2. Music Video
To receive feedback for our music video
we had a screening of the music video to
see what people liked and what they
wanted to change.
The screening was to a group of 20
people from the age of 16-18. We decided
on high amount of people so that we were
less likely to receive anomalies. We also
choose this age group because this is our target audience. We selected
this age range by looking at rock bands and there average fan age
which was always similar to the age of the band, thereby leading us
to this age range as they are a similar age to our band members.
3. The results showed that we had improvements to make to the video. One
that seemed to standout from the rest was a shot of the drummer. The shots
that are used before and after are handheld and the drummer shot was
steady and didn’t fit in well. To overcome this we shortened the shot, as
this made it less noticeable. We shortened the clip because the opening is
almost setting the scene and an introduction to the band members and we
could not leave out the drummer so we shorted the clip.
The issue that we came upon was that we
had used all the jumping and head
banging shots of the band previously
and we didn’t want to repeat. However
there were shots that had the bassist head
banging, the only issue was it was in the
background of other shots. Nevertheless
we over came this by zooming the shot in
so that it was possible just to have the
bassist.
4. Digipak
I decided to create two
digipaks, both of which
hint at an energetic side
and got a a group of
16-18 year olds to
decide which one they
preferred.
Due to the music video being aimed at 16-18 year olds it was clear
that the digipak had to have the same target audience.
The results that I received were conclusive in showing that the black
and white one was more popular and they felt it was professional
and hinted at vibrancy. Whereas the blue seemed to have to much
going on.
5. After the rigorous selection process of which one the audience
preferred and it ended up as the black and white one I then realised
that more information could be added to this so I created an online
survey on ‘Survey Monkey’.
Using the social network site Facebook and Blogger I managed to
get a wide selection of people to complete the survey and to say what
they liked and what needed to be added to make it better.
The results showed that all the survey completer’s liked it but they
wanted to have more information, so I added the bands website and
youtube accounts making them easy to access
6. CD Advert
The CD advert was a little more difficult to
complete. I went through three different
approaches of the same design before I came to the
final one.
The first design was to simple but effective in
promoting the bands song. I then decided to see
what people thought of it so by using the same
technique from before. I used ‘Survey Monkey’
and posted the questionnaire on Facebook and
Blogger. The results that came back were negative
to say the least.
People felt that the advert was too plain and
didn’t capture their attention. To overcome this I
added much more to the cd advert to come up with
an idea that is eye catching and intriguing.
7. Conclusion
With having a random selection of people for the music video
screening allowed for it not to be bias for gender,race, etc.
Nevertheless we did only have a selected age range, although this
was to give us a better understanding of what that age group liked
and disliked so we could make it more appealing to them.
The reason that I used a questionnaire was because it was easy to
put together and by having it on the internet and to post the link to
the questionnaire on Facebook and Blogger it allowed me to collect
a large amount of responses in a short amount of time.
