The document discusses the potential for future growth of e-commerce through social media platforms like Facebook (F-commerce). While some major retailers have struggled with F-commerce, small and medium businesses are seeing rising revenues from Facebook storefronts. Open Graph integration has boosted visibility and sharing for some apps and companies. However, many consumers remain wary of purchasing directly on Facebook due to privacy and data collection concerns. Overall, F-commerce remains an uncertain prospect, as Facebook's focus shifts away from direct selling and retailers struggle to define their presence on emerging social media channels.
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
A brilliant group of marketers from brands, agencies and vendor platforms descended on Miami for the WOMMA Summit 2015. Here are the top 10 lessons we walked away with, but only because there wasn’t room for the uncountable lessons actually learned.
Facebook Social ads Exposed - The TruthSamuel Mowe
Facebook Social Ads work virally, but rather than being spread in a random fashion, they are
placed on Facebook member pages, based on their profile data – which can make them a
powerful sales aid for marketers – especially in this current decade, where mobile devices are
now replacing personal computers at the rate of 4
However, like any data system spread via the net, there are rules, restrictions and random
factors that can greatly inhibit or enhance their success. In this special report, we will explore
the ins and outs of Facebook Social Ads.
http://www.youtube.com/watch?v=S2KWv6d6RQI
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
This presentation was for the Print Services & Distribution Association to advise them of tools and techniques in incorporating Social Media into their current strategies. They have had much success with Social Media since the presentation.
Ongoing sociopolitical unrest in several Middle East and North Africa (MENA)
countries underscores the value of social media and government
engagement with the region’s young Arab citizens. The massive Arab youth
population -- rightly described as a youth bulge -- can be a boon if properly
tapped by state institutions and government agencies. These institutions
and agencies can capture the minds and hearts of the young Arab adult
population through clever, effective and efficient use of social networking.
To coincide with the Government Social Media Conference taking place
in Dubai on June 7-8, 2011, ThinkMedia Labs and Youngberry teamed
up to answer a fundamental question:
“What would young Arab citizens love or hate about the social
media presence of their respective governments?”
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
Tim Hortons: Analyzing Brand Reputation Through Digital Media AuditingSarita Prashad
This digital media audit contains an analysis of Tim Hortons' initiatives on various digital media platforms such as Facebook, Instagram, and Twitter, relative to its major competitors.
The Impact of Digital Marketing on Tim HortonsJasmine Li
A digital marketing audit on Tim Horton’s digital marketing. An analysis of Tim Horton’s platforms (website, Twitter, Facebook, YouTube and Instagram), with comparisons to their top competitors (Starbucks, Second Cup and McDonalds) along with a gap analysis and recommendations to help improve their digital marketing.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
The Great Canadian Latency Updated Feb 26hessiej.com
Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
While our neighbours to the south may have us beat in adoption rates, who’s leading the next wave of social innovation in Canada—and what we need to do to compete on a global scale. Participants will also enjoy a short learning session that demonstrates how they can maximize their business profits through the next wave of social commerce.
The Great Canadian Latency: Why Canadian Businesses lag in adopting social mediahessiej.com
Riddle us this: Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
A brilliant group of marketers from brands, agencies and vendor platforms descended on Miami for the WOMMA Summit 2015. Here are the top 10 lessons we walked away with, but only because there wasn’t room for the uncountable lessons actually learned.
Facebook Social ads Exposed - The TruthSamuel Mowe
Facebook Social Ads work virally, but rather than being spread in a random fashion, they are
placed on Facebook member pages, based on their profile data – which can make them a
powerful sales aid for marketers – especially in this current decade, where mobile devices are
now replacing personal computers at the rate of 4
However, like any data system spread via the net, there are rules, restrictions and random
factors that can greatly inhibit or enhance their success. In this special report, we will explore
the ins and outs of Facebook Social Ads.
http://www.youtube.com/watch?v=S2KWv6d6RQI
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
This presentation was for the Print Services & Distribution Association to advise them of tools and techniques in incorporating Social Media into their current strategies. They have had much success with Social Media since the presentation.
Ongoing sociopolitical unrest in several Middle East and North Africa (MENA)
countries underscores the value of social media and government
engagement with the region’s young Arab citizens. The massive Arab youth
population -- rightly described as a youth bulge -- can be a boon if properly
tapped by state institutions and government agencies. These institutions
and agencies can capture the minds and hearts of the young Arab adult
population through clever, effective and efficient use of social networking.
To coincide with the Government Social Media Conference taking place
in Dubai on June 7-8, 2011, ThinkMedia Labs and Youngberry teamed
up to answer a fundamental question:
“What would young Arab citizens love or hate about the social
media presence of their respective governments?”
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
Tim Hortons: Analyzing Brand Reputation Through Digital Media AuditingSarita Prashad
This digital media audit contains an analysis of Tim Hortons' initiatives on various digital media platforms such as Facebook, Instagram, and Twitter, relative to its major competitors.
The Impact of Digital Marketing on Tim HortonsJasmine Li
A digital marketing audit on Tim Horton’s digital marketing. An analysis of Tim Horton’s platforms (website, Twitter, Facebook, YouTube and Instagram), with comparisons to their top competitors (Starbucks, Second Cup and McDonalds) along with a gap analysis and recommendations to help improve their digital marketing.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
The Great Canadian Latency Updated Feb 26hessiej.com
Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
While our neighbours to the south may have us beat in adoption rates, who’s leading the next wave of social innovation in Canada—and what we need to do to compete on a global scale. Participants will also enjoy a short learning session that demonstrates how they can maximize their business profits through the next wave of social commerce.
The Great Canadian Latency: Why Canadian Businesses lag in adopting social mediahessiej.com
Riddle us this: Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
Social Next for Infopresse Conference, Alternative Marketing June 2nd, 2010hessiej.com
The social media boom is here. This presentation brings to the forefront events that catapulted the value of social media, plus brands that are doing it well including brands I've worked on. Social strategies and some guiding principles also provide direction in how brands should start engaging.
MaRS Discovery District: Social Business: an Evolution in Developing Sustaina...hessiej.com
A fundamental shift in business communications is taking place. Technology is changing rapidly, real-time discussions are having more impact on business and the global economy is moving toward greater efficiency and austerity. In this environment, it is critical to maximize effective communication and build a sustainable approach to customer retention.
Lean startups appreciate that social media is inherently inexpensive. But it is also key to recognize that it takes time and much effort―part of the “sweat equity” that many businesses require.
This presentation provides guidance in developing and implementing a social media and customer relationship management (CRM) business strategy: Building a presence, maintaining a reputation and creating a sustainable business for the long term.
Scotiabank presentation december 7, 20112hessiej.com
I presented this to Scotiabank: Social Media-The Employee and The Personal Brand. Employees recognize the importance of building a personal profile in social media, however the minute an individual announces their affiliation with their company, the lines between personal and professional become blurred.
Digital Digest 1_ Social Commerce_ Divya Anand.pptxDivyaAnand95
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.
“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
The future of f commerce- june 29, 2012
1. The Future of F-Commerce: The Market Destination or
Social Futiliy?
Hessie Jones, June 29, 2012
2. E-Commerce is going to explode !
As of 2011:
• 179 MM consumers
14+ research products
online
• 83% purchased
online
• 18-29 YO citing
Internet as main source
doubles
• 3 major sources of
growth: mobile, social
commerce and daily
deals
http://mncomarketing.files.wordpress.com/2011/07/usa-e-commerce-trend3.pdf
3. “It is widely contended that F-Commerce
transactions will exceed Amazon’s annual
sales over the next 5 years.”
http://searchenginewatch.com/article/2172155/Is-F-commerce-a-Flop-Why-Retailers-Arent-Sold-on-Facebook
4. Vevo is pulling its music video content from
Youtube and shifting to Facebook’s Open Graph!
• 200% increase in daily registrations since the change to Facebook-only registration
• 600 percent increase in published actions on Facebook from February to March
• 130 percent increase in referrals from Facebook to VEVO from February to March
• 60 percent of Facebook referral traffic comes from Open Graph stories
• UK Stats: 177K monthly video streams in January, 23% more monthly viewers
5. Viddy is attracting celebs like Snoop Dog since
its integration with FB Open Graph!
• Integrated with FB in February 2012
• 1.5 million joined Viddy
• growth from 60K to 920K MAU
• 2X increase in average daily sign-ups with Open Graph
• 9MM Viddy interactions on FB
• 90% of new users join Viddy through FB
• 45% of all uploaded videos are shared through FB
6. “... If we fail to maintain good relations with
Zynga, we may lose a significant Platform
developer and financial results may be
adversely affected”
Facebook 2011 Revenues 3.7B
• 85% from Advertising
• 12% from Zynga
http://searchenginewatch.com/article/2143126/Facebook-IPO-Show-Ad-Revenue-Increased-69-in-2011
7. Turn FB Credits into a payment system for all
goods within Facebook
http://www.nytimes.com/2011/03/09/technology/09facebook.html?_r=1
8. “An economy that walls itself off from the
rest of the world is doomed to failure”
“
Facebook credits are exactly that
FACEBOOK CREDITS. They are
controlled by facebook, can only be
sourced from facebook approved
locations and are held onto your
facebook account by facebook.
xxx does not have the ability to do
what you want as facebook doesnt
allow it.. If you go to the facebook faq
section on credits it specifically
states that credits are not
transferable to another account...
What you want wont happen
because facebook wont allow it to
happen..
”
http://forums.kixeye.com/threads/137415-Send-friend-fb-credits
9. “BREAKING NEWS: Facebook shifts
approach to payments!”
Changes encourage companies
beyond game developers to sell their
wares on the Facebook platform:
• Facebook users will be able to
subscribe to services that require
monthly payments.
•Users will also be able to pay for
things on Facebook in their own
currency, rather than credits.
http://forums.kixeye.com/threads/137415-Send-friend-fb-credits
10. “It (FB Store) ...was like trying to sell stuff to
people while they’re hanging out with their
friends at the bar”
“There was a lot of
anticipation that
Facebook would
turn into a new
destination, a store,
a place where
people would
shop,” ......It was
basically just
another place to
shop for all the stuff
already available
on the retailer
websites”
Sucharita Mulpuru
Forrester
11. “Facebook is simply NOT the place where
users want to go to buy things”??!!
• Fans “like” brands primarily for one reason – special discounts and sales
promotions.
• Likes influence purchase likelihood among friends of fans.
• Liking a brand’s page or product is often a post-purchase activity.
• Demographic differences play a role, with Millennials being the generation most
open to shopping on Facebook.
• 34% of respondents said
they would never purchase
anything on Facebook,
• but nearly 20% already
have
12. F-Commerce is not fully defined... at least for
large retailers
•Lack of measurable
ROI
• Doubt targets will
purchase through a
social network
• Social is largely
awareness and
brand building
•Potential for
commerce is there
but not a priority
SOURCE: CHRIS SCHAUMAN, NOKIA AND SOCIAL MEDIA, MARCH 2010
14. “From our (SMB) view, f-commerce is not only
alive and well, it is thriving despite the fact
that some big brands have stumbled.”
Of the 140K storefronts using Ecwid’s app
• 15% total SMB revenue came from Facebook
stores
• In Q1 2012, that figure rose to 17.7 percent
• FB generated revenue increased by 40% in
2011
Of the 100K sellers on Payvment
• 37% of users selling exclusively through FB
•60% confirm customers do not leave FB to make
a purchase
http://thenextweb.com/socialmedia/2012/03/19/while-major-retailers-shutter-f-commerce-stores-report-shows-15-additional-revenue-for-smbs/
15. Re Timeline: Facebook’s goal was to make
Pages more about storytelling than
product selling. And it worked.
17. “Citizens of the world, Your personal
information is not your own”
•54% of US
consumers said they
did not feel safe
buying products or
services on Facebook
• 8 % said they felt
extremely safe
This reflects a wider
concern: 6 in 10
Facebook users in
the US do not trust
Facebook to keep
their information
private.
18. The Future of F-Commerce? By All Accounts,
the Future is Rosy:)
• E-Commerce is an inevitabilty and social is already
an instigator.
Text
• By all speculation, Facebook is primed to lead the
charge.
• Facebook is now serious as a payment platform that
becomes truly “global” in nature.
• Big brands are still figuring it out. Many are hesitant
to step up to the market that is Facebook.
• SMBs seem to be fuelling early success.
• Timeline may not necessarily benefit the online
merchant in the short term but it mitigates user churn
• Open Graph has significant impact on visibility and
shareability
•Data collection is a valid hindrance that must be
addressed.
19. “The customer journey must be defined...This
just isn’t about Facebook.... but about all
emerging channels where customer attention
Text
becomes increasingly distributed”
1. Facebook is still a social space and
should not be treated as just another
marketing exercise.
2. Interaction with customers is vital to
maintain your business' social
credentials. Don't let your business
become just another faceless retailer.
3. Remember that Facebook users talk
to each other. Treat them with
respect.
4. Integrate Facebook into your
enterprises other activities. Today,
retailing is all about delivering a
seamless experience for the
consumer.
20. Thank You
hjones@jugnoo.com
https://www.facebook.com/hessie.jones
twitter: @hessiejones
http://gplus.to/hessiej