SlideShare a Scribd company logo
IF YOU CAN DREAM IT
    YOU CAN DO IT!
Creating the dream
of building an young fashion
 company where it is a joy to
        work and shop
“A customer is the most important
                    visitor to our premises.

                 He is not dependant on us, we are
                    dependant on him.

                 He is not interrupting to our work, he
                    is the purpose of it

                 He is not an outsider to our business,
                    he is part of it.

Mahatma Ghandi   We are not doing him a favor by
                   serving him, he is doing us a favor
                   by giving us the opportunity to do
                   so.”
THE PAST
THE PAST ROTTERDAM
Common base
“We are a fashion retailer that responds pro-actively to
            market needs of young people,
    between ages of 6-24, for attractive fashion”


                   Vision statement
      “We are an excellent, inspiring and caring
      young fashion company where it is a joy to
                   work and shop.
We sell fun, fashion and trends
@ better prices than other brands
ALERTNESS
Ability to identify and respond to a
  changing reality, turning it into
     opportunity and correction
BRAND AWARENESS
    We live the brand
         SEXY
BRAND AWARENESS
    We live the brand
          FUN
BRAND AWARENESS
    We live the brand
         FAST
JOY
  Express yourself fully in every action
To enjoy and feel passion for what you do
PROFITABILITY
The company defined profit measure
EXCELLENCE
The willingness to translate every result
     into a lesson and correction
NOW
NOW
NOW
“Retail is about serving people
  and creating experience”
The strength of our company is
  the commitment of our team
“ Tell me and I will forget”

 “Show me and I will remember”

“Involve me and I will understand”

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Roland kahn