This document announces a panel discussion at the University of Oregon on using Facebook and social media. The panel will address questions about what Facebook is and why a department would use it, whether social networking is just a trend, how personal and professional use of Facebook may differ, and UO policies for social media use. The panelists will be available after to provide advice on starting a Facebook page and share a case study of a successful department page. Attendees are encouraged to access the event presentation and updates on the UO ADVERTISING AND MEDIA Facebook page.