Promotional stickers are an effective and low-cost form of advertising. They can be placed in many locations where posters cannot fit, allowing them to be seen by a wide audience. The document discusses using stickers to promote a game. Stickers were designed featuring the main character and game title in various styles and colors based on those used in the game. Feedback indicated the graphics captured the cartoon style of the game well to appeal to its target audience. Minor adjustments were suggested to improve visibility of one design.

1. Promotional product stickers & labels are one of the best forms of advertising
by far, and it’s not hard to see why either. They’re cheap, there are a lot of
them, and they can be stuck anywhere.
RESEARCH
Using stickers as one of our main marketing campaigns will be useful to get our
game seen by not only our target audience but all members of the community
who happen to come across it. It can be put anywhere so that it could be seen
when people are getting on with their day and just traveling around town. They
have a similar effect to posters except being smaller but this allows them to be
placed in other areas where posters cannot be placed. They can be used to
decorate personal equipment such as a laptop which will help advertisement
when brought into public.

2. DESIGNS
I designed stickers involving the
main character ‘Agent Slick’,
The title of the game and
various assets.
I have made various designs for
the character, some with more
detail and others brighter and
eye catching. I have based all
colours used on the ones used
in the game, making sure that
they relate.

3. EXAMPLES
FEEDBACK
GRAPHICS
The graphics and detail are effective in the sense of portraying a cartoon styled figure
and it hints to the theme and style of the game which help to draw in fans and an
audience.
It has a childish feel to it, such as the simple and cartoon styled artwork witch is also a
positive due to the age rating of the game. The style of the sticker will help attract that
part of the target audience.
VISUAL LAYOUT
The use of a background colour in the sticker involving just the title of the game works
well, it helps the bright white text stand out further and become very eye catching . Most
colours used in the design are bright and sharp such as the blue, light grey’s and camel
shades.
Out of the three final designs the one of simply the character has a slightly darker finnish
which should be lighter to help the sticker stand out better. It would be better to use a
lighter colour or shade of grey.
You have many different styles, however they do appear to follow a theme. This will make
them more identifiable with your brand. This is good for creating a solid marketing
campaign. The designs themselves are very good, have a glossy professional look to them.
All in all a good set of stickers.

4. FINAL DESIGNS