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Fashion Apparel Promotion
The document discusses various marketing strategies to transform brands into memorable experiences and engage target audiences, particularly the youth. It highlights successful campaigns showcasing fashion collections through events, roadshows, and social media initiatives that resulted in significant brand visibility and sales growth. Additionally, it emphasizes the importance of creative engagement and community participation in increasing brand loyalty and awareness.
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Fashion Apparel Promotion
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- 7. WHO WHY WHENWHEREWHAT
- 8. WHY WHY WHENWHERE HOWWHAT
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- 10. How do youtap your best advocates and critics? Your customers?
- 11. How do youmetamorphose from just A BRAND to THE BRAND?
- 12. How do youearn BRAND EVANGELISTS?
- 13. How do youstay on top of the RECALL CURVE?
- 14. How do youprevent your customers from entering NEW BRAND RELATIONSHIPS?
- 15. How do youkeep your brand FRESH & EXCITING?
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- 17. TELEVISION PRINT RADIO ACTIVATIONS PROMOTIONS ROAD SHOWS MALL ACTIVITIES EVENTS EXHIBITIONS thisis how 90% of the marketing presentations try to convince you
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- 19. EXPERIENCE This is howwe present ourselves
- 20. IN 2012 THIS IS HOWWE HELPED
- 21. IN 2012 THIS IS HOWWE HELPED
- 22. IN 2012 THIS IS HOWWE HELPED
- 23. IN 2012 THIS IS HOWWE HELPED
- 24. IN 2012 THIS IS HOWWE HELPED
- 25. IN 2012 THIS IS HOWWE HELPED
- 26. IN 2012 THIS IS HOWWE HELPED
- 27. IN 2012 THIS IS HOWWE HELPED
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- 29. How do youturn an already established property into the most socially happening campaign engaging its direct TG – the youth?
- 30. FBB RJ STYLE-O-METER FASHIONSHOW SETUP AT EDM MALL
- 31. FBB RJ STYLE-O-METER FASHIONSHOW IN PROGRESS AT EDM MALL
- 32. FBB RJ STYLE-O-METER FASHIONSHOW IN PROGRESS AT EDM MALL
- 33. FBB RJ STYLE-O-METER -ENTERTAINMENT ON BOARD
- 34. FBB RJ STYLE-O-METER -ENTERTAINMENT ON BOARD
- 35. Didn‟t we saythat people loved it
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- 37. Engaging the youththrough social media sites
- 38. How do youpresent summer collection in style for someone who sees it day in and day out?
- 39. MONTE CARLO –LET THE SUN SHINE EVENT – EXPERIENCE STARTED RIGHT FROM WELCOME
- 40. MONTE CARLO –LET THE SUN SHINE EVENT – CREATIVE TO MATCH THE MOOD OF SUMMER
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- 43. MODELS PRESENTING THE LATESTSUMMER COLLECTION TO THE DEALERS
- 44. MODELS PRESENTING THE LATESTSUMMER COLLECTION TO THE DEALERS
- 45. MODELS PRESENTING THE LATESTSUMMER COLLECTION TO THE DEALERS
- 46. 4 DAYS CHANNELPARTNER MEET IN HERITAGE VILLAGE RESORT, MANESAR SAW MORE THAN 120 DEALERS
- 47. How do youmake a popular online fashion retailer meet its customers on ground?
- 48. 20 days activityin DLF Cyber City
- 49. Sales escalated touching20 lacs in 20 days
- 50. High brand visibility,fresh database, surpassing sales target
- 51. How do youmake an international women‟s fashion label spread happiness in style?
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- 53. Hundreds of peoplein Moments Mall, Kirti nagar and Pacific Mall, Subhash Nagar embraced KAZO happily
- 54. How do youlaunch the first store in Madhya Pradesh for one of India‟s largest and fastest growing chain of retail stores?
- 55. BY TAKING THEESSENCE OF THE BRAND OUT OF THE STORE AND TO THE PEOPLE MASS INVITATIONS ROAD SHOWS CELEBRITY FASHION SHOW
- 56. Invites distributed inprime market areas and colleges
- 57. Invites distributed inprime market areas and colleges
- 58. Road show keptthe onlookers hooked to Westside
- 59. Celebrity fashion showbecame the talk of the town
- 60. Celebrity fashion showbecame the talk of the town
- 61. How do youchoose the „Fashion Icon‟ from the public for a popular fashion brand?
- 62. GREAT INDIA PLACE,NOIDA BECAME A HUB OF FASHION
- 63. GREAT INDIA PLACE,NOIDA BECAME A HUB OF FASHION
- 64. GREAT INDIA PLACE,NOIDA BECAME A HUB OF FASHION
- 65. THE AUDIENCE WEREENTHRALLED WITH ENERGETIC PERFORMANCES
- 66. How do youarrest people for being fashionable and touch your TG?
- 67. MAX FASHION POLICEMADE THE MOST FASHIONABLE CELL EVER
- 68. THE MOST FASHIONABLEPEOPLE WERE HANDCUFFED AND SENTENCED TO LIFETIME OF FASHION
- 69. THE MOST FASHIONABLEPEOPLE WERE HANDCUFFED AND SENTENCED TO LIFETIME OF FASHION
- 70. SALES ESCALATED BYA WHOPPING 78% IN JUST 2 DAYS. SO MUCH FOR ARRESTING PEOPLE.
- 71. “OUR RECORDS SHOWTHERE HAVE NEVER BEEN SO MANY ARRESTS IN A SINGLE DAY FOR BEING FASHIONABLE.” NOW THIS IS CALLED AN EXPERIENCE
- 72. How do youmake sure that people in a city like Goa would give up the beaches and turn up for a fashion store launch?
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- 74. FULL PAGE NEWSPAPERADS ON FRONT PAGE ON THE LAUNCH DAY
- 75. HOARDINGS ACROSS PRIME LOCATIONSIN NORTH & SOUTH GOA
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- 77. FASHION SHOW BYTHE HOUR THROUGHOUT THE DAY
- 78. FUN WORKSHOPS AND ACTIVITESFOR KIDS
- 79. FOLLOWED BY INTENSIVE RECALL CENTRIC ACTIVITES Catchment inviteto key residential colonies Leaflet distribution in the mall Tie-up with KFC, CCD and other restaurants in the catchment
- 80. How do youpromote the Kids collection for a well known brand?
- 81. Westside Canter activityfor kids to attract parents to the store and checkout the latest Kids collection
- 82. Westside Canter activityfor kids to attract parents to the store and checkout the latest Kids collection
- 83. How do youshowcase to the world that your fashion clothing is what‟s hot in Bollywood?
- 84. STUDENT OF THEYEAR – Press launch at Blu O, Gurgaon
- 85. STUDENT OF THEYEAR – Press launch at Blu O, Gurgaon
- 86. STUDENT OF THEYEAR – Press launch at Blu O, Gurgaon
- 87. STUDENT OF THEYEAR – Press launch at Blu O, Gurgaon
- 88. STUDENT OF THEYEAR – Press launch at Blu O, Gurgaon
- 89. STUDENT OF THEYEAR – Press launch at Blu O, Gurgaon
- 90. How do youbring people together to celebrate a social festival and simultaneously promote your brand?
- 91. Multi location activationfor Max on World Neighbors Day
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- 93. The activity resultedin fantastic brand mileage
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