Hi Fashions wants to enter the knitwear business in India with Great Lakes' help. Great Lakes must prepare a rollout plan considering Hi Fashions' production capacity of 25 days per month over 2 shifts. The plan should include a product mix, sales plan, expected sales and profits, and recommended distribution channels. The estimated annual sales exceed Hi Fashions' 3-shift capacity, so 3 shifts per day are recommended from April 2012.

1. Hi Fashions
Section S3 – Group 4

2. •Hi Fashions co wants to enter the knitwear Business in
domestic market with the help Great Lakes
•The objectives being:
1. Target Market : Delhi/Punjab/Haryana/Rajasthan
2. Target Market share :
•Monthly production capacities - 25Days & 2 Shifts:

3.  Great Lakes has to prepare a roll out plan for Hi Fashions
keeping in mind their capacity constraints and profit
maximization:
 Product Mix and product Line
 Sales Plan
 Expected Sales Turnover and gross contributions
 Recommended channel of distribution

6. The estimated sales for Apr12-Mar13( 16.40) is more than the
normal working capacity(12.96) of the factory , hence the factory
has to run 3 shifts from Apr 2012.
Assumption:
1. Company is ready to work in 3 shifts
2. Productivity is the same in all the shifts.

7. Pricing Structure

9. Product Length Depth
Line •Teens • T-Shirts – XL, L, M, S
• Vests – 80, 85, 90, 95,
• T-Shirts • COMFI
100, 110
• MACHO
• Vests • Briefs – XL, L, M, S
• Naughty
• Briefs