The document discusses how the creator of a magazine addressed and attracted their target audience of teenage girls. Key points include using bright colors and an exclusive interview on the cover to catch attention, keeping the language and style casual and relatable, and getting feedback from teenagers to design the most popular features. The goal was to make the magazine appealing to buy on impulse and enjoyable to read like talking to a friend.

1. EVALUATION
By Kristi Hewitt

2. 5) HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?

3.  Due to the statistic that 70% of people buy their
magazines on the spur of the moment, I created my
magazine cover with this in mind. I put a lot of focus
and effort into the front cover and it is the first thing
a buyer would see and ultimately will help to decide
whether they will buy it or not. This is why I used
bright colours which will help to catch the eyes or
the target audience and will help to attract their
attention. By using Emily as the main image and
focus of the magazine it clearly shows that the
magazine features an exclusive interview with her,
this will in turn help to encourage teenaged girls to
buy it and read it as it is someone young like them
and they will be interested in what she has to say.

4.  The image shown here
shows my original plan
for the layout of the
front cover and how I
planned to make it as
appealing to the
audience as possible.

5.  The style of the front cover helps to attract a
young audience due to the bright and
contrasting colours. When creating the page I
made sure that I kept the page not too busy
and the cover lines were easy to read so that
the target audience would not be instantly put
off by a busy and cluttered front cover. I edited
the front image using photo shop, this was in
order to brighten her up and make her look
more polished to give it a professional look.
When I took the picture the background wasn’t
quite white enough so I edited it to make it
bright white, which is a typical style for pop
magazines but it made her look too pale so by
putting it her on a pink background it not only
made her stand out but also kept with the girly
theme. This helps to make the cover stand out
and attract the readers attention.

6.  The mode of address of my
magazine Chart Poppers! Will help to
lure young teenaged girls as the
language used less formal and
therefore relatable. The colloquial
style of writing is familiar to my target
audience so I kept that in mind when
writing my pages. I used this familiar
style in my editors letter for example,
this was to keep the readers
engaged in what they were reading.
The format of the magazine is rather
relaxed so it can therefore be read
recreationally and enjoyed as it is not
challenging, this helps when address
the target audience as it is more
relatable and should resemble talking
to a friend.

7.  The double page spread helps to show how it is relatable to
the audience as even though they don’t have Emily Pope’s
life with all the fame and success the use of the pull quote
helps to show how relatable she truly is. It shows how she
was and remains the same as all the readers.
 As a result, people would be more persuaded to buy the
magazine as it is relatively cheap and includes information
which they would be inclined to read and find out.

8.  By making sure that I had plenty of audience feedback
throughout the whole process of creating my magazine I
was able to know which features, layout designs and
details would be most popular with an audience. As I
was able to ask teenagers what they though I was able
to get a glimpse of what was most popular amongst my
target audience. I had many different sources of
feedback from comments in posts, votes in poles and
answers from questionnaires. It was helpful to get this
feedback from a variety of ages and also from boys and
girls and it provided me with a wide range of answers.
The helped me in producing the most successful
magazine I could.