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2.  This session is meant to give a general overview
of:
◦ What is Facebook
◦ Company Profile
◦ Company Growth Rate
◦ Ownership
◦ The history behind Facebook
◦ Basic features of Facebook
◦ General Student Issues Regarding Facebook
◦ General safety tips for all online communication

3.  Facebook is a social networking service and website
launched in February 2004, operated and privately
owned by Facebook Inc.
 Facebook’s mission is to make the world more open
and connected. People use Facebook to stay
connected with friends and family, to discover what’s
going on in the world, and to share and express what
matters to them.

5.  “Facebook is an online directory that connects people through
social networks at schools” (Facebook.com).
 Launched to the public Wednesday Feb 4, 2004 by Mark
Zuckerberg with his college roommates and fellow computer
science students Eduardo Saverin, Dustin Moskovitz and
Chris Hughes.
 Harvard students created the site as a tool to connect with
other students in their community but was expanded to other
colleges in the Boston area, the Ivy League, and Stanford
University.
 Start-up based in Palo Alto, California .
 Begin small and is now one of the top ten most visited sites on
the web and is profitable.

6.  The founder of facebook Mark Elliot Zuckerberg (born
May 14, 1984) is an American computer programmer
and Internet entrepreneur. He is best known for co-
creating the social networking site Facebook, of which
he is chief executive and president.In 2010, Zuckerberg
was named Time magazine's Person of the Year. As of
2011, his personal wealth was estimated to be $13.5
billion.

7.  Making “Friends” & keeping in touch
 Personal whiteboards or “walls”
 Joining “Groups” and their message boards
 Advertising Parties / “Events
 Private messaging.
 Uploading & Sharing an unlimited amount of pictures.
 There is no way to see your page who has looked at.
 Offensive groups can be reported and shut down.
 Viewing the Campus and college “Pulse

8.  High School Facebook does not connect to College Facebook
so the two groups of students can not mingle
 Facebook supports more than 2500 schools in several
countries
 Can not mass mail all of your friends
 Only people on your friends list can post on your wall

9.  Generates a sense of community
 Can be used as a form of advertisement
 Seen as a forum to postulate views
 High School Facebook might lead to College use
 Fun way to stay connected to old friends
 Easy way to make new friends
 Academic support (Connects people through classes, fosters partnerships)
 Allows for self-expression and self-representation
 Student groups use it as a form of communication
 Part of the new on-line communication movement
 Free form of mass communication

10.  A number of reasons
◦ “The unquenchable desire to see their list of friends expand to
outrageous proportions”.
 Keep in touch with old friends from Centre and other schools
 Daily creation of new groups that fit people’s interests or amusement
 See how many personal messages/wall posts you are getting from your friends
 Viewing other people’s pictures & the new features Facebook continually adds
 Searching for new people who have recently joined whom you might know or
want to meet
◦ It’s the cool thing to be doing right now.
◦ People are already on the internet (it’s like checking your MS Outlook)
◦ “Facebook.com has become our social Bible for definitive information on
our classmates, crushes and high school peers we haven’t spoken to in
who-knows-how long”.

11.  All online communication (journaling, instant messaging,
Facebook, rate my professor, etc) can be used in both
positive and negative ways
 All of these sites are public forums and as such what you
write can be viewed by others
 The First Amendment does not cover all inflammatory
statements for example) and students should make
themselves aware of the limitations

12.  Repercussions can stem from postings Such as:
◦ Employers can use Facebook to check backgrounds
◦ Judicial Officers can use Facebook at a sanctioning tool
◦ Threats placed through an electronic forum will still be
taken as serious and authorities will act as if the threat is
real
 Password safety and identity theft

13.  A discussion looking at the positives and
negatives of Facebook and other online
communication tools
 Looks at:
◦ What a public online space is and what responsibilities
a student takes on when creating one.
◦ How information posted on Facebook can be used by
others to cause students harm and distress.
◦ Specific attention paid to Theft, Stalking, Emotional
Distress and Identity Theft

14.  Discussion of how postings, groups and other
media can portray students and affect future
chances for success. Looking at topics such as
how:
◦ Prospective employers use Facebook as a background
check
◦ School Administrators use Facebook for academic
decisions and judicial sanctions

15.  Yes!
◦ Advertising/marketing inexpensively
 1 to 1 marketing/advertising via messaging & posting information on group
boards
 $10 a day, college wide marketing
◦ Excellent networking opportunity
 For students
 For professionals
 Keep in touch with students, alumni and/or peers who have graduated or
are at other institutions
◦ Monitoring the students – follow up on investigations etc.
◦ Offers us opportunities for learning and student
development where we can engage our students ‘on their terms’
and talk to them on a level they can completely understand and relate
to.

16.  Steve Jones, a communications professor at the University of Illinois at
Urbana-Champagne predicts that 20 years from now a political
candidate will be in hot water due to something posted on Facebook
(Withall, 2005).
 I predict that in the next 4 years, close to 100% of Centre’s campus will
be connected through Facebook, as their recently launched high school
site provides access and created addiction at a much earlier phase. The
‘rite of passage’ will change from finally being allowed to join the
Facebook to changing my high school site over to the collegiate version.
 If colleges, graduate schools, and prospective employers are not using
Facebook profiles in the hiring process now, in the future, they may play
a more significant role.
 Additionally, it would not shock me to see SGA campaigns, student
marketing endeavors, and the like begin surfacing on this popular, and
ever expanding website. The technology and medium is definitely there
already.