2. How South Africa's Leading Brand
Turned Bottomless Coffee Into
Abundant Customers
And how you can do the
same for your operation!

3. Mike Said
brandStrategy.co.za
No I Am Not Australian!

5. South Africa is
situated on the
southernmost point
of the African
continent…

6. South Africa is a
country roughly the
size of Texas…
With a market the
size of Houston!

8. South Africa has
55,000 high-net
individuals holding at
least US $1 million in
financial assets

9. Yet the average
Annual Gross Family
Income in South
Africa is only $2752!
R1 is equal to $7.80

10. We have the only
street in the world
that is home to TWO
Nobel Peace Prize
winners!

11. Mugg & Bean is a
coffee themed
restaurant franchise
focused mainly on
the shopping market

12. The first store
opened in Cape Town
in 1996
Today there are + 100
stores county wide

13. The concept is born
out of great
generosity of spirit
and a “connection”
with customers

14. COMMERCE
PASSION ART

25. 100
90
80
70
60
50
40 Coffee Shop
30 Restaurant
20 The Mugg
10
0

26. 100
90
80
70
60
50
40 Coffee Shop
30 Restaurant
20 The Mugg
10
0

27. 100
90
80
70
60
50
40 Coffee Shop
30 Restaurant
20 The Mugg
10
0

28. 100
90
80
70
60
50
40 Coffee Shop
30 Restaurant
20 The Mugg
10
0

30. Give them
something to
identify with and
to believe in!
(The First Advert)

31. Perception is much
more important
than reality any
day of the week!

32. Few customers can
tell good food from
bad… but they ALL
understand value!

33. Warning, you can’t
exceed customer
expectations every
time!

34. Constant renewal
through innovation
is the ONLY way to
survive!

35. WHAT YOU ARE
BEST AT
HOW YOU MAKE PASSIONATE
YOUR MONEY ABOUT

36. Mutually beneficial
partnerships with
likeminded
companies!

37. We would rather
have you in our
store drinking free
coffee, than…

42. Listen to your
market & avoid
change for
changes sake!

43. The Way We Market
To Our Customers
The Way Our
Customers Complain
The Way We
Communicate

44. It’s Question And
Answer Time Now!

45. Follow Or Contact Me
Twitter.com/mike_said_what
Slideshare.net/mikesaidwhat
Facebook.com/mikesaidwhat
Linkedin.com/mikesaidwhat
www.brandstrategy.co.za
info@mikesaid.co.za
+27824497367