/hobbies
 ACT, OUTLOOK, PLAXO.com,
EXCEL, ACCESS

24. Conclusion
 Practice “LIFE –LONG LEARNING”
 Make a commitment to continually improve your
skills and knowledge
 Adapt a Marketing Mindset

25. Resources
Books
1. Secrets of Power Marketing
2. Think and Grow Rich
3. Duct Tape Marketing
www.Blogger.com
www.WordPress.org
www.MarketingCoaching.ca

26. Thank You!