Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Research Method : Online Research
Fieldwork Period : January 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Aware of smartwatch brand
Sample Size : 436 samples
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Research Method : Online Research
Fieldwork Period : January 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Aware of smartwatch brand
Sample Size : 436 samples
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
This Data Book shows trend data of Islamic insurance industry in Indonesia. Data of Total Assets, Claims, Gross Premium, and Investments of Insurance Industry
This document discusses new health insurance policies and programs in Indonesia. It provides background on the challenges consumers face in choosing plans and the role of both private insurers and the government. The government's National Health Insurance (JKN) program, run through the National Social Security Agency (BPJS), aims to provide universal healthcare coverage. BPJS oversees health and other social insurance programs. The JKN provides coverage for primary, referral, and hospital care for all Indonesian citizens and long-term residents. Certain cosmetic or experimental procedures are excluded from coverage.
“1 to 2 years”is the common average working term for Vietnamese(35.8%). On the other side, Thailand and Indonesia people tend to stay longer at a company compared with Vietnamese. For example, 29.6% of Thai respondents and 35.0% of Indonesian respondents stay at a company for “3 years and more“.
The document provides a summary of key findings from a survey on customer satisfaction levels toward hotel services in Indonesia. Some of the main findings include:
- The most popular hotel locations stayed at were Jakarta, Yogyakarta, and Bali. The top hotel brands stayed at were Novotel, Ibis, and Amaris.
- Most stays were 1-3 nights for leisure/business travel. Room types were typically double rooms.
- Direct booking and Agoda were the most common booking methods. Location, price, and facilities were top considerations for choosing a hotel.
- Satisfaction levels varied most for hospitality services, while accommodation, food & beverage, and location/pricing received higher
Report on Internet Service Provider in Indonesia
June 2014
Table of content
A. Research Background
B. Research Design
C. Respondent Profile
D. Key Findings
E. Detail Findings
– Brand awareness
– Usage and Attitude
– Importance Level
– Brand image
– Future Intention
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
The document summarizes findings from a study about how traveler attitudes and behaviors have changed over the past year. Some key findings include:
1) Both leisure and business travelers seek value and frequently comparison shop online.
2) The internet is an important source for both travel inspiration and planning. Travelers conduct research across multiple devices.
3) Video is becoming a more important part of the travel planning process for many.
4) Business travelers continue prioritizing brand sites, price, and convenience when booking travel.
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
This Data Book shows trend data of Islamic insurance industry in Indonesia. Data of Total Assets, Claims, Gross Premium, and Investments of Insurance Industry
This document discusses new health insurance policies and programs in Indonesia. It provides background on the challenges consumers face in choosing plans and the role of both private insurers and the government. The government's National Health Insurance (JKN) program, run through the National Social Security Agency (BPJS), aims to provide universal healthcare coverage. BPJS oversees health and other social insurance programs. The JKN provides coverage for primary, referral, and hospital care for all Indonesian citizens and long-term residents. Certain cosmetic or experimental procedures are excluded from coverage.
“1 to 2 years”is the common average working term for Vietnamese(35.8%). On the other side, Thailand and Indonesia people tend to stay longer at a company compared with Vietnamese. For example, 29.6% of Thai respondents and 35.0% of Indonesian respondents stay at a company for “3 years and more“.
The document provides a summary of key findings from a survey on customer satisfaction levels toward hotel services in Indonesia. Some of the main findings include:
- The most popular hotel locations stayed at were Jakarta, Yogyakarta, and Bali. The top hotel brands stayed at were Novotel, Ibis, and Amaris.
- Most stays were 1-3 nights for leisure/business travel. Room types were typically double rooms.
- Direct booking and Agoda were the most common booking methods. Location, price, and facilities were top considerations for choosing a hotel.
- Satisfaction levels varied most for hospitality services, while accommodation, food & beverage, and location/pricing received higher
Report on Internet Service Provider in Indonesia
June 2014
Table of content
A. Research Background
B. Research Design
C. Respondent Profile
D. Key Findings
E. Detail Findings
– Brand awareness
– Usage and Attitude
– Importance Level
– Brand image
– Future Intention
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
The document summarizes findings from a study about how traveler attitudes and behaviors have changed over the past year. Some key findings include:
1) Both leisure and business travelers seek value and frequently comparison shop online.
2) The internet is an important source for both travel inspiration and planning. Travelers conduct research across multiple devices.
3) Video is becoming a more important part of the travel planning process for many.
4) Business travelers continue prioritizing brand sites, price, and convenience when booking travel.
1) The document summarizes findings from a 2013 study on traveler attitudes and behaviors. It found that leisure travelers increasingly use multiple devices to research and plan trips online, while business travelers prioritize price, convenience, and brand sites.
2) Both leisure and business travelers seek out online reviews and do extensive price comparisons. They also watch more travel videos online to help decide destinations and activities.
3) While search and brand sites remain very important sources of information, travelers are increasingly inspired to visit new destinations through online sources like travel review sites and social networks.
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
This document summarizes the findings of a 2011 study on global travel agents' use of global distribution systems (GDS). The study had the objectives of measuring awareness of GDS promotional messages, evaluating how often agents use GDS marketing tools, and profiling participating travel agents. It found that 69% of agents were aware of GDS promotions, and nearly half reported making bookings from these messages. The majority of agents said showing the best available rate, even if not negotiated, best prompts booking a hotel. The document concludes by providing contact information for inquiries about purchasing GDS advertising.
Travelers are increasingly researching trips online across multiple devices before deciding on destinations. While price remains a key factor, leisure travelers also prioritize activities at destinations and their interests. Business travelers continue to favor major brand sites when booking. Both segments are more open to new accommodations like Airbnb. Travel inspiration comes largely from the internet, including videos. Search is still the top starting point for research.
This document provides an overview of consumer and agency trends for international members of the American Society of Travel Agents (ASTA). It discusses the size and demographics of the US travel marketplace and agency industry. It also examines international travel trends, the characteristics of ASTA's domestic and international members, and highlights from a survey of ASTA members working with international partners. Key points include the growth in international sales for US agencies, rising travel agent usage in the US, and Europe, the Caribbean, and Asia being top overseas destinations for American travelers.
This document summarizes key metrics from the 2014 ASTA Travel Agency Benchmarking Series regarding factors that influence travel agency profitability. Some of the key findings presented include:
- The average travel agency profit margin in 2014 was 8-9% and most agencies expect higher profits in 2015.
- On average, frontline agents at independent leisure agencies generated $47,502 in annual revenue compared to $90,717 at corporate agencies.
- Tour and package sales make up the largest segment of sales for leisure agencies, while airlines sales still dominate for corporate agencies.
- Commission levels vary by product segment, with the highest commissions earned from tour packages and cruises and the lowest from car rentals and rail.
Travelers road-to-decision-affluent-insights research-studiesDavid Mora
1) Affluent travelers rely heavily on digital sources for travel inspiration, research, and booking, moving across devices throughout the travel process.
2) Affluents continue to comparison shop extensively, especially for hotels, and are increasingly interested in alternatives to traditional accommodations and transportation.
3) While brand websites, search engines, and online travel agencies remain the most important online sources for planning, affluents also turn to user reviews and are increasingly inspired by social media and online videos.
- TripAdvisor has seen significant growth over the past decade, now receiving over 190 million monthly visitors globally.
- Mobile usage is increasingly important for travel planning, research and booking, with nearly half of TripAdvisor users researching destinations on their phones.
- The Chinese outbound travel market is growing rapidly and will be a major driver of future tourism, with over 60% of additional Asian travelers by 2030 expected to be from China. Chinese travelers are looking beyond Asia to destinations like Europe and America.
Santa Fe Tourism marketing plan 2015-2016 David Vicent
Santa Fe Tourism marketing plan 2015-2016 ( New Mexico- EEUU ) . Fantastic marketing plan with brilliant focus and technical structure. Very nice key messages selection and possitioning insights description. Very valuable as a technicaly perfect plan to expose as applied studycase.
2018 Digital Traveler Preferences and Habits ReportMonica Watson
This report summarizes the results of a survey of 200 travelers about their digital content and social media preferences and habits. The top three findings are:
1) Word of mouth from friends and family has the biggest impact on travel decisions, but for content marketing controls, social media is most influential, with Instagram having the best travel content.
2) On Instagram, travelers prefer authentic photos taken by real travelers over promotional photos from brands. On YouTube, most prefer travel vlogs over instructional videos, though the latter receive many views.
3) Most travelers share photos of their trips on Facebook and Instagram, tagging locations and using hashtags. Snapchat is a surprisingly popular sharing platform as well.
Google, the customer journey: WTM Travel Perspective 2013Mark Frary
The document discusses the evolving online customer journey for travel planning. It notes that customer journeys are more complex as they use multiple devices and touchpoints. The summary highlights that customers now begin their travel research online across many sites, use mobile devices throughout the process, and remain connected even during their trips by researching locations and sharing experiences on social media. The online journey is interconnected with offline interactions as well. Brands must meet customers at each stage of this new multi-screen journey to remain relevant throughout the planning, booking, and travel experience.
Desribes two frameworks for managing corporate travel.
Trip Friction is tClara's way of measuring traveler wear and tear, such that a travel manager or HR leader can pre-empt travel-related burnout risks.
Open Booking shifts much more responsibility to the traveler and the travel budget owner, while requiring travelers to book in ways that provide their booking data to their employers quickly.
Marketing Research Paper_Travel Agencies vs Online Travel SitesDillon LaHaye
This document summarizes a marketing research project comparing travel agencies to online travel sites. It was conducted by students at Concordia University and involved surveys of 672 recent travelers and interviews of travel agents. The surveys and interviews aimed to understand customer and agent perspectives in order to make recommendations on how travel agencies can improve their business model to compete with online booking sites. Key findings included different perceptions of travel agencies among age groups and a lack of awareness around agency services and prices. Recommendations focused on changing customer perceptions of agencies, targeting different generations, and using technology to build relationships and address concerns with convenience.
Similar to Tour and Travel Agent Competition in Indonesia 2014 (20)
The document summarizes the results of a survey conducted in Thailand, Indonesia, and Vietnam on visitors to Japan from March 2015 to February 2018. Some key findings:
- Language barrier was the top reason for dissatisfaction reported across all three countries.
- Despite inconveniences, the intention to visit Japan again was high, ranging from 56.2% extremely wanting to visit again in Thailand, to 70.4% in Indonesia, and 80.6% in Vietnam.
- Popular experiences included eating Japanese food, hot springs, and nature sightseeing. The most recognized tour was Hokkaido.
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
REPORT ON PROGRAMMING
FIELD IN VIETNAM
Date: 22nd May 2013
Creator: W&S Group
Research time: 4th – 20th May 2013
Based on Vinaresearch’s panellist
Table of content
A – Executive Summary
B – Research Information
C – Research Findings
D – Member Profile
Timing : 1st – 3rd October 2012
Total sample size : 308
Gender : Male and Female
Province : Ho Chi Minh City, Hanoi City and other provinces
Criteria : Having children under 10 years old
Research objective : To understand parents' psychology about education and entertainment matters as well as future orientation for their children.
Survey details
Survey on Vietnamese life aspects
Timing : 3rd – 10th May 2012
Sample size : 730
Gender : Male & Female
Age : Above 16 years old
Venue : All cities and provinces
Base on 4 main aspects „2012 vs.2011 life‟, „Work‟, „Spirit‟ and „CSR & Environment‟, this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Survey is conducted by W&S Online Market Research (100% Japanese investment) on Vinaresearch‟s panellists.
1. Research information
Timing : 25 July – 01 August 2012
Sample size : 25
Gender : Male and Female
Age : 23 – 35
Occupation : IT, Administration and Banking / Finance
Criteria : Intend to change job within next 1 year
Research area : All cities and provinces in Vietnam
Objectives : To understand current trend of changing job
and find out reason why participants prefer to
change their job
Type survey: Public survey (Vinaresearch)
Age: over 16 years old Respondents: 337
Location: Ho Chi Minh, Ha Noi, Da Nang, and other cities
Company: W&S Online Market Research Co.
The survey of 831 Vietnamese individuals who have used household maid services found the following:
- Most respondents use maid services 1-2 times per week and clean-up after parties is the most common reason.
- Friends' recommendations are the primary source of information about maid services.
- Honesty, work ethic, and health are the most important qualities sought in maids.
- The average price respondents are willing to pay is 20,000-30,000 VND per hour and 1,500,000-2,000,000 VND per month.
TVC (TELEVISION COMMERCIAL) EFFECTIVENESS MEASUREMENT SURVEY
August 2014
Do you ever have a question like this?
2
•How effective the TVC is?
•What is your strategy to maximize cost effectiveness improvement?
•Review the TVC by effect measurements.
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place Tokopedia at 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents expressed a willingness to switch to another e-commerce site, indicating the potential for competition to make gains. While Lazada is clearly dominant now, the dynamic Indonesian e-commerce market remains fluid.
Indonesia Online News Popular Brand 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
The document provides findings from a survey of smartphone brands in Indonesia conducted in October 2014. Key findings include:
- Samsung had the highest Popular Brand Index score and was the most popular, widely recognized, and top brand consumers had used and intended to use in the future.
- Television and internet were the most accessed media, and video ads were the most attractive format on the internet.
- Advertising on television and the internet had the biggest influence on consumers' product decisions.
The survey findings provide insights into smartphone brand awareness, preferences, and the effectiveness of different advertising formats in Indonesia.
This document summarizes the findings of a survey on the popularity and usage of mobile browser apps in Indonesia conducted in December 2014. The top three most popular browser apps based on the Popular Brand Index (PBI) score were Chrome Browser, Opera Browser, and Firefox Browser. Chrome Browser had the highest levels of brand awareness, expansive visibility, frequent usage in the past three months, and future intention to use. While 70% of respondents intended to continue using their current browser, 30% planned to switch, most of whom indicated they would switch to Baidu Browser or UC Browser.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Tour and Travel Agent Competition in Indonesia 2014
1. Tour & Travel Agent
Competition
in IndonesiaOmnibus Popular Brand Index 2014
Date: November 2014
2. 2
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent Visitor
5. Future Intention
6. Switching
7. General Information
3. 3
A. Detail findings
1.1. Popular Brand Index Concept
POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Future
Intention
𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛
Additional Information :
•Top of Mind (TOM) = First brand mentioned by respondents.
•Expansive = Scope and spread of brand.
•Last Used/ Market Share = Total purchase or last used brand in past 3 months.
•Future Intention = Consumer intention to purchase brand.
One of the most important Assets of the company and
represent identity of a company is the Brand. "Brand or trademark
is a name or symbol that is associated with the product/service and
cause psychological meaning/association". In addition, the brand
also as a promotional tools, so that a product with certain brand
would likely gain popularity or awareness in the community level
that will affect consumer behaviour in the community.
To determine organization performance we could see from
development of the brand. W&S study based on development of
PBI (Popular Brand Index) concept which included community top
of mind brand, expansive or spread of the brand, total purchase or
last used of the brand, and consumer intention to purchase brand.
4. 4
A. Detail findings
1.2. Popular Brand Index Results (PBI)
PBI is obtained by the Internet sampling (Online Panel) and with samples of 1,079 respondents in the W&S
database Indonesia (nusaresearch). The results obtained for Tour & Travel Agent Category with PBI concept is as
follows:
Incidence Rate of Tour & Travel Agent visitor (percentage of Tour & Travel Agent visitor in the last 3 months) is 29%
from panel population W&S Group Indonesia.
Panorama Tours is a
popular Tour & Travel Agent
with PBI 10.1, then Wita
Tour get the second rank of
popular with PBI 6.3.
Rank Of
Popular
Agent Tour & Travel PBI IR
1 Panorama Tours 10.1
29%
2 Wita Tour 6.3
3 Vayatour 4.1
4 Baraya Travel 4.0
5 Avia Tour 3.8
6 Dwidaya Tour 2.8
7 Antatour 2.8
8 Travelanda 2.7
9 KAHA Tours & Travel 2.6
10 Cipaganti Tour & Travel 2.3
11 Nusantara Tour 1.8
12 Bayu Buana Travel Services 1.4
13 Golden Rama Tour & Travel 1.1
14 Nata Tours 1.0
15 Angkasa Tour & Travel 1.0
16 Shilla Tour 1.0
17 Rotama Tour 0.9
18 Thropy Tour 0.8
19 Panen Tour 0.8
20 Haryono Tour & Travel 0.8
5. 5
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent Visitor
5. Future Intention
6. Switching
7. General Information
6. 6
A. Detail findings
2.1. Brand Awareness – Top Of Mind
n Sample : 312
To see the power of Tour & Travel Agent , can be
measured by the level of knowledge of respondents to the
Tour & Travel Agent. From the results of the Top of Mind
(TOM) or Tour & Travel Agent that remembered the first
time and that brand comes to mind with spontaneously,
5.1% of 312 respondents remember Wita Tour (5.1%) as
the main Tour & Travel Agent, then followed by Panorama
Tours (4.2%), Cipaganti Tour & Travel (2.9%), Nusantara
Tour (2.6%) and Nata Tours (2.2%). When look at the
data, Wita Tour and Panorama tour are quite dominate as
Tour & Travel Agents which impressed for respondents.
5.1%
4.2%
2.9%
2.6%
2.2%
2.2%
2.2%
2.2%
2.2%
1.9%
Wita Tour
Panorama Tour
Cipaganti Tour & Travel
Nusantara Tour
Vayatour
Avia Tour
Dwidaya Tour
Nata Tours
Angkasa Tour & Travel
Antatour
7. 7
A. Detail findings
2.2. Brand Awareness
From the collected data, there is an interesting fact when compare Aided percentage of Baraya Travel (19.2%) with
percentage of Avia Tour (23.4%), and comparison between Dwidaya Tour (14.1%) with Antatour (18.0%). Baraya Travel
has small percentage of Total Awareness but get a better rank of PBI than Avia Tour. Furthermore, Dwidaya Tour has
small percentage of Total Awareness but get a better rank of PBI than Antatour. Rank of PBI can describe that Baraya
Travel and Dwidaya Tour are quite good to build image of their sites. However, if they initiate to increase Total
Awareness, can be assured that in the future they can compete with Panorama Tours and Wita Tour.
n Sample : 312
Panora
ma
Tour
Wita
Tour
Vayato
ur
Baraya
Travel
Avia
Tour
Dwiday
a Tour
Antato
ur
Travela
nda
KAHA
Tours
&
Travel
Cipaga
nti
Tour &
Travel
Nusant
ara
Tour
Bayu
Buana
Travel
Service
s
Golden
Rama
Tour &
Travel
Nata
Tours
Angkas
a Tour
&
Travel
Shilla
Tour
Rotam
a Tour
Thropy
Tour
Panen
Tour
Haryon
o Tour
&
Travel
Aided 42.3% 20.9% 22.1% 19.2% 23.4% 14.1% 18.0% 20.5% 15.1% 2.6% 1.9% 12.2% 11.2% 0.7% 0.6% 6.7% 8.6% 0.6% 9.0% 1.0%
UnAided 8.7% 9.9% 3.5% 1.3% 6.4% 5.1% 3.5% 1.3% 1.6% 4.8% 4.5% 3.8% 4.2% 2.2% 4.5% 1.0% 1.0% 1.0% 1.3% 2.2%
Total Awareness 51.0% 30.8% 25.6% 20.5% 29.8% 19.2% 21.5% 21.8% 16.7% 7.4% 6.4% 16.0% 15.4% 2.9% 5.1% 7.7% 9.6% 1.6% 10.3% 3.2%
8. 8
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent Visitor
5. Future Intention
6. Switching
7. General Information
9. 9
A. Detail findings
3. Expansive
Expansive is the spread of Tour & Travel
Agent that can be seen anywhere, such as ads on
TV, billboards, internet ads, etc. In this study,
Panorama Tours get the first place with percentage
14.4%. Furthermore, Vayatour and Baraya Travel
have same percentage (5.8%), and quite dominate
than Avia Tour (5.4%).
14.4%
2.2%
7.4%
2.9%
5.8%
3.2%
5.8%
4.2%
5.4%
4.5%
n Sample : 312
10. 10
A. Detail findings
4. Frequent Visitor
Frequent Visitor/Last Visited is measured from
the level of the respondents percentage who
visited Tour & Travel Agent in the last 3 months.
Panorama Tours still get the main position
(10.6%), and followed by Wita Tour (7.1%). For
Baraya Travel, it has better percentage of frequent
visitor than Vayatour. Meanwhile, Nusatour get into
top 10 frequent visitor.
10.6%
2.2%
7.1%
2.9%
6.7%
2.9%
5.1%
3.2%
4.5%
3.2%
n Sample : 312
11. 11
A. Detail findings
5. Future Intention
Future Intention measured by the percentage
of respondents to the Tour & Travel Agent which
will be visited in the future. Future intention
percentage is measured by the Loyal respondents
and Switched respondents. Dwidaya Tour dan Anta
Tour have a tight competition in respondent visitor
towards Tour & Travel Agent in the future with
percentage 3.2%. A little difference percentage
between one of Tour & Travel Agent with others
indicate that there is a tight competition in
respondent visitor towards Tour & Travel Agent in
the future.
13.5%
1.9%
6.1%
2.2%
3.8%
2.9%
3.8%
3.2%
3.5%
3.2%
n Sample : 312
12. 12
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent Visitor
5. Future Intention
6. Switching
7. General Information
13. 13
A. Detail findings
6. Switching
Tour & Travel Agent that will
be visited in future
n Sample : 310
* Relative to respondent who switch to another brand
n Sample : 312
From this research, 96.8% of 312 respondents want to visit other Tour &
Travel Agent. There is a big possibility that respondent still prefer promotion in
each Tour & Travel Agent. If wee look at comparison between Frequent visitor /
Last Visited with Future Intention, the number of visitors of Panorama Tours
increase rapidly with 3.2%. It is quite prosper for Panorama Tours’ business.
Meanwhile, for decreasing visitor matter, it happen for KAHA Tours & Travel
with percentage 1.6%, then followed by Avia Tour (1.3%), and Vaya Tour
(1.3%).
Loyal
Switch
96.8%
3.2%
-1.6%
1.0%
-1.3%
-1.0%
3.2%
1.0%
-1.3%
1.0%
-0.6%
-0.3%
KAHA Tours & Travel
Dwidaya Tour
Avia Tour
Baraya Travel
Panorama Tour
Antatour
Vayatour
Wita Tour
Travelanda
Cipaganti Tour &
Travel
14. 14
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Frequent Visitor
5. Future Intention
6. Switching
7. General Information
15. 15
A. Detail findings
Ever Used and Conversion Rate
Conversion Rate
Ever Visited Brand
Brand awareness
Top of Mind
Conversion Rate
Ever Visited Brand
Brand awareness
Top of Mind
n Sample : 312
Antatour has quite low percentage of Brand Awareness (21.5%), if compare with the top 5 Tour & Travel Agent. But
its conversion rate is quite high (38.8%). If Antatour can increase Brand Awareness, they can get more visitor.
Meanwhile, Panorama Tours is the top Tour & Travel Agent in context of Total Awareness, Expansive, Frequent Visitor, and
Future Intention.
Unit: %
*) Conversion Rate = Comparison between Ever Visited Brand with Brand Awareness
40.0
7.7
19.2
2.2
55.3
28.2
51.0
4.2
49.0
15.1
30.8
5.1
43.8
11.2
25.6
2.2
56.3
11.5
20.5
0.0
35.5
10.6
29.8
2.2
38.8
8.3
21.5
1.9
38.2
8.3
21.8
1.3
46.2
7.7
16.7
1.3
26.1
1.9
7.4
2.9
16. 16
B. Respondent profile
Monthly Household Income
49.4% 50.6%
Age
n Sample : 312
Gender 4.5%
27.2%
23.4%
44.9%
Under 20 years old
20 - 24 years old
25 - 29 years old
30 years old and over
3.8%
5.1%
5.4%
16.3%
18.3%
9.3%
15.1%
11.9%
9.3%
4.8%
.6%
Over IDR 40,000,000
IDR 30,000,001 - IDR 40,000,000
IDR 20,000,001 - IDR 30,000,000
IDR 11,000,001 - IDR 20,000,000
IDR 8,500,001 - IDR 11,000,000
IDR 6,500,001 - IDR 8,500,000
IDR 4,500,001 - IDR 6,500,000
IDR 3,500,001 - IDR 4,500,000
IDR 2,500,001 - IDR 3,500,000
IDR 1,500,001 - IDR 2,500,000
Less than IDR 1,500,000
17. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’.
Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations
across Indonesia.
FOR FURTHER INQUIRIES, PLEASE CONTACT:
PT. Nusaresearch
» Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480
» Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365
» Email: info@nusaresearch.com
» Website: http://nusaresearch.com/
The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of
this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address
http://nusaresearch.com).