Topman was launched in 1978 as the brother brand to women's fashion leader Topshop. It now has over 185 stores in the UK and Topman.com receives over 160,000 visits per week. Topman offers fashionable men's clothing covering styles from suits to indie-inspired casual wear along with accessories. It has collaborated with designers like Kim Jones, Peter Densen, and Markus Lupfer.

1. Tracie Woodall O’Driscoll

2. THE BRAND
Born in 1978
185 Stores
in the UK
Topman.com
has over
160,000 visits a
week

3. Topman was launched in 1978 as the brother brand to
women’s fashion leader Topshop. It provided a new
approach to menswear retailing. Topman now boast over
185 stores in the UK, with the London flagships store
seeing 75,000 visitors enter every week. (Topman Online)
Topman’s main products offer fashionable men’s clothing,
covering anything from suits to informal indie – rock
influenced casual styling ranges along with footwear and
fashion accessories. Topman has collaborated with
designers such as Kim Jones, Peter Densen and Markus
Lupfer.

4. TOPMAN HAS A VERY SUCCESSFUL INTERNET WEBSITE WHERE CONSUMERS ARE ABLE TO MAKE
ONLINE PURCHASES. THIS INDICATES THAT TOPMAN HAVE MANY DISTRIBUTION CHANNELS.
PRODUCTS CAN BE SOLD OUT QUICKLY WHICH SIGNIFIES THAT TOPMAN HAS HIGH SALES AND THE
PROFIT MADE IS ALSO HIGHER. TOPMAN PROVIDE DELIVERY SERVICE FOR ITS CUSTOMER’S WHO
PURCHASE ITS PRODUCTS ONLINE AND THEY MAKE EVERY EFFORT TO ENSURE THAT THE PRODUCTS
ARE DELIVERED TO IT’S CUSTOMERS ONLINE. THIS MAKES SHOPPING A PLEASANT EXPERIENCE FOR
EVERYONE AND CONFIRMS ACCESSIBILITY TO EVERYONE INCLUDING THE INTERNATIONAL
CUSTOMERS. WITH A VARIETY OF STOCK INCLUDING BASIC CLOTHING, INTRICATE DESIGNS, AND
TREND SETTING COLLECTIONS; TOPMAN ACTS AS A ONE STOP CENTRE, WHICH IS WHY IS FEELS SO
ACCESSIBLE AND THEY ARE SO POPULAR.

5. BRAND AS A PRODUCT
TRENDY, CHEAP, FUN,
VARIED, HUMOUROUS,
POP CULTURE
BRAND AS AN EXPERIENCE
WELCOMING, COLOURFUL,
TECHNOLOGY LED, COOL,
SOCIAL
BRAND AS A LOGO
SIMPLE, CHIC,
MASCULINE
BRAND AS A
PERSON
HONEST, TRUSTWORTHY,
FORWARD THINKING,
PRACTICAL, POPULAR,
COOL
BRAND AS AN
ORGANISATION
INNOVATIVE, CUSTOMER
LED, GOOD
COMMUNICATION

6. SWOT ANALYSIS
STRENGTHS WEAKNESSESS
• AFFORDABLE PRICES
• EASILY LOCATED IN TOWNS AND CITY CENTRES
• LARGE VARIATION OF STOCK
• ONLINE STORE
• CATERS FOR BOTH MEN AND WOMEN
• TOPMAN CREDIT CARD
• DIVERSITY OF PRODUCT WITH INTRODUCTION OF
GROOMING LINE
• NO ELEMENT OF INDIVIDUALITY AS PRODUCT
GOES MAINSTREAM
• CAN SEEM YOUNG, SO NOT AFFECTIVELY
TARGETING THEIR ENTIRE CONSUMER
SEGMENTATION
• BECAUSE IT IS INSIDE TOPSHOP, AND NOT SEEN
AS ITS OWN BRAND
• NOT ENOUGH PROMOTIONAL MATERIAL TO
ADVERTISE THE GENERAL STORE

7. Topman launched it’s own premium
brand called ‘Topman Design’ which
takes part in the menswear event at the
London Fashion Week showcasing their
latest designs from the collection.
Topman has sponsored Fashion Week
for 5 years, and together with Fashion
East produces ‘MAN’ a dedicated
showcase of new menswear designers.

8. WHAT THEY OFFER?
• Weather updates
• Personal Shopping
• 10% Student Discount
• Free Delivery
• Free Returns
• Latest trends available 24/7
• Over 100 New products every
week

9. BRANDS THEY WORK WITH?