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The document discusses the rise of social commerce and how brands should leverage social networks to engage customers and drive sales. It notes that Egypt has seen dramatic increases in Facebook usage and predicts that social media will account for 500% more web sales by 2015. The key is meeting customers where they spend their time online by having a social media presence and integrating e-commerce functionality.
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- 2. If I had to guess, social commerce is the next area to really blow up! Mark Zuckerberg, CEO of Facebook
- 3. Facebook users in Egypt are increasing AT ICA LLY DR AM Of Egypt’s population 11.67% are using Facebook Of internet users use 55.05% Facebook 9,391,580% Overall internet users New Users in the 1,675,160% last 6 months (December 2011 http://www.socialbakers.com/facebook-statistics/egypt)
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- 7. Brands present in social media to : Increase Traffic, Reduce the overall Build up new Subscribers& Customers marketing cost partnerships What about generate Sales?
- 8. Right offer to Commerce as Facebook Tab Stores the right person Reward Stores News Feeds
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- 10. E-Commerce = Social Media + E-Commerce =
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- 12. In Buyers become sellers Crowd-Sourcing CrowdSourcing Conversation Converstion Conversion
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