The 30 most admired companies in 2021

www.insightssuccess.in
VOL-09
ISSUE-04
2021
Packaging Insights
How Packaging of
a Product Impacts
Consumer Retention?
Branding Essentials
Why Brand Awareness
is Important in
this Digital Era?
Rediscover Spaces with
Parvaze Ashai
Founder and CEO
THE
MOST
MOST
MOST
ADMIRED
COMPANIES
in 2021

Editor’s Note
I
n today’s age, every company has to bring their
best on the table to make a mark in the industry
and stand ahead of their peers. Owing to the stiff
competition, each player in the industry jumps into the
market in order to establish themselves. However,
there are only a select few who have made a difference
through their dedicated endeavours.
With the objective of innovating and transforming the
industry, these prominent companies are bringing in
new ideas and concepts into the plate. They do not
give up at the face of adversity and transform every
challenge into an opportunity.
These leading companies are driven by the zeal to
deliver the best services to the customers. They come
up with innovative solutions to overcome any obstacle
that comes into their way. Failure is not an option for
them; rather they remain consistent in achieving their
goals, and sometimes even exceed the expectations.
The prominent names in the industry have a focused
business plan. They follow a systematic approach to
achieve the desired outcome. These renowned
HARBINGERS OF
TRANSFORMATION
IN BUSINESS

frontrunners focus on their strengths and work towards
overcoming their weaknesses.
For these companies, their employees are an
important asset. Accordingly, they treat them with
respect and provide them with equal opportunities to
learn, grow, and thrive in their career. These companies
boost the morale of the employees, which encourages
them do work harder and achieve better results.
They take advantage of every opportunity to introduce
new practices, which are beneﬁcial for all the
employees and the entire company culture. These
change agents are always prepared to try something
new which would take them ahead towards a better
future.
These companies always work towards the
development of the employees. Hence, they set
achievable goals and also provide the opportunity of
training and development. They are always ready to
listen to the grievances of the employees, and to
provide them with proper suggestions.
For these excellent companies, customers are of prime
importance. Hence, they give their very best to
address all their concerns and resolve their problems
promptly. They always focus on creating immersive
experiences for the customers and focus on building
strong future relations.
These companies believe in giving back to the society
and hence, carry out numerous social activities and
drives. They act as agents of change for the society
and introduce future developments.
Hence, in this issue of –
Insights Success The 30 Most
Admired Companies in 2021, let’s embark on a
journey of exploring the pathbreaking companies
which are bringing a fresh breath of air in the industry
and are upholding innovation, coordination, and
cooperation.
Have a great read!
Ananda Kamal Das
ananda@insightssuccess.com

Rediscover
Spaces with
Maharaja
Furniture
10
Branding Essentials
Why Brand Awareness is
Important in this Digital Era?
28 Packaging Insights
How Packaging of a Product
Impacts Consumer Retention?
44

18
32
48
22
40
52
ALP Aeroflex India Pvt. Ltd.
A proud Swadeshi, Building
the nation through innovative
insulation products
Brimbus Production
A Firm Full of
Creative Capabilities
Dabur
The Custodian
of Ayurveda
Fluency Center
Facilitating Learning Solutions
with Automation and Digitization
Henry Harvin Education
Serving EdTech at its Best
Pro Consulting Solutions
Enhancing Operational
Performances while
Ensuring Sustainability

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Editor-in-Chief Sumita Sarkar
Deputy Editor Abhishaj Sajeev
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Assisting Editor Ananda Kamal Das
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Designing Head Vishal Pawar
Co-designer Rashmi Singh
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Management Brief
Company Name
Rakesh Chauhan
COO
Ascent Group
Shyam Vedantam
Managing Partner
Blackpepper
Technologies Pvt Ltd
Altiux Innovations
Sanjay Raina
Managing Director
Established in 1984, ALP Aeroflex India Pvt. Ltd., has made a
name for itself in the list of top suppliers of insulating tubes,
foam tapes in India.
Altiux Innovations is a software and product engineering
services organization focused on helping you accelerate
development of your IoT solutions and products.
Ascent has been a pioneer in the business of marketing and
brand with a rich working portfolio of brands from across the
categories with the differentiated approach of strategic and
conceptual planning giving 360-degree services encompassing
Rural Marketing, Digital Marketing, Brand and Marketing
consulting services.
BlackPepper Technologies is a global Product Engineering
company that provides innovative technology solutions and
services.
ALPAeroflex
Hari Krishnan
Puravankara
Founder and CEO
Brimbus
Production Pvt Ltd
With over a decade of expertise, Brimbus Production Private
Limited is a strategic branding and design agency relentlessly
serving companies in India.
Ashish Mathur
Director Operations
Dabur India Limited
Dabur is one of the best Ayurvedic and Natural Health Care
Company in India.
Mohit Malhotra
CEO
Davidson PR
and Communications
Davidson PR & Communications is a young and path-breaking
consultancy that believes in the power of skilled storytelling.
Richy Alexander
Founder and CEO
ADMIRED

Max Solutions CO
Siddhartha Sthitapragyan
Founder
Max Solutions CO is a top awarded Agency with awards from
Times Business, MSME and are a top 10 Agency to look
forward to, as per SiliconIndia.
Rajive Kumaraswami
MD and CEO
Maharaja Furniture Parvaze Ashai
CEO and Founder
Since 2004, Maharaja Furniture in Chinchwad East, Pune has
been in the business of retailing and distributing furniture.
Neilsoft Limited
Modernize your data management systems and simplify cloud
data storage with NetApp – the world's leader in data
management solutions.
Rupa Shah
Executive Director
NetApp India Usha Jagini
Director
Neilsoft provides multi-disciplined plant engineering services
including Pre-bid engineering, Extended Basic Engineering
Support, Plant Digitization, Detailed Engineering and Design,
and Plant Documentation services for (plant) operations and
control. Digitalization & Design Automation / Customization.
DesignTech
Systems Pvt Ltd
DesignTech Systems India, provides engineering and product
design services.
Vikas Khanvelkar
Chairman and
Managing Director
Executive Centre
The Executive Centre is Asia Pacific's leading premium
serviced office provider.
Nidhi Marwah
Managing Director
Fluency Center Fluency Center is one of the best training centers in Coimbatore
Mangalaprathaban
Muralidharan
Owner
Henry Harvin Education
Henry Harvin® ranks amongst the Top 500 Global Edtech
Companies with 300,000+ Alumni, 900+ B2B Clients, 500+
Award Winning Trainers, and 200+ Courses.
Kunal Gupta
CEO
HexaHash Technologies
HexaHash has innovation in its DNA to provide various trace
and track techniques using auto-identification technologies to
solve the use case problems of the industries and enterprises
globally.
Mohan Kumar
Director, Operations
Ikon Barcode
Solutions Pvt Ltd
Ikon Barcode Solutions Private Limited is one of the most
credible and reliable solutions provider for all kinds of auto ID,
Labeling, POS, Software, RFID and Security needs.
Uma Shanker
Director
Innovative Systems
and Solutions
Innovative Systems continues to introduce new ideas and
methodologies that become industry 'best practices', proving
their value in thousands of applications globally.
Ratnesh Javeri
Managing Director
Magma HDI General
Insurance Company
Magma HDI General Insurance Company Limited is a joint
venture between Magma Fincorp Limited (now known as
Poonawalla Fincorp Limited) and HDI Global SE Germany.
Management Brief
Company Name

O GEN Infosystem
Private Limited
Abhijeet Jha
Co- Founder
Prathigna.Com
HR Solutions Pvt Ltd
Prathigna.com is an end-to-end solutions provider for both
recruiters and jobseekers.
Dr.Srinivas Varahagiri
Founder Director, CEO
Pro-Consulting Solutions
Pro-Consulting Solutions is a management consulting ﬁrm
focusing on providing realistic and executable solutions for
growth.
Vivek Das
Founder and Principal
Provogue India
Provogue is a fashion and lifestyle retail business owned by
Provogue (India) Limited, a public company listed on the
Mumbai and National stock exchanges.
Nikhil Chaturvedi
Founder and
Managing Director
PurplePath Wealth
Management Solutions
PVT Ltd
PurplePath is a new generation wealth management solutions
provider.
Arun Ramaswamy
Founder and CEO
Radiant Infosolutions
Radiant Info Solutions Pvt. Ltd. is the best place to connect
with, especially for the businesses which depend upon
networking to deliver mission-critical applications and services.
Nishant Gupta
Director
Sight and Sound India
Sight & Sound has been designing audio and video solutions in
India for indoor and outdoor premises.A
Sunil Khera
Founder And CEO
SNIC India
SNic Solutions provides digital transformation solutions
focused on operations and supply chain management to
manufacturing organizations globally.
Nikhil Joshi
Founder and CEO
Synergy Process Systems
Synergy Process Systems is a partnership company
incorporated in 2002 at Pune, India. SPS oﬀers comprehensive
solutions in Separations and Thermal Technology.
Avinash Patil
Managing Partner
Veritas Infosolutions
Veritas Infosolutions being a Technology Development
Company fabricates relationship on trust, mutual respect and
growth.
Gourav Mahipal
Managing Director
Xitadel
Xitadel encourages a hard-working and fun-loving
environment.
Prakash Krishnaswamy
CEO
O GEN Infosystem Private Limited has been launched with a
clear vision to become multi-skilled and multi-dimensional IT
service providers with a focus on high-end master plan
solutions along with the eventual aim to evolve and become a
leading one stop internet strategy consulting company.
Management Brief
Company Name

Embracing change in work and life is essential to
growing as an individual and being a better person
than who you were yesterday. Change never seems
natural or that easy. Think about the New Years' resolutions
that we rarely keep. We naturally repel it and often want to
retreat into our comfort zone. Normalcy is safe, as it doesn't
provoke fear and it allows us to live our lives without
facing things that could potentially hurt us or build us up.
Following this philosophy and working diligently in the
furniture space is Maharaja Furniture.
The company has been in existence for more than four
decades into the manufacturing and supplying industry. It
has earned strong reputation and confidence globally
through its skilled professionals. The company has an
excellent track record for the best customer satisfaction.
Maharaja Furniture never compromises on the quality and
the services provided to the customer.
“We believe in keeping the customers happy and providing
them with products at a very competent price,” says
Parvaze Ashai, the Founder and CEO of Maharaja
Furniture. He is a staunch leader, who launched stores on
the streets of Bangalore in 1980. His vision in the mind is
rewriting the rules of Indian furniture. His designing and
delivering the levels of luxury to the customers has been an
inspiring outlook in the journey of his life.
Leading Furniture Space Dynamically
The furniture by brand is created via using highest quality
wood and the most skilled team of craftsmen. Hand
carvings, exquisite inlays, and superb finishes enhance the
inherent beauty of the natural wood. Classical high-end
furniture is in high demand in the contract sector, where it is
appreciated for its brilliant design and excellent finishes.
Specialized in the production of home-office furniture,
dining, bedrooms and accessories, Maharaja Furniture has
strived to keep up with the newest trends while maintaining
its excellence and handcrafting tradition.
From high-end executive offices in classical style to art-
deco and contemporary home furniture solutions, the
company develops every piece of furniture while keeping in
mind the aesthetics of every office space and every person’s
exquisite personality. The company has an excellent staff
that guides customers with the best interest in their mind.
Its team maintains constant contact and informs about latest
designs and models launched in the market. Maharaja
Furniture is a luxurious global furniture brand in the
business of manufacturing custom designed furniture.
The company has around five prime showrooms in the
southern part of India. “We are in the process of expansion
all over India and globally,” states the team at Maharaja
Furniture. It undertakes bulk operations and specializes in
facilitating corporate offers to cater the needs of different
companies. Its sole aim is to provide exquisite design to
satisfy the needs/requirements of the customers.
Dynamics of the Brand
Maharaja Furniture creates an intimate atmosphere
emphasizing on relaxed formality with a reflection of the
client’s lifestyle and personality. The furniture in its
production follows long tradition of artisan furniture
making techniques that reveal all of the carpentry skills
dynamically.

The company’s products stand out for its highly artisanal
work, the use of rare wood and precious woods, fine
engraving, precious inlays, and all these aspects reveal the
personality and quality of each piece of furniture, making
them authentic. All the showrooms have been designed to
deliver extraordinary standards in luxury and feel-good
factor (Royal Exotica Style) from Indian history. Some of
its unique offerings are described below:
Ÿ Dining Furniture: Dining informally with your family is
very important. The brand aims to offer a range of
furniture that is suitable for all occasions. The
company’s furniture is designed to be inviting and
comfortable for your friends and family.
Ÿ Bedroom: Maharaja Furniture does not only offer a
certain style, but it facilitates a variety of personalized
alternatives for the customers to choose from. The
company designs more than just a bedroom. It provides
a room scheme that speaks of the personality of the
owner, fascinating composition of stylish bedroom
culture and classical ambience in which, every detail is
manufactured with a traditional aspect. It is composed
with a bed, bed side tables, and chest of drawer and
mirror frames. “Our range provide you with all the
choice you need to find the perfect solution for your
bedroom,” says the team at Maharaja Furniture. The
brand unfolds a beautiful range of bedroom furniture
that celebrates your sleep-in comfort and style.
Ÿ Living Room Furniture: “You can make a world of
difference from your own living room,” claims Parvaze.
The living room furniture is inspired from the real jewel
having its presence in the noble and regal palaces of the
past. “The heart of a home, the living room is not just
for you and your family. It is the place you welcome
your friends into, the place where you entertain.
Therefore, it has to be the one space in your home that
reflects who you are, and what you want the world to
see you as,” adds Parvaze.
Advising the young generation of entrepreneurs, Parvaze
guides them by saying, “Know your audience. Never
underestimate the power of a solid business plan. Road test
your idea first before launching any product or service.
Embrace feedback and learn from your mistakes.”
Innovation and creativity are necessary traits for becoming
a successful entrepreneur, and one can hone those skills
daily. Knowing that each day brings new challenges,
exciting opportunities, and a chance to engage passion is
reason enough to be in the business world.

ALP Aeroflex
India Pvt. Ltd.
A proud Swadeshi, Building the nation
through innovative insulation products
What are the qualities that make a company
popular among customers and employees alike?
The answer is its ability to innovate and keep
raising the bar on account of dynamic solutions, product
quality, safety, and sustainability. An admired company not
only focuses on improving the bottom line but highly
emphasizes on achieving excellence in customer
satisfaction as well. These companies treat their workforce
as most valuable assets and provide them with the
opportunity to learn and grow professionally.
One such renowned company, which is transforming the
business through innovative insulation solutions, is none
other than ALPAeroflex India Pvt. Ltd. Incorporated in
2011, it is a technology leader in thermal and acoustic
insulation solutions. It is a joint venture of ALP Overseas
Pvt. Ltd., India, and Aeroflex Limited, Thailand. The
company is a part of the USD 200 million ALP Group.
ALP Aeroflex is a renowned name in the industry for its
innovative insulation solutions. Pioneers in EPDM
(Ethylene propylene diene monomer) solutions, their range
also include NBR (Nitrile Butadiene) rubber insulation
sheets, tubes, accessories, and roofing solutions. Aligned
with the Atma Nirbhar Bharat’s thought, ALP Aeroflex
takes pride in being an Indian multinational and
manufacturer of high-quality products in India and abroad
for various thermal applications such as HVAC, Urban
Infrastructure, Solar, Pharma and Roofing in addition to
acoustic applications for wall, floor, duct, and equipment
sound.
The Initial Steps
ALP group was formed 35 years ago, with a vision to excel
in the polymer industry. In the initial stages, the company
catered to various industries with its innovative range of
weather sealing products. At that time, there was a scarcity
of good quality and modern solutions in insulation and
acoustics application. In terms of material, only thermocoal
and glass wool were used, which had countless limitations
on performance and safety front.
ALP Group launched its range of insulation products in
NBR, an elastomeric rubber, which is not only very
effective in cutting thermal transmission but are also energy
efficient and safe. ALP Aeroflex, also offers a cutting-edge
range of products in EPDM. The performance of this range
is great due to its high thermal conductivity, energy
efficiency, but what differentiates it to the other available
solutions is its extreme durability, fire safety and
environment friendly preposition. With this range, ALP
Aeroflex is setting a new standard for the industry to follow.
The Insightful Frontrunners
The man behind ALP Aeroflex’s vision and growth is Mr.
Iqbal Singh Anand, Chairman, ALP Group. Mr. Iqbal
pioneered the ALP Group in the year 1985 and has been
driving it with his expertise and unparalleled domain
knowledge. He was one of the first persons to promulgate
the EPDM technology in India. Mr. Anand graduated from
the University of Delhi and inherited the business of
automobile trade from his father, Late Dr. Rattan Singh
Anand. Dr. Rattan is a visionary who ventured into the
trading in the automotive components way back
immediately after independence when the automobile
industry was at a nascent stage in India. His foresighted
thinking made the company venture into insulation products
later which is now an integral business for the group.
Taking the baton forward, the current operations are led by
Mr. Rakesh Chauhan, COO – ALPAeroflex (I) Pvt. Ltd.
He carries over 25 years of experience in managing the
18 | SEPTEMBER 2021 |

We are continually
working towards raising
a bar through our
innovative, eco-friendly
and safe products
which caters to the
ever-changing
industry requirement
business in the HVAC & AC&R industries. He has been a
part of the HVAC Evolution journey and is one of the
pioneers in the modern AC&R industry. In his past
assignments, Mr. Rakesh has worked with Carrier Aircon,
Voltas, Daikin, and LG Electronics. He brings tremendous
experience and expertise to support and lead the expansion
plans of the company.
A Broad Assortment of Excellent Offerings
With innovation and customer satisfaction as its core
philosophy, team ALP Aeroflex strives towards a strategic
amalgamation of both. It has a wide array of products that
cater to various industries and their specific applications.
The company’s core product range includes manufacturing
EPDM & NBR thermal and acoustic insulations, roofing
and wall insulations, and insulation tapes and accessories.
ALP Aeroflex’s wide range of thermal insulation products
cater to HVAC, roofing, solar, pharma, and process
industries.
Accosound and Accofoam are its leading product line for
acoustic insulation; both are built with a convoluted shape
to maximize the sound absorption area and effective
barriers for sound transmission. While these two products
are predominantly acoustic insulation materials, they are
also good thermal insulation materials.
ElastoRoof and Elasto Under Deck, ALP Aeroflex’s wall
and roofing insulation materials are engineered to provide
excellent thermal insulation, energy-saving, and specifically
made with environment safe materials to create only a
positive impact on the environment.
“
“
Rakesh Chauhan
COO, ALP Aeroflex
The 30 Most Admired Companies in 2021
www.insightssuccess.in | 19

Overcoming the Pandemic Positively
The management states, “The impact of disruption in the
domestic demand & production for the first couple of
months during this pandemic made our business suffer a
slight impact.” However, the company’s inherent resilience
to market fluctuations, cost-effective measures, and focus
on developing new markets helped it overcome this impact
in no time. The company also shares that the business is
now picking up & growing beyond market expectations.
Advice to the Entrepreneurs of Tomorrow
Not only team ALP Aeroflex suggests the young generation
of entrepreneurs to go online and to create unmatched
buying and consumer experience, but also encourages them
to embrace excellence and deliver the best. “The cost of
doing business is going up, and in such times, it is critical to
be flexible and nimble-footed. If one is able to keep
learning and keep evolving every day, then success is not a
far-off dream,” states the management.
Future Steps
Marching forward, the company plans to leverage its
strength in polymers and diversify and bring newer
solutions and cover all areas of infrastructure development,
especially emerging sectors, be it airports and metros,
factories, and office buildings. It also aims to focus on
hotels, shopping malls, recreational areas, Hospitals and
Pharma, and specialized infra projects, including nuclear
and thermal power plants, solar /windmills, and high-speed
rail networks. While retaining its hold with builders and
developers in the HVAC space, ALP Aeroflex also has
strong plans to be present in most of the segments of the
construction industry as India moves forward.

The world is ﬁlled with
Opportunities,
you just have to grab it
“
“

t is a golden time for the designing industry.
Because of Covid-19, there is a shift in the
market from traditional marketing to digital
marketing. Designing is converting boundless
imagination into an extraordinary reality.
Design is a silent ambassador of the brand. Creating a brand
out of a product is the main ingredient of the designing
work. Today, everything has a digital footprint. A website is
the first official introduction to the user. Brimbus helps to
make a good impression with a smooth and meaningful
interaction with people.
It embraces design thinking, and it believes design thinking
is an integral part of all processes, not just specific project
activities. Brimbus was born out of like-minded people
becoming what they are capable of and not controlled by a
puppet master.
The company has a base of 500+ clients globally, 20+
empanelled with brands as its creative agency. The
company provides ABOVE THE EDGE Brand identity,
Product Package designing, and 3D Visualisation.
It helps to increase employee productivity, clarity of
purpose in the work, and the process and organisational
energy. And it gives a sense of empathy to see things from
the customer's point of view, which results in a better
outcome.
The 30 Most Admired Companies in India
A Firm with ABOVETHE EDGE Creative Capabilities

Exciting Launch
Brimbus is an idea that was sparked in a group of college
students in the year 2008. In the beginning, the company
was not named Brimbus, but it was just a group of like-
minded people bonded with ideologies, which brought out a
similar outcome.
The team’s idea was to not work under any boss once
graduated. All the members wanted to do what they are
good at. All the members had a unique skill set and were
able to sync together whenever there was a project on the
table.
Since the inception the team had only one goal, to become a
successful bootstrapped agency in the world of design. So
far, the journey was filled with excitement, experiments,
and creativity.
Creative Chiefs
Brimbus is headed by three key personals,
Mr. Ashish Mathur, an animation artist by profession, self-
taught marketing expert. He started as an animation artist,
but he turned into a notorious marketing and NBD expert
for the company. Clients love him.
Mr Rahul Kumar, the curly-haired creative director of the
company, who is a born designer turned into a brand
strategy specialist. He has guided many Indian and
international brands to achieve their dream brand identity
and still doing the same with an open heart.
Mr Srikanth Vuttaradi, a simple looking creative head
and a geeky 3D artist. He has a mathematic-o-phobia.
Basically, he hates mathematics (theory) but loves to
calculate it in his work with technical 3D Maths. Since
inception he has shapeshifted into many roles helping in
projects, which has broadened his area of expertise from 3D
to design.
Out of the Box Thinking
“In the year 2008, an idea was planted or embedded in all
students, you should be an engineer and you should have a
good job, you should work hard, and all the other typical
sayings. Nobody explained, why only an engineer, why not
a space scientist or a musician or an artist, why to have a
good job, why not a Self-owned business, and why work
hard, why not work smart! We were of this mindset WHY
NOT. We wanted to start our studio and wanted to earn on
our own. But it was not as easy as we thought. The roads
were rough,” says the team of Brimbus.
Different Approach towards Designs
The team thinks that technology is a luxury that everyone
should experience. The company has always combined
traditional design methods with innovative technologies to
bring out something unique to give its clients a bespoke
result.
There are many ways to design a logo, but the team makes
sure that the logo, which they make is compatible with
digital and print media both and have a long life in this
competitive world. A logo will fade away if it only uses
traditional thinking. It should add some freshness to it as
much as possible.
Similarly, a project needs a technological approach to give
it a more challenging outlook.
Challenges in Bootstrapping
There were many challenges in the way while establishing
the company. Lack of knowledge in clients about branding,
the importance of good brand design, and unskilled
competition were the major ones.
The company had to cross all these challenges to reach
where it is right now. People need to understand that
designs are not free, skill is not free. A lot of potential
clients were attacked by false people with false knowledge
about designing is done in minutes. The false play included
that logo design is made in a day, corporate videos are
finished within a day, websites are made in a day or two
without any content, etc, these issues are still lurking in the
Indian market and many businesses.
The company took it as its duty to educate the clients about
the design research and process. The company followed this
problem and made the clients familiar with the design
world. The team of Brimbus loves it when a client
understands its brand through a design perspective.
Shining in the Pandemic
The company was not at all affected by the pandemic. The
pandemic proved to be positive for it. Talking about
business, branding, and website is a major part of the
business and the company was overloaded with projects.
After the pandemic every business wanted to go online and
have its presence.
Pandemic taught the world that all can do good business
even from a room within comfort boundries and safe zone.
Big Aspirations
The future plans of Brimbus is to spread the reach to every
major city in India and Abroad expanding its team in the
coming few years, becoming one of the best bespoke
branding agencies of all time.
“Follow your dreams, work hard to achieve it and at the
same time enjoy your life and present. This time will never
come back,” says the team.

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How
Impacts Consumer
Retention?
Brands and organizations are becoming increasingly
conscious that their packaging has a purpose other
than utility; it is also a smart and powerful
marketing tool for those who know how to use it.
Packaging boxes are much more important in
online/eCommerce firms, as every purchase must be sent in
them. Product packaging has a significant influence on
sales. The marketplace is competitive, and there are
advantages for firms whose packaging catches the attention
of customers. It also protects items while they are in
transportation, in stores, and being utilized by customers.
With so much at stake, businesses would be prudent to
consider how their product packaging would influence their
customers and place a high value on it.
Let us jot down few of the important things that helps
businesses retain customers through packaging.

Packaging Insights

Ÿ Packaging Draws Attention
Brands frequently sell more items as a result of the
packaging they employ. For example, it is reasonable to
expect that face wash and toothpaste will clean a person’s
face and teeth, respectively. However, when people are
standing at a store in front of several different brands, trying
to decide which one to buy, the first thing they notice is the
product packaging.
Packaging that catches their attention and emphasizes the
worth of the product frequently generates greater sales due
to the amount of attention it receives.
Ÿ Packaging Protects Product
Companies invest significant effort and money in research
and development for the items they sell. Some companies
also invest significant money in marketing to discover the
most effective strategies to sell their items to their most
probable buyers.
Some, on the other hand, would profit significantly from
investing more on the packaging they employ to preserve
their items because damage happens during shipment, in
shops, and during routine customer usage. This leads in lost
income as well as dissatisfied consumers.
Ÿ Packaging Reflects Quality
The quality of a product’s packaging typically reflects its
integrity, quality, and validity. An easy approach to illustrate
this is to ask someone to think of a high-quality product that
they might buy in a retail store. What effect would it have
on their trust in purchasing it if it was sold in a simple paper
bag, especially if they had never used it before? They would
most likely doubt its honesty, quality, and authenticity, and
then pick an alternative about which they could readily
learn more.
However, when product packaging is beautiful, of high
quality, and communicates an enticing, convincing value
proposition to prospective customers, the product it
represents often sells more frequently.
Ÿ Packaging Informs Prospective Buyers
Consumers usually appreciate firms that include statements
on product packaging informing them of facts and other
important information about items they are considering
purchasing. Precise, trustworthy information is beneficial,
and consumers who are aware of what they are purchasing
are more confidenct in their decisions.
Many customers like to buy items that look nice when they
are exhibited in their homes. This is especially true if the
product will be on display for a lengthy period of time.
Many customers prefer to spend their money on items from
firms that they think share their views and values.
Consumers will occasionally spend a little extra money to
acquire items from firms that display attractive aesthetics
and favorable values on product packaging.
Ÿ Packaging helps Exceed Customer’s Expectation
By adding an unexpected extra effort when it comes to
packaging, you grasp the customers attention, which is
great as a first impression. And while selling, the first
impression is equally important as the last impression.
Besides, the product packaging offering represents your
brand’s ability to deliver a value experience. This entails
that your customers will not essentially return as your
product was good, but because the packaging sells the
message that you can always deliver enticing value.
By surpassing your customers’ expectations, you can easily
set yourself beyond your competitors in the mind of your
clients.
-Sayali Sangewar

The Custodian of Ayurveda
With the advent of the
Covid-19 pandemic and
the subsequent lockdowns
imposed by governments throughout
the world to halt its spread, the world
around us altered, leaving markets and
economies in disarray.
During the lockdown, the digital
platforms were the main playground
for most companies. Digital platforms
proved to be an asset because of the
different offerings like social media,
unique graphics, content, and lot more.
With customers remaining at home and
consuming more digital media during
the lockdown, Dabur boosted its focus
on digital and social media with
relevant information about
Coronavirus, lockdowns, and germ
prevention.
The lockdown altered not just how
everyone lived, but also how
consumers watched media. Dabur
changed its media mix by eliminating
advertisements in newspapers and
general entertainment channels and
moving its focus to news channels,
which were receiving a lot of attention.
It boosted its emphasis on television
marquee events like Prime Minister
Narendra Modi's address to the nation
and ‘Mann Ki Baat’ programmes.
Dabur, known as the Custodian of
Ayurveda, combines age-old traditional
wisdom with modern-day science to
create goods for people of all ages and
geographies.
Dynamic Developments
Dabur, founded in 1884 by the Burman
family, began operations as an
Ayurvedic medicinal firm. Dabur India
Ltd, has grown from modest origins in
the backstreets of Kolkata to become
one of the largest Indian-owned
consumer products firms in the world,
with the world's largest herbal and
natural product range. Dabur has also
effectively transitioned from a family-
run firm to a professionally managed
enterprise.
What distinguishes Dabur is its
capacity to innovate and create new
benchmarks in corporate governance
and innovation. Dabur India Limited is
India's fourth largest FMCG company,
with revenues over Rs. 9,500 crore and
a market value above Rs.100,000
crores. Dabur is currently India's most
trusted name and the world's biggest
Ayurvedic and natural health care
company, with a portfolio of over 250
herbal/Ayurvedic products, built on a
heritage of quality and experience
spanning over 137 years.
Dabur's FMCG portfolio now
comprises nine Power brands: Dabur
Chyawanprash, Dabur Honey, Dabur
PudinHara, Dabur Lal Tail, Dabur
Honitus, Dabur Amla, Dabur Red
Paste, Réal, and Vatika.
Redefining Leadership
Mr. Mohit Malhotra is the Chief
Executive Officer of Dabur India
Limited., a $1.2 billion firm that is one
of India's leading consumer goods
manufacturers and finest Ayurvedic
companies. Under his guidance, Dabur
has established a global presence and
developed as a multinational consumer
products manufacturer with a presence
in over 120 countries.
Mr. Malhotra has a management
degree from Pune University and an
executive master's degree in
international business from the Indian
Institute of Foreign Trade in New
Delhi. He started Dabur as a
management trainee in 1994 and has
held significant positions in marketing
and sales, in addition to being the CEO
of Dabur International, located in
Dubai, before becoming the CEO-India
Business and then the CEO of the
company in April 2019.
Mohit Malhotra, a hands-on business
leader, has been pushing the
mainstreaming of Ayurveda by
presenting age-old traditional Ayurveda
medications in modern-day formats to

appeal to millennial and centennial
customers. Dabur has implemented
several initiatives as part of its project,
including:
Chyawanprash, which is now available
in fruit-flavored and sugar-free
varieties, Honitus Hot Sip: An
Ayurvedic Kaadha in ready-to-mix
powder form, is now available,
PudinHara Fizz digestives are now
available, Chyawanprash is now being
launched in a tablet form. This
program has been one of Dabur's most
powerful development drivers in recent
years, helping to bring Ayurveda to
every family.
Mohit has spent most of his career
outside of India, in a completely
different setting. Covid, a black swan
occurrence, created an inflection point
in the company, bringing about
adjustments and transformation. Covid,
in reality, worked as a change agent.
The firm has become considerably
more flexible, swift on its feet, and fast
in its execution than it was previously.
Dabur has increased its risk-taking
capacity under his leadership,
transitioning from a scared to a fearless
mentality.
Countless Offerings
Dabur is present in major consumer
product categories such as Hair Care,
Oral Care, Health Care, Skin Care,
Home Care, and Foods. The firm has a
large distribution network that covers
over 6.7 million retail outlets and has a
strong presence in both urban and rural
areas.
Dabur's goods are also well-known in
international markets, with items
accessible in over 100 countries
worldwide. Its trademarks are well-
known throughout the Middle East,
Africa, SAARC nations, the United
States, Europe, and Russia. Dabur's
Mr. Mohit Malhotra
CEO
The 30 Most Admired Companies in 2021

international revenues account for 27%
of overall revenue.
Employee Safety and Well-Being
With the advent of COVID, Dabur
gave its staff quick access to its line of
immunity-boosting medications via
dedicated counters put up in
workplaces. The biometric attendance
system was suspended at all sites, and
all domestic and international travel
cancelled.
It reinforced safe behavior throughout
its sites by restricting the number of
gatherings/meetings and preventing
external visits to the premises, in
addition to requesting staff to avoid in-
person meetings and encouraging
video conferencing.
Infrared non-contact temperature
sensors were supplied to security staff
at all Dabur offices to screen the
workers and guests accessing the
property. Elevator buttons, door
handles, handrails, bathroom faucets,
and other high-contact locations were
sanitized on a regular basis.
The company’s employees were
provided help with hospitalization and
mediclaim in the event of a Covid-
related emergency. As the number of
Covid cases in the country increased,
Dabur became the first company to
announce Work from Home for all
office-based workers beginning March
15, 2020.
Dabur created work from home
guidelines to provide easy advice on
how to be extremely effective when
working from home. It established a
regular communication channel with
all workers, via which top management
communicated regularly, telling them
about different health and safety
updates, Dabur advancements, and the
company's attempts to address the
Covid-related problem.
The company’s managers were urged
to get in touch with the staff regularly,
not just for business purposes, but also
to inquire about their health and well-
being. Employees were also given
computer gear and IT assistance to
guarantee that business could continue
as usual even during the shutdown.
With the appearance of the second,
more severe wave of the Covid
pandemic, the business reiterated its
commitment to the safety and well-
being of all Dabur family members.
In the unfortunate event of any of its
employees succumbing to COVID,
Dabur decided to support their family
with continued monthly salary for one
year, in addition to the Company's term
insurance cover. While the firm
recognizes that this cannot compensate
for the loss, it believes that this modest
effort will help the family get through
this difficult time.
It has also launched various measures
to preserve its employees' health and
well-being. Some of these are as
follows:
The company procured oxygen
cylinders and Covid-relevant allopathic
and homeopathic medications, which
were made accessible to its workers for
personal or family members’ use in the
event that they were unable to arrange
the same. The company made sure that
the procured oxygen concentrators
(both 5-ltr and 10-ltr) must be given to
members of the Dabur family
immediately in the event of an
emergency.
The company has also set up oxygen
generating units with cylinder filling
capacity. Its guest cottages were
converted into Covid isolation units,
complete with oxygen concentrators
and cylinders, nurse personnel, ICU
supplies, and medicine.
Dabur signed a contract with
ambulance providers to ensure that its
employees and their families have
access to an ambulance in the event of
an emergency. It established specific
isolation facilities near its production
plants to assist not just its personnel
but also members of the neighborhood.
Dabur introduced split shift, which is
operational at its production plants,
providing essential operators alternate
days off. The company continued to
operate a dedicated Covid helpline
with the assistance of healthcare at
home (HCAH) to provide qualified
medical experts, doctor consultations,
RT-PCR testing and sample collection,
home isolation programmes, and
immunisation support to its workers,
and their immediate family members.
Dabur partnered with local hospitals in
locations around the country to ensure
that its employees and their families
had access to physical medical care.
Vaccination drives were organised for
the company’s workers and their
families over the age of 45. With the
immunisation programme being
extended to all adults, it collaborated
with hospitals to make the vaccination
procedure easier for all of its
employees and their families. In
addition to covering the vaccine costs,
it provided its employees with the
Covid vaccination special leave.
Dabur implemented a separate
insurance system for its 3,200 frontline

workers who are not on Dabur's
payroll. It also offered Rs one lakh in
mediclaim coverage to 650 C&FA
workers.
Brand Building
Newspapers were banned from most
houses in the early days of the
lockdown due to concerns about the
spread of Covid-19, and consumers
stayed riveted to news channels for the
most up-to-date information on the
pandemic.
While most entertainment channels
saw a decline in viewership, the
national broadcaster Doordarshan won
favour with viewers when it began to
repeat telecasts of classic historical
serials from the past, such as Ramayan
and Mahabharat, with these
programmes topping viewing statistics.
Response to this Changing
Landscape
Heavy ads were pushed into
Doordarshan, particularly on historical
serials like Ramayana and Mahabharat,
which were attracting a lot of attention.
To top it all off, it redesigned its brand
communications to emphasise the
immunity building and germ killing
characteristics of Dabur products.
Special social messages and films were
produced to honour frontline corona
warriors such as police officers, health
care professionals, sanitation workers,
and so on.
Dabur and its numerous health care
businesses, as the original custodians
of Ayurveda, put together unique
educational and public interest films
for social media, stressing the benefits
of Ayurveda in battling Covid-19,
further strengthening Dabur's
credentials in the immunity-building
field.
A Corporate Giant’s Tale
Dr. S. K. Burman, a physician in Bengal, launched the Dabur tale with a tiny yet
imaginative endeavour. He aimed to serve regular people in remote communities
with excellent and cheap treatment. Dr. Burman began the work of creating
natural remedies for the deadly illnesses of the day, such as cholera, malaria, and
plague, with missionary enthusiasm and fervour.
Soon, word of his medications spread, and he became renowned as the
dependable Daktar or Doctor, who devised successful treatments. That is how his
company, Dabur, acquired its name - taken from Daktar Burman’s Devanagri
version.
Dr. Burman founded Dabur in 1884 to manufacture and distribute Ayurvedic
medicines. Reaching out to a large group of people who did not have access to
adequate care. Dr. S. K. Burman’s dedication and tireless work culminated in the
company’s transformation from beginning as a pharmaceutical producer in a
modest Calcutta (now Kolkata) bungalow, to a household name that immediately
invokes confidence and trustworthiness.
In preparation for a new system in which the family's direct engagement is
limited, the Burmans established a family council, which serves as a liaison
between the family and Dabur's board of directors and management.
The engagement of family members has undergone a qualitative shift, with new
members encouraged to establish their own companies. These suggested
enterprises are then offered to the family council for approval, as well as funding
a competent management team capable of launching Dabur onto a higher
development path. As a result, the Burman family has reduced its direct
engagement in day-to-day activities, allowing a group of capable executives to
run the firm and guide its destiny.
Believe in your ideas, have faith in
your work and build a team of like-
minded people who believe
in your dream

Dabur created customised ‘Slice of
Life' films using home movies and
recorded within houses using hand-
held cameras and mobile phones to
reach out to millennials on social
media during the lockdown.
For example, using its culinary brand
homemade, the business collaborated
with top celebrity chefs to produce a
series of simple dishes that consumers
could attempt at home during the
lockdown.
During the shutdown, Dabur Amla
Hair Oil launched a new digital ad
focused on strengthening ties with
loved ones. As part of this, the firm
requested that customers share their
favourite champi (head massage)
moment with it.
Dabur has also boosted its exposure
and presence on e-commerce chains.
Go-To-Market
The lockdown threw the whole sales
system into turmoil, with stockists
unable to open their stores and the
availability of trucks and people for
product delivery appearing as major
difficulties. In the early days of the
lockdown, most retail shops faced
stockouts due to panic purchase of
everyday items by people.
To address these new problems, Dabur
revamped its Go-To-Market strategy
and implemented various new
measures to assure a continuous supply
of its products. These are some
examples:
The company motivated its stockist
network to work from home and accept
deliveries first thing in the morning. Its
sales team supplemented the personnel
of its stockists. Third-party delivery
trucks were used to help stockists
ensuring timely and uninterrupted
deliveries to retailers.
Dabur’s over 2,200 sales employees at
stockists were provided with health
insurance coverage to handle Covid
crises. The company launched an
incentive programme for delivery guys
who report for duty and stockists. It
worked extensively with the state and
federal governments to get physical
and electronic passes for its sales
employees.
The company's sales crew even drove
their cars to deliver products to retail
locations. With the closure of the
majority of beauty salons and parlours,
it redirected the whole parlour channel
volunteers to general trade. It
implemented the Suraksha store idea in
collaboration with the Ministry of
Consumer Affairs in order to embrace
kirana stores and turn them into Covid
safe shopping zones.
With traditional avenues closed, the
company partnered with online
delivery services such as Swiggy,
Dunzo, and Zomato to guarantee shops
received the ongoing supply. Early in
the morning, the company made
arrangements with newspaper sellers to
service merchants. It ensured that
Dabur's immunity-boosting goods were
available at dairy and kirana stores.
It set up sales kiosks in housing
societies, community parks, and fuel
pumps around the country to directly
reach out to customers with its variety
of immunity building goods and juices
as part of the ‘Immunity at Your
Doorsteps’ campaign.
Dabur utilized technology to increase
order booking and sales. It introduced
a mobile app for ordering from
retailers. In addition to beginning
orders via tele-calling, the company
has offered order booking via
WhatsApp and its contact centre.
Streamlining Supply Chain
In accordance with the government's
instruction, Dabur halted production at
its manufacturing plants in March
2020, with the exception of necessary
items such as Ayurvedic medicines,
chyawanprash, hand sanitisers, hand
wash, and so on. Dabur requested and
got permits to run its manufacturing
plants for the production of a variety of
vital goods like hand sanitizers, hand
wash, disinfectants, ayurvedic
medications, juices, coconut water,
honey, and so on within 7-10 days.
However, the reverse movement of
labour to its various hometowns
hampered the availability of trained
staff at the units, preventing operations
from being scaled up. In addition, the
lack of truck drivers impeded the
seamless flow of raw materials,
packing materials, and completed
goods.
Dabur went out to local residents in the
areas surrounding its production
facilities and even obtained
authorization from state officials to
employ and transport individuals from
as far away as Jharkhand to its
manufacturing facilities in Jammu,
Uttarakhand, and Baddi to bridge the
gap. Several precautions were taken as
it began operations to guarantee the
smooth running of its units and the
safety of its employees.

Why
is Important in this
Branding is the very first step in the marketing
funnel. It creates a foundation for businesses to
acquire more customers, generate revenue, and
build brand affinity. Branding diversifies the marketing
options. It makes people more aware about the brand by
targeting the relevant audiences.
Branding is the most crucial part of the entire marketing
sphere, but the art of creating brand awareness has been
changed to a great extent. It has totally moved towards the
digital world. This is because, people spend majority of
their time in interacting with internet and digital media
devices including mobile phones, desktops, televisions, and
laptops. This is the major change that has taken place in the
world since the advent of internet and explosion of
technology.
In earlier days, the businesses used to attach the
advertisements in newspapers or invested in billboard
advertising. But they were not able to track their sales
coming through newspapers and billboards as they did not
know, how many people read their advertisements. So, it
became difficult for them to reach the potential customers
due to lack of communication.
This problem has been resolved now, with the help of
digital advancements. For creating brand awareness, the

different digital platforms like websites, apps, and social
media, etc., have enhanced the task of tracking leads for
businesses. Now, it is easy for businesses to analyse how
they are performing, keep a track of customers, and reach
the targeted audience with ease.
There are abundant benefits of having a digital approach in
branding. Listed below are just a few benefits, but they are
enough to understand why brand awareness is important in
the digital era.
Branding Essentials

Digital is Flexible
Adapting digital approach makes a business more flexible.
There is a flexibility to analyse the customer’s data from
anywhere at any time. In earlier days, the digital marketers
did not have to think about how the websites look or
responds on smartphones as there was barely any search
query coming from mobile devices.
Now, as majority of people search from their smartphones,
these marketers had to incorporate the changes in their
websites. They had to change the designs and develop the
websites, which can respond on a mobile device. Your
websites define how you value the customer’s time. Your
website represents your business. When any business
approaches branding through digital means, it gets
adaptable to the ever-changing environment and becomes
flexible for new technological advancements.
Improve Brand Perception
The brand awareness campaigns through social media,
website, or any other digital means, not only creates an
awareness amongst people about the brand but also changes
their perception towards it.
The brands can take feedbacks through comments or
feedback forms from customers to know ‘how they think of
the brand’. These awareness campaigns are more likely to
be successful as the customers know that their feedbacks
are valued by the brands. This contributes to build customer
loyalty and change their perception towards the brand.
Scale in New Places
The brands can use brand awareness campaigns to reach the
new potential customers through their content, which can
be a video, podcast, pictorial, or anything. This helps the
businesses reach their goals and generate new leads.
Social media can be the best resource to create a campaign
for new lead generation. The businesses can increase their
social media outreach through SEO and search advertising.
The social media posts can be used to promote the products
and content to the target audience.
For example, Facebook and Instagram offers the businesses
to go for paid promotions.
Acquire Audience Data
The digital approach for branding can be used to collect the
valuable data of the consumers and potential buyers. It can
further be used to offer personalized recommendations to
the customers.
According to a survey conducted by Accenture, 91% of the
consumers like to buy from the brand, which offers them
personalized recommendations. A survey from Segment
states that 49% of the consumers make spontaneous
purchases after getting a personalized recommendation.
Stand Out from the Competitors
In the current competitive world, businesses are competing
at a higher rate across the globe. So, finding your own way
to reach customers is essential. Branding can help in this
cutting-edge competition to stand out from the competitors.
It makes clear for the customers to understand where the
product belongs from. It also helps in retaining the
customer’s attention as they learn more about the business
and understands why they should buy from this brand.
The businesses, which organises branding campaigns across
different digital platforms are more likely to get loyal
customers. This is because, when a consumer read about
any business repeatedly, they start trusting the brand. They
are guaranteed that the brand has an online presence and is
available on different platforms to serve them the best.
In a world, where people spend most of their time on digital
platforms, the brands must start adopting the digital
approach for managing and building the modern
individualities. This step is essential to remain relevant and
visible to the people.
- Devyani Sharma

S E R V I N G E D T E C H A T I T S B E S T
HENRY HARVIN
EDUCATION
“Keep your
eyes open
and
seize the
opportunity
“
C
hallenges are a part of a
business and so are changes.
EdTech companies in India are
still in their nascent stage. There is
always a resistance to change, the
world is going through that transitional
phase where the online mode of
education is more of a compulsion than
a preferred choice. The academicians
need to truly embrace the change and
be a part of this change for the EdTech
space to be successful. Whether it is
facing the challenges or welcoming the
change, Henry Harvin® is one of the
initial players in the EdTech space,
which was founded in the year 2013.
Henry Harvin® conducts online and
classroom courses globally in more
than 75 countries. Its vision is to
reshape the growth of individuals and
organizations globally by delivering
excellent training and services through
benchmarked content, resources, and
state-of-the-art technology.
Excellent EdTech Facilities
Henry Harvin® has a product portfolio
of 150+ courses spread across different
academies namely Analytics,
Blockchain, Finance, Law,
Management, Digital Marketing, Sales,
TEFL, Teen, Cyber Security, Writing,
and more.
Services include Training, Project
Support, Internship Support,
Certification, Placement Support, E-
Learning, Bootcamps, Hackathons,
Membership Program, and Consulting.
Its mission is to continuously innovate
in products, processes, people, and
markets and build the highest levels of
operational efficiencies to maximize
customer value.

CEO
Admirable Leader
Kounal Gupta is the CEO of Henry Harvin
Education. Born and brought up in New Delhi, he
was a school topper in DPS Vasant Kunj with
distinction in economics. Later he went on to do his
industrial engineering from Delhi college of
engineering and management graduating from
Narsee Monjee. He has certiﬁcations in Lean Six
Sigma Black Belt, Digital Marketing, and Supply
Chain, and Kounal is also a prominent BNI
member. He realized at the early age of 17, that
entrepreneurship was his calling and today at 26, he
already has 10 -years of rich experience under his
belt.
Entrepreneurial Experience: He started his
entrepreneurial journey immediately after his 12th.
He started travelling extensively in India, China,
and Sri Lanka and ventured into businesses in
industries such as Electronics, FMCG, and
Construction before ﬁnally getting into the
Education industry in 2013.
Professional Experience: Kounal has executed key
assignments with Grant Thornton, HUL, Alstone
Lanka, and Dalmia Cements.
Research Experience: Author to six research
publications on management subjects. His six-sigma
paper received the best paper award from IEEE.
Writing experience: Kounal is the author of 'The
Only Content Writing Handbook You'll Ever Need'-
a comprehensive guide for budding digital content
writers.
Awards and Accolades:
Won the Game-Based Learning
Company of the Year Award
by BW Business World in 2020
Won the Best Corporate
Training Company
of the Year Award
by the Entrepreneur in 2020
The 30 Most Admired companies in 2021

The company's journey is as
per the below timeline.
• July 2013 onwards: It started
introducing professional training
courses to college students.
• December 2013: It started B2B
college sales/first admission.
• July 2014: The company signed
with KPMG.
• February 2015: It started B2C
Sales.
• September 2015: It was signed
with EY.
• October 2015: The company
launched Henry Harvin® owned
courses on Agile and Bitcoin (1st
EdTech company in India).
• May 2016: It ventured into
paramedical courses in Northeast
Delhi location to make
healthcare/paramedical
professionals.
• September 2016: It is the 1st
EdTech company to launch a GST
course.
• March 2017: It launched Henry
Harvin® owned courses on Six
Sigma, Analytics, and Digital
Content Writing (1st EdTech
company in India).
• August 2017: It started live online
courses.
• December 2017: It got featured by
news world India prime time 1st
mover in Bitcoin course.
• February 2018: It started B2B
corporate sales.
• October 2018: It started US sales.
• July 2019: It started self-paced
online courses.
Honours
• Best Corporate Training Platform
Award by The Entrepreneur
• Game-Based Learning Platform
Award by BW Business World
• Recognized for being the 1st GST
Course on 1st Page of Sunday
Edition by Hindustan Times and
Aaj Tak Channel
• Holds the laurel of being the best
out of 5 fastest-growing Edtech
startups in India by Higher
Education Digest's survey.
• Awarded Best Company of the
Year 2021 by Prime Insights
• In September 2020 Henry Harvin's
founder Kounal Gupta was
awarded the 40 under 40 Award by
Business World
• In December 2020 it won Game-
Based Learning Company of the
Year Award by Jury Member
AICTE Chairman Dr.Anil
Sahasrabudhe
Leveraging EdTech World
After Kounal's 12th he had opted for
industrial engineering with a lot of
hopes but, in India, it was treated just
the same as mechanical engineering
and that frustrated him to the core. It
was during that time that he decided
that he wanted to do something
different in my life, and to be specific,
make some difference in his life.
That led him to channelise his zeal
towards self-discovery and he realised
that entrepreneurship was his passion.
He invested all the time and energy
towards building a business he
believed in, which was developing an
EdTech company that would help in
making the youth of India employable.
Challenges on the Way
When Kounal left the field of
Engineering to enter the world of
business, he knew that things were not
going to be easy. He started early and
started from scratch, without any
Godfather. He tied up with KPMG and
EY who were two of the biggest
consulting rivals. He launched the
Bitcoin course much before
Cryptocurrency became a known
terminology in India.
He launched the GST course, 9 months
before GST laws were rolled out in the
country, conceptualised, and executed
the teen MBA course when no one had
heard of such a course.
He intialised the first EdTech company
to provide a digital content writing
course. He has faced all the managerial
and financial challenges that startups
go through, but with his first-mover
approach, he has taken advantage of all
the opportunities that have come his
way.
The Success Saga
The company took stock of the
situation when the early waves of the
pandemic started hitting India. The
entire staff went on a work from home
mode even before it became a norm,
and it did not lose even one business
day in the transition. The processes
were formed, and all the staff were
given the required training.
As they say, every crisis is an
opportunity, the company marketed our
online courses on all possible forums
and by the time the world switched to
an online mode of education, Henry
Harvin's batches were full. When
companies were laying off staff, the
company was hiring executives, digital
marketing experts, writers, trainers,
and interns. It also launched many new
professional short-term courses.
Today Henry Harvin® has a customer
base of over 3,00,000+ students across
97 countries globally. "I can proudly
say that the growth of Henry Harvin®

has been unprecedented in the past 18
month," says Kounal.
Check this video:
https://youtu.be/EIAMb3Hjfsc
Inspiring Words
"India is a powerhouse of talent, no
wonder companies in developed
countries value Indian minds as we are
tough, innovative, and rooted. There is
no dearth of talent, all we need is a
proper direction," says Kounal.
"My advice to all the young
entrepreneurs out there is that do not
start a startup just for the kicks, in fact,
kickstart your startup when you have a
solid plan. And remember, the most
important thing is 'your team'. It is very
important that the people you are
working with share your vision. Also,
take note of the fact that
entrepreneurship is a lifestyle, you do
not stop being an entrepreneur at 6 pm.
So do not wear yourself out, work at a
pace that you can enjoy and continue
for many years to come. Take time out
for your hobbies, health, and family. It
is very important.
Impending Ambitions
Kounal envisions Henry Harvin to be
the World's No.1 EdTech company in
the upskilling/reskilling segment. His
dream is to increase the professionally
qualiﬁed and employed workforce in
India.
"We are yet to reach the optimum level
of UI and UX, which makes it hard for
the end-users to understand the system.
We need to make our products and
solutions more aﬀordable for
educational institutions to incorporate
technology into their curriculum," says
Kounal.
Another major challenge is protecting
the integrity of student data. Here
comes the role of cybersecurity and
analytics to assure institutions and
individuals that their data is safe.
The Edtech industry in India would be
worth more than $30 billion in the next
ten years with around 3500 companies
already in this genre. It has attracted
private equity investments of more
than 4 billion in only the last four
years. The market is huge and still not
fully tapped and Kounal sees major
players entering this business in recent
years.

Pro Consulting
Solutions
Enhancing Operational Performances while
Ensuring Sustainability
Even though some workplaces
are opening, and businesses
have picked up their pace, there
is still uncertainty in the market. The
second wave of Covid-19 has
undoubtedly left a deep scar and with
rumors of the third wave being equally
capable (if not more) of causing similar
damage, businesses are cautious.
Expansions are on hold, while
consolidations, automation and use of
AIs/technology enabled business
facilitators has gained momentum.
Having said the above, it is equally
heartening to see that the growing
competition has also led to the
evolution of multi-skilled resources,
innovation in ways of how
organizations market themselves,
package their products and its pricing.
“We are hopeful that given the tenacity
of the vaccination drives in India and
the way the medical infrastructure is
being ramped up, the country will be
better prepared for the third wave,”
says Dr. Vivek Das, Founder and
Principal of Pro Consulting Solutions.
It will boost the confidence and
momentum of business activities and
encourage the citizens to carry on.
With this confidence, he shares some
valuable information about the
dynamics of his company in an
exclusive interview with Insights
Success. Here are the highlights of the
interview:
Describe your company in detail.
Pro-Consulting Solutions is a
management consulting organisation
focusing on providing realistic and
executable solutions for growth. We
work with our clients to help them
achieve their business objectives
through improvements and assist them
in enhancing their performance while
ensuring sustainability.
We specialize and assist professional
firms and companies with:
• People Strategy and Talent
Sourcing requirements
• Enhancing Presence, visibility and
ensuring effective outreach
• Analyse and assist in improving
people and business Performance
Pro-Consulting Solutions in its first
year of operation was recognized as
‘India's Top 10 Emerging Consultancy
Start-Ups 2021’ followed by a National
Award for being the ‘Best Consulting
Company of the Year 2021’ at the
Time2Leap National Awards-MSME
Edition for its outstanding
accomplishments in the field of
Business and Law Firm Management
Consulting. Additionally,
Pro-Consulting has been adjudged as
the “Company of the Year 2021” by the
coveted "The CEO Story" magazine
while the Founder has also been
awarded the ‘Young Entrepreneur
Award 2021’ by the Indian Achiever
Forum recently.
Walk us through your professional
journey.
Pro-Consulting Solutions is founded by
Dr. Vivek Das. As Founder and
Principal of the organization, he has
more than 16 years of extensive
experience in business consulting and
law firm management, and Talent
sourcing and management.
He specializes in Strategic
Communications and Client Outreach,
and works closely with the senior
leadership, partners, and practice
groups of leading Indian law firms,
assisting them on areas pertaining to
branding and market visibility, internal
communications, business
development and network
management, talent management and
strategic growth.
He has serviced some of the best
brands in the Legal, Software,
Telecommunication, Hospitality,
Healthcare and Retail businesses
among others. Besides, the above he
has also assisted firms with their team

We yearn to be the most trusted and respected
consulting organization in India, catering to a global clientele
while continue to make a difference by professionalizing legal and
other professional set-ups and helping them achieve their
business objectives
The 30 Most Admired Companies in 2021.
building and hiring strategies, and
manpower requirements.
What made you venture into the
business world?
Prior to setting up Pro-Consulting
Solutions, the core team of Pro-
Consulting had worked with leading
consulting and top law firms as part of
their core squad. Pro-consulting have
worked in the Consulting field for the
last 16 years, it was a natural
progression for us.
Besides, as the industry was growing
and firms were looking for assistance
to professionalize their set-ups, we
found a perfect opportunity to kick-
start our venture. We feel extremely
lucky to have received such great
support and patronage from our clients,
team, peers, and our well-wishers who
have backed us during this period and
thus, contributed to our success so far.
What kind of offerings do you
provide to your clients?
We assist professional firms and
companies with:
Talent Acquisition: Manpower
Strategy, Talent Sourcing and Hiring
Law Practice Management: including
performance analysis, growth strategy,
Dr. Vivek Das
Founder and Principal

compensation benchmarking,
appraisals and drafting and
implementing HR /IT/operational
policies
Visibility and Brand Awareness:
developing an outreach strategy,
creation of brand identity elements,
building web presence, media
placements, networking and industry
relations management, content
marketing, social media optimization
and Online-offline event support
Practice Development: Strategy and
plan for expanding practices and to
other sectors or jurisdictions including
building relations with global firms,
database creation, prospect
identification and engagement, effort
mapping and analysis
Growth Strategy and Business
Performance: Advisory and
implementation of tailor-made
campaigns
What kind of challenges have you
faced while entering the business
world?
The business and the key stakeholders
were thankfully known to us. However,
the inherent challenges (that holds true
for any business) – skilled employees,
clients, good vendors, working capital
was always there and had to be tackled.
Starting during the pandemic just
multiplied our difficulties. Since
Consulting requires investment into
human resources, ensuring an access to
data and developing a technology
backed structure for data crunching
and research, dependence on high
client interaction and secured
technology to keep data safe, it
presented a new set of challenges for
us during the pandemic as everything
had to be organized very remotely.
Setting up an appropriate IT
Infrastructure, approaching clients and
convincing them for more
e-interactions were a very learning
experience for us. Since all of these
required finances, it did delay a few
things for us owing to lack of steady
cash-flows. At the same time, it also
encouraged us to think out-of-the-box
and evolve our products to suit the
requirements of our clients.
How much your company/business
was affected in these pandemic times
and what were the steps taken by
you to curb the damages all the
while helping your clients and
maintaining the safety of your
employees?
As stated above, with the Covid
situation being under way, we had to
innovate and invest to ensure a good IT
Infrastructure for remote accessibility
and seamless communication;
although, adjusting to the virtual mode
of working was a big challenge
initially.
As the nature of consulting requires a
lot of personal interaction, attention,
deliberation, and discussion; the
otherwise shorter physical meetings
were getting replaced with longer
virtual calls, thereby, leading to higher
engagement and longer working hours.
Though the higher client engagement
was heartening, the delayed cash flows
coupled with mounting fixed costs kept
testing.
During lockdowns, we all were
working from home and all office
work, data, client and team interactions
were held on virtual modes. We further
encouraged our employees to take
vaccinations.
However, as the lockdown norms were
eased, and business activities slowly
started, things are now shaping up
albeit slowly. Our office operations
have resumed following all safety
protocols and the client physical
meetings have begun too.
What would you like to advise the
young generation of entrepreneurs?
Our advice to the budding
entrepreneurs is to – first introspect and
be sure of what they want to do, and
then keep calm and be focused. In the
Consulting industry - experience and
reputation matters, which takes years
of perseverance. Hence, not meant for
people looking to achieve quick
success. Education, professional
affiliations, and relationships in the
industry count, and therefore, one
needs to have a thought through
strategy and be prepared to invest time
in order to be a successful consultant.
One more thing: reading and being
aware is very important.
Where do you envision your
company/business to be in the long
run and what are your future goals?
How do you plan to embrace the
changes happening in your industry?
Lockdowns have helped us evolve as
human beings and as an organization.
Understanding the value of technology
and its implications, we have blended
it into our solutions and have
successfully rolled out IT-enabled
solutions for our clients. Having
acquainted with virtual modes of
operation, we have become more
flexible and prepared for challenging
situations.
Our vision is to be the most trusted
professional organisation; inspiring
innovation and enhancing performance
while promoting healthy work culture
through our values, ethics, and
integrity.

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