How are brands using        m-commerce                   1
Scope of research                 Much of the coverage of M-                  Commerce features                  Foursqua...
5 Ways that brands are using M-Commerce                            Mobile Friendly Website                            En...
Ensure a mobile friendly website                         Dunkin’ Donuts created a                          mobile friendl...
Engagement & Loyalty                  Sunkist focus on building                   engagement and loyalty with            ...
Product Reviews & Purchase                     Amazon’s Windowshop app                      allows consumers to search   ...
Price Comparison                Price Comparison apps like                 Amazon Mobile and                 PriceGrabber...
Point-of-Sale Payment                   Point-of-Sale Payments is a                    growing part of M-                ...
How can brands take advantage of M-Commerce                             Create great user                              ex...
About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, m...
Our offerings   ZaSocial                          ZaMobile                             ZaCloudKuliza offers solutions for ...
Engage your world with Mobile Apps!             Kuliza.com | sales@kuliza.com | @kuliza                                   ...
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How are brands using mcommerce

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How brands are using mobile commerce for engaging their world

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How are brands using mcommerce

  1. 1. How are brands using m-commerce 1
  2. 2. Scope of research  Much of the coverage of M- Commerce features Foursquare, Groupon and Facebook Places. We wanted to see what else is happening in the space and how brands are engaging consumers  In this report, we define M- Commerce into 2 components: o The use of a mobile phone or tablet to conduct financial transactions and payments online o The delivery of information to a mobile phone or tablet that can facilitate a purchase
  3. 3. 5 Ways that brands are using M-Commerce  Mobile Friendly Website  Engagement & Loyalty  Product Review & Purchase  Price Comparison  Point-of-Sale Payment
  4. 4. Ensure a mobile friendly website  Dunkin’ Donuts created a mobile friendly website for consumers who access the internet through their phones  It includes local information and deals, store information, and integration with Facebook and Twitter
  5. 5. Engagement & Loyalty  Sunkist focus on building engagement and loyalty with consumers  An app helps users track calories and exercise, create a food diary, and search nutritional facts  A mobile website provides fruit-based recipes and nutritional information and tips
  6. 6. Product Reviews & Purchase  Amazon’s Windowshop app allows consumers to search and review product prices and features and complete payments
  7. 7. Price Comparison  Price Comparison apps like Amazon Mobile and PriceGrabber allow users to search for a product across thousands of retailers  Amazon Mobile offers the additional feature of searching by scanning a bar code, taking a photo or typing or saying the product’s name
  8. 8. Point-of-Sale Payment  Point-of-Sale Payments is a growing part of M- Commerce  The Pizza Express app allows customers to pay for their meal via PayPal  Square allow consumers to set-up a virtual tab linked to their credit card to make purchases through their smartphone
  9. 9. How can brands take advantage of M-Commerce  Create great user experience  Create great consumer experience  Incentivize use
  10. 10. About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, mobile and cloudcomputing for improving businessperformance, communication and customerengagement.
  11. 11. Our offerings ZaSocial ZaMobile ZaCloudKuliza offers solutions for Kuliza offers solution to design, Kuliza offers cloud services todesigning and building social build and distribute mobile apps ensure a hassle freesoftware and community for iOS, Android and Blackberry. infrastructure to sustain yourplatforms. Our focus areas Our focus areas are: changing needs. Our focusare:  Mobile CRM areas are: Online communities Mobile loyalty programs  Cloud consultingFacebook Apps Mobile Transition Cloud h migration andSocial Commerce managementSocial CRM
  12. 12. Engage your world with Mobile Apps! Kuliza.com | sales@kuliza.com | @kuliza 12

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