The poster analyzes the movie poster for Insidious: Chapter 2. It notes that the red letters catch the eye to convey danger and horror. The main image shows a shocked woman protecting two children, implying she is their mother trying to defend them from danger. The tagline and lack of background leave the audience with an ominous cliffhanger. The color scheme of red, black, gray and white suggests darkness, evil and fear to match the horror genre.

1. Poster Analysis
Chloe Baker.

2. The red letters at the top of the poster catches
our eye as its in red. This shows danger and
connotes with the ‘horror movie’ persona.
Having all of the producers at the top means
people have to look at them to see the release
date but they dont take the attention away
from the main focus of the characters.
The main picture is of 3
people. The main person we
see is the woman. Her
expression catches our
attention as she looks shocked.
This shows that the film is a
horror without spelling it out
for us. Her protective stance
also tells us she is their mother
as she is trying to protect
them. Also having Rose Byrne
on the front adds star value as
she was in the first Insidious
film.
The poster is a slight cliff hanger as we can see she has
a wedding ring on but her husband isn't in the photo.
Also she is carrying a hammer in her hand to show she
is trying to defend herself. The tagline ‘It will take
what you love most’ also adds suspense as it gives a
little bit away but not too much that we know what
will happen.
The colour scheme of red,
black, grey and white
connotes darkness, evil and
fear of death. Also, the
background of the poster
doesn't give too much away
either so the audience are
left on a cliff hanger It also
makes the characters on the
cover stand out more along
with the title and the tag
line.
The title takes up a lot of room
on the poster as to stand out
more. Also the colour choices
show red for blood and white for
ghosts or spirits which are in the
film. Also they stand our really
well in front of the dark
mysterious wall. Also the number
2 is bigger as it is a follow up film,
so the audience recognise it and
become excited to see it.
Sony Pictures.
Revenue: $83,574,831

3. Plan B is a famous singer. Having
his name on the poster for this
film automatically adds star value
and more people will come and
see it.
The main image is of one of the
main characters. His pose is solid
and shows us that the films is
gritty and he is important.
However the estate around his
seems to be rising above him. This
leads us to believe he is actually
intimidated by this.
The tag line at the top of the poster is
in dark writing against the lightest past
of the poster. This makes it stand out a
little bit more and we pay attention to
it.
The reviews on the front make
people believe the film is more
worth while and want to see it
more. Even if they don’t actually
read what the reviews say, they
can clearly see the 5 stars above
one.
The colour scheme of the poster is
grey and dark. This emphasises the
seriousness of the film and
reminding the audience that its a
serious film and is addressing real
life issues
The use of the gun in the poster shows a lot about
the story line. It tells us there will be violence and
that we need to expect it. Also, putting the gun over
the writing makes it stand out more as it contrasts
with the write letters.
The title of the film is big on the
poster. This is so it stands out. Also it
being white, stands out against the
dark colours of the rest of the
poster. All of the writing they want
to stand out is in white on this
poster, the rest is in black. This
means they want the audience to
notice what is written.