This is a poster annotation of the Batman vs. Superman film.

1. Batman
v
Superman

2. Does it contain standard poster
features?
This poster does contain some standard
features but it’s a teaser poster so there
isn't much information on. There is a
picture, a tagline, the release year, but this
is the wrong year, and the production
companies. Since this is a teaser poster it
does not say who the stars are, the release
date and it has no specific information
about what the film is about but that is
normal for a teaser poster. It does show
the basics of the storyline, but only the
main characters who are in the film. You
would have to be a fan of the films to know
what it is because it doesn’t give the name
of the film, just the logos of the characters.

3. What are the main colours used? What
do they connote?
This film poster uses only dark colours
which could show the genre of the film.
The dark background helps to bring the
logo to the foreground, the logo has
brighter colours to help the audience see
it more. The colours are represent fire
which also help to show the genre of the
film, the colours of fire show war and
destruction which is involved in nearly all
superhero films. The title and date of the
film is in white so it helps the writing to
stand out, it could also be used to denote
fairness and lighter times within the
darkness of the film. The writing is also
bold which helps to make the stand out
more so the audience can see straight
away when the film is to be released.

4. What symbols are used? Does the
audience need foreknowledge to
decode them?
The symbols that are used are the
batman and superman logos and
the audience will need
foreknowledge to decode them.
The poster doesn’t give the name
of the film and the audience will
need to know the characters to
know what film it is. A big DC fan
will know straight away what this
film is but just someone who likes
superhero films might not know
what the film is. I think the poster
should have the film title just so
every audience will understand
what the film is.

5. What are the main figures/ objects/
background? Are they represented
photographically, graphically, or illustratively?
The main features are the batman and
superman logos which are mixed
together to show an alliance. They are
represented graphically, you can tell
this by how the logos are put together.
There might have been an initial
drawing of what the overall logo would
look like but the poster was produced
on a computer. the film is called
Batman v Superman the t logo
combined shows that the characters
will be together as one. The plot for
the film hasn’t been released yet but
most people would see the title and
think that the characters are against
each other. The title of the film and
the posters design don’t flow together,
they show different things.

6. Are the messages primarily visual,
verbal, or both?
I think the messages are mainly
visual, the only verbal part is the
tagline at the top and the release
date at the bottom. The poster
doesn’t say who features in the
film or the title, it just has the
logos of the characters. Around
the logos are the colours of fire
which tells the audience that the
film will be dangerous and it
shows the genre of the film. The
poster does show some details
about the film but that is typical of
a teaser poster.

7. Who is the intended audience?
The intended audience will be people
who like DC films or just overall like
superhero films. I know that some
people prefer Marvel over DC but I
think even the Marvel will find
something in this film that they will like.
This poster is pushed towards an older
age range because of the use of dark
colours and the destructive layout of
the poster. Most people who watch
these types of superhero films are older
and enjoy the action and fighting rather
than just the characters having a good
time. The poster is dark to attract to
older audience but it shows that the
age certificate will be a 12 or 15 due to
the action involved, which is shown by
the use of colour.

8. What genre conventions are there?
The genre shown in the poster are
action and horror and I know this
because of the colours used. I
know its action/fantasy because of
the superhero logos used but the
fire surrounding the logos could
suggest horror and danger. There
are no specific objects or faces to
help determine the genre so you
have look closely at the colours to
find out what sort of film it will be.

9. Is a star used as a USP?
No, there are no stars of this poster,
there are just the logos of the
superheroes. The character logos are
a USP, if a fan sees the logos then
they will want to find out what film it
is and who is in it, so they will
research the film. Even though no
actors are shown people will still be
interested and the logos are used
instead of the actors. The actors
faces and names might be one the
main poster and that will give the
audience more detail about the film.

10. Are ‘expert witness’ quoted?
• No, there aren’t
any ‘expert
witness’ quoted
as it is a teaser
poster and is
giving a taste of
what the film is
about.

11. How is attention gained?
• Attention is gained by
having familiar symbols
that are well known to
everyone. By having the
Batman and Superman
symbols clashed together,
it gets fans excited about
what is coming. The red
colour of the symbols and
the fire surrounding,
contrasts against the black
screen which grabs the
attention of whoever is
looking at it.

12. How does the tagline work?
Batman and Superman are
both in the justice league
so by the tagline saying
“let justice be done”, they
are suggesting that the
war between the two
characters can break the
justice.

13. Is it a good poster?
• I would say that
this is a good
poster because it
shows the genre,
tagline and release
date to tease you. It
shows the danger
of the film and the
destruction of the
characters maybe.

14. Does it communicate effectively with
the audience?
• I would say that I doesn’t
communicate effectively
with the audience because
we don’t know if Batman
are working together to
create a greater force or it
they are going against
each other.

15. What pleasures (gratifications) are
promised?
• The Pleasures/ gratifications
that are promised are that it is
going to be action packed. The
fire and red colours connote
that there is danger to be
expected in this film. The key
characters’ symbols are shown
on the poster so we can expect
to see those characters.

16. Are there any alternative readings which
might harm the marketing message?
• I would say that there
is an alternative
reading that might
harm the marketing
message which is
that people might
not know what
Batman and
Superman are doing.
Are they working
together fighting
against each other?

17. Is it offensive?
• I would say that this teaser is
not offensive because it
doesn’t contain anything
offensive that could harm
anybody.