The document discusses Thailand's tourism industry and opportunities for improving tourism quality over quantity. It notes that in 2006, global travel and tourism generated $6.4 trillion in economic activity and 234 million jobs. However, Bangkok has the lowest average daily hotel room rate among major global cities. The document suggests Thailand focus on attracting higher spending tourists by improving packages for luxury experiences like fine art, yachting and luxury goods that appeal to the world's 8.5 million millionaires. Developing skills training for hospitality workers and coordinating medical tourism could also help boost tourism spending and quality.

1. THAILAND TOURISM QUALITY VS. QUANTITY
THAILAND TOURISM
QUALITY VS. QUANTITY
source WTTC and WWD

2. THAILAND TOURISM QUALITY VS. QUANTITY2006 TOURISM SATELLITE
In 2006, Travel & Tourism is
expected to generate:
• US$ 6,477.2 billion of economic
activity
• 3.6% of total GDP
• 234,305,000 jobs or 8.7% of
total employment

3. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

4. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

5. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

6. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

7. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

8. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

9. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y

10. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y
GDP% GDP in US$
2.9 63 bn
2.1 16 bn
3.9 518 bn
3.5 169 bn
3.1 10 bn
2.8 25 bn
6.5 14 bn
5.2 42 bn
6.9 82 bn
4.4 96 bn

11. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y
Why Bangkok as a city has the lowest ADR among
The cities surveyed?
Is it to do with Travel Trade, Wholesalers or Hotels?
Is Promoting Thailand as MICE destination a issue?

12. THAILAND TOURISM QUALITY VS. QUANTITY
E X E C U T I V E S U M M A R Y
Before we cover these points certain facts as per
WTTC/ Accenture for us to know!
Personal travel comprises of 44% of total travel.
Total revenue of personal travel to T&T economy is
64%.
There are 8.5 million millionaires in the world!

13. WHAT DO RICH PEOPLE SPEND ON ?

14. WHAT DO RICH PEOPLE SPEND ON ?
FINE ART
AVERAGE ANNUAL PERSONAL SPENDING $,1746,000
1

15. WHAT DO RICH PEOPLE SPEND ON ?
HOME IMPROVEMENT
$542,000
2

16. WHAT DO RICH PEOPLE SPEND ON ?
YACHT RENTALS
$404,000
3

17. WHAT DO RICH PEOPLE SPEND ON ?
JEWELRY
$248,000
4

18. WHAT DO RICH PEOPLE SPEND ON ?
LUXURY CARS
$226,000
5

19. WHAT DO RICH PEOPLE SPEND ON ?
EVENT AT HOTELS AND RESORTS
$224,000
6

20. WHAT DO RICH PEOPLE SPEND ON ?
VILLA AND CHALET RENTALS
$168,000
7

21. WHAT DO RICH PEOPLE SPEND ON ?
HOTEL AND RESORTS
$157,000
8

22. WHAT DO RICH PEOPLE SPEND ON ?
WATCHES
$147,000
9

23. WHAT DO RICH PEOPLE SPEND ON ?
CRUISES
$138,000
10

24. WHAT DO RICH PEOPLE SPEND ON ?
FASHION AND ACCESSORIES
$117,000
11

25. WHAT DO RICH PEOPLE SPEND ON ?
SPAS
$107,000
12

26. THAILAND TOURISM QUALITY VS. QUANTITY
The rich don’t differ from us, they differ among each
Other too. They can be divided into three categories
Trendsetters, Winners and Connoisseurs.
Collectively they are called “New Jet Set”
Their biggest disappointment while exploring New
Destination is
WE DON’T KNOW WHERE TO SPEND MONEY?

27. THAILAND TOURISM QUALITY VS. QUANTITY
Biggest Challenge today in Thailand is Packaging!!!

28. THAILAND TOURISM QUALITY VS. QUANTITY
Only Thai Michelin star rated restaurant is in London
Chef is Australian and owner is Singaporean!
Thailand has only skills based education facility for
Future hoteliers!
Emphasis on Spas and that is last category on
8.5 million Millionaires.
Medical tourism is fragmented!!!
Wholesalers dictate hotels rate policy

29. THAILAND TOURISM QUALITY VS. QUANTITY
Fair rate policy.
India – Foreign investment into travel companies
Bringing the ADR up!
Wholesale dominated destination.
Private sector lack of initiative.
In which capital city WORLDWIDE does Four
Seasons Hotels And Peninsula Hotels achieve their
lowest ADR in their respective group?

30. THAILAND TOURISM QUALITY VS. QUANTITY
BANGKOK

31. THANK YOU