UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
Presentation of the book titled "UNIQLO vs ZARA" published from Nikkei in Japan (2014), translated in Taiwan,Hong Kong (2015), in China(2017). Comparing UNIQLO & ZARA which are positioned on the opposite ends of the spectrum in the global clothing market. This book was updated in Japan (2018).
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
Presentation of the book titled "UNIQLO vs ZARA" published from Nikkei in Japan (2014), translated in Taiwan,Hong Kong (2015), in China(2017). Comparing UNIQLO & ZARA which are positioned on the opposite ends of the spectrum in the global clothing market. This book was updated in Japan (2018).
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Fashion market in china report by daxue consulting & double v consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
Mini store such as Miniso or Mumuso is on the increase mainly at the cities such as Ho Chi Minh and Hanoi.
This survey was conducted to find out users’ motivations to use these stores as well as the recognition of the main brands.
The survey was conducted to about 600 male and female among 20 – 39 years old in HCMC & Hanoi.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
The Choice Islam and Christianity (volume two)Mohanad Alani
We often hear about Islam,
What is Islam ?
Do you have money and everything but feel dissatisfaction in your heart is not the goal of your life?!
Do you want to save you from this case?
>>> Introduction to Islam
will change your life , There is no money nor power nor any thing can change your life ,Islam will change your life and you will feel very happy
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Fashion market in china report by daxue consulting & double v consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
Mini store such as Miniso or Mumuso is on the increase mainly at the cities such as Ho Chi Minh and Hanoi.
This survey was conducted to find out users’ motivations to use these stores as well as the recognition of the main brands.
The survey was conducted to about 600 male and female among 20 – 39 years old in HCMC & Hanoi.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
The Choice Islam and Christianity (volume two)Mohanad Alani
We often hear about Islam,
What is Islam ?
Do you have money and everything but feel dissatisfaction in your heart is not the goal of your life?!
Do you want to save you from this case?
>>> Introduction to Islam
will change your life , There is no money nor power nor any thing can change your life ,Islam will change your life and you will feel very happy
Soluzioni Flakt Woods per Air Comfort e Fire SafetyRoberto Zattoni
Il nostro motto: "WE BRING BETTER AIR TO LIFE".
La nuova brochure del gruppo Flakt Woods, da poche settimane in distribuzione riassume in poche pagine i punti di forza che oggi lo rendono il gruppo leader nel settore dell' Air Technology.
Due Focus Area, Air Comfort e Fire Safety; 5 gruppi di prodotti, Ventilazione Diffusione Aria, Distribuzione Aria, Trattamento Aria e Regolazione. , contiene inoltre una selezione accurata di Applicazioni con interessanti sistemi e soluzioni complete.
SegurosVeterinarios.com: Los Seguros Veterinarios y el Sector de las MascotasSegurosVeterinarios.com
Desde SegurosVeterinarios.com, el único comparador de seguros de salud para mascotas, os traemos estas diapositivas sobre la situación internacional y nacional del sector de las mascotas y de los seguros veterinarios.
Michael Howard
Co-founder and Principal Analyst, Carrier Networks
Infonetics Research Inc.
ONS2015: http://bit.ly/ons2015sd
ONS Inspire! Webinars: http://bit.ly/oiw-sd
Watch the talk (video) on ONS Content Archives: http://bit.ly/ons-archives-sd
The Key To Marketing Technology is Breaking Down the Walls (Graham Brown mobi...Graham Brown
Organizations fail to engage customers when they build and protect walls.
Organizations fail to engage customers when the building of walls becomes more important than the building of bridges.
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Entrepreneurship unit 2 IA Dejon HarrisDejon Harris
I did extremely well on this IA and I wanted to share it with other students who might have difficulty in completing i. I hope it will be helpful to someone who's doing unit 2
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Report 2Client name ConverseName Le .docxaudeleypearl
Report 2
Client name: Converse
Name: Le Mao
Course info: ADV342 793
Date: August 4, 2019
Research Approach
The report on the issues pertaining to Converse Inc (Converse) advertising efforts involves various groups whose feedback would be incorporated to attain a credible common information about those issues. Hence, focus group was the most appropriate methodological approach since this method requires a moderator who will lead many groups and collect the feedback from the respondents in those respective groups. Two reasons justifies the appropriateness of the focus group as the methodological approach for this research (Balnaves & Caputi, 2001). Firstly, the study aims at exploring the reactions of the respondents to Converse’s products. The company offers products such as sneakers, shirts, t-shirts, jackets and vests, pants and tights, hoodies and pullovers, shorts, socks, sports bras, crops and capris, and others.
Therefore, the consumers would have different perspectives for those products and the research strive to understand their opinions for improvement since the company seeks to improve the quality of products and services that it offers. Secondly, the research about converse aims to gain collective responses that can build off one another and this goal is attained through the use of focus groups (Converse unveils Converse Chuck Talyor All Star Missoni collection, 2014). Developing various groups in various regions such as Ontario, California, from which Converse ships products for two of NIKE's affiliate brands, Converse and Hurley and later incorporating all the responses from various groups would help in having collective responses.
Using Focus groups as a methodological approach involves following a given procedure as follows (Karkee, 2017): Firstly, the research question is identified and in the case of Converse, the question was on whether the company should spend time designing more shoes apart from Chuck and All-star models to increase for the consumers to have a wide range of products in the market or not. Secondly, the moderator guide will be created to guide the interviewer on the aspects that they will ask respondents in various groups concerning the research question. In this case, that guide would comprise of various questions (see appendix).
Once the moderator have been selected, the participants for this research would then be identified. The five participants that would be identified for this study would all be based on Ontario, California since Converse targets this place among its 4 p’s. The preliminary analysis identified college students around this place as the key consumers of Converse’s products and that women spend more than their men counterparts on shoes. Hence, the research will involve two groups with 3 members each but specifically for male and female but with the same moderator. All the participants will be the college students since this population will reflect the entire community’s perspe ...
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Facial Cleanser Vietnam Popular Brand 2015
Popular Brand Index
Research Design
Research Method: Internet Sampling
Fieldwork Period: 05th March 2015 – 10th March 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 770 samples
Survey Content:
Brand Awareness of Facial Cleanser
Brand Advertising Expansive of Facial Cleanser
Facial Cleanser Brands ever used
Facial Cleanser Brands used in the past 3 months
Facial Cleanser Brand used most often within the past 3 months
Facial Cleanser Brand choose to use in the future
Facial Cleanser Brand would recommend
Report on sexual activity and contraceptive methods for female
June 2014
Table of content
A.Research background
B.Research design
C.Respondent profile
D.Key findings
E.Detail findings
1. Frequently met women's health diseases
2. Sex knowledge
3. Sexual activity
4. Contraceptive methods
5. Daily contraceptive pills
6. Emergency contraceptive pills
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
REPORT ON PROGRAMMING
FIELD IN VIETNAM
Date: 22nd May 2013
Creator: W&S Group
Research time: 4th – 20th May 2013
Based on Vinaresearch’s panellist
Table of content
A – Executive Summary
B – Research Information
C – Research Findings
D – Member Profile
Timing : 1st – 3rd October 2012
Total sample size : 308
Gender : Male and Female
Province : Ho Chi Minh City, Hanoi City and other provinces
Criteria : Having children under 10 years old
Research objective : To understand parents' psychology about education and entertainment matters as well as future orientation for their children.
Survey details
Survey on Vietnamese life aspects
Timing : 3rd – 10th May 2012
Sample size : 730
Gender : Male & Female
Age : Above 16 years old
Venue : All cities and provinces
Base on 4 main aspects „2012 vs.2011 life‟, „Work‟, „Spirit‟ and „CSR & Environment‟, this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Survey is conducted by W&S Online Market Research (100% Japanese investment) on Vinaresearch‟s panellists.
Understanding the Mahadasha of Shukra (Venus): Effects and RemediesAstro Pathshala
The Mahadasha of Shukra (Venus) is one of the most significant periods in Vedic astrology. Shukra is known as the planet of love, beauty, wealth, and luxury. Its Mahadasha can bring about profound changes in an individual's life, both positive and negative, depending on its placement and condition in the natal chart.
What is Shukra Mahadasha?
Mahadasha is a planetary period in Vedic astrology that affects various aspects of an individual's life for a specific number of years. The Mahadasha of Shukra lasts for 20 years and is known to bring a period of significant transformation. Shukra is associated with pleasures, creativity, relationships, and material comforts. During its Mahadasha, these areas of life tend to get highlighted.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
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MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
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The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
2. A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size
due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led
to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern
and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia
that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales
growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand
to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai
consumers.
3. B. Fashion & Clothing Market Overview in Thailand
3
28.6
16.0
14.8
12.3
7.9
7.2
3.2
3.2
2.6
2.2
1.9
Casual wear
Children's wear
Formal/Business wear
Footwear
Lingerie and underwear
Athletic, sports and…
Leather components and…
Leather bags
Specialty and occasional wear
Clothing accessories
Fashion accessories
Casual wear is the major proportion (29%) of fashion & clothing market in Thailand
Sources : The 2012 Business and Industrial Census (Manufacturing Industry) Whole Kingdom, National Statistical Office;
Department of Business Development, Department of Industrial Works
Number of
Company in
Thailand
Forecasted
Growth in 2015
21,542 -1%
12,077 100%
11,126 0%
9,264 0%
5,963 50%
5,409 -50%
2,429 -10%
2,395 5%
1,993 0%
1,655 -3%
1,460 0%
75,313
companies
Unit : %
However, the growth of casual wear sector is forecasted to be no growth this year; Only children’s wear and
lingerie sector show significant growth. The rest of market growth seems to be stable
4. C. Fashion Industry Analysis in Thailand
4
Threat of new
entrants
Threat of
substitutes
Power of buyers Power of suppliers Degree of rivalry
Moderate High Moderate Low High
Threat of substitutes
Unbranded or fake-branded products are
substituted for fashion industry
A competitive price & design products from
local designers available at various local market
Imported fashion products from China &
Korea
Power of buyers
Buyers are fragmented and no individual
buyer has any particular impact on price or
products
Buyers could easily switch to other brands
with the price & quality is not reasonable
Power of suppliers
High quality local garment suppliers available
The switching cost to new suppliers is quite
low
Threat of new entrants
Capital required to enter the Thai market is
relatively low
Numerous government supports for foreign
investors
Brand loyalty could discourage potential new
entrants
Industry is moderately concentrated and
dominated by over 20 fashion brands
Degree of rivalry
All fashion brands has entered the market
long enough to establish customer loyalty
Strong brand identity of existing fashion
brands
Emerging of Thai modern fashion brands by
young designers
New entrants from global leading players :
H&M, UNIQLO
Sources : Thailand Board of Investment;
Online News; W&S Analysis
5. C. Top Fashion Brand Vision & Direction
5
Brand Strategy & Direction
Lee To be the leading denim jeans brand and largest apparel company
ZARA To offer the latest fashion trends for women, men and kids
UNIQLO To focus on mass-producing affordable clothes by deliver unique design
Levi's To deliver classic American style Jeans
H&M To be the leading fashion retailer at affordable price
Lacoste To offer sport-inspired trends and the iconic polo shirt
ARROW To offer fashionable yet functional apparel
Nike To be the inspiration & innovation for every athlete in the world
Adidas To deliver a brand built on passion for sports and a sporting lifestyle
DAPPER To be the leading fashion labels
Topshop To be the greatest fashion design apparel leader
GAP To deliver the latest styles & fashions for the whole family
XXI Forever To deliver must-have styles & the hottest deals apparel
Sources : Company Annual Report
6. B. Research design
6
Research Method Online research
Fieldwork Period 18st – 30th March 2014
Research Area Nationwide (Thailand)
Respondent Criteria Male & Female (50%:50%) , Aged(above 16 years old)
Sample Size Consumer Behavior : 650 samples
Insight to UNIQLO : 240 samples
Number of Questions Demographic & Screening : 8 Questions
Consumer Behavior : 8 Questions
Insight of UNIQLO : 9 Questions
Criteria Purchased clothes in the last 6 months
Research Objectives To understand about Thai consumers behavior toward clothes consumption
To evaluate brand awareness and perception among UNIQLO existing customers
7. C. Respondent profile
7
■Gender
■Current living city
■Age
■Monthly household income
40.0
60.0
Male
Female
Unit : %
17.9
21.3
24.1
36.6
16 - 20 yrs
21 - 25 yrs
26 - 29 yrs
> 30 yrs
13.6
23.1
10.714.4
7.3
2.2
28.7
North
Central
South
Northeast
West
East
Greater Bangkok
19.3
31.8
48.9
A Class B Class C Class
Class Income (THB)
A > 60,000
B 30,001 – 60,000
C < 30,000
8. D. Key findings : Consumer Behavior & Top Brand
8
1. Proportion of personal spending
Research found out that over 89.5% of respondents purchased clothes within 1 – 3 months
Proportion of clothing spending is in the same range as other spending (13%)
2. Top 3 type of clothing
The majority of male (29.6%) prefer to purchase Polo-shirt and another 25.9% prefer to purchase T-shirt ;
while the majority of female (28.2%) prefer to purchase shirt
T-shirt & Shirt is the top type for purchasing popular brand clothes
3. Important aspects concerning when buying clothes
4. Most popular brand
Zara is the brand preferred for future intention; while UNIQLO is the brand with highest score on expansive
5. Reason for choosing top 10 brands
Comfortable, Durable, High Quality and Reasonable price are still the main reasons for top 10
brands
The respondents are also looking for durability when buying clothes(40.3%)
Quality of fabric, can be matched with many occasions and price of the products are the most
important aspects concerning when buying clothes
Lee is the most popular brand with highest score on ever used and top of mind brand
6. Most popular place to buy clothes
Top 3 places for fashion shopping are 1) Department store (44.1%) ; 2) Market (22.6%), Online
store (14.5%)
9. D. Key findings : Insight to UNIQLO
9
7. Brand image of direct competitor of UNIQLO
Brand image of H&M goes in the similar direction with UNIQLO
8. UNIQLO Brand Awareness
Around 85% of respondents know UNIQLO and 43% actually made a purchase on UNIQLO
9. Reason for not to try UNIQLO
Too expensive (36%) & plain design(15.7%) are the top reasons why some people don’t buy UNIQLO
10. Most type of clothes often bought at UNIQLO
T-shirt is the main types people like to buy at Uniqlo (41.7%)
11. Visiting UNIQLO Frequency
Most people purchased UNIQLO clothes once a month (24.3%); the majority are at age of 16 – 20 yrs (27.8%);
and age group > 30 yrs (27.3%)
12. Spending at UNIQLO
The average spending at UNIQLO is 501 – 1,000 THB (36.8%)
13. Top 3 words best describe UNIQLO
Joyful, Playful and Young are the term when people think about UNIQLO
14. Sources of knowing UNIQLO
31.1% of respondents claimed that they know UNIQLO from walk into the store
15. Brand Image of UNIQLO
90 % of people who know UNIQLO talk positively about UNIQLO especially on design & pattern
11. 1. Proportion of personal spending
11
Research found out that over 89.5% of respondents purchased clothes within 1 – 3 months
Proportion of clothing spending is in the same range as other spending (13%)
Q2. Please tell us the proportion of your personal spending like? [SA] n = 650
Q7. When did you buy clothes last time? [SA] n = 650
Food, 14.4
Transportatio
n, 13.2
Clothing,
12.9
Entertainment
, 12.6
Money
saving,
12.0
Beauty
Products,
11.9
Accomodatio
n , 11.6
Money to
pay monthly
phones, 11.3
89.5
7.7
2.8
I bought it within
1 - 3 month
I bought it within
4 - 6 months
Never bought
within 6 monthsUnit : %
Proportion of personal Spending Clothes purchasing frequency
12. 12
2. Top 3 type of clothing
The majority of male (29.6%) prefer to purchase Polo-shirt and another 25.9% prefer to purchase T-shirt ;
while the majority of female (28.2%) prefer to purchase shirt.
T-shirt & Shirt is the top type for purchasing popular brand clothes
Q3. Please rank top 3 type of clothing you buy? [Type Number of Answer] n = 650
Unit : %
Others, 31.3
T-shirt, 29.7
Shirt, 24.9
Polo-shirt,
14.1
Others T-shirt Shirt Polo-shirt
Male (n= 260) Female (n=390)
T-shirt 25.9 19.8
Shirt 16.7 28.2
Polo 29.6 13.7
11.6
9.2
5.8
4.8
Lady singlet
Tank top
Dress (Long/Short)
Strapless & Others
Others
13. 50.15
48.92
46.30
42.75
49.38
50.15
47.84
43.36
43.67
41.98
43.36
37.35
26.23
24.69
36.88
36.73
39.04
40.28
31.64
28.86
30.40
31.17
25.46
19.44
14.51
14.66
12.65
7.25
Quality of fabric/product
Can be match in various occasions
Price
Durability
Design
Easy to take care
Dress making
Promotion
Customer service
Has serveral stores/easy to find the chain store
Atmosphere for choosing clothes/ Shop…
Trendy
Brand
Friend/Family recommended
Not Impotant at all Not Important Moderate Important Very Important
13
3. Important aspects concerning when buying clothes
Quality is number one factor (87.0%); while the clothes can be matched in various occasions is
the 2nd top aspects ( 85.6%)
Brand is less important factors; only 38.9% of respondents are considering when
buying clothes; Friend recommendation is also not a key factors for purchasing
Q10. Please tell us how important the following aspects concerning when you bought? (5 = very important, 1 = not important at all)?
[MSA] n = 650
Unit : %
Total
Important
87.04
85.65
85.34
83.02
81.02
79.01
78.24
74.54
69.14
61.42
57.87
52.01
38.89
31.94
14. POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Future
Intention
𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛
Additional Information:
• Top of Mind (TOM) = The first brand in mind of the respondent.
• Expansive = Most brand found on advertising (TV, Billboard)
• Last Used = The last brand used in the determined period of time
• Future Intention = Brand in mind the respondent would like to
purchase in the future
Brand is one of the important company assets and is also considered
as identity of the company. Brand or trademark is a name or symbol
representing a particular product or service and it gives a psychological
meaning or association.
Moreover, brand is also a promotion tool where this helps to reach
out to popularity or people awareness that eventually influence
consumers’ behaviour.
In order to improve organizational performance, brand development
should be evaluated. For this purpose, W&S Group conducted a PBI
(Popular Brand Index) concept development where the measurement is
analyzed by using 4 parameters - Top of Mind, Expansive or brand
expansion, Last Used or well known as Market share and Future Intention.
Below is the calculation/formula to get the PBI score of a certain
brand.
Popular Brand Index Concept
15. 15
4. Most popular brand
Zara is the brand preferred for future intention; while UNIQLO is the brand with highest score on expansive
Lee is the most popular brand with highest scores on ever used and top of mind brand
Q10. Please tell us what clothing brand that you aware of, even you never bought it? [MA] n = 650
Q11. Please tell us what clothing brand that you ever bought ? [MA] n = 650
Q12. Please tell us what clothing brand that you bought most often? [SA] n = 650
Q14. Please tell us which brand you prefer to buy in the future? [SA] n = 650
Q16. Please tell us which brand of clothing that you find most often on commercial advertising (TV, Billboard & online)? [FA] n = 650
Unit : %
0
10
20
30
40
50
top_of_mind
expansive
ever_usedpurchased
intention
Lee ZARA UNIQLO Levi's H&M
Brand
Top of
mind Expansive Ever_used
Last
Purchased
Future
Intention
Brand
Index
Lee 10.34 13.4 43.75 11.74 19.78 13.66
ZARA 7.49 12.03 24.69 7.67 22.57 12.21
UNIQLO 7.66 14.6 20 9.08 13.45 10.85
Levi's 7.13 7.9 39.84 9.39 16.69 10.24
H&M 2.85 8.25 25 7.82 17.62 8.87
Lacoste 5.53 3.44 29.38 7.82 15.46 8.17
ARROW 3.92 5.84 30.31 9.08 12.36 7.71
Nike 1.07 6.87 32.5 7.98 13.91 7.17
Adidas 1.25 3.78 29.38 4.54 11.28 5.09
DAPPER 0.89 1.72 11.09 1.41 11.9 3.94
16. 16
5. Reason for choosing top 10 brands
Beautiful, Comfortable and Reasonable Price is the reason why the respondents purchased UNIQLO
Lee, Zara, UNIQLO are commented for having beautiful design & pattern
Q13. Please tell us the reason why you bought this brand most often ? [FA] n = 650
Brand Brand Index Beautiful Comfortable Durable
High quality
clothes
Reasonable
price
Various
design Famous Modern
Lee 13.66
ZARA 12.21
UNIQLO 10.85
Levi's 10.24
H&M 8.87
Lacoste 8.17
ARROW 7.71
Nike 7.17
Adidas 5.09
DAPPER 3.94
17. 17
6. Consumer Behavior : Trend, Fashion & Style
67.13% mentioned that they always enjoyed shopping when they have time, while 72.07% like to wear
casual & comfortable clothes
There are two main types of fashion consumer; those who like to pay attention on
choosing appropriate clothes; and those who like to wear casual & comfortable clothes
Q17. Please tell us the level of agreement in each sentence ? [MSA] n = 650
18.83
25.93
42.90
39.81
43.36
37.04
41.67
38.58
35.80
29.32
21.30
20.22
34.10
28.55
11.88
13.27
8.64
7.25
I pay deep attention to choosing the appropriate clothes
I always enjoyed shopping when I have time
My fashion style always be people praise
I always update the latest fashion trends
I like the to wear famous brand clothes
I usually wear style trends of actress / singer
Completely disagree Disagree Normal / No comments Agree Absolutely agree
22.69
36.88
33.02
42.59
43.06
34.26
45.22
32.87
21.60
16.98
15.90
13.58
26.85
12.19
7.25
8.95
7.10
5.09
I like to wear casual and comfortable clothes
It's ok to wear old-fashioned clothes for me
I do not pay much attention to the selection of clothes
My fashion style is often criticized by others
I do not like to go shopping; it's expensive
I do not like to go shopping. it's a waste of time
Completely disagree Disagree Normal / No comments Agree Absolutely agree
Total Agree
75.77%
67.13%
47.69%
42.59%
29.94%
27.47%
Total Agree
72.07%
45.06%
28.86%
25.93%
22.99%
18.67%
18. Top 3 places for fashion shopping is 1) Department store (44.1%) ; 2) Market (22.6%),
Online store (14.5%)
18
7a. Most popular place to buy clothes compare to age
group
Q18. Please tell us which place you most often buy clothes ? [SA] n = 650
Department Store is popular for those aged over 25 yrs old, while market is the popular place for those 16 –
20 yrs old, and online store is a popular channel for 20 – 24 yrs old
44.1
15.5
11.0
10.6
9.3
5.6
3.9
Department Store
Market
Online store
Weekend Market
Supermarket/Hypermarket
Stand alone shop
Event Market
Shopping
Place/Age
16 – 20
(n=119)
20 - 24
(n=138)
25 - 29
(n=156)
> 30 yo
(n=237)
Department
store
33.9 43.5 43.6 49.6
Market 22.6 10.9 18.6 12.8
Online store 8.7 14.5 11.5 9.8
Weekend
Market 13.9 8.0 12.2 9.4
Supermarket/
Hypermarket
8.7 9.4 7.1 11.1
Stand alone
shop
7.8 9.4 5.1 2.6
Event Market 4.3 4.3 1.9 4.7
Unit : %
19. 19
7b. Popular Market & Emerging online store
Q19a. Which market place you like to go the most ? [MA] n = 650
Q19b. Which is the channel to purchase clothes online ? [MA] n = 650
JJ Market 51 %
The Platinum Mall 38 %
Union Mall 19 %
New Siam Center 30 %
80 % respondents
visited ZALORA
20 % respondents
visited Instagram
The percentage of people like to visit this market The percentage of people used to visit this online channel
80% of respondents claimed that they know Zalora and 20% used to visit online store on Instagram
JJ market is the most favorite shopping place for respondents(51%)
73.4% admitted that they have online purchase experience
21. 21
8. UNIQLO demographic comparing to other brands
The percentage of class A customer of UNIQLO (33.0%) is also significant than other brands (19.3%)
The majority of UNIQLO customer are at the age over 30 yrs (41.6%) as they are
targeting working adults
17.9
21.3
24.1
36.6
9.7
20.5
28.1
41.6
16 - 20 yo
20 - 24 yo
25 - 29 yo
30 yo and above
Age
Other brands UNIQLO
19.3
31.8
48.9
33.0
33.5
33.5
A
B
C
Income
Other brands UNIQLO
Unit : % Unit : %
Q2. Please tell us your age ? [SA] Other brands 650; UNIQLO n = 277
Q4. Please tell us your income ? [SA] Other brands 650; UNIQLO n = 277
22. 22
9. Brand image of direct competitor of UNIQLO
High Quality of Clothes & Convenient Location are the brand image of UNIQLO, while Quality of Clothes &
Friend Recommendation are the brand image of H&M
Brand image of H&M goes in the similar direction with UNIQLO
Q15. Please tell us which clothing brands relevant to statement above ? [MSA] n = 650
Brand
Price
Design
Friend
Recommendation
Quality of
cutting
Quality of
Clothes
Employee
service
Store
Atmosphere
Promotion &
Sales
Fashionable
Convenient/Ma
ny locations
Durability
Easy to take
care
Can be matched
with many
occasions
Others
Uniqlo
ZARA
Topshop
XXI
FOREVER
H&M
GAP
Brand Brand Image
Topshop Strong Brand
Fashionable
Zara Fashionable
Good Design
GAP Various Occasion
Design
Employee Service
H&M Friend
Recommendation
Quality of Clothes
UNIQLO Quality of Clothes
Convenient Locations
XXI
Forever
Good Price
Store Atmosphere
23. 23
10. UNIQLO Brand Awareness among age group
Out of 85%, half of them purchased UNIQLO and 9% purchased even they don’t like about the brand.
Another half of 85% do not purchase UNIQLO with only 1% used to purchase but would not purchase again
Around 85% of respondents know UNIQLO and 43% actually made a purchase on UNIQLO
Q20. Please tell us which statement is relevant to your attitude for each clothing brand the most? [SA] n = 650
Unit : %
21.0
13.0
9.0
This is the one of my favortie
brand
This is the most favorite brand
This is the brand that I
somewhat dislike but I would
buy if necessary
16 – 20 (n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
44.4 52.6 40.4 54.5
27.8 28.9 40.4 23.4
27.8 18.4 19.2 22.1
21.0
21.0
1.0
This is the brand that I known
but I never considered to buy
This is the brand I known and I
considered to buy
This is the brand that I used to
purchase and I wouldn't
purchase it again
16 – 20 (n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
56.1 54.5 49.1 43.0
41.5 43.6 50.9 53.5
2.4 1.8 0.0 3.5
15.0I don't know UNIQLO
Unit : %Those who purchase UNIQLO (43%)
Those who do not purchase UNIQLO (42%)
25. 36.0
15.7
14.8
14.0
12.7
11.9
11.9
8.9
7.2
6.4
6.4
6.4
5.9
2.1
Too expensive
Design is too plain
Has no size to fit me
Disliked clothes pattern
Unattrative design
Not trandy design
Not suitable for my age
Mass fashion
Brand I cannot trust
Too inexpensive that quality is…
Made from uncomfortable febric
Others
Low quality product
Low quality of dress making
25
11. Reason for not to try UNIQLO among gender
While plain design is 2nd top reason for not to try for female; clothes pattern disliked & low price perception
that lead to quality suspicious is the 2nd top reason for male
Too expensive (36%) & plain design(15.7%) are the top reasons why some people
don’t buy UNIQLO
Q21. Please tell us why you never purchase clothes from UNIQLO ? [MA] n = 240
Male (n=80) Female (n=160)
38.3 35.2
10.0 17.6
13.3 15.3
15.0 13.6
13.3 12.5
13.3 11.4
11.7 11.9
5.0 10.2
10.0 6.3
15.0 3.4
8.3 5.7
6.7 6.3
13.3 3.4
1.7 2.3
27. 27
12. Most type of clothes often bought at UNIQLO
Polo shirt is popular for age of 20 – 29 (20 – 21.1%); Shirt is more popular for those over 30 yrs (13.5%); while
Cardigan is in interested for those young age under 20 years old (33.3%)
T-shirt is the main type that people like to buy at UNIQLO (41.7%)
Q22. Please tell us which type of clothing you bought most often? [SA] n = 277
41.7
14.4
11.1
11.1
7.8
6.1
5.6
2.2
T-shirt
Polo shirt
Shirt
Cardigan
Dress (Long/Short)
Others
Jeans
Jacket
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
38.9 31.6 42.0 47.3
5.6 21.1 20.0 9.5
11.1 10.5 8.0 13.5
33.3 15.8 6.0 6.8
5.6 7.9 8.0 8.1
5.6 7.9 4.0 5.4
0.0 0.9 1.7 0.9
0.0 0.0 2.0 4.1
Unit : %
28. 28
13. Visiting UNIQLO Frequency
Most people visited UNIQLO store once a month (24.3%); the majority are age
group of 16 – 20 yrs (27.8%); and age group > 30 yrs (27.3%)
Age group of 25 – 29 are likely visit UNIQLO store 2 – 3 times a month(30.8%); while age group of 20 – 24 yrs
prefer to visit twice a month(15.8%)
Q23. Please tell us how often do you visit UNIQLO? [SA] n = 277
24.3
19.5
14.1
13.5
13.0
9.2
6.5
Once a month
2-3 times a month
Twice a month
< Once in 6 months
> 4 times a month
Once in 3 months - Once in 6
months
Twice a month - Once in 3
months
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
27.8 26.3 17.3 27.3
5.6 13.2 30.8 18.2
11.1 15.8 11.5 15.6
22.2 7.9 9.6 16.9
22.2 21.1 15.4 5.2
5.6 7.9 7.7 11.7
5.6 7.9 7.7 5.2
27.8 26.3 17.3 27.3
Unit : %
29. 29
14. Spending at UNIQLO
The average spending at UNIQLO is 501 – 1,000 THB (36.8%)
Those young age 24 – 29 yrs (21.2%) spend highest at around (1,500 – 2,000 THB); while those 20 – 24 yrs
(34.2%) spend on average at around 1,001 – 1,500 THB
Q24. Please tell us the amount of money you purchase at UNIQLO per visit? [SA] n = 277
36.8
28.6
16.2
9.2
5.4
3.8
501-1,000 THB
1,001-1,500 THB
1,500-2,000 THB
2,500-3,000 THB
Less than 500 THB
More than 3,000 THB
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
38.9 31.6 40.4 36.4
22.2 34.2 21.2 32.5
11.1 21.1 21.2 11.7
11.1 7.9 9.6 9.1
5.6 5.3 3.8 6.5
11.1 0.0 3.8 3.9
Unit : %
30. 30
15. Top 3 words best describe UNIQLO
Joyful, Playful and Young are the term when people think about UNIQLO
Q25. Please rank top 3 words that would best describe UNIQLO? [Type Number of Answer] n = 277
Similar proportions are show to the top 3 words best describe UNIQLO
Unit : %
Joyful, 30.8
Playful, 30.3
Young, 22.7
Joyful Playful Young
31. 31
16. Brand Image of UNIQLO
90 % of people who know UNIQLO talk positively about UNIQLO especially on design
& pattern (18.33%)
Q26. What would you say about UNIQLO ? [SA] n = 277
Unit : %
Other comments are that UNIQLO are comfortable (13.5%); beautiful (12.0%); and reasonable price (10.0%)
18.33
13.50
12.00
10.00
9.17
9.00
7.30
5.17
4.33
4.17
4.00
3.00
2.33
2.00
1.17
Good Design & Pattern
Comfortable
Beautiful
Reasonable price
Good Texture
Good Quality
Various design
Neutral
Popular Brand
Stylish brand
Just like
Qnique & Modern
Lavish
Expensive but still in a…
Availability
Positive, 90
Neutral,
5.17
Negative,
4.83
Positive Neutral Negative
- Expensive 4%
- Too plain 0.5%
- No size available o.5%
32. 32
17. Sources of knowing UNIQLO
31.1% of respondents claimed that they know UNIQLO from walk into the store
Q27. Thinking the first time that you heard about UNIQLO brand, how did you aware of UNIQLO ? [SA] n = 650
Unit : %
Printed magazine/newspaper is the 2nd source to know UNIQLO(16.1%) where the majority of those age 25
– 29 yrs (19.2%) know UNIQLO from; while those over 30 yrs (17.3%) know UNIQLO from friends
recommendation; and those young age 16 – 29 yrs (23.5%) know UNIQLO from social media
31.1
16.1
15.0
12.8
7.8
6.7
4.4
3.3
2.8
Walked by the shop
Magazine/Newspaper/Brochure
Recommendations from friends
who have purchased
Social media (Facebook/
instagram/ Twitter)
Online magazine/newspaper
TV commercial
Billboards
Other search engine
Grand opening/ Events
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
29.4 33.3 28.8 32.0
17.6 5.6 19.2 18.7
5.9 16.7 13.5 17.3
23.5 13.9 11.5 10.7
11.8 16.7 5.8 4.0
0.0 8.3 9.6 5.3
0.0 0.0 5.8 6.7
5.9 2.8 5.8 1.3
5.9 2.8 0.0 4.0
33. FORFURTHERINQUIRIES,PLEASECONTACT:
W&S Group
W&S Holdings
Japan – Tokyo, Osaka,
Okayama
W&S Co., Ltd
18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict,
Klongtoey District, Bangkok 10110 Thailand
Tel: +66 2 6530411 Fax: +66 2 6530412
Website: yimresearch.com
Group site: www.wsgroup-asia.com
Email: info@yimresearch.com
W&S Joint Stock Company
Vietnam – Ho Chi Minh
PT. Nusaresearch
Indonesia – Jakarta
Our Client of W&S Group
Our Client Country
UK, USA, Singapore, Germany, Canada
India, China, Hong kong, Korea
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