This research presentation talks about the different Facebook commerce strategies that are being used by brands to engage their world

1. 7 Facebook commerce strategies
for brands
June 2011
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2.  Facebook Stores
E-commerce stores on Facebook. Focused on
bringing the store experience on Facebook
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3. Facebook Store
Brand: Tide
 PnG’s detergent’s
brand’s Facebook
store
 Ensures a full
shopping experience
on Facebook
https://apps.facebook.com/pgsc_tide/
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4. Facebook Store
Brand: Coca Cola
 Coca Cola sells its
merchandize on
Facebook from its
Facebook store
https://partner.microsoft.com/global/Partner
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5. Facebook Store
Brand: JC Penny
 Full Facebook store
with viral features to
help customers
promote the products
in their network
http://apps.facebook.com/shopjcpenney/?a
uth=yes
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6.  Group buying on Facebook Stores
Facebook stores unlock deals when a set
number of people bid upon it
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7. Group buying on Facebook stores
Brand: W Hotels
 Group buy store on
Facebook. Unlocks
deals when a fixed
number of people
decide to purchase it
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8. Group buying on Facebook stores
Brand: Skoda
 The Auto brand ran a
campaign where
each ‘like’ reduced
the cost of the car by
1 Euro until
somebody bought it
http://www.facebook.com/Generous.Skoda
?sk=app_145560445477650
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9. Group buying on Facebook stores
Brand: Sears
 Group buying
campaign where a
deal went live when it
received enough
‘likes’
http://www.facebook.com/sears?sk=app_17
6530869027147
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10.  Exclusive offers on Facebook Stores
Facebook stores give exclusive offers to attract
and engage their Facebook fans
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11. Exclusive offers on Facebook
Brand: Nine West
 Fanstore for
exclusive offers for
Nine West fans
http://www.facebook.com/ninewest?sk=app
_134790966535193
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12. Exclusive offers on Facebook
Brand: Pantene
 Sold exclusive
products to
Facebook fans from
the F-store before it
hit the retail stores
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13.  Fb connect for network recommendations
Brand allow users to connect with their
Facebook account on their sites to leverage
recommendations
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14. Fb connect for network recommendations
Brand: Amazon
 Amazon’s Facebook
page shows product
recommendation for
people in your
network
https://www.amazon.com/gp/yourstore/face
book/personal?ie=UTF8&ref_=pd_fb_ys
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15. Fb connect for network recommendations
Brand: Tripadvisor
 The brand’s
homepage shows the
map of all the places
in the world, the
users Facebook
network has been
www.tripadvisor.com
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16. Fb connect for network recommendations
Brand: Levis
 Levis Friend’s store
shows users the
jeans models
recommended by
their friends and
other people
http://store.levi.com/
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17.  Shop and tell
Brand use social plugins to help users spread
their shopping experiences
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18. Shop and Tell
Tool: Tip from me
 A social plugin that
helps customers tell
their friends about
the on site
purchasing
experience and get
deals, rewards in
return
www. tipfrom.me
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19. Shop and Tell
Tool: Swipely
 Swipely integrates
with your card
information to notify
people in your
network about your
purchases.
 It also shows what is
happening at the
places you shop as a
shopping feed.
http://www.swipely.com
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20. Shop and Tell
Tool: Pay with a Tweet
 Brand selling content
or products in
exchange of
recommendations via
Tweet or Facebook
updates
http://www.paywithatweet.com/
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21.  Facebook check in deals
Brands are using Facebook check in deals to run
campaigns, give discounts and drive loyalty
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22. Facebook check-in deals
Brand: Gap
 Gap used Facebook
check in deals to
give free jeans to the
first 10, 000 check
ins and discounts to
the rest of the
customers who
checked in their
stores
http://www.facebook.com/event.php?eid=1
59056334132258
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23. Facebook check in deals
Brand: Mazda
 The auto brand gave
20% discount on the
car for people who
checked in with
Facebook deals in
their stores
http://socialcommercetoday.com
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24.  In store F-commerce
Bringing the Facebook experience to retail stores
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25. In store F-commerce
Brand: Diesel
 Diesel installed
devices in trial rooms
where people could
share their pics with
Diesel gears with
their Facebook
friends
http://www.allfacebook.com/diesel-cam-
brings-facebook-to-the-fitting-room-
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26. In store F-commerce
Brand: Coca Cola
 Coca Cola installed a
real life ‘like’ button
in Coca Cola Village
that sent ‘likes’ to the
users’ Facebook
account by scanning
their wristbands.
http://facebook-
studio.com/gallery/submission/coca-
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27. 7 F-commerce strategies for brands
Facebook store
Group buying on Facebook stores On Facebook
commerce
Exclusive offers on Facebook
Fb connect for network
recommendations
On site Facebook
Shop and Tell commerce
Facebook check in deals
On store Facebook
In-store F-Commerce Commerce

28. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.

29. Our Offerings
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30. Engage your world with Social Commerce!
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