The document outlines a training course on using social media for effective communication in schools, emphasizing the importance of strategic engagement with communities. The course, led by expert Donald Phejane, covers platforms like Twitter, Facebook, and YouTube, aiming to equip educators with the skills to create and implement a social media strategy. Participants will learn how to improve their school's social media presence and communication efforts, culminating in a certification upon completion.

1. SOCIAL MEDIA FOR
SCHOOL COMMUNICATION TRAINING
A viable alternative communication and learning tool
K2013237205 South Africa (PTY) LTD
Special Offer
R999
The vast majority of our schools and non-profit organisations are
actively engaged in social media activity. However, more often
than not, social media is managed by a small team and rarely
based on a strategy.
Our social media for schools course looks at the latest social
media trends, data, case studies and tools, enabling Principals,
Heads of Departments and Teachers to create a successful social
media strategy and to integrate social media into areas such as:
Learning, Teaching, Parents and Community engagements.
Attendees will finish the 2 day training with the ability to
confidently create a social media strategies, manage on-going
activity, measure performance and benchmark success.
Objective
Our aim is to help Schools understand, embrace and effectively
use Social Media as an alternative tool for communicating.
Given that Social Media is so ubiquitous today, we believe that
Schools have no other option but to also use this platform to
communicate. An effective communication campaign is based
on the psychology of social behaviors of its audience, therefore
constant, direct and personalised engagement in schools is a
“Big Deal”.
Our rationale
Given how the world has shifted to the digital age, it is our view
thate-governmentistheonlyreality.“Socialmediacreatesanew
dialogue, it takes the power of communications and messaging
away from the mass media model and places it firmly into peer-
to-peer, public discourse”, therefore to capture the attention of
the audience, Social Media communication is a MUST
12 - 13 October 2015
Portswood Hotel
Delegates will
receive:
-- All training materials and
manuals
-- A certificates of attendance
-- Get very well fed whilst you’re
at the training - we provide light
morning and mid-morning coffee
breaks with snacks, a buffet-
style lunch with refreshments
throughout the day
-- Attend a relatively small
(maximum 20 participants) Social
Media course that’s interactive,
informative and fun
E-mail: info@phejanecommunications.co.zawww.phejanecommunications.co.za
4 - 5 FEBRUARY 2016
GREY COLLEGE PRIMARY SCHOOL
BLOEMFONTEIN
10 - 11 MARCH 2016
City Varsity
Braamfontein
SPECIAL OFFER!!!
R 1 499.00
21 - 22 April 2016
Kinston Academy
Glenanda
Johannesburg
25 - 26 April 2016
Tzaneen Primary
School
Tzaneen - Limpopo
28 - 29 April 201621 - 22 April 2016
Tshireletso Primary School
Zone 1 Meadowland
Soweto
JHB
Kinston Academy
Glenanda - Johannesburg

2. What Delegates will learn:
This practical training session will focus on How to communicate effectively and efficiently
as a School through the use of social media, with a focus of the following platforms:
1. Twitter
2. Facebook
3. You-Tube
4. Blog
In particular, delegates will learn how to:
-- Develop a new social media strategy to drive performance- based communications
-- Delivering the information that learners, teachers, parents and communities want,
when they want it, via the channel they prefer
-- Maximizing awareness of school activities, campaigns, mission and vision to learners
and all stake holders
-- Establishing Public, Private Partnerships and positioning schools as brand ambassadors
by pushing message out as well as pulling information in
-- Improving the use of technology to develop learning opportunities
-- Understanding the role of informed learners and citizens
-- Integrating social media tools into the existing internal and external schools
communication strategies
-- Bridging the Communication gap between schools and the department of education
-- Measuring the effectiveness of the social media strategy and demonstrating its values
within schools and the department
-- Preparing schools for a crisis by integrating their social media strategies into the
departmental crisis communication plan and policy
-- Enabling conversation and collaboration
-- Taking audience feedback and ideas and putting them into action plans
SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING
info@phejanecommunications.co.za

3. KEY LEARNING AREAS INCLUDES:
-- Social Media 101 – Twitter, Facebook, You-Tube and Blogging
-- Content Communication
-- Powerful Social Media Trends
-- Top Social Networks in SA
-- Measurement
-- Crowd sourcing and effective Engagement
-- Effective Social Media and Time Management
-- Benefits of Social Networking
-- Dangers of Social networking
-- Online Reputation Management
Benefits of attending this course
Following this training course, you will be able to:
-- Review your school social media presence and define a roadmap
-- Develop a meaningful and measurable social media strategy
-- Define and measure social media objectives and success
-- Understand the challenges of social media communication
-- Implement successful tactics to listen and engage with your key
audiences
-- Get internal buy-in and deploy an internal engagement
programme
-- Implement an organisation-wide social media policy and best
practice guidelines
Who should attend this
workshop?
-- Principals
-- Heads of departments
-- Teachers
-- Schools Governing Body
(SGBs)
-- Other Professionals and
support stake holders in
Schools
We provide FREE
consultation for up to 3
Months from the day of the
training, Schools will be
afforded the opportunity
to contact us for any help
needed within this period
Support after this Social
Media training
SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING
www.phejanecommunications.co.za

4. About the course Leader
Donald Phejane
ThispracticaltrainingsessionwillfocusonHowtocommunicate
effectively and efficiently Donald is Head of Digital Media and
Managing Director at Phejane Communications. His career in
the training industry span over 10 years, working for local and
international companies, occupying both junior and senior
positions in the different disciplines of these businesses,
sales and marketing management, sponsorship, business
development, customer service and digital marketing.
Throughout his career, Donald has worked with Government
organization across all spheres (Local, Provincial, National
government and State Owned Enterprises) in South Africa and other SADC countries, this
allowed him the opportunity to learn and understand Government Policies, Structures and
Processes. He later made a move into the research and development space, focusing on
“New Media Marketing and Communications”.
In 2008, he went out on his own and launched a training research and development Agency
focusing mainly on New Media and its impact on business, completing research projects
such as the development of South Africa’s first ever “Social Marketing Colloquium (2008)”
which focused on“Effective Government Communications”. Other Social and Digital Media
projects included Social Media Marketing (2009-2012), Mobile Applications Marketing and
Communications (2013). Search Engine Optimization and most recently South Africa’s first
ever“Gamification and Augmented Reality Marketing and Communications”.
Donald’s life on the internet dates back to the year 2000, using social platforms where he
learned and developed solutions using social Media as a tool of intervention for social and
economic development in emerging markets. It is his personal belief that Social Media
platforms existed way before Mark Zuckerberg could even think of creating Facebook, back
then these platforms were better known as “Chat Rooms”, the difference is only that their
functionalities were limited (understandably so).
His other interests include Social participation and Activism, spending most of his time
blogging and writing opinion pieces on social media platforms such as Facebook and
Twitter. As a Youth Activist, he also researched and developed an ongoing “Youth and the
Economy Colloquium” supported by the Mail & Guardian Newspaper and the National
Youth Development Agency (NYDA), which deals with Africa’s Youth participation in the
SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING
info@phejanecommunications.co.za
DONALD PHEJANE
DONALD PHEJANE

5. Follow Donald online:
-- Expert Trainer
-- Comprehensive Course
Material
-- Lunch and Refreshments
-- Stationery
-- Certificate of Attendance
-- 3 Months Support
PRICE IS INCLUSIVE OF:
SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING
economy of the continent and the challenges they are faced with,
working with other Youth Organizations across the African Continent.
He is also a Churchwarden at St Augustine’s Anglican Church in Soweto
Johannesburg, amongst his duties at the church he also manages
the church’s Social media platforms. As a public speaker, Donald’s
style of presentation has elevated him to one South Africa’s most
effective trainer with the ability to deliver his training material in the
most dazzling and fun way. He is an expert in providing social media
strategies insight and recommendations for improving Social media
Communications and related marketing activity.
Tailor-Made Training Programmes
Weunderstandthateveryorganisationhasdifferentlearningobjectives
across its workforce. Our in-house workshops are a cost effective way
to deliver customised courses, which are created specifically to help
enhance your social media performance.Whatever your requirements,
we will work closely with you to provide a training programme that
meets your learning needs.
What Delegates Say about our
training:
This course has given me a whole new outlook on Social Media –
Jabulani Majozi (Media Liaison Officer – Parliament RSA)
The Facilitator has demystified my negative perceptions about “black
trainers”, his presentation style is very excellent and easy going – Lorna
Sepeng (Deputy Director – Gauteng Provincial Government)
I am very excited about all that I have learned, the facilitator was
thorough and showed passion in what he does – Yvonne Mashishi
(Deputy Director – Department of Environmental Affairs)
-- Accommodation and
Transport
PRICE DOES NOT
INCLUDE:
@Donaldphejane
@Kgosiemang Phejane
@Donald Phejane
@DONALD PHEJANE
www.phejanecommunications.co.za

6. WE HAVE THUS FAR PROVIDED SOCIAL MEDIA
TRAINING AND CONSULTING SERVICES TO
ORGANISATIONS SUCH AS:
Organisation Name Contact Person Designation Contact Number Province
Departnment of Rural
Development
Mtobeli Mxothwa Senior Manager: Media
Liaison
012-312-9319 Gauteng
Uthungulu
Municipality
Nombuso
Dumakude
Manager: Public
Relations
035-799-2500 KZN
National Prosecuting
Authority
Bulelwa Makeke Chief Director:
Communication
012-845-6000 Gauteng
Department of
Environmental Affairs
Lavinia Engelbrecht Director:
Communications
012-310-3858 Gauteng
Parliament of South
Africa
Madimetsa Molekwa Communications
Manager: NCOP
021-403-2430 Western Cape
Gauteng Office of the
Premier
Lorna Sepeng Director:
Communications
011-355-6000 Gauteng
North West Provincial
Legislature
Sethunya Kgafela Head: Communications 018-392-7000 North West
And also:
- Molemole Municipality
- SITA
- SALGA
- North West Legislature
- Gauteng Legislature
- South African National Parks
- Mpumalanga Provincial Government
- South African Weather Services
- National Department of Environmental Affairs
- Sedibeng Municipality
SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING
info@phejanecommunications.co.za

7. Follow Donald online:
SOCIAL MEDIA FOR SCHOOL COMMUNICATION TRAINING
- Cape Winelands Municipality
- Film and Publication Board
- Road Traffic Management Corporation
- National Credit Regulator
Cost Implications
Special Schools Price per delegate
(Including VAT)
R 999.00
How to Register Complete the attached Registration Form
and send it back together with your Proof of
Payment to:
E-Mail: info@phejanecommunications.co.za
Fax: 0865153442
Banking Details Account Name: K2013237205 SOUTH AFRICA
(PTY) LTD
Account Number: 62452648234
Account Type: Current
Branch Name: Client Resolution Centre
Branch Code: 250231
NB: Please use your School name as
reference
Other Dates and venues:
• 5 – 6 October 2015 – University of Free State – Bloemfontein
• 8 – 9 October 2015 – City Varcity – Braamfontein – Johannesburg
• 15 – 16 October 2015 – University of KZN – Durban
-- Expert Trainer
-- Comprehensive Course
Material
-- Lunch and Refreshments
-- Stationery
-- Certificate of Attendance
-- 3 Months Support
PRICE IS INCLUSIVE OF:
-- Accommodation and
Transport
PRICE DOES NOT
INCLUDE:
@Donaldphejane
@Kgosiemang Phejane
@Donald Phejane
@DONALD PHEJANE
www.phejanecommunications.co.za
- DURBAN
- MAHIKENG
- JOHANNESBURG
- NELSPRUIT
- POLOKWANE
- EAST LONDON
- KIMBERLEY
R1499.00

8. Our Past Clients:

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PHEJANE COMMUNICATIONS (PTY)LTD
K2013237205 SOUTH AFRICA
Bank: First National Bank
Branch Code: 9943
Account Number: 62452648234 {Cheque}
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