This document provides details about a proposed new coffee shop called Buch Cafe. It includes information about the owners, mission and vision statements, location, marketing strategies, competitors, SWOT analysis, demographic and market research, and 3-year financial projections. The goal is to establish a unique cafe that provides coffee, books, and a relaxing environment to read and socialize.

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9. 
November 1993

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11. 
Pacita Juan and Reena S.
Franciso Pacita

12. 
"F"

13. 
Barber of
Seville

14. 
September
2013
55 outlets in Philippines,
Saudi Arabia and Papua
New Guinea

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16. Building New Dreams
Corporation

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20. 
PLEASING
PERSONALITY

21. MISSION

22. 
VISION
“A new and trend market
who are more confident and
unique because of the effect
of our very own product”

23. 
 "To establish a unique place where our
customers will be able to socialize in a relaxing
and comfortable environment as they enjoy the
best of Buch Cafe in town, we shall engage in
the business of helping our customers
overcome the stresses of everyday by providing
a peace of mind through customer services that
are friendly, and with great ambiance location,
that is convenient and high quality products
throughout our time in business."

25. To bring back the essence
of reading.

26. To give customers an
exceptional service through
good relationship and
satisfying them

27. To offer a high quality and
affordable product.

28. To provide them a new
service that will reach their
expectation.

29. To promote a healthy
coffee that everybody will
love.

30. To build a strong
relationship with our
consumers through good
treatment and service.

31. 
Location Site

32. Victory U-belt España Blvd
Padre Campa St, Sampaloc,
Manila.

33. Building New Dreams Corporation

35. Buch
Books

36. OPEN BOOK
Discover New ideas

37. Brown symbolizes health.
The green saucer where the coffee
placed, emphasize the means of
energy.
white represents peace.

38. Objectives

39. Capture our customer’s attention.
Existing Buch Coffee Shop

40. A time for relaxation.
To provide latest, classical and
famous books that is in demand.

41. Healthy products for health
conscious customers
Service worth paying for.

42. 
Marketing Mix Strategy

44. “Request for Book”

45. Donate Books

46. 
Products

47. 
Place
Victory U-belt España Blvd Padre Campa St, Sampaloc, Manila

49. 

51. Bloggers
Power of Social Media
Bryan
Yambao

52. Saturday Acoustic Vibe

53. Bookmarks and Cards

54. Competitors price

56. 
Research Objectives

57. Coffee to wake their
minds.

58. Pass time and even to
gain more info.

59. Relaxation or for some
meeting.

60. Survey

61. 
Top Ten Philippine
Coffee Shop

62. Starbucks
135 branches

63. Gloria Jean’s

64. Figaro

65. Bo’s Coffee

66. Coffee Bean and Tea
Leaf

67. GEOGRAPHIC

68. Victory U-belt España
Blvd.
44,842

69. 
Demographics

70. 16 & above
500/day.

71. 3 times a week.
6 hours of book a week

73. 
Strengths

74. Executive Suppliers
Unique products
Affordable products

75. 
Weaknesses

76. Famous competitors
Wrong impression of the
word “Buch”
One time visiting of the
customer

77. 
Opportunities

78. Convenience
Accessibility

79. 
Threats

80. Recession negatively
impact in the business
Pricing strategies
New entrant businesses

83. Estimated Number of customer per
day
Percentage
Starbucks 210 37.57%
D'Cream 165 29.57%
Infinitea 50 8.94%
Farron 115 20.57%
Buch Café 19 3.40%
Total 559 100%

84. Market Share Graph
Starbucks 210
D'Cream 165
Infinitea 50
Farron 115
Buch Café 19

85. Year Population Difference Percentage
2011 39,698
2012 40,926 1,228 3.00
2013 42,192 6,000 14.22
2014 43,497 1,248 2.87
2015 44,842 29,796 66.45
Historical Population

86. Year
Population Difference Percentage
2016 47,573
2017 49,000 4,909 10.01
2018 50,470 12,788 25.34
2019 51,984 4,299 8.27
2020 53,544 12,004 22.42
Projected Population

87. Year Population Annual Demand
2011 39,698 134973.2 134,973
2012 40,926 137006.4 137,006
2013 42,192 143452.8 143,453
2014 43,497 147889.8 1,478,899
2015 44,842 152462.8 152,463
Historical Demand

88. Year
Annual Demand Annual Supply
2016 47,573 4,852,446
2017 49,000 4,998,500
2018 50,470 1,479,400
2019 51,984 5,302,368
2020 53,544 5,461,488
Summary of Projected
Demand