Today emerging and well-established companies are providing businesses with advanced solutions and assistance in unraveling the secrets of all the industries. We at Insights Success have released this special edition titled “10 Most Brilliant Companies In 2019”. Within the edition, we have focused on exhibiting the brilliant companies and their portfolios with unique solutions. Considering the same intent, let us introduce you to these exemplary companies. On the Cover of the magazine, we have featured the special story of AscentHR

1. 2019 | VOL 12 | ISSUE 2
THE 10 MOST BRILLIANT COMPANIES IN 2019
Embracing Technology, Imparting Synergy
AscentHR
Subramanyam S
Founder & CEO
Trending Technologies
Tech-trends Redefining
Entrepreneurship
Exclusive
Ideals of an
Outstanding Company

4. echnology in business world has been a powerful catalyst for change and growth. With a potential to foster growth
Tand improve the products and services companies offer, the power of technology is being felt throughout the business
world. It is fundamentally changing value chains and operating methods reshaping the foundations of many
businesses, and industries.
This technological revolution is creating historic shifts in the business footprints bringing down the walls between service
providers and clients. And in the next ten years the process will accelerate rapidly changing the business dynamics.
But, technology by itself isn’t enough to drive growth and success as companies need to design processes and workflows. To
boost productivity and efficiency, companies have to incorporate and leverage the technology available and strategize their
business propositions.
Thus, businesses are integrating technologies into different processes to streamline tasks, boost productivity and offer a better
experience to clients and customers.
Technology is benefiting the business world reshaping the organizations by making their business processes highly
integrated, and more streamlined. It has improved communication, collaboration and simplified workflows with automation.
Moreover, it has optimized the use of resources, and made the business more flexible.
These are few examples how technology is redefining the way businesses work and generate growth. Analyzing the trends of
businesses and industries, in the nearing future businesses and industries may almost double their operating profit and
margin. It is believed that most of the customer interaction won’t include a human employee. The positive change will
continue to shape the way businesses work, especially when it comes to organization and relationships with customers.
Today emerging and well established companies are providing businesses with advanced solutions and assistance in
unraveling the secrets of all the industries. We at Insights Success have released this special edition titled “10 Most Brilliant
Companies In 2019”.
Within the edition, we have focused on exhibiting the brilliant companies and their portfolios with unique solutions.
Considering the same intent, let us introduce you to these exemplary companies.
Tech Enabled Business World

5. On the Cover of the magazine, we have featured the special story of AscentHR, which is powering people practice through
adaptability, accountability, and accuracy by providing the right mix of technology & business expertise to achieve efficiency
and long-term profitability.
We have also focused on a number of progressive companies and their core personnel who have come up with the most
unique solutions; Einfolge Technologies, one of the leading global service providers in the KPO arena of India. One-stop
solution provider Einfolge Technologies helps clients streamline their operations, cost reductions, and enhance business
efficiencies through its expert solutions. The Purple Turtles, a well-known firm designs and manufactures decorative
luminaries remarkably recognized to serve avant-garde collection and artisanal know-how.
Here, Ifthikar Saleem, the Founder & MD of Ahad Retail Ventures talk about their overall journey and the influences
made by their firm, service offerings, winning honors, current and future perceptions.
Alongside, the brilliant company Biomall.in, has also been featured in the listing of “10 Most Brilliant Companies In 2019”.
This magazine includes a Leaders’ Quest section as well. Sunil Kumar, the President of Aglaia Interactive Solutions Pvt.
Ltd, and Mrs. Shalini Gupta, Founder & Director of Zorba Books discuss the topic “Ideals of an Outstanding
Company”, and “Roles of Leaders In the 21st Century”. Also, we have an exclusive article presented by Neerav Jain, the
Founder & CEO of CityFurnish.
The editor’s thoughts are also a part of this magazine where we have made an amazing article based on Tech Enabled
Business World.
We are honored to mention,
1. K-LITE Industries
2. OfBusiness
3. SareStates Realty
4. JSW Group
5. Schbang
So flip the pages of our magazine and explore interesting insights into the world of business!

6. Powering People Practice
Exclusive
Ideals of an
Outstanding Company
Expert’s View
Roles of Leaders
In the 21st Century
26
38
CXO
CoverStory
08
ARTICLE Trending Technologies
Tech-trends Redefining
Entrepreneurship
20
Leaders’ Quest
Innovative Job Seekers Lead
to Boom in the Renting Economy
32

7. Ahad Retail Ventures
Fuelling New India’s
Retail Success Story
Biomall.in
Offering a Seamless
Online Lab Equipment
Shopping Experience
Einfolge Technologies
A Global Leader in
Patent & IPR and Market
Research Solutions
The Purple Turtles
Designing & Building
Extraordinary Environments
CONT
ENTS
16
24
30
36

8. SME-SMO Executives Uma, Ketki
Circulation Manager Tanaji
Digital Marketing Manager Prashant Chevale
Technical Specialist Amar Sawant
Co-designer
Deepanjali JenaArt & Picture Editor
Priyanka Rajage
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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Editor-in-Chief Pooja M. Bansal
Managing Editor
ShrutiContributing Writer
RNI NUMBER: MAHENG/2018/75953
Technical Head Pratiksha Patil
Business Development Lead Tejaswini Whaval
Business Development Executive Shivam Maharana
Rajkunwar Bhosale
Business Development Manager Megha Mishra

10. Powering People Practice
Embracing
Technology,
Imparting
Synergy

11. COVERSTORYORYOR
Subramanyam S
Founder & CEO

12. “Powering People Practice through adaptability,
accountability, and accuracy.”
utsourcing is an old concept. However, in the last
Odecade, it has evolved to become a strategic
partnership than a mere handing-off of menial and
administrative functions. Outsourcing today helps cut costs
while maximizing efficiency in service delivery and
improving processes. As trends shift and functions get
automated, many business units are held accountable for the
strategic value they provide. Human resources as a function
has evolved from its traditional avatar to one that is a
strategic contributor to the business.
AscentHR, with over 17 years of rich expertise in service
delivery, is Powering People Practice through adaptability,
accountability, and accuracy by providing the right mix of
technology & business expertise to achieve efficiency and
long-term profitability in managing the payroll process, HR
outsourcing & the country-specific statutory compliance for
its clients globally.
Re-imaginingTraditionalProcesses
As leaders of payroll solutions, powered with best practices,
AscentHR provides rich functionalities through its robust,
secure, and reliable ESS platform along with seamless
integration with third-party solutions. The solution is hosted
in state-of-the-art data centers supported by regional centers
which are ISO 27001 certified & audited for SOC1 & SOC2
controls.
AscentHR, is disrupting the market by managing the
multicountry payroll, compliance and regulatory norms
across 35+ countries, for over 700 clients, comprising of
more than 1 Million employees every month. In addition,
the company continues to delight clients by ensuring
reduced OpEx, no risk exposure, and better employee
experience.
Meet the Think Tanks
Subramanyam S is the Founder and CEO of AscentHR.
He is a corporate lawyer and fellow member of the Institute
of Company Secretaries of India. Subramanyam is
proficient in finance, legal, tax, and business management,
treasury management, and Indian legal framework. He is
the embodiment of AscentHR’s beliefs – Accuracy,
Adaptability, and Accountability, which is now the DNA of
the firm. His contribution, and leadership have moved
AscentHR up the value chain, through organic growth and
strategic acquisitions into next gen HR technology &
services company.
Geeta L is the Co-Founder and COO of AscentHR. She is
a fellow member of “The Institute of Chartered Accountant
of India” and “The Institute of Costs and Work Accountants
of India”. She stepped into the role of COO at AscentHR
with over a decade of experience in Audits, Taxation, and
Finance.
The duo built the brand from scratch with a vision to excel
in the HR solutions and services domain. Their efforts have
ensured the company is recognized as a trusted partner by
clients across the globe. Subramanyam and Geeta continue
to lead AscentHR towards being an innovator in the HCM
and HRIS domain.
Service Offerings
AscentHR’s bouquet of services manages the entire
lifecycle of an employee from hire to retire ensuring
excellence in the HR functions of an organization.
In order to
build a rewarding
employee
experience,
you need
to understand
what matters
most to
your people

13. HR Automation
Accelerate the onboarding process ensuring productivity
from day one, achieving effective job performance, job
satisfaction and commitment.
Define custom HR workflows from hire to retire. Integrate
time, attendance and leave management using our robust
HCM solution.
Engage your workforce with self-service modules and
enables them to be mobile, diverse, efficient, and
productive.
Payroll and Compliance
With powerful technology and unprecedented control of
international payroll processes, AscentHR’s unified
managed services solution turns global payroll into an
engine for progress.
One of the most
productive things the
HR teams and hiring
managers can do is
to create a strong
culture that helps
employees be
themselves at work

14. Centralize your payroll across 35+ countries, automate
payroll and eliminate time-consuming manual steps. With
deep insight into payroll processes & country wide statutory
compliance, we believe in Powering People Practice.
Empower your employees with mobile enable Employee
Self Service portal.
E-learning Station
An intuitive learning platform offers customized
experiential learning that improves employee engagement.
E-learning station helps organizations solve complex issues,
achieve measurable results through smart analytical
dashboards, and improve productivity and performance.
Encourage and track learning behaviour through
strategically designed content for the development of
human capital. Track effectiveness through industry leading
Donald Kirkpatrick Model. Strategize your Continuous
Learning Experience, which creates a lasting impact.
Refresh classroom learnings through pedagogies – articles,
videos (TED, others), assessments.
The value of a
business is a
function of how
well the nancial
capital and the
intellectual capital
are managed by the
human capital.
You'd better get
the human
capital part right
Geeta L
Co-Founder & COO

15. Culture Analytics
Enable your HR to analyze and bridge the cultural gaps at
the work place. Leverage the power of AI-based algorithms
to measure financial impact of culture. Capitalize on 9000+
human behaviors repository and analyze multi layers of
behavior.
Culture analytics uses a multi-dimensional approach to
draw conclusions using structured, semi-structured and
unstructured data. It parses information and personalized
scores and directly addresses culture needs for a high
business impact. Culture analytics is deployed continuously
via SaaS.
Corporate Compliance Management
A robust, user-friendly compliance management system to
match your regulatory, industry-specific, internal and
contractual compliance requirements. Your customized
compliance matrix is mapped against your organogram, to
ensure nothing slips through the cracks.
Our solutions combines technology, content and legal
expertise to provide IT-enabled compliance solutions to
companies across the globe. It has a comprehensive
repository of compliance requirements across federal and
state regulations for India and 15 international jurisdictions.
Lexcare has developed a unique implementation
methodology to ensure that a client-centrically customized
solution is delivered to you.
The SaaS-based compliance management application
enables you mitigate future risks by tracking and governing
regulatory requirements, and internal operations. It provides
real-time intelligence that helps you stay informed & ahead.
Recognitions
In the NEAT Evaluation – Payroll services study conducted
by Nelson Hall during Mar 2019, AscentHR was positioned
as a leader in payroll services with an APAC focus, and as
an innovator with multi-country focus, and N. America
SMB focus.
Awards and accolades
• Adjudged ‘Best Payroll Outsourcing Partner’ 2019 at the
Asia Pacific HRM Congress, 2019 supported by
WorldHRD Congress
• Golden Globe Tiger Awards 2017 for ‘Best Payroll
Outsourcing Partner’
• Silicon Review Asia 2016 for ’30 fastest-growing
companies in Asia’
• Enterprise Business Awards, 2016 ‘Best SME – Services
in Small Enterprise Business’
AscentHR differentiates the delivery of their services
from the competition with expert multi-country payroll and
compliance operations and strong domain expertise. Subject
Matter Experts [SMEs] in each region ensure solutions that
exceed expectations of clientele across diversified business
domains.
To know more about AscentHR & its services visit
www.ascent-online.com
In the modern,
networked and
symbiotic world
we live in, people
management is less
about squeezing
performance from
the organized
few and more
about curating
contribution from
the limitless many
10
THE MOST
Br lliantCOMPANIES IN 2019

18. The Retail Industry is in a disruption phase globally.
In India, the share of organized retail business is
expected to touch approx twenty per cent by 2020
and the Indian E-commerce Industry is likely to touch a
hundred billion US Dollars mark.
With the consumers becoming more aware and spoilt with
opportunities, the future belongs to those who are able to
define and cater to the long term needs of the consumers
with product & fashion-oriented benefits. Catering to these
new-age customers who want services and brands at the
snap of a finger or rather click of a cursor is Ahad Retail
Ventures.
Ahad Retail Ventures is delivering excellent franchising
services to international brands as well as best real estate
and consulting services to local, and offshore clients. The
following excerpt showcases how they have been doing it.
Kindly brief us about your company and its inception
story.
Ahad Retail Ventures was formed with humble beginnings
in 1978 at Bangalore through the efforts of Mr. Ifthikar
Saleem a Bangalore based entrepreneur. He initially started
with Dolphin Stores at High Streets of Bangalore and over
the years slowly evolved into what we are today. Ahad
Retail Ventures today is a Core member of the ‘Retailers
Association of India’ and has over 100 employees on its
payroll with an unrivaled experience of partnering with
over 40 International and premium brands over the years.
Today we facilitate retail for brands including Creyate
Custom Clothing (U.S. Polo), Delsey Paris), Fab Alley &
Indya, Flying Machine, Ed Hardy, The Children’s Place and
many more across high Streets, Malls & Luxury Malls.
With an enviable and conspicuous presence in Bangalore,
Brief us about the Founder/CEO and his/her
contribution towards the upliftment of the company.
Mr. Ifthikar is a reputable Indian Retailer and Realtor. He is
a seasoned expert in the industry with over four decades of
experience in Retail and Real Estate industry. He has
received a plethora of awards and critical acclaim for his
immense contribution to the Industry including Indira
Gandhi Priyadarshini Award, Rajiv Gandhi Excellence
Award, Nations Pride of the Millennium Award, A listing in
the 100 Most Influential Retail Leaders. Under his watch
and leadership, Ahad Retail is on the verge of ushering in a
renaissance in the industry.
What are the distinct products and services provided by
the company?
1. Delivering excellent franchising services to international
brands
2. At Ahad Retail, our local and offshore clients receive the
best real estate and consulting services.
3. We develop a brilliant strategy that takes care of location,
kind of store and its chain, selling, in-store experience, sales
and after-sales services for your products and to be sure it's
one huge success. In all an end to end retail service.
What are the company’s/CEO’s view about the current
opportunities and challenges in the Retail Industry?
Globally the retail Industry in a disruption phase. In India,
the share of organized retail business is expected to touch
approx 20% by 2020 and the Indian E-commerce Industry
is likely to touch 125$-150$ Billion. With the consumers
becoming more aware and spoilt with opportunities the
future belongs to those who are very clearly able to define
and cater to the long term needs of the consumers with
product & fashion oriented benefits.
The unorganized retail sector however continues to stay a
challenge and an opportunity. Indian Retail drew 1300 Cr of
Investment in 2018 and Indian retail is coming of age with
many new Indian Retail houses learning from the
international markets.
How is the company incorporating technological
advancement for offering better solutions? Please
Ahad Retail VenturesFuelling New India’s Retail Success Story
December 2019|16

19. mention awards received, if any.
Our back-end operations were recently moved onto a
custom built cloud system allowing us to streamline our
process and resulting in better efficiency and effectiveness
in management. Ahad Retail Ventures has also been using
technology across for CRM, Social Media Marketing,
Partner Management, as well as vendor management. All of
these IT adoptions has helped us stay in pace with the
industry. We have also adopted Omni channel across few of
our stores through our business partners and this has
certainly helped us improve our performance and top line.
How does the company keep employees motivated and
handles it’s societal responsibility?
Ahad Retail Ventures is an equal and social employer. We
are compliant with all necessary labor rules and regulations
of the government. Our employees are our assets we treat
them with respect and dignity and enable them to achieve
10
THE MOST
Br lliantCOMPANIES IN 2019
their career ambitions. We also ensure that the employees
engage in regular mentoring and feedback sessions to
continually improve themselves and ensure our customers
get the best in class service.
What would be your advice for the budding startups
and entrepreneurs in the industry?
Stay focused on the profit. Focus on Sustainable growth.
Stay Bootstrapped. Contribute to the society.
Brief us about the company’s future perspectives.
Ahad Retail Ventures is currently at a very exciting phase in
the growth story. We have evolved and repositioned
ourselves as a premium & luxury retailer in the market over
the years and the future looks bright and beautiful for our
esteemed clientele. We are growing and actively evaluating
opportunities that are aligned with our business plans and
our vision.
Ahad Ifthikar
Director
Ifthikar Saleem
Founder & MD
December 2019| 17

22. December 2019|20

23. December 2019| 21

24. December 2019|22

26. India is quickly moving towards becoming a digitally
empowered society. The widespread use of the internet
and acceptance of digital platforms is going to boost
the e-commerce market. The industry is not just focusing on
selling things online, but ensuring a seamless shopping
experience and building digital trust.
E-commerce businesses are enhancing the entire trading
experience for both buyers and sellers. This growing
industry has led to a whole new world of opportunities for
scientific instruments manufacturers as well.
Biomall.in, founded in 2016, has been established to
deliver laboratory, life science, and diagnostic products
online. It offers thousands of products from leading brands
across numerous categories catering to the R&D, testing
and pathology labs in the life science and healthcare sector.
The company aims to simplify the process of laboratory
purchases by connecting the buyers directly with the
manufacturers and authorized distributors of the laboratory
products, through its online portal.
It helps to reduce the timeline associated with a single lab
purchase from 4-7 weeks to 4-7 days and also cuts the
costing incurred in buying the products offline. Moreover, it
is convenient for laboratory users since they can get almost
everything they need from one platform, rather than
contacting 5-10 sellers. Biomall’s online platform helps lab
professionals to buy lab products from several brands in
just a few clicks.
Exemplifying Leadership
Dr. S. Jhaveri is the Founder and CEO of Biomall.in. He
holds a Bachelor’s in Chemical Technology from ICT,
Mumbai, and PhD in Chemistry and Chemical Biology
from Cornell University, Ithaca, NY. He has trained,
mentored and supervised several students. He also delivers
lectures, grades exams, and conducts office hours for
freshman chemistry students in the USA.
Dr. Jhaveri believes that passion, hard work, self-belief and
being positive are key mantras to be a successful
entrepreneur.
In the year 2012, he started his distribution business for
laboratory products under the company, Chargen Life
Sciences LLP. During the initial 3 years of the distribution
business, he studied the lab industry market deeply and
analyzed the problems faced by laboratories.
Based on this analysis and the growing consumer
inclination towards e-commerce, he found that an online
platform, connecting buyers and sellers of lab products, to
be a perfect solution to tackle the current problems. Thus, in
mid 2016, he launched India’s first online marketplace for
laboratory products Biomall.in.
Products and Services
Biomall hosts 100,000+ products from 150+ brands across
100+ categories in Lab Chemicals, Microbiology,
Diagnostics, Chromatography, Genomics, Proteomics, Lab
Equipments, and Lab Consumables. The direct users of
Biomall are Laboratory Professionals from life science and
biotech companies, Pharma companies, academics,
hospitals who can buy any product required in their
laboratories.
It also offers digital marketing services to promote the
products of Indian manufacturers to laboratories involved in
research, testing, and diagnostics. The authorized
distributors or manufacturers of laboratory products can
easily set up an online store on Biomall.in, and promote
their products through digital marketing services.
Dealers can liquidate their stock under the clearance sale
section at zero setup costs. It helps to strategize and execute
digital promotion via e-commerce, email, social media,
blog, WhatsApp and other online media.
Biomall also offers services to setup labs from the basics
designing, furnishing and procurement of all kinds of
equipments and reagents required in a lab. Moreover, it
exports Indian manufactured products to 35+ Countries
Biomall.inOffering a Seamless Online Lab Equipment Shopping Experience
December 2019|24

27. contributing to the Make in India initiative launched by the
Government.
Sustaining the Competitive Spirit
The major competitors for Biomall are B2B e-commerce
platforms that include Industry buying & Amazon business
who provide an online platform for buying all sort of
industrial supplies. These sites are however not focused on
the lab industry and do not have a wide range of products
that Biomall offers.
The company gives a target customer base to all the sellers
who can then use this platform as a good marketing tool as
it caters specifically to the scientists, pathologists, medical,
Pharma and QC professionals.
In India, Biomall stands as the only comprehensive
platform to target the lab professionals through its
customized online e-commerce business model and acts as
one point of contact for international buyers interested to
source their supplies from India.
Overcoming Hurdles
The prominent challenge Biomall faces is that of the offline
credit based purchase system being followed in the majority
of the big companies. Biomall follows online advance
payment which could be difficult to incorporate in these
companies, as it needs a big change in their purchase
system.
The cost factor to setup and manage the online business is
huge, considering the costs incurred in advertising, digital
marketing, employing executives for customer service,
technical assistance, marketing, consultancy, web
development, logistics, and accounts.
The Future Ahead
The e-commerce industry has a huge potential and is
expected to witness the fastest growth. Biomall has plans to
grab the opportunities and expand the business successfully.
In the upcoming years, it aims to further develop its
technology and build an app for better user experience and
is planning to raise funds for its technology venture. It also
aims to expand its business outside India and invest in
extensive digital marketing so as to reach customers
worldwide
One stop
shop for
all life
Sciences
and laboratory
Products“
“
10
THE MOST
Br lliantCOMPANIES IN 2019
Dr. S. Jhaveri
Founder & CEO
December 2019| 25

28. hile it is not difficult to set up a company, it
Wrequires work, planning, perseverance and
much more to achieve the status of an
outstanding company. That is why every nation may have
tens of thousands of companies, but only a handful of them
are excellent.
What then are the ideals that make for an outstanding
company?
There are no set answers, and therefore, let’s look at some
examples.
TCS, Maruti, HUL, are companies based in India, which we
would term as outstanding. This year’s vote for companies
operating in India by Asia Money’s 2019 poll awarded the
top spot to TCS – the list comprises companies not solely
based on their profit-earning capacity but on developing
trust and setting up procedures that allow it to succeed in
different environments and at different times in the
economic lifecycle of a country. An outstanding company
would then be one that:
• Consistent performance: It meets the business objectives
of the company again and again over the years. Its goal
could be one of many - earning profits, providing
employment, providing a particular service, etc. After all,
sustaining margins and profits through varying business
cycles over many years is what has made companies like
HUL or Reliance or TCS achieve a hallowed status in
India.
• Probity and fair play: Consistent performance alone does
not make a company outstanding. The means it adopts to
achieve these objectives are also critical – they must be
honest, compliant and fair, both for customers and
employees. The reputation that the Tatas have built over
the years in India (and abroad) for fair play, strict
compliance of the laws of the land and the abjuring of
bribery and corrupt practices has contributed a lot to their
continuing long term success.
• Rooted in its milieu: It is critical that the company
remains rooted in the community within which it operates
and adapts to its cultural and social practices.
McDonald’s is an excellent example of this – it did not
sell beef instead introduced vegetarian burgers and other
vegetarian products due to a large number of its
customers being vegetarian as well as being sensitive to
local sensibilities.
Being Indian, the values we hold dear are trust, flexibility
and hard work. An ideal company should also display the
values of the culture in which it is situated. While all
Indians appreciate a good product or service, we also want
a personal touch, a special discount or an additional service
free. Maruti has recognised this very well.
• Strict adherence to quality parameters – Every company
that is aiming to grow and become a company to reckon
with has to have carefully laid down quality standards
and processes. This enables companies such as HUL,
L&T and ITC to consistently offer the same quality of
products and services to its customers across regions and
at different points in time.
• Building trust with customers and employees. One way
companies do that is by meeting all commitments to its
customers and employees – whether they are delivery
deadlines or committed quality of product or service
delivery.
A company that consistently meets its committed deadlines
for new products, technological up-gradation and meets its
client’s needs earns the respect of clients. Builders like
Amrapali or many others who promised to deliver projects
of a certain quality and within the committed timeframe but
didn’t deliver on their commitments have been dealt a
death-blow and will no longer be able to command the trust
of its customers.
• Innovation: a company should be quick and nimble and
IDEALS OF AN
OUTSTANDING COMPANYOUTSTANDING COMPANY
December 2019|26

29. be able to adapt to change as and when required. When the
th
Government of India announced demonetisation on Nov 8
2016, which company was first off the block? Paytm sensed
an opportunity to get the highest visibility for its nascent
digital payment platform at a time when online payments
were newly emerging. Its bold moves for visibility and
expansion at that juncture gave it a headstart over the
competition.
• Agility: In today’s business environment, there are rapid
changes in technology and in the way of doing business.
An outstanding company is mindful of changes in its
environment, keeps abreast of them and takes steps to
adapt and change if it finds it necessary. When the safety
of lady travellers became a concern, Avis set up a Secure
Desk Protocol for women travellers, using the latest
technology to address this need.
• Quick resolution of issues - Whenever an issue arises
within the company or with clients, prompt resolution
and redressal are crucial. Issues may be small in the
beginning but, if allowed to fester, may spiral out of
control. Zorba Books being in the service industry takes
special care to resolve all issues quickly and fairly for all
parties concerned. The reason it has some of the best
testimonials.
These ideals of an outstanding company are the ideals that
Zorba Books, a self-publishing company, endeavours to
uphold.
Exclusive
Shalini Gupta
Founder & Director
Zorba Books
December 2019| 27

32. The Knowledge Process Outsourcing (KPO) industry
has shown immense growth after the year 2000.
Right now, the overall future of the KPO industry
looks as bright as the sun. Today, a large number of KPO
companies are looking towards expanding their operations
by setting up delivery centers across the globe. This sector
is spreading its wings into different directions, eventually
leading to the development of India.
One such Bengaluru based company thriving to create its
niche in this ever-evolving KPO industry is Einfolge
Technologies. It is one of the leading global service
providers in the KPO arena of India. It started with a
singular mission to provide internationally benchmarked
quality services to its clients worldwide.
Helping Clients to Deal with Change
One-stop solution provider Einfolge Technologies helps
clients streamline their operations, cost reductions, and
enhance business efficiencies through its expert solutions.
The company offers personalized and customized services
with strict adherence to deadlines and constant client
interaction.
It provides solutions for the ever-growing needs in the fields
of Patent Research & Analytics, Market Research, Clinical
data management & Clinical data assessment for
Corporates, Law firms & Venture capitalists.
Einfolge provides the below mentioned Intellectual
Property Rights (IPR) solutions:-
• Patent Research Services
• Patent Analytics Services
• Patent Writing & Filing Services
• Patent Illustration / Drawings Services
• Design Services
• Trademark / Trade Dress Services
• Docketing Services
• Business and Market Research
• Clinical Data management
• Legal Data Assessments
Standing Out from the Crowd
Working along with the client expectations without
compromising on Quality, makes Einfolge unique. This has
been possible because of its expert team which is capable
and experienced enough to handle any kind of project.
“Einfolge keeps the service simple, secure and maintaining
the privacy of individual invention & development,” says
Ruhan.
Since a decade, it has been standing ahead from other
service providers in the global market, leveraging its strong
matrix of capabilities both in ‘Resource and Technologies’
in providing a-state-of-the-art customized solutions to its
clients at a highly affordable cost with reduced turnaround
time.
The Helping Hands
Einfolge was founded by Binod Singh and Ruhan Rajput,
offers personalized and customized services in the form of
consulting with strict adherence to deadlines. They are the
two strongest pillars of the company who come with a
unique talent.
Binod is an IP Expert and has been helping Companies and
Institutes to Generate, Protect, Execute, Market and Sell
their IP assets. His long years expertise was involved in
creating, peering, and shaping of new cutting-edge
technologies through his pool of intelligent minds at
Einfolge.
Whereas, Ruhan is mostly known in the roles of Indian
actor, model, inventor, and entrepreneur. He was
acknowledged for his contributions and achievements in the
business industry with a vast knowledge of Patent & IPR,
Trademarks, and other services offered by Einfolge.
Providing Quality by Retaining Einfolge Value
Propositions
Quality along with the customized and cost-effective
services are what best define Einfolge Technologies.
It provides quality services with ISO certified processes. It
has one-point contact for all the IPR requirements with 24/7
support service assistance. The technology expertise team
of the company provides high data security and
confidentiality policy and process. Additionally, it has
Einfolge Technologies
A Global Leader in Patent & IPR and Market Research Solutions
December 2019|30

33. advanced tools and databases; thus it provides accurate and
insightful analysis of extensive research infrastructure.
Moreover, as it has multi-industry experience, Einfolge
provides 100% customized projects with multilingual
resources. While providing customized and cost-effective
solutions, it also provides access to experts in every field.
Recalling Einfolge’s Achievements
Over the years, Einfolge Technologies has made a name for
itself in the list of top service providers in India. It is listed
in Trade India’s list of verified companies offering a wide
array of services and recognized on various social media
platforms. Till date, it has completed 2250+ projects and
this can be considered as one of the biggest achievements of
the company.
Some of the Major Mentions are as follows:
Got an opportunity to serve the Prestigious Bullet Train
Project (India) – Japanese Partner for various market
research reports. The core team members were officially
invited by the Government of India on a special 3-day tour
of the Bullet Train project progress in October 2018.
Einfolge won as the preferred partner for shaping the patent
roadmap for PSU of the government of India and selected
as a preferred vendor for IPR services in one of the top US
universitities. It has received ISO 9001:2015 certification
for maintaining the Quality of services it offers.
Future Insights
Being a top-notch player in the field of intellectual property,
Einfolge will always make sure to provide the reports to its
client with detailed insight. “Our efforts will be on making
more awareness on the importance of IPR in our youngsters
and startups for a better business world,” expresses Binod.
Binod Singh
Co-founder
Ruhan Rajput
Co-founder
We nurture a winning
network of clients and
together we create mutual
and enduring value
“
“
10
THE MOST
Br lliantCOMPANIES IN 2019
December 2019| 31

34. At the brink of a new economy where job security is
a real problem for the young population of India,
renting is an extremely viable and convenient
option. This young work force does not hesitate to move
cities and take new risks to secure their lives however what
they do not want to do is add liabilities and expenses to
their pockets.
The renting infrastructure helps these job seekers move
freely from city to city or even across the globe hassle free.
The only thing they need to worry is opportunity and not of
setting up a home and the maintenance cost of it.
The renting option has given them freedom to choose what
they want and when they want with an option to upgrade
their lifestyle every now and then. From renting a single
table to a complete home with appliances, fitness
equipment’s and necessary gadgets like air purifiers are on
rent with an ease of access.
Due to this convenience, the renting industry is growing
year by year and is predicted to grow at $5 Billion by 2025.
One of the major contributor’s is the shifting lifestyle of
people who are ready to invest for an experience yet, do not
want to buy. Not only the metro cities, the work movements
have called for professionals to non-metro’s as well.
It’s easier said than done, renting companies are making it
more easier for people to access with good quality and
perks like delivery, maintenance, upgrade or exchanging the
products time to time and as well as movements. There is a
shift of perspective towards renting.
It is now more looked at as a preferred option. From
individuals to the corporate ethos, shifting their base are
way more likely to operate from ready to move in space
rather than buying assets that’s far more expensive than the
renting.
One of the best feature the industry has given it to the
individuals to choose and customize their products as per
the need, from a single table to a complete house package to
a full set up office space with a timeline to upgrade it as per
the trends.
This generation of workforce is very well aware of their
options and the renting economy allows them to take those
risks to explore their options. Demography is not a question
anymore as peer-to-peer (P2P) marketplaces is changing,
however, as more millennial become fully active members
of the working world.
This group will represent 75 percent of the total global
workforce by 2025 and is now juggling expense reports,
budgets and other financial concerns before even looking at
expenses like buying furniture, house or a car. They would
rather save for a holiday or activities that enable them to
deal with a competitive lifestyle and pressures.
Renting brands have helped job seekers secure their life by
not getting tied down to one place and not being able to
explore multiple option which they have access to in this
world of digitalization. While everything they do is online,
they do not wish to be associated with anything that does
not mirror their liberal mindset. This generation is the
future and their making a choice to be liability free.
While Indian diaspora is talking about the gloominess of
the economy the India Skills Report 2020: Reimagining
India’s talent landscape for a $5 trillion economy—released
recently talks about engineers and other skilled people will
have more jobs in 2020.
The report by online talent management firm Wheebox and
the Confederation of Indian Industry (CII), says that nearly
40% of employers across a wide range of industries
including auto, auto components, and information
technology want engineers on their rolls. This demand for
engineers is expected to grow by almost 10 % next year.
This is a welcome news for job seekers and we as a part of
the sharing economy are happy to make their choice easier
Innovative Job Seekers Lead to
Boom in the Renting Economy
December 2019|32

35. Neerav Jain is the Founder & CEO of
Cityfurnish- India’s fastest growing furniture,
furnishings and consumer appliances rental
platform. Mr. Neerav has worked in various key
positions at Climpex Furniture and his family
business Chandra Shekhar Exports before founding
CityFurnish, in a career spanning 3 years. He
Neerav has extensive experience in furniture industry
in managing sales, marketing and business
management (B2B and B2C) and formulating
strategies for growth with an overall business
perspective.
Neerav holds a Bachelor’s Degree in Commerce
from Delhi University, and Business & Enterprise
Management from Indian Institute of Management,
Ahmedabad, Neerav landed his rst job as an
Export Manager with Pepperfry. He later went on to
attend the Lean Launchpad and Business Innovation
course at Utrecht University.
ABOUT THE AUTHORNeerav Jain
Founder & CEO
Leaders’ Quest
December 2019| 33

38. In the home decor space, households have been
undergoing a transformation with dynamic trends.
People have moved from choosing conventional
wooden furnishing to selecting eclectic home decor designs
keeping in mind the comfort, luxury trends, spacing and
other needs of modern-day lifestyles.
Decorative hanging lights is one of the heralded waves of
customers placing products and design at the forefront of
home decor. In fact, now lighting is as well planned as the
home design itself. As the decorative lights can instantly
make your living room feel grand and dressed up, installing
a chandelier or even accent lights is a simple, yet surefire
way to liven up your living room.
Companies that have been true to their brand ethos and
delivered strong value to customers are standing tall and are
geared up to conquer the years to come. The Purple
Turtles is a well-known firm that designs and manufactures
decorative luminaries remarkably recognized to serve
avant-garde collection and artisanal know-how.
Explore the Collection
The creative lighting designs refined in aesthetics, with an
astutely applied touch of playfulness include an eclectic
mix of pendant lights, chandeliers, floor, wall and table
lamps with classical, industrial and contemporary styles.
Each object is the result of an original contemporary design,
curated, conceived, and created by talented artisans, and
inspired by aesthetic details favored by the artists and
designers.
The Creative Journey
The Purple Turtles was born in 2009 out of a pure desire to
provide designer lighting options at affordable prices to the
customers in India. It is an establishment whose success lies
in the crowd it has attracted.
The Purple Turtles is coupled with architects, designers,
stylists and anyone with a vision for their space. From
concept and design to fabrication and installation, they can
tailor-make lighting and furniture, experimenting with style,
size, and material.
Over the years The Purple Turtles has evolved as an
important player in the home decor industry, offering
customers lighting, furniture, artifacts, and home
furnishings comprehensively. It has established a strong
network of designers including local artisans, with its
online presence besides having six retail stores. The stores
currently serve the customers in Bangalore, Calicut,
Mumbai, and Chennai.
Profound Partners
Radeesh Shetty the Founder of The Purple Turtles
surpasses trends and exudes an assertive taste for refined
luxury and contemporary elegance. Radeesh focuses on
creating furniture, accessories and tableware collections and
lighting in exquisite materials stemming from exceptional
traditional craftsmanship.
Before launching The Purple Turtles, Radeesh has worked
as a Senior Sales Executive with Star TV and before that he
had spent several years in the advertising industry. His
strong determination to work independently led him to
venture into various businesses and contemplate various
ideas and shortcomings of the industry sector.
While his journey through several industry aspects he
realized the loopholes in the domestic market that lacked
good, affordable and innovative lighting products. This
perception inspired him to create his brand of lighting
designs.
Gaurav Rai –The Co-founder of The purple Turtles
possesses a deep acumen in the sales and marketing
industry. Having worked at Disney, Accenture and News
Corp, Gaurav helms the business sphere.
Equally interested in design and spaces Gaurav brings an
expressive command of lighting’s technicalities, along with
deep historical knowledge and awareness of the field. He
The Purple TurtlesDesigning & Building Extraordinary Environments
December 2019|36

39. has been practicing his craft with an aesthetic maturity and
fluidity that has commanded him recognition in this
industry.
Keeping it Classic
The Purple Turtles has a collection of lights from their
partner brand, Oorjaa. Oorjaa’s lighting products are made
from natural elements, which are primarily by-products
generated from other manufacturing processes. These
include banana fibre paper, cork and faux concrete. This
collection instills hope for successful and sustainable living
in contemporary times.
Latest Initiations
The company has recently launched two new verticals,
Tilisme and Beruru. Tilisme instills life into blank walls
through creative and innovative wall installations. Whereas
Beruru helps urban residents in creating their own garden
reserve amidst the city life.
Undertakings Crediting Excellence
The Purple Turtles embraces a “concept-to-completion”
philosophy. Their design experts carry out each lighting
10
THE MOST
Br lliantCOMPANIES IN 2019
project as a team, navigating through challenges and
providing detailed plans and renderings to fully
communicate the concept and articulate the client’s vision.
The firm has embarked upon several large scale projects
from lighting solutions to creating customized furniture,
wall and garden decor. Some of these projects have been
launched at Mumbai International Airport Terminal 2, TCS,
Wipro, Google, Facebook, LinkedIn, Microsoft and
Informatics. The company has worked on more than 10,000
projects across the globe and served over 3,00,000
customers.
Enlightening Future Ambitions
Given its growing stature, the company’s primary focus is
on working towards growing new product offering
segments, Tilisme and Beruru. At the same time, they aim
to target more markets and reach out to customers in
different locations.
Making a perfect choice for your home is certainly not easy
but an exciting task for the homeowner. Here is some
collection of decorative lights catered by The Purple Turtles
that can completely transform your space,
https://thepurpleturtles.com/.
Radeesh Shetty
Founder
Gaurav Rai
Co-Founder
December 2019| 37

40. ‘The illiterate of the 21st century will not be those who
cannot read and write, but those who cannot learn, unlearn
and relearn’ - Alvin Toffler, futurist author.
Nearly 20 years into the second millennium, what
sort of world are we looking at? Is it an Orwellian
Big brother nightmare with huge technology
companies straddling the globe, or an exciting time with
more scope for individualism, creativity, and innovation?
Without stating the obvious, the role of a leader simply put
is to create a vision, set goals and inspire people to
accomplish them. Human society has always been
motivated to achieve great things by visionaries who saw
beyond the mundane channelizing their energies along with
the collective to achieve extraordinary results. Even the
Bhagavad Gita mentions this folksy wisdom in an eloquent
verse which states that whatever great people do, the rest
merely follow.
Make Change Happen
The 21st century is even more challenging as leaders are
faced with an increasingly complex business environment.
Organizations are being restructured with more virtual,
open and modular organizations emerging and gaining
traction.
Case in point- Instagram and Whatsapp, both acquired by
Facebook for astronomical sums had merely 13 and 35
employees respectively at the time. This would be shocking
to people accustomed to mammoth workforces and multiple
locations for most of the 20th century.
Globalization has made the world more interconnected
although localization still remains a primary imperative.
Growing diversity, increasing education, and access have
transformed the workforce. Leaders need to be more
accepting, creative and inclusive to create a really world-
class organization. Companies more or less think of a
global paradigm, rather than the comfortable small niche or
zone they had been accustomed to.
Leaders need to be more aware and empathetic along with
basic intelligence and managerial acumen that was always
required. Strategic opportunists are required along with an
ability to embrace failure, innovate and move on quickly.
Pragmatists like Elon Musk are required who proudly
proclaim that a lack of failure equates to stilted innovation.
The ability to anticipate and manage risk needs to be the
hallmark of an adept 21st-century leader. An unstable
political and business environment, natural or man-made
disasters, obsolete skills of the workforce, cyber threats are
only some of the vectors that can disrupt even the
smoothest, well-oiled corporate machine. A successful
leader does not linger too long stuck with a one-
dimensional view of things, but takes smart, calculated
risks.
A comprehensive and honest internal audit is a must to
avoid complacency. The tendency to become risk-averse
due to fear needs to be avoided. It is an implicit fact that
challenges lead to stress, but a successful leader knows how
to navigate these tricky cross-currents with courageous
informed decisions.
Think Global, Act Local
Even though the government has announced a slew of
measures to facilitate ease of business, India remains one of
the most challenging countries in the world for industry.
With overcrowded cities, increasing pollution and millions
more poised to enter the workforce, the demographic
dividend can prove to be an advantage or a curse. Leaders
in India need increasingly to think global and act local.
Although there is no harm in adopting global best practices
Roles of Leaders In the
21st Century
Expert’s View
December 2019|38

41. and ensuring the best possible deal for clients and
customers, there is a myopia seen in the Indian business
environment. We need to evolve an original Indian idiom
rather than emulating an alien thought process in toto.
Sharpening accountability is also critical given the spate of
defaults, scams, and scandals. Apart from strong political
will and leadership that is essential, Indian business leaders
are needed to make the country’s presence felt across the
globe.
Apart from a few pockets of excellence, there is a lack of
succession planning in most organizations. Professional
leaders with a focus on creating a culture of innovation
apart from the basic execution of deliverables are needed.
Family and friend fiefdoms need to be avoided to create a
long-term sustainable brand with a global footprint.
Disruptive digital business models mean that turn-around
time needs to be quicker. Delays can often prove to be fatal.
People do not judge leaders and companies merely on
financial metrics, but the overall impact they have on the
social, cultural and physical environment.
Media can make or break reputations in split seconds.
Leaders serving for 30 years can be ousted in a day with
adverse publicity.
The new-age business honcho needs to be both media and
tech-savvy. Fossilized views in isolated silos are a sure shot
recipe for failure. Giving effective feedback along with
interfacing with multiple stakeholders is part of the job. A
good leader has to be a great listener.
To sum up, the roles of leaders in the 21st century are to be
creative, innovative, pioneering, visionary, perceptive and
agile.
A versatile, creative and multi-faceted individual,
Sunil Kumar is the President of Aglaia
Interactive Solutions Pvt. Ltd, a Mumbai-based
digital marketing firm. A postgraduate from the
University of Westminster-London; Sunil believes
that passion and creativity are two sides of the
samecoin.
The author of two books, Existential Angst and
Surreal City catalogued in the US South Asian
Literature List, Amazon and the British Council, he
has also presented a research paper in an IEEE
conference in Salvador, Brazil on the ‘Human Side
ofGlobalization’.
His company Aglaia Interactive received a
‘Microsoft Bizspark’ award in the first year of its
inception, and was recognized among ‘Top 50
Digital Marketing Companies in India’ by the World
Marketing Congress in 2016 and 2018. The firm
aspires to build business partnerships, expand its
global footprint and encourage a culture of
creative freedom, thought leadership, and
innovation.
ABOUT THE AUTHOR
Sunil Krishan Kumar
Director
Aglaia Interactive Solutions
December 2019| 39