The group chose the song "Summertime" by My Chemical Romance for their music video project because it was one of the band's few songs without an existing video. They will create a video for the song centered around the theme of bullying, as this fits with the band's style of addressing social issues. The video will feature a girl standing up to a bullied boy and be targeted towards the band's primary audience of teenage girls aged 16.

2.  We chose the song
‘Summertime’ by My Chemical
Romance as it was one of their
few songs without a music video.
 The song has a lot of potential to
have an interesting video
because the band has a
particular style and the genre
has recognizable traits.
 We have a clear idea of the
concept of our video and
DigiPak as we are familiar with
the band’s style and have the
background knowledge and
research to integrate into our
video.

3.  Our CD/DVD will be named
‘Dead Pegasus’.
 Our concept for the CD/DVD
cover art and content. centres
around the idea of bullying,
because this fits with our
research of the genre.
 The plot involves a girl standing
up for a boy who is bullied.
 We chose this as My Chemical
Romance often use references
to social issues such as
bullying, violence and politics
in their music videos and album
concepts.

4.  Our target audience are girls
aged 16.
 We have found in our research
that teenage girls listen to
them the most so we plan on
tailoring our music video to
their interests.
 We plan on making our
promotional package more
accessible to other ages and
genders but primarily teenage
girls.
 We plan to appeal to this
audience by using a girl as the
hero in our narrative because
the audience will want to
identify with the main
character.