This document provides an overview of Ross Stores, including its history, financial information, strengths, weaknesses, opportunities, threats, competitors, and plans for the future. Some key points: - Ross Stores is an off-price retailer founded in 1982 that had $11 billion in revenue from 1,242 locations in 2014. - It offers name brand clothing and home goods at 20-60% off department store prices. Strengths include many locations and variety, while weaknesses include disorganized stores and little brand loyalty. - The company aims to attract a younger target market of women and men ages 15-30 through redesigning stores to be more modern, organized, and focusing on social media promotion.

1. ROSS
BY: Ashley Chang, Gary Hua,
Elizabeth Nemeth

2. what is ross?
-Started in 1950 in Pacifica, CA
-Morris “Morrie” Ross
-Off price retailer in 1982
-Started dd’s Discounts in 2004
Background

4. $11 billionfiscal revenue in 2014
87%equally Mixed Merchandise
1,242locations in 33 states

5. “Since 1982, our focus has been on bringing our
customers a constant stream of high quality
department and specialty store brands at
extraordinary savings aka bargains, while
providing an easy, fun and organized shopping
experience.

6. Strengths
▸ Many locations
▸ Large variety of clothes and brands
▸ 20%-60% off department store prices
▸ internships and training program for
college graduates

7. Weaknesses
▸ Disorganized stores and website
▸ Little differentiation from competitors
▸ Little control of inventory
▸ Low brand loyalty

8. Opportunities
▸ Current trend of bargain hunting
▸ America has a lot of holidays/ reasons
to do events
▸ Social media: Youtube, Twitter, Tumblr,
Blogs

9. Threats
▸ Off price retail competition from
Marshalls and TJ Maxx
▸ Price competition from Wal-Mart
▸ May receive out of season inventory

10. The 4 P’s

11. The 4 P’s
Product
Name brands
for the whole
family and
home
Place
Suburban
centers
Middle
income
neighborhood
Promotion
TV
commercials
Instagram
Facebook
Price
20-60% off
department
prices

12. Competition
Marshalls
▸ Family oriented
▸ The CUBE- boutique
for juniors
TJ Maxx
▸ Fine jewelry and accessories
▸ The Runway- European,
contemporary & couture
boutique

13. A New and Improved
Ross

14. Inspiration!
▸ Artfully displayed, not overbearing or
underwhelming
▸ Exploring comfortably and easily
▸ Do not have to compromise budget, can buy
other things

15. By offering a variety of chic merchandise at
affordable prices, we empower our customers to
invent their own unique style.

16. Before
75-80% female
Wide range of household
incomes
Target audience
after
Women and Men
Ages 15-30
Budget customer

17. Psychographics
iPhone On Fleek Emojis
EDM Selfie Stick. App

18. Re-Designed Logo

19. Layout
▸ Modern and sleeker
▸ Organized and clean
▸ Brand storytelling
through artistic visual
displays

20. Social Media
Twitter
Tumblr
Pandora
Spotify
Facebook
Instagram

21. Youtube Stars
Raise brand awareness
Dress like their favorite
YouTubers

22. Place your screenshot here
Product placement
Raise brand awareness
Perceive brand favorably
with good movie experience

23. Place your screenshot here

24. Marketing Traditional Channels
TelevisionRadioMagazines
▸ Display possible styles
▸ Emphasize affordability
▸ Project image of youth,
energy, and creativity

25. Place your screenshot here
Television
Popular programming among
target market
High reach and retention
Shows are engaging,
imaginative, and fun

26. Radio
Attains high frequency
from daily commute
Able to promote local
locations
Succeeds well in reaching
target market

27. Place your screenshot here
Magazines
Not ephemeral
Relates to Ross’s
products
Attracts audience with
other content

28. International opportunities
our office

29. 5,000!
Our new goal for locations

30. Thank you!