India's Best Iconic Brands to Watch 2023.pdf

July, 2023
Brand Icons
The Emergence of Iconic
Indian Brands on the Global
Business Horizon
Indian Ins nct
Future Prospects for India Inc to
Create Best Interna onal
Business Brands

EXEMPLIFYING
INDIAN BUSINESS
SUCCESS ON THE
GLOBAL STAGE
Editor’s Note

n a country as diverse and vibrant as India, the
Ibusiness landscape is adorned with remarkable brands
that have stood the test of time, innovation, and
consumer loyalty. These iconic brands have not only left an
indelible mark on the nation's economy but have also
become an integral part of its cultural fabric.
From the bustling streets of metropolitan cities to the quaint
corners of rural towns, these brands have managed to
capture the hearts of millions with their products and
services. They have seamlessly blended tradition with
modernity, catering to the dynamic needs of a rapidly
evolving market.
Welcome to the world of India's Best Iconic Brands of 2023!
In this Insights Success’ exclusive showcase, we will take
you on a journey to explore the ﬁnest Indian brands that
have exhibited excellence, creativity, and a deep
understanding of consumer preferences. From timeless
classics to groundbreaking newcomers, each brand featured
here has a unique story of perseverance, vision, and
adaptability.
These Brands are not just pioneers in their respective
industries; they have become cultural icons, representing
the aspirations and dreams of a nation. Whether it's the rich
heritage of a heritage fashion house, the technological
prowess of a cutting-edge startup, or the comforting
familiarity of a household name, these brands have captured
the imagination of the Indian populace and beyond.
Join us as we delve into the success stories, the innovative
strategies, and the inspiring journeys behind India's Best
Iconic Brands. Celebrate their achievements, get inspired
by their innovation, and witness the impact they have had
on the lives of millions of people.
In this edition, you will also come across two breezing
articles that will deepen your view even further. Get ready
to immerse yourself in a celebration of Indian
entrepreneurship, creativity, and resilience, as we present
“India's Best Iconic Brands to Watch 2023!”

CONTE
08 Agronomics
Accelerating Growth in Sugar
and Distillery Industry
12
A
rticles
20
Brand Icons
Business Horizon
Indian Ins nct
Future Prospects for India Inc. to
Business Brands

ENT
16 We Believe, We Can Make Your Brand Fly High
on the Success Tree
INTERACTIVE
BEES
24
Global LLP
Bringing All Your Sports Infrastructural
Dreams into Reality
PROFILES

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JULY, 2023
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October, 2023
Brand Icons
Business Horizon
Indian Ins nct
Future Prospects for India Inc to
Business Brands

Featuring Brief
Company
Interactive Bees is a full-service brand communication agency
that takes a holistic view of your brand.
Acute Quality Consultants is the go-to partner for multinational
companies around the pan India looking for management
system certiﬁcation.
Atharva Agronomics is fast emerging as the leading sugar ERP
solution provider and enabling businesses to organize their
processes and accelerate their growth accordingly.
Interactive Bees
Acute Quality
Consultants
Atharva Agronomics
Monica Gupta,
Founder and Director
Mr Malay Gurey,
Founder and
Executive Director
Shekhar Adke,
CEO
Rayzon is Sports infrastructure and manufacturing of PP tiles and
artiﬁcial turf company in India specializing in end-to-end turn-key
projects from ground zero to full scale completion.
Rayzon Global LLP Vivek Parekh,
Founder and CEO
Vatsal Exports is leading textile manufacturer and exporter of
cotton yarns, knitted fabrics, and garments in India with world
class quality products.
Vatsal Exports Vatsal Gaudani,
Managing Director

Shekhar Adke
CEO
Atharva Agronomics
8 |July, 2023

In today's rapidly evolving business landscape in the
sugar industry in India, has led to adopting robust
Enterprise Resource Planning (ERP) systems has
become essential for companies seeking efficiency,
scalability, and competitiveness. Playing a pivotal role in
transforming traditional business operations by offering
flexible, cost-effective, and technologically advanced
solutions, ERP provides businesses with a centralized
platform that integrates various functions, including
finance, human resources, supply chain management,
customer relationship management, and more.
By migrating their ERP systems , companies can streamline
operations, improve cross-departmental collaboration, and
enhance data visibility and accessibility. The AI-based ERP
solution providers enable real-time data synchronization,
allowing stakeholders to access critical information from
any location and device with an internet connection. These
systems can easily adapt to fluctuations in data storage
requirements, user capacity, and processing power.
This scalability ensures businesses can efficiently manage
growth, avoid infrastructure constraints, and minimize
upfront investments. These companies prioritize data
security and provide robust measures to protect sensitive
business information. They employ advanced encryption
techniques, regular data backups, and disaster recovery
mechanisms to ensure data confidentiality, integrity, and
availability.
However, implementing AI ERP solutions could be
challenging for the in-house IT teams as several aspects are
required. It has led to the need for highly efficient and
effective ERP solution partners like Atharva Agronomics
- which is fast emerging as the leading Sugar ERP solution
provider and enabling businesses to organize their processes
and accelerate their growth accordingly.
Under the exemplary leadership of Shekhar Adake, the
CEO, Atharva Agronomics has strengthened several
businesses by streamlining operations, enhancing collabora-
tions, achieving scalability, cost optimization, boosting data
security, and driving their growth.
The Change-makers
As the market leader in enterprise application software,
Atharva Agronomics is helping companies of all sizes and
industries run better by redefining ERP and creating
networks of intelligent enterprises that provide transpar-
ency, resiliency, and sustainability across supply chains. Its
end-to-end suite of applications and services enables
customers to operate profitably, adapt continuously, and
make a difference worldwide. Atharva 360 connects their
sales, finance, procurement, stores, inventory, and field
teams around every customer so they can work together
while boosting productivity, increasing efficiency, and
decreasing costs. With Data Cloud, its best-in-class apps are
paired with automation, intelligence, and real-time data so
the clients can create customer magic from one trusted
platform.
The Saga of Excellence
Shekhar is an engineer by training passionate about
technology, innovation and problem-solving. After devoting
precious early years of his technology journey, he learned
many problems that must be solved in the sugar and energy
production field. He started Atharva in 2010 with one goal:
to create a super-efficient ERP platform that can serve every
level and all functions in the Indian context. Because the
complexity and challenges that are present or arise in the
Indian environment cannot be understood by international
software companies. After gaining experience as a software
techie, Shekhar switched to solving the problems in areas
Agronomics
Accelerating Growth in Sugar
and Distillery Industry
India’s Best Iconic Brands to Watch 2023
9 |July, 2023

affecting our clients, such as cane procurement monitoring,
using satellite Geo-fencing technology.
Atharva Agronomics is one of the giants in providing
customized integrated software solutions in the sugar
industry, with a legacy of 15 years of experience in all the
verticals of the sugar industry. The company is the most
successful brand and has the largest installations in the
Sugar Industries of South Indian Territory.
The company has the best in class, highly advanced
technology centre spread over 1700 sq. Ft, in Indian sugar
cane hub ‘Kolhapur’, with a team of highly qualified and
experienced software and support professionals. Atharva
management is scaling up its development centre in the
Indian IT hub Pune. Shekhar mentions, “Today Atharva is a
National leader in Sugar, Energy and Ethanol production
with 60+ factories and handling 100000+ TCD of crushing
capacity.”
Multi-faceted Services
Having more than a decade of experience in the industry,
the team Atharva completely understands the client’s needs
and challenges. Hence, the company has different modules
that service every aspect of the business, from sourcing and
procurement to generating a full-blown balance sheet.
There are multiple reasons why its clients chose Atharva
360 over any other product: the shortest deployment period,
Customization support, excellent customer support and the
latest technology.
ERP software for Sugar and Distillery Industry
The ERP serves every need of the customer and much
more. Customer data is completely secure and organized. It
makes the decision logical and fast because when the date is
shown, it’s the information the customer needs.
Automation and sensors
The company understands that data comes from different
entities at the ground level. With Athrava, the team provides
a full array of hardware-software integration functionalities
that reduce human errors or manipulation by third parties.
AI and ML technology
At the core of Atharva’s platform are an Artificial
intelligence and machine learning engine, enabling the
company to integrate complex and latest technologies like
pattern recognition and satellite geo-fencing, etc.
Advancing with Technologies
Shekhar believes that this modern age is driven by technol-
ogies and driving changes in every dimension of the
industry. Adopting modern applications that will empower
the system through its versatility and efficiency is essential.
Shekhar says, “In our company, our team of engineers and
programmers is always busy researching newer avenues
and possibilities of modifications and improvements.”
Countering Challenges Creatively
Shekhar mentioned that challenges are a part of the
business. “They are here to enhance and enrich us and bring
out the best from our potential,” he says. Challenges,
whether competition, demanding customers, or technologi-
cal requirements, arise from anywhere. His team is ready to
face and resolve challenges with innovative solutions. He
adds, “I have observed through my experience that the
challenges build the real strength of creativity, innovation,
and resilience.”
Guiding Words
Offering his advice to the budding professionals entering
the ERP industry, Shekhar points out that the basis of every
business is in the solutions provided by its technical team to
the client's requirements. He says to focus on understanding
the clients' exact needs and offer the answer through your
product offerings.
At Atharva, we create
experiences, build
innovations and
deliver acceleration.
“
“
10 |July, 2023

Keep the client in a loop where they are informed and
updated regularly. Keep taking customer feedback, as this
feedback will be your vital hints of improvement.
Leaping in Newer Horizons
Shekhar divulged their plans for the company’s future. He
says they look forward to growing by oﬀering futuristic
solutions that will accelerate the client's business operations
and boost eﬃciency, thereby accelerating the growth in
multiple dimensions. “We have been steadily growing with
innovation, teamwork, and research.”
11 |July, 2023

he impact of iconic Indian brands on the economy,
Temployment, and technological advancement is
substantial and multi-faceted. They play a pivotal
role in positioning India as a global economic and
technological powerhouse, setting an example for others to
follow and contributing significantly to the nation’s
development and prosperity.
Now the question is, ‘How the future prospects for Indian
industry looks when it comes to creating best global business
brands that can mark a distinctive international imprint of
Indian might?
The answer is that there are several key factors that suggest a
bright outlook for Indian businesses aiming to establish
themselves as world-renowned brands.
Innovation and Technology: India has emerged as a global
technology hub.
With a thriving startup ecosystem, a young and tech-savvy
workforce, and government initiatives like “Make in India”
and “Digital India,” Indian businesses are well-positioned to
leverage innovation and technology to create internationally
recognized brands. The rapid growth of Indian tech
companies in sectors such as IT services, software, and
fintech demonstrates this potential.
Skilled Workforce: India’s large pool of skilled
professionals in diverse fields, including engineering,
information technology, healthcare, and research, provides a
strong talent base for businesses to drive innovation and
excellence. This skilled workforce is instrumental in
developing high-quality products and services that can
compete globally.
Future Prospects for฀India Inc.
to฀Create฀
Best International
Business฀Brands
12 |July, 2023

Indian Instinct
Global Expansion: Indian companies are increasingly
looking beyond domestic markets. The expanding
middle class, rising consumer demand, and the Indian
diaspora contribute to the attractiveness of global
expansion. Indian brands have already made signiﬁcant
inroads into international markets in sectors like
pharmaceuticals, automotive, and consumer goods.
Economic Growth: India’s robust economic growth
and a young, aspirational population create a conducive
environment for business growth. As the Indian
economy continues to expand, more opportunities will
emerge for businesses to scale up and become global
leaders in their respective industries.
Government Initiatives: Government initiatives, such
as “Startup India” and “Skill India,” aim to create an
enabling environment for entrepreneurs and businesses.
These programs oﬀer support, funding, and
infrastructure to foster the growth of innovative startups
and enterprises.
13 |July, 2023

Global Talent: Indian professionals and entrepreneurs
around the world are contributing to the growth of
international Indian brands. The Indian diaspora is actively
engaged in various sectors, from technology to finance, and
has played a crucial role in creating global Indian success
stories.
E-commerce and Digital Platforms: The growth of e-
commerce and digital platforms has provided Indian
businesses with a powerful means to reach global
audiences. Companies in the e-commerce, e-learning, and
digital entertainment sectors are expanding internationally
with ease.
Quality and Standards: Indian companies are increasingly
focused on quality and global standards. Adherence to
international quality standards, ethical practices, and
corporate governance is critical for building trust and
credibility in international markets.
Sustainability and CSR: Embracing sustainability and
corporate social responsibility (CSR) practices can enhance
the reputation of Indian businesses on the global stage.
Brands that prioritize sustainability, environmental
consciousness, and community engagement often receive
positive recognition.
Consumer Confidence: Iconic brands often set high
standards for quality and reliability. This builds consumer
confidence, not only in their products but also in Indian
brands in general. It encourages consumers to choose
Indian products over international alternatives.
Market Expansion: These brands actively explore new
markets and expand their global footprint. Their success in
diverse markets highlights India’s potential and encourages
other Indian businesses to explore international
opportunities.
Adoption of Best Practices: Iconic brands adhere to global
best practices in corporate governance, sustainability, and
ethical conduct. This promotes a culture of compliance and
ethics within the Indian business environment.
Collaborations and Partnerships: Collaborations with
international companies, research institutions, and global
market leaders can provide Indian businesses with valuable
exposure, knowledge, and resources to enhance their global
standing.
Consumer Preferences: Global consumers are increasingly
looking for authentic and innovative products and services.
Indian businesses can cater to these evolving preferences by
offering unique and culturally rich offerings that set them
apart from competitors.
Adaptability and Resilience: The ability of Indian
businesses to adapt to changing market dynamics, as
demonstrated during the COVID-19 pandemic, showcases
their resilience. This adaptability enhances the reputation of
Indian businesses on the international stage.
Resilience and Perseverance: These brands have faced
challenges and setbacks but have displayed resilience and
determination to overcome them. They view challenges as
opportunities for growth.
Global Expansion Strategy: They formulate a well-
planned strategy for entering new markets, which may
involve partnerships, acquisitions, or organic growth. This
ensures a systematic approach to global expansion.
Consistent Performance: Consistency in delivering
quality and value ensures that these brands build a positive
reputation and maintain their position on the global stage.
Cultural Sensitivity: These brands recognize and respect
cultural differences in their target markets. They may tailor
products, services, and marketing strategies to
accommodate local preferences.
In fact, India Inc. is well-positioned to create the best
international business brands. Leveraging innovation,
technology, a skilled workforce, and a conducive economic
environment, Indian businesses can continue to expand
their global footprint and earn international acclaim. The
commitment to quality, sustainability, and ethical practices
will be instrumental in building enduring international
brands that make India proud on the global stage.
14 |July, 2023

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Monica Gupta Founder and Director
16 |July, 2023

truly innovative mind is a neurological beehive of
Acreative ideas flying with their magic of limitless
imagination by defying every law in the books
ever proven. The restlessness of the rebelliously constant
change shatters the boundaries of the past to usher the
present into the futuristic times, again proving that we
must embrace novelty with an open mind no matter what.
Those of us divergent enough to carve out our
transformative thinking can, in reality, change the world
for the better.
If you don’t believe it, ask the Bumblebees, who have been
flying since their species came into existence by defying
all laws of aerodynamics. It might be thanks to their being
unaware of the laws themselves, but they have been
inspiring wise humanity from the age of sensibility and the
dawn of reasoning.
“Bumblebees at Interactive Bees – a full-service brand
communication agency – are our inspiration, too,
says the Founder and Director, Monica Gupta.
Interactive Bees started in 2008 when the ‘start-up’
buzzword was still finding its ground, and companies were
playing safe by using traditional marketing solutions for
branding purposes. Already worked as a seasoned
marketing professional, Monica realized that with the
changing world, brands needed more than just traditional
marketing; they required an integrated approach to
marketing which comprises both conventional as well as
digital with a secret and a smart ingredient what she terms
as ‘Brand Storytelling.’
She explains, “Let’s take an example of the days when our
grandparents told us stories.” The stories were not just
read; they were told with words that children could
visualise. There were sound effects and voice modulations
infused in the narration, and the story remained imprinted in
our brains, waiting to be retold. It is the USP of Interactive
Bees, which is a complete Brand Communication Agency,
that offers 360° integrated brand-building solutions that
leave an imprint on the consumer's mind with a favourable
image and top-of-the-mind recall. She adds, “Our beehive
of experienced professionals design unique solutions
customised according to each area of business; Our list of
client testimonials encompasses a rich mix of brands from
various industry segments - B2B, B2C, NGOs and even
Government Organizations.”
Regaling her journey in this industry and how she made the
brand Ibees excel in its niche, Monica says she knew it
wouldn’t be easy, but she was sure it was possible. As a
child, she struggled with dyslexia, but with determination,
she overcame all mental blocks and rose above the
challenges. Meditation has helped her in this journey of
realising her creative and logical potential and building a
path of her own through hard work and perseverance.
For about a decade, she worked across industry-leading
creative teams, driving innovative projects and successfully
delivering solutions to clients until it was time to choose the
obvious path of starting her own company. On
th
17 December 2008, Interactive Bees was formed along
with a group of passionate professionals equipped with
different expertise.
We Believe, We Can
Make Your Brand Fly High
on the Success Tree
INTERACTIVE
BEES
17 |July, 2023

Creating a Buzz
From the start, Monica’s vision of Interactive Bees was
about creating a holistic Brand Communication agency that
works as a solution provider for the overall brand identity
creation, brand positioning and marketing communication
design and development for various brands. From Offline
(Brand Identity Creation, Communication Style and Design
Creation, Print Designs, Films) to BTL (events, designs,
etc.) to Digital Marketing (owned, social, marketplace,
bought and earned media), “We have gradually built our
niche as the ultimate destination for overall brand
communication. I am happy to say that in fourteen years,
Interactive Bees has created a buzz amongst the who’s who
of the Brand Advertising world and has been the proud
recipient of numerous titles and awards in this field,”
she says with a smile.
Being a holistic Brand Communication Agency is not just
about being creative; Monica encourages her team to
practice a research-based work process at Interactive Bees.
Therefore, their client list is not limited to a particular
business segment. They excel in B2C brand communication
and have mastered the art of brand positioning in the B2B
segment, which helps them fly high even in such volatile
times. Dedication and passion for the work and doing it
innovatively with customised solutions delivered are the
practices that keep them ahead of the competition, along
with quick and timely turnaround.
The Power of Change
Whether in her personal life or managing Interactive Bees,
Monica ensures that their vision remains focused and that
their attitude tackles every challenge as another stepping
stone towards success.
She shares, “Well, frankly, we have always loved and
stayed headstrong with our Purpose of creating the agency,
which gives us clarity on; “Why am I doing what I am
doing?” Clear individual and organisational purpose
awareness, which is well-aligned, and we constantly keep
the attention.”
Being an experienced leader, sharing her opinion on how
adopting modern technologies like AI and ML impacts her
industry and how Ibees is adapting to the change, Monica
says she started Interactive Bees when the marketing world
was transitioning towards digital, “And we all know that the
industry has seen a tremendous transformation within the
last decade.”
The Tech-Nectar
It is not incorrect to say that ‘those who adapt and adopt’
are growing. AI and Machine Learning have created their
presence in all aspects of human communication and
learning. While many believe this will lead to many jobs
becoming irrelevant and redundant in the near future,
she believes they will evolve.
“Many of us are spiralling and getting stressed when it's
time to evolve by using the latest technologies for our good.
At Interactive Bees, we take modern technology as a
learning ground and find a balance between the creativity of
employees and the convenience of technology.”
Let’s take an example of the recent buzz around ChatGPT;
though much about it is still to be understood, Ibees
creative team is already optimising their skillset by working
around concepts like prompt engineering and its application
within their arena. They believe technology interwoven
with human creativity can result in tremendous success.
The Honeycomb
Considering the current industry scenario, Monica accepts
there are challenges they face, yet they drive their company
to overcome these obstacles. The market has been highly
volatile for the past few years, especially as uncertainty
loomed during the COVID times, because of the Work from
home, business-from-home cultures and a lot of new
normals creeping up. Creating and maintaining their
position in the market and holding together a team of more
than sixty people at a time when clients have limited their
Interactive Bees is a complete
Brand Communication Agency,
offering 360° integrated brand-marketing
solutions and leaving an imprint
on the consumer's mind
with a favourable image and
top-of-the-mind recall.
18 |July, 2023

India's Best Iconic Brands to Watch 2023
budgets and attrition is at an all-time high, they know the
quality of their work will help them overcome all hurdles.
“The way ahead for every company in the business of client
servicing is to create an ecosystem where your customer
becomes our spokesperson, and that for us is Mission
Accomplished!” she believes.
Her advice to budding entrepreneurs who aspire to venture
into the Brand Communicators niche is simple – keep your
vision straight and focused. Understand your client’s
requirements very well. It is essential for every person
trying to make their mark in the industry to take care of and
respect themselves and their team in all situations. There
will be challenges along the way. As we are in a highly
volatile and fast-moving arena, be flexible and innovative,
and keep upskilling is her mantra.
The Beehive of the Future
On envisioning scaling Interactive Bees’ operations and
offerings in the future, Monica reveals they have reached
the threshold of completing 14 years, overcoming many
challenges and growing steadily by focusing on delivering
quality service to their clients. She envisions Interactive
Bees as the preferred agency for brands across industries.
A happy team balanced with go-getter attitudes will keep
the creativity buzzing and the agency moving ahead. “We
are working towards scaling up our operations by serving
clients beyond national borders and helping potential start-
ups create their brand communication strategy from brand
visibility to public relations,” she says, adding her clients’
praises for Interactive Bees.
§ Shabana Rahman: Deputy General Manager at
Century Plyboards -
“Monica makes everyone see the best in every situation and
strive for excellence. She is a team player and will take you
through her ideas, make you believe and participate in her
vision and then commence work. It is the quality that makes
her different from any other agency head that I have worked
with. She is passionate about her work and doesn't fear
giving her opinion on ideas and strategies if she thinks they
will not benefit the brand. Over the years, I have also seen
her do much pro-Bono work for causes she believes in. She
is a very inspiring woman who manages to find balance in
the chaos and would do tons of good for any brand she
works with. All the best!”
§ Moumita Sarkar: Marketing Manager at Fortis
Healthcare -
“Monica is a true professional who believes deeply in
delivering excellence. She helped us to develop an
advanced E-commerce website, and she has been a reliable
partner for our Marketing needs. It's been absolutely
fantastic working with her. She is extremely creative with
full of skills and knowledge in this field and understands
clients' requirements very easily. I respect her immensely as
a versatile professional with an impeccable value
system.”
19 |July, 2023

n the vast and diverse landscape of the global business
Iworld, Indian brands have emerged as icons of success,
innovation, and resilience. Over the years, several Indian
companies and organizations have transcended borders and
made their presence felt on the international stage. Their
journeys are a testament to the evolving nature of business in
India, a country known for its rich cultural heritage,
entrepreneurial spirit, and a rapidly expanding consumer base.
These iconic Indian brands represent various sectors, from
information technology to pharmaceuticals, consumer goods to
automotive manufacturing, and beyond. They have navigated
challenges, embraced change, and harnessed innovation to
achieve remarkable success in both domestic and global
markets. In the process, they have reshaped the perception of
Indian businesses worldwide.
The iconic Indian brands that have successfully transcended
geographical and cultural barriers possess a unique set of
characteristics that have contributed to their global prominence.
These brands have demonstrated remarkable resilience,
adaptability, and a commitment to excellence.
Innovation and Adaptability: These brands are known for
their innovative approaches and the ability to adapt to evolving
market dynamics. They embrace new technologies, trends, and
customer preferences to stay ahead of the competition.
Quality and Excellence: Uncompromising commitment to
quality and excellence is a hallmark of these brands. They
prioritize delivering top-notch products and services, earning
them the trust and loyalty of customers worldwide.
Strong Leadership: These companies are often led by visionary
and dynamic leaders who have a clear strategic vision for their
brand’s growth on a global scale. These leaders are instrumental
in guiding the organization through its global expansion.
The฀Emergence of฀
Iconic Indian
Brands฀on the
Global
Business
Horizon
21 |July, 2023

Customer-Centric Approach: Customer satisfaction is
paramount for these brands. They understand the diverse
needs of their customer base and strive to provide solutions
that meet or exceed their expectations.
Ethical Business Practices: Iconic Indian brands adhere to
ethical business practices, promoting transparency and
integrity. Their commitment to social and environmental
responsibility enhances their reputation globally.
Global Perspective: These brands have a global outlook
from the outset. They understand international markets,
consumer behaviors, and regulatory requirements, which
enables them to enter new markets with confidence.
Investment in Research and Development: A focus on
research and development allows these brands to stay at the
forefront of innovation, creating products and services that
address emerging global challenges.
Employee Engagement: These brands recognize the
importance of a motivated and engaged workforce. They
invest in employee development, creating a positive work
culture that fosters creativity and productivity.
Effective Marketing and Branding: They invest in robust
marketing strategies and branding to create a strong global
identity. This includes leveraging digital marketing,
advertising, and strategic partnerships.
Iconic Indian brands have had a profound impact on India’s
economy, employment landscape, and technological
advancement.
Economic Growth: Iconic Indian brands are significant
contributors to India’s economic growth. They generate
substantial revenue, both domestically and internationally,
which boosts the country’s GDP. Their operations often
span multiple industries, including technology, automotive,
healthcare, and consumer goods.
Export Revenue: Many iconic Indian brands export their
products and services globally. This generates foreign
exchange earnings for the country, strengthening India’s
balance of trade. These exports include software,
pharmaceuticals, textiles, and more.
Job Creation: These brands create a vast number of jobs,
both directly and indirectly. Their operations require a
skilled and unskilled workforce, contributing to reduced
unemployment and poverty levels. Additionally, their
supply chains support numerous small and medium-sized
enterprises (SMEs).
Technological Advancement: Iconic Indian brands are at
the forefront of technological advancement. They invest
heavily in research and development, driving innovation in
areas like IT, pharmaceuticals, renewable energy, and
automotive engineering. This technological progress
enhances India’s global competitiveness.
Foreign Direct Investment (FDI): The presence of these
brands often attracts foreign investors and multinational
corporations to establish operations in India. Their success
is a testament to the country’s potential, leading to
increased FDI and economic growth.
Skills Development: These brands actively invest in skill
development programs, offering training and education to
their employees and collaborating with educational
institutions. This not only enhances the employability of the
workforce but also supports India’s demographic dividend.
Infrastructure Development: Iconic Indian brands often
invest in infrastructure development, including
manufacturing facilities, research centers, and technology
parks. This infrastructure not only benefits their operations
but also supports the growth of the surrounding regions.
Global Recognition: These brands enhance India’s global
image. Their international recognition reflects positively on
the nation, promoting trust and credibility in the global
business community.
Corporate Social Responsibility (CSR): Many of these
brands engage in CSR initiatives, addressing social and
environmental issues in India. They allocate a portion of
their profits for initiatives such as education, healthcare, and
sustainable practices, contributing to societal well-being.
Innovation Ecosystem: They foster an innovation
ecosystem by partnering with startups, incubators, and
research institutions. This collaborative approach promotes
entrepreneurship and innovation in the country.
The emergence of iconic Indian brands on the global
business horizon is not only a source of national pride but
also a reflection of India’s growing influence in the world.
These brands serve as inspirations to aspiring
entrepreneurs and stand as proof of what can be achieved
through dedication, innovation, and a commitment to
excellence. In a world where competition is fierce, these
Indian brands have shown that success knows no
boundaries and that, with the right strategy and
determination, any business can rise to the top of the global
stage.
22 |July, 2023

Financial
paperwork
strategy..

Global LLP
Bringing All Your Sports
Infrastructural Dreams into Reality
Vivek Parekh
Founder and CEO
Rayzon Global LLP
24 |July, 2023

For a young country like India, to stay young,
healthy, and fittest forever means engaging in every
kind of sports activity. The biggest hurdle for young
sports enthusiasts was the lack of proper infrastructural
facilities to practice and train within.
Popular sports like cricket, hockey, football, tennis,
basketball, badminton, kabaddi, and many more turning up
in leagues all over the country have been changing this
scenario. What is more heartening to see is the emergence
of Rayzon Global LLP – a professional all-in-one sports
infra-building experts’ team. Rayzon is filling the
humongous gaps in terms of government and private
players ready to invest in building infrastructure-wise top-
notch sports arenas equipped with advanced modern
facilities and a perfect infra-developing partner.
Rayzon Global, a dream of Founder and CEO Vivek
Parekh – a third-generation entrepreneur at his renowned
family-run business, National Plastic Industries Limited -
“Is at the forefront of India's Sports Infrastructure market,
leading the way with an innovative and cutting-edge
strategy,” says Vivek, adding, “We’re committed to
constructing world-class infrastructure that exceeds
expectations, with a deep dedication to quality and a love
for producing extraordinary athletic facilities.”
Fostering Best Sports Arenas
Rayzon Global is transforming the future of sports infra-
structure in India via smart collaborations and partnerships
with local and international entities, ensuring that players
and sports enthusiasts can access top-tier facilities that
inspire and improve their performance.
Vivek furthers that Rayzon Global is a sports infrastructure
company based in Mumbai. “Our goal is to give all sports
categories the best conditions to flourish by providing our
clients with key knowledge and expertise to address their
general and specific demands in this space,” he shares.
Within eight short years of starting this company, Rayzon
Global has already met the standards of established sports
infrastructure companies worldwide. Rayzon is fast
emerging as a pioneer in manufacturing and setting up
basketball, tennis courts, FIFA approved football turfs,
which are at par with global standards. The Polypropylene
(PP) tiles manufactured by the brand have gained popularity
quickly and have become the most popular outdoor
flooring. The high-quality Polypropylene utilized makes
them durable and sustainable.
The brand aims to become the one-stop shop and a
preferred solution provider for complete sports infrastruc-
ture requirements. Rayzon holds a strong reputation for
working with the most seasoned industry professionals.
Eight years since its inception, Rayzon has worked on over
300+ sites internationally and in India. Some of the
notable projects of the brand encompass the Graffiti
Basketball Courts at St. Andrews College in Bandra, Air
Canada in Matunga, Mumbai, the Hockey Rink in
Jammu and Kashmir, and .
Paddle Courts in Maldives
For the most opulent residential developments across the
country, Rayzon has built turf tennis courts and squash
courts in collaboration with renowned builders like Lodha,
Oberoi, and Kanakia.
Elevating the Playing Fields
Vivek adds, “Our USP would be our sophisticated and
proven A-Z turn-key solutions that save considerable time,
money and effort.” Rayzon’s cutting-edge solutions,
complete project management assurance and hassle-free
installation set it apart from other contractors and develop-
ers in this space. “Our ultimate goal is to become a one-
stop-shop and a preferred solutions provider for all sports
infrastructure requirements,” states Vivek, who acquired a
Master's Degree in Innovation and Entrepreneurship from
the University of Warwick after completing his undergradu-
ate at the University of Reading, UK. He founded Rayzon
with the intention of elevating sports infrastructure
facilities. He has developed turfs for sports like paddle,
squash, and pickleball that were not at the forefront. He
became aware of the gaps in the market and sought to
narrow them with the services provided by his brand,
Rayzon.
Reflecting on his inspiration behind venturing into the
sports infra-developing niche, Vivek says the outset of his
journey with Rayzon was quite organic. He recalls, “At an
exhibition, we got a pretty big order. So, we took a risk and
got into this space. We learnt everything from scratch and
never looked back.” The prospect of handling such a project
was exhilarating and taught him a lot. He mentions, “I
figured out that having key staff at different locations was
crucial to meeting our clients' needs and for our operations
to run smoothly.”
Eventually, he and his team created a strong network
nationwide, enabling them to scale their projects much
more easily. They also have an array of marquee sites that
people aspire to play on, which they would love to
do more of.
India's Best Iconic Brands to Watch 2023
25 |July, 2023

Vivek believes, “Having worked with a close team and
lakhs of people in the sports workspace, my only motiva-
tion to succeed in work comes from the desire to be
creative, entrepreneurial, ambitious, and to make a differ-
ence in every realm I operate in. Over the next five years,
we want to be No.1 Sports Infrastructure company in the
country.”
Advanced Techno-Boost
He also gravitates towards the rapidly evolving technology
field and always keeps up with it. At present, AI does not
play a significant role in the sports infrastructure space, and
Vivek says he has not heard of other companies benefiting
from it either. However, he does feel that in the future, it
could become a useful tool in the infrastructure industry in
general.
Telling more about Rayzon’s offerings, Vivek adds that
what makes them stand out is their ability to keep up with
new developments in sports and their specific requirements.
Their brand aims to deliver end-to-end sports infrastructure
facilities by providing A-Z turn-key solutions, which means
they handle all requirements, from flooring and lighting to
civil work, 3D virtual modelling, and the necessary
maintenance after installation as well. They strive to bridge
the gaps in the sports ecosystem and find more key
solutions to problems, big or small. He says, “My mission at
Rayzon has always been to develop one stadium in every
state in India, as I believe in the positive impact sports has
on the youth of India.”
Creating an Exceptional Sports Ecosystem
Considering the current industry scenario, Vivek shares that
because they aim to cover all sports, their biggest challenge
would be keeping up with all their specific requirements
and the regional considerations that come with dealing with
a vast territory like India. They have overcome this hurdle
by employing key personnel in different parts of the
country, thereby growing a strong network throughout,
enabling them to meet the various demands of their clients.
Rayzon has its own installation team, their own site
engineers and their own equipment as well. At Rayzon, they
have invested many resources into building a strong senior
management team and sales force that gives each project
the finesse needed in sports infrastructure in India. The
government now allocates a lot more money to sports
infrastructure, making it easier for people to carry out their
visions for sports.
Addressing Future’s Global Sports Infra Needs
In his advice, he says, “I would tell all the budding
entrepreneurs in the sports industry that India is a very
young country (with an average age of 28).” Most of them
engage in sports in some way, so the market is large, and
there is much to explore when it comes to providing
facilities, experimenting with various ideas and introducing
new concepts to the public. One exciting development is
seeing people use sports venues for social events, which
tells of the dynamism and high prospects of the sports
infrastructure space in the future.
On envisioning scaling Rayzon Global’s operations and
offerings in the future, Vivek divulges that the best way to
grow Rayzon would be to always work with top talent and
get the best teams together Pan-India. They have taken this
approach from the beginning, and it has proven reliable
time and time again. Maintaining this strong network keeps
their operations fluid, whereby their clients and potential
clients can get any assistance they need; they can view
Rayzon’s body of work and get a clearer idea of what the
team does, making it easy for them to trust Rayzon Global.
Attending exhibitions around the world is also key to
getting an understanding of technologies and products
being introduced to sports infrastructure. “This enables us
to differentiate ourselves from the rest and excel as a sports
infrastructure company in all possible ways,”
he concludes.
Rayzon Global, fast emerging
as a pioneer in
manufacturing and se ng up
basketball, tennis courts, and
FIFA-approved football turfs,
has worked on 300+ sites
interna onally and in India.
26 |July, 2023

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