Soil Tree is an experiential marketing company founded in 2009 that provides end-to-end solutions including events, promotions, exhibitions, and retail solutions. They focus on innovative and cost-effective campaigns for brands across India. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, and Eureka Forbes for whom they have organized various events, roadshows, retail activations, and school programs.

2. We R…
• Soil Tree: An end-to-end Experiential marketing solutions company
• Founded as Riding Warrior in the year 2009.
• A Creative team. A Pack of Event Management Professionals . A Network
of Partners...all at the same time
• Dedicated to crafting communication ideas for brands leveraging on-
ground and non-conventional media
• Less of Jargons and More of Jagrans (Executing ideas, anytime, any place)
• In other words, we provide brand custodians with
Touch n Tell communication ideas for consumers at
a relevant place, time and environment.

3. Our KarmaScope
Yes, we believe in Karma, no matter how big or small.
• From handling fabrication works to hosting fascinating events we cover it all
• Managing one promoter activity to multi-city promotion
• With a strong emphasis on providing solutions that are innovative,
transformative and cost-effective
• Our Services:
– BTL Activations
– Events
– Retail
– Weddings

4. BTL & BEYOND
BTL Activities

5. BTL and beyond
• From converting the brief in to a memorable conversation, RW focuses on
delivering consumer centric BTL campaigns
• RW’s BTL strengths include:
– Promotions
– Road Shows
– Alliances & Co-promotions
– Exhibitions
– Mall Promotion
– School Contact Program
– RWA Activation
– Printing and Fabrication Support

6. CASE STUDIES

7. HPCL School Activity
• Campaign: Art for Awareness
• Objective: Create awareness for Kitchen Safety via School Contact
Program
• Task at Hand: Manage School Contact Program
• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore
• Covered: 63 Schools
• Execution: Organised SCP with presenter and AV

9. Panasonic
• Campaign: Sound of India
• Objective: Consumer awareness for new range Panasonic Plasma TV and
name their new line of speaker
• Task at Hand: Manage Road Show followed by an Exhibition in Mall
• Cities: Mumbai, Thane, Navi Mumbai, Pune, Nasik, Kolhapur, Aurangabad,
Surat and Baroda
• Road Show: 4 days per city powered by an emcee and promoters
• Mall: 4 days activity powered by an emcee and promoters

11. Richfeel Branding
• Campaign: Times Mumbai – Lavasa Women Car Rally
• Objective: Richfeel branding for the event
• Task at Hand: Manage Graffiti wall in Mumbai and Lavasa. Set-up foot
massage spa in Lavasa
• Cities: Mumbai and Lavasa
• Execution: Manage parallel set-up in Mumbai and Lavasa

13. Kingfisher
• Campaign: Good Times Moment
• Objective: Campaign that re-live the King of Good Times belief the brand
• Task at Hand: A pub promotion to grab TG’s Good Times moment they had
with Kingfisher beer
• City: Mumbai
• Execution:
1. Good Times Moment of the TG was taken via:-
• Promoters filling the good times form
• Taking video bytes with an emcee and asking for their good times
moment
2. Organise Finale with the shortlisted candidates
• Covered: 12 Outlet and more than 400 participants with 20 finalists

15. Kingfisher
• Campaign: IPL Campaign: The Good Times are back again..!
• Objective: Leverage KF’s association with IPL and boost on- premise
consumption of Kingfisher during match hours
• Task at Hand: Manage pub promotion and select the winners for special
live screening of IPL final
• Cities: Promo: Mumbai & Pune. Finale: Pune
• Execution:
• Promoters filling the forms and asked to come up with a Kingfisher IPL
Jingle
• Manage the special live screening of the final match at ARC Asia
• Covered:
• 17 outlets in Pune with more than 500 participants and 15 finalists
• 20 outlets with more than 600 participants

17. ONE STOP SHOP
Retail

18. One Stop Shop
• RW offers a variety of solutions tailored to facilitate consumer’s buying
decisions and POP sales
• RW’s Retail solutions include:
– POS Placement
– Kiosk Displays
– ISDs & Promoters
– Mystery Shopping
– Retail Audit
– Other Creative Solutions

19. CASE STUDIES

20. MAX Retail
• Campaign: Fashion Weekends
• Objective: Create an atmosphere of fashion in store & Boost the sales via
fashion consultants
• Task at Hand: Manage fashion weekends and Fashion designers to interact
with the TG and consult them on styling
• Cities: Mumbai, Baroda, Indore & Bhopal
• Execution: Fashion consultants in store for 4 weekends interacting with TG
• Emcee to engage with the TG and play interactive games
• Covered: Mumbai 7, Baroda:1, Indore: 2, Bhopal: 1

22. Eureka Forbes
• Campaign: Retail branding at stores selling Eureka Forbes products
• Objective: Highlight Eureka branding at the multi brand stores, Modern
Trade and Mom & Pop Stores
• Task at Hand: Manage POP at the dealers of Eureka Forbes
• Cities: Mumbai, Navi Mumbai, Thane, Mira Road, Virar, Palghar,
• Execution: Put up stickers, Posters, standees, Shelf Mats at the stores
• Covered: More than 400 outlets

24. GO LIVE
Events

25. Go Live!
Creative Conceptualization
Event Production Venue Selection
Logistics Management
360 Degree support for making every event Fascinating from Start to Finish!
Corporate Events * Theme Parties *Entertainment Shows * Artist Management
Conference * Product Launch * Store Opening *Production Support

26. CASE STUDIES

27. HPCL Nagpur Event
• Event: Art for Awareness National Drawing Contest
• Objective: Winners from 21 cities across India to participate in the contest
• Task at Hand:
• Coordinate with the city winners for the travel
• Manage the local pick-up and drop for the participants
• Set-up in the venue
• Coordination during the event and manage the flow
• Venue: Hotel centre Point, Nagpur
• Participants: 80 participants from 40 cities

30. Jalnawala’s International Martial Arts Summit
• Event: Taekwondo Summit
• Objective: Plan and manage the annual taekwondo meet
• Task at Hand:
– Prepare plan and supervise the execution of 5 day event
– Coordinate with the media for tie-ups
– Manage the flow of event as scheduled
– Taking care of the VIPs
• Venue: S.S.C. International Sports Complex, Balewadi, Pune
• Participants: 1000 participants from across India

32. Zee Learn
• Event: Budding Scientist Contest, Hyderabad
• Objective: Manage State level Inter-School Event followed by Prize
Distribution
• Task at Hand:
• Manage the inter-school event at 3 venues same time followed by prize
distribution
• Set-up for exhibition and prize distribution
• Contestant Management
• Set-up in the venue, sound, light etc
• Logistics and travel of students from school to Birla Auditorium
• Venue : Oxford, Sparkling, Sentia School for Exhibition & Birla Auditorium for
Prize Distribution
• Participation: More than 400 students participated in 3 schools

33. School Event

34. Birla Auditorium Event

35. CLIENTS THAT RIDE WITH US
Our Clients

37. Gurmit Singh
Mob: +91-9892372714
gurmit@soiltree.com
Thanks & Regards
D17/Room No129, MIG Colony, Near
MHADA,
Bandra East, Mumbai - 400051