[1] Nearly 40% of respondents buy laundry detergent once a month, with once per 2-3 months also being popular at 29.5%. The frequency does not differ by age or income.
[2] 32.9% of respondents most often buy laundry detergent in volumes of 3-5 kg, followed by 1-3 kg at 24.1%. Those over 30 and with higher incomes prefer larger volumes of 3-5 kg.
[3] A chi-square test found the volume of laundry detergent purchased is related to both age and monthly household income.
Market Research Report Laundry_Detergent_2013kellynguyen279
The document summarizes the results of a survey on consumers' views on using laundry detergent in Vietnam. Some key findings include:
1. Nearly 40% of respondents buy laundry detergent once a month, while 29.5% buy it once every 2-3 months. The frequency of purchase does not vary significantly by age or income.
2. 32.9% of respondents most often purchase laundry detergent in volumes of 3-5kg. Those over 30 and with higher incomes prefer volumes of 3-5kg compared to other groups.
3. Over 50% of respondents typically spend over 100,000 VND when buying laundry detergent. Older respondents and those with higher incomes are more
W&s report cooking oil tracking October 2013kellynguyen279
The document summarizes the results of a survey on the cooking oil market in Vietnam conducted between May and June 2013. Some key findings include:
- Soybean oil is the most familiar and suitable type of cooking oil according to respondents. Supermarkets are the most common place to purchase cooking oil, with 1-liter bottles priced under 50,000 VND being most popular.
- Neptune is the top recalled brand, while Tuong An has the highest overall brand awareness. Many respondents had previously stopped using Neptune brand. Neptune, Simply and Tuong An are the brands used most often currently.
- While most respondents intend to change brands in the future, Simply is the brand they are most
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling
Research Method: Online research
Fieldwork Period: May 2014
Research Area: Nationwide
Respondent Criteria: Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size: 470 samples
Number of Questions: 7 Screening questions and 8 Main Questions: Survey Content
Screening: Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Market Research Report Laundry_Detergent_2013kellynguyen279
The document summarizes the results of a survey on consumers' views on using laundry detergent in Vietnam. Some key findings include:
1. Nearly 40% of respondents buy laundry detergent once a month, while 29.5% buy it once every 2-3 months. The frequency of purchase does not vary significantly by age or income.
2. 32.9% of respondents most often purchase laundry detergent in volumes of 3-5kg. Those over 30 and with higher incomes prefer volumes of 3-5kg compared to other groups.
3. Over 50% of respondents typically spend over 100,000 VND when buying laundry detergent. Older respondents and those with higher incomes are more
W&s report cooking oil tracking October 2013kellynguyen279
The document summarizes the results of a survey on the cooking oil market in Vietnam conducted between May and June 2013. Some key findings include:
- Soybean oil is the most familiar and suitable type of cooking oil according to respondents. Supermarkets are the most common place to purchase cooking oil, with 1-liter bottles priced under 50,000 VND being most popular.
- Neptune is the top recalled brand, while Tuong An has the highest overall brand awareness. Many respondents had previously stopped using Neptune brand. Neptune, Simply and Tuong An are the brands used most often currently.
- While most respondents intend to change brands in the future, Simply is the brand they are most
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling
Research Method: Online research
Fieldwork Period: May 2014
Research Area: Nationwide
Respondent Criteria: Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size: 470 samples
Number of Questions: 7 Screening questions and 8 Main Questions: Survey Content
Screening: Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
The survey found that Samsung, Xiaomi and Oppo are the most well-known smartphone brands in Indonesia. Television commercials (TVC) and Facebook are effective channels for building brand awareness. Samsung has the largest market share at 27% in the Indonesian smartphone market. Quality, an easy-to-use operating system, and a trusted brand name are the main criteria Indonesians consider when choosing a smartphone. Over half of respondents were unhappy that their smartphone batteries do not last long enough. While most were satisfied with their current brand, only 8% said they were truly loyal to the brand, with 39% wanting to switch to another brand.
A study was conducted in Thailand to understand sanitary pad usage and consumer behavior. The key findings were that 98% of Thai women use traditional pads, with Laurier and Sophie being the top brands. Laurier dominates the market with 48% usage share. Absorbency and comfort were the most important criteria for choosing a brand. Most women buy pads once per month at supermarkets. Over 50% also use pads outside their period.
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
This survey studied the influences of key opinion leaders (KOLs) in Thailand's online population. Some key findings:
- Actor and singer are the top followed KOLs in Thailand, with Facebook and websites being popular for following their news.
- Makeup style and fashion style are the top influences from KOLs on online users in Thailand.
- Introducing products normally and sharing product experiences/reviews are the most popular types of KOL advertisements.
- 45% of online users appreciate advertisements with KOL product reviews due to their reliability. A scandal involving a KOL advertising a product could influence 46% of online users' purchasing behavior.
The document provides a summary of research conducted on the shampoo market in Vietnam in 2012. Some key findings include:
- Clean scalp was identified as the most important factor in choosing a shampoo brand, according to 85.5% of respondents. For men, clean scalp was most important, while women prioritized hair damage prevention.
- 81.3% of respondents used dandruff-specialized shampoo, which was the top type used by both men and women.
- Clear was the most widely recognized shampoo brand, with 96.5% awareness overall. It was also the brand used most often, by 27.6% of respondents, and was the
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
The study analyzed Indonesia's television market in 2017 through an online survey of 550 respondents nationwide. Key findings include:
- Samsung, LG, Sharp, Toshiba, and Panasonic have the highest brand awareness. TV commercials, electronics stores, and Facebook are the most effective brand awareness channels.
- LG, Sharp, and Samsung have the largest brand shares. TVs are mostly purchased through traditional channels rather than e-commerce.
- Modern flat screen TVs like LED, smart TVs, and curved screens make up 81% of the market. Quality, pricing, and warranty are the top reasons for brand choice.
- 87% of respondents are satisfied with their current TV brand
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
REPORT ON PRINTER USER IN INDONESIA
Research time: 8th–16thJuly2013
Based on Nusaresearch’s panellist
A. Research information
Research method: Quantitative Research –Online
Timing: 8th–16thJuly 2013
Sample size: 890
Research area: Nationwide
Target: Male & Female aged 17 years old and over
Own a printer
Research objectives: Explore printers and printer ink market in Indonesia
Sampling method: Internet sampling
UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
The document summarizes a market study on UNIQLO in Thailand conducted in 2014. It finds that UNIQLO has been successful in the Thai market since opening its first store in 2011. Currently, UNIQLO has 10 stores in Thailand and plans to expand to 100 stores by 2021. The study examines Thai consumer behavior and perceptions of UNIQLO. It finds that Zara is the preferred brand for future purchases while UNIQLO scores highest on brand awareness. Quality, price, and versatility are the most important factors for Thai consumers when buying clothes.
A study was conducted in Thailand to understand detergent usage and consumer attitudes. Some key findings include:
- 92% of Thai consumers use liquid detergent, compared to only 27% in Vietnam. Breeze has 42% market share in Thailand while Omo dominates in Vietnam.
- Outdoor advertising is effective in Thailand but not Vietnam. 95% of Thai consumers are satisfied with their current brand.
- Most Thai consumers buy detergent once a month at supermarkets, spending $3-9. Breeze is the most popular brand recognized and used.
This document provides a market research report on shampoo conducted by a team of 6 students. The report includes an introduction, research objectives, methodology, executive summary, findings, statistics and conclusions. The key findings are that brand, quality, price and hair problems influence shampoo purchases. Advertising is also found to impact buying behavior. The most popular shampoo brands surveyed are Sunsilk, Clinic Plus and Head & Shoulders.
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
The survey found that Samsung, Xiaomi and Oppo are the most well-known smartphone brands in Indonesia. Television commercials (TVC) and Facebook are effective channels for building brand awareness. Samsung has the largest market share at 27% in the Indonesian smartphone market. Quality, an easy-to-use operating system, and a trusted brand name are the main criteria Indonesians consider when choosing a smartphone. Over half of respondents were unhappy that their smartphone batteries do not last long enough. While most were satisfied with their current brand, only 8% said they were truly loyal to the brand, with 39% wanting to switch to another brand.
A study was conducted in Thailand to understand sanitary pad usage and consumer behavior. The key findings were that 98% of Thai women use traditional pads, with Laurier and Sophie being the top brands. Laurier dominates the market with 48% usage share. Absorbency and comfort were the most important criteria for choosing a brand. Most women buy pads once per month at supermarkets. Over 50% also use pads outside their period.
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
This survey studied the influences of key opinion leaders (KOLs) in Thailand's online population. Some key findings:
- Actor and singer are the top followed KOLs in Thailand, with Facebook and websites being popular for following their news.
- Makeup style and fashion style are the top influences from KOLs on online users in Thailand.
- Introducing products normally and sharing product experiences/reviews are the most popular types of KOL advertisements.
- 45% of online users appreciate advertisements with KOL product reviews due to their reliability. A scandal involving a KOL advertising a product could influence 46% of online users' purchasing behavior.
The document provides a summary of research conducted on the shampoo market in Vietnam in 2012. Some key findings include:
- Clean scalp was identified as the most important factor in choosing a shampoo brand, according to 85.5% of respondents. For men, clean scalp was most important, while women prioritized hair damage prevention.
- 81.3% of respondents used dandruff-specialized shampoo, which was the top type used by both men and women.
- Clear was the most widely recognized shampoo brand, with 96.5% awareness overall. It was also the brand used most often, by 27.6% of respondents, and was the
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
The study analyzed Indonesia's television market in 2017 through an online survey of 550 respondents nationwide. Key findings include:
- Samsung, LG, Sharp, Toshiba, and Panasonic have the highest brand awareness. TV commercials, electronics stores, and Facebook are the most effective brand awareness channels.
- LG, Sharp, and Samsung have the largest brand shares. TVs are mostly purchased through traditional channels rather than e-commerce.
- Modern flat screen TVs like LED, smart TVs, and curved screens make up 81% of the market. Quality, pricing, and warranty are the top reasons for brand choice.
- 87% of respondents are satisfied with their current TV brand
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
REPORT ON PRINTER USER IN INDONESIA
Research time: 8th–16thJuly2013
Based on Nusaresearch’s panellist
A. Research information
Research method: Quantitative Research –Online
Timing: 8th–16thJuly 2013
Sample size: 890
Research area: Nationwide
Target: Male & Female aged 17 years old and over
Own a printer
Research objectives: Explore printers and printer ink market in Indonesia
Sampling method: Internet sampling
UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
The document summarizes a market study on UNIQLO in Thailand conducted in 2014. It finds that UNIQLO has been successful in the Thai market since opening its first store in 2011. Currently, UNIQLO has 10 stores in Thailand and plans to expand to 100 stores by 2021. The study examines Thai consumer behavior and perceptions of UNIQLO. It finds that Zara is the preferred brand for future purchases while UNIQLO scores highest on brand awareness. Quality, price, and versatility are the most important factors for Thai consumers when buying clothes.
A study was conducted in Thailand to understand detergent usage and consumer attitudes. Some key findings include:
- 92% of Thai consumers use liquid detergent, compared to only 27% in Vietnam. Breeze has 42% market share in Thailand while Omo dominates in Vietnam.
- Outdoor advertising is effective in Thailand but not Vietnam. 95% of Thai consumers are satisfied with their current brand.
- Most Thai consumers buy detergent once a month at supermarkets, spending $3-9. Breeze is the most popular brand recognized and used.
This document provides a market research report on shampoo conducted by a team of 6 students. The report includes an introduction, research objectives, methodology, executive summary, findings, statistics and conclusions. The key findings are that brand, quality, price and hair problems influence shampoo purchases. Advertising is also found to impact buying behavior. The most popular shampoo brands surveyed are Sunsilk, Clinic Plus and Head & Shoulders.
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Millennials prioritize saving money and are more likely than older generations to switch retailers or brands to earn loyalty rewards like fuel discounts. A survey found Millennials are more willing than Gen Xers or Boomers to use technology like mobile apps to track loyalty rewards and they prefer earning rewards from retailers, gas brands, or travel programs over other types of programs. Millennials also cite recommendations from family and friends as influencing their decisions to join loyalty programs more than older groups.
E-Commerce Sites in Indonesia 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Last Used
5.Future Intention
6.Switching
7.General Information
ANALYSIS OF THE EFFECT OF PUBLIC RELATION AND SALES PROMOTION ON DECISION MAK...IAEME Publication
1) The study analyzed the relationship between public relations, sales promotion, and the decision-making process of buying refilled water in Merauke, Indonesia.
2) The results showed that public relations and sales promotion each had a significant positive effect on decisions to buy refilled Omega Water brand water.
3) Public relations and sales promotions together explained 53.2% of the variability in decisions to buy refilled water, while other unexamined variables explained the remaining 46.8%.
Online VS In store Buying Behavior Of Consumer ReportRahul Gulaganji
This document is a report on a survey conducted to compare online and in-store shopping behaviors. It includes an introduction on online and in-store shopping, objectives of the study, research methodology, data analysis and conclusions. The data analysis provides charts on respondents' demographics, preferred shopping methods, products purchased online/in-store, and factors considered for online/in-store purchases. Key findings are that most young adults prefer online shopping while older individuals still prefer in-store, and consumers consider quality, price and variety more for online but service and touch/feel for in-store purchases. The conclusion is that while online shopping is growing, in-store shopping still has benefits for some demographics and merchandise types.
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.
We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands.
To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month.
1) Embracing analytics can boost profits and loyalty by helping retailers better understand consumer behavior across channels and provide personalized, relevant experiences.
2) Consumers now control their shopping experience, expecting flexibility, transparency, relevance and convenience across mobile, online and in-store.
3) To capture these "flitting" consumers, retailers need an omnichannel strategy that provides a seamless experience regardless of where the shopping journey begins.
The document summarizes a thesis titled "The influence of hurdles and benefits on the diffusion of online grocery shopping." It discusses key factors that influence consumers' adoption of online grocery shopping. The thesis concludes that hurdles to online grocery shopping have a higher impact on resistance than benefits have on increasing adoption. It identifies three consumer segments with different preferences regarding price benefits, quality/delivery options, and time savings. The thesis recommends food retailers understand consumers at each stage of adoption and address the most important hurdles of delivery options, fees, and quality to drive increased usage of online grocery shopping.
The analysis of the data has been done using excel statistical sof.docxmattinsonjanel
The analysis of the data has been done using excel statistical software. First, the demand and popularity of each product has been analyzed using pie charts. The extracts from excel shows the distributions of the three product lines across age, sex and education. The three types of bicycles have analyzed in terms of the number of customers using them, sex, and education levels.
The low product line has the highest demand as 80 customers selected, followed by middle product line with 61 customers and finally upper product line. The following extracts shows the demand of the three bicycles on the basis of number of customers, sex, and education.
Analyzing the popularity and demand for three bicycles using sex showed that males have a higher proportion of using bicycles than females. This is show in the following extract and chart.
Also, the level of education determines the use of bicycles. The demand for bicycles varies across the different levels of education. The analysis revealed that non-college high school diploma do not use bicycles. The following pie chart shows the proportion of each education level with respect to the use of bicycles.
Education
Number of Customers
Percentage
Non-High School Diploma
0
0%
High School Diploma
2
1%
Some-College -level work
67
37%
College Degree
97
54%
Graduate Degree at work
14
8%
However, the use of the three products line varied greatly with the age of customers. The following frequency distribution table shows the age group of customers and the frequency of using the three products line.
Bin
Frequency
Cumulative %
Bin
Frequency
Cumulative %
20
10
5.56%
25
62
34.44%
25
62
40.00%
30
45
59.44%
30
45
65.00%
35
32
77.22%
35
32
82.78%
40
16
86.11%
40
16
91.67%
20
10
91.67%
45
8
96.11%
45
8
96.11%
50
7
100.00%
50
7
100.00%
More
0
100.00%
More
0
100.00%
As it can be seen from the histogram, the distribution of age of customers and the frequency on uses of bikes is negatively skewed. That is, at early ages, customers use bicycles more than old ages. At age group 20-25, the demand of bicycles is high and it decreases as age increases. The mean age, median age, mode of an average customer is showed in the following table. The table also shows the average income that most customers receive,
Mean Age
28.98889
Mode Age
25
Median Age
27
Average Income
35672.22
Median Income
34000
More analysis have been done on individual products lines in order to determine the mean age of a customer at a given product line; average salary, average miles/ week, average times/ week among other analysis. The following discussion focuses on each of the three product lines.
a) Lower Product Line.
The following analysis shows the profile of an average customer who chooses to by Low Product Line.
Mean Age
28.6
Sex
Males
55%
Females
45%
Status
Single:
36%
Married.
64%
Mean Salary
30700
Average Miles
88
Average Time/week
3.01 ...
Buying behaviour of working adults towards branded apparel in select indian c...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
KALYAN CHART SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
1. CONSUMERS’ VIEWPOINT ON USING
LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
Date: 15th September 2013
Creator: W&S research team
3. A. Research information
Research method
: Quantitative Research
Timing
: 17th – 27th July 2013
Sample size
: 1,048
Research area
: Nationwide
Target
: Females who had bought laundry detergent in the 3month period before the survey
Research objectives
: 1. Study on the habit of using laundry detergent of
Vietnamese
2. Analyze customer attitudes towards attributes
of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method
: Internet sampling
4. Member profile
Age
45.2
28.1
18.2
8.4
16 - 19 years old
20 - 25 years old
26 - 30 years old
31 years old and above
Monthly household income
41.5
35.7
22.8
Lower
Middle
Upper
5. B. Executive summary
[1] Nearly 40% of the respondents buy laundry detergent Once a month
This result does not change among age groups as well as SEC groups. Besides, Once per 2 – 3 months is also
preferred at 29.5% except respondents aged 16 – 19. To clarify, 29.5% of this group rank 2 – 3 times / month as
their second choice.
[2] 3-5 kg is the volume purchased most often for 32.9% of the respondents
The following volume is 1 – 3 kg at 24.1%. Applying Chi-square test, this study figures out that respondents aged
over 30 and high-income respondents prefer 3 – 5 kg than the others.
[3] More than 100,000 VND is the highest price for buying laundry detergent
50.1% usually buy laundry detergent with the price of More than 100,000 VND. The next is 50,001 – 100,000
VND at 16.3%. The lowest percentage is Under 10,000 VND with 1.0%. One more time, Chi-square test is applied
and proves that price paid for laundry detergent is correlated to age and income. To clarify, elder and high-income
respondents are likely to purchase with higher price for laundry detergent products.
[4] Supermarket and Grocery are the top two places for buying laundry detergent
More than 4/5 respondents choose Supermarket as their regular purchasing channel, followed by Grocery with
68.4%. Regardless of income, these two channels are still top places for purchasing laundry detergent. However, the
age groups have a slightly different viewpoints. In details, Supermarket does not win in the youngest groups
except for the other age groups.
[5] OMO is the leading laundry detergent brand in all awareness levels
OMO gains great percentages in all awareness levels with 87.0% TOM, 88.6% Spontaneous and 100.0% Total
awareness. Tide, Viso and Surf come next at 96.9%, 93.1%, 84.8% Total awareness respectively. Nonetheless,
their TOM and Spontaneous percentages can not be comparative with OMO. This result does not change among age
groups as well as SEC groups.
6. B. Executive summary
[6] OMO still keeps the highest percentage in terms of trial brands at 99.4%
The next are Tide at 89.3%, Viso at 60.9%, and Surf at 51.8%. When analyzing by age and SEC, the research
result states that OMO and Tide are mostly preferred by the majority. Applying Chi-square test, it can be said that
Surf gains more trials in the group of 16 – 25 years old and Lower-income group.
[7] OMO has been used by 87.1% respondents in the last 3 months
The next preferable brand is Tide with 42.6%. At the third place, Surf seems to be more preferred by younger
groups (25 years old and under) and Lower-income group.
[8] The percentage of using OMO in the last time accounts for 71.2%
The following brand is Tide with 16.9% compared to 4.9% of Surf as the third place. OMO has been used by
respondents aged over 30 more than the younger generations. In addition, the percentage of using Tide has direct
relationship with age whereas Surf has an inverse relationship with age. The respective usage percentages of Tide
and Surf have a trend of increasing by income.
[9] OMO still keeps the leading position in terms of brand used most often
74.6% of the respondents choose OMO as the brand used most often, the next one is Tide with 16.0%. The
percentage of using Tide looks to be more often used by elder groups (26 years old and over) than younger groups
and seems to be increased by income.
[10] OMO and Tide are competing for market leading position as future brands
Intention of buying OMO is extremely high with the mean score of 4.78, tightly followed by Tide with 4.10. The
results reveal that Tide has ability of becoming a strong competitor of OMO in the future. This finding does not
change by age and income.
7. B. Executive summary
[11 - 14] OMO has the strongest ability in keeping loyal users and minimize the number of lapsed users
•
69.8% of the respondents is loyal to OMO, followed by Tide (15.0%). Besides OMO and Tide, the loyalty towards
Co.op mart has increased more than other brands, however, its awareness is low.
•
VÌ DÂN has the highest number of lapsed users (13.4%). Similarly, Daso and LIX are the two next brands that have
higher percentage of lapsed users than other brands. In contrast, this percentage of OMO is very low with 0.8%.
•
More than a half of the surveyed people refuses the four brands Daso, Big C, NET and Co.op mart. No
respondents would refuse OMO.
•
The next brand is Big C with 25.3%. Without these two brands above, OMO is grown up 0.6% for this potential user
segmentation.
[15] Product quality is the most important attribute
Among attributes, the highest mean score goes to Product quality, which is quoted by 3.78 point. The next highest
is Brand which comes at 3.26 point and Price is next at 3.20 point. By contrast, the lowest is Advertising at 2.43
point. The result illustrates no difference among age or SEC groups.
[16] OMO has the strongest advantage in all attributes except Price
Price attribute of OMO averages at 3.53 and is the lowest compared to other brands. Meanwhile, belief index of
Surf is the highest with the mean score of 3.75 point.
[17] Consumer rating of OMO attributes is 85.99 points and higher than that of other brands
Applying Multi Attributes Approach Fishbein, the surveyed consumers think that the OMO brand is better than Tide,
Surf and Daso, as shown by comparison of the attitudes of total for all four brands, namely the OMO brand for
85.99 point, Tide brand for 79.10 point, Surf brand for 73.23 point and Daso brand by 66.19 point.
8. C – Research Findings
1
Habit of using laundry detergent
2
Awareness of laundry detergent
3
Habit of buying laundry detergent
4
Brand loyalty and customer attitudes toward laundry detergent
10. 1. Frequency of buying laundry detergent
Nearly 40% of the respondents buy laundry detergent [Once a month]
In addition to Once a month, Once per 2 – 3 months and 2 – 3 times / month score rather high with the respective
percentage of 29.5% and 22.6% .
[Figure 1.1] Frequency of buying laundry detergent
More than once a week
1.0
3.5
22.6
Once a week
2 - 3 times / month
Once a month
Once per 2 - 3 months
39.3
Less than once per 3 months
29.5
4.0
Unit: %
Q. Please tell us how often do you buy laundry detergent? [SA] Based on n=1,048
11. 1. Frequency of buying laundry detergent
There is no difference among age groups
Once a month scores highest in all age groups. Once per 2 – 3 months is placed at the second place by more than 25% of
the respondents aged 20 and over except for the youngest group. In other words, 29.5% this group 2 – 3 times / month.
[Figure 1.2] Frequency of buying laundry detergent – By age
4.5
3.2
23.9
27.8
3.1
5.8
Less than once per 3 months
29.2
36.6
Once per 2 - 3 months
Once a month
34.1
40.3
39.3
2 - 3 times / month
39.3
Once a week
29.5
22.8
4.5
3.4
16 - 19 years old
(n=88)
23.1
4.6
1.3
20 - 25 years old
(n=474)
2.4
18.3
More than once a week
0.5
0.3
26 - 30 years old
(n=295)
2.1
Over 30 years old
(n=191)
Q. Please tell us how often do you buy laundry detergent? [SA] Based on n=1,048
Q. Please tell us your age? [SA] Based on n=1,048
Unit: %
12. 1. Frequency of buying laundry detergent
Income doesn’t affect frequency of buying laundry detergent
Regardless of income, Once a month is the most common frequency of buying laundry detergent for all income groups,
followed by Once per 2 – 3 months with the respective percentage of 25.9%, 28.3% and 33.2% for each group.
[Figure 1.3] Frequency of buying laundry detergent – By SEC
2.9
25.9
4.6
4.0
28.3
33.2
Less than once per 3 months
Once per 2 - 3 months
Once a month
40.6
38.9
39.0
2 - 3 times / month
Once a week
25.1
22.5
3.3
2.1
4.6
1.1
Middle (n=435)
Lower (n=239)
21.1
More than once a week
2.4
0.3
Upper (n=374)
Q. Please tell us how often do you buy laundry detergent? [SA] Based on n=1,048
Q. Please tell us your monthly household income? [SA] Based on n=1,048
Unit: %
13. 2. Volume of laundry detergent purchased
32.9% of the respondents often buy laundry detergent with the volume of
[3 – 5 kg]
As the chart indicates, the volume of laundry detergent commonly bought is 3 – 5 kg, followed by 1 – 3 kg with 24.1%. Less
than 300 gram and More than 5 kg gain the smallest percentages with 5.4% and 6.9% respectively.
[Figure 2.1] Volume of buying laundry detergent
More than
5 kg
6.9
Less than
300 gram
301 – 500
gram
5.4
10.3
10.2
501 – 800
gram
32.9
3 – 5 kg
10.1
801 – 1 kg
24.1
1 – 3 kg
Unit: %
Q. Please tell us what volume of laundry detergent you usually buy? [SA] Based n=1,048
14. 2. Volume of laundry detergent purchased
Based on Chi-Square test, SEC and age have relationship with volume of
laundry detergent purchased in overall.
[Figure 2.2] Chi-Square Test for Age and SEC groups
A Chi-Square test for laundry detergent by age group
A Chi-Square test for laundry detergent by SEC group
Unit: %
Q. Please tell us what volume of laundry detergent you usually buy? [SA] Based n=1,048
15. 2. Volume of laundry detergent purchased
There is a sharp difference among age groups
Though 301 – 500 gram is less preferable than 3 – 5 kg, it still achieves the same percentage with 15.9% of the respondents
aged 16 – 19. Furthermore, Chi-square test is applied and proves that respondents aged over 30 years old tend to use the
volume of 3 – 5 kg more than other age groups.
[Figure 2.3] Volume of buying laundry detergent – By age
Less than 300
301 - 500 gram 501 - 800 gram 801gram - 1kg
gram
1 - 3 kg
3 - 5 kg
More than 5kg
16 - 19 years old (n=88)
21.6
15.9
8.0
12.5
14.8
15.9
11.4
20 - 25 years old (n=474)
6.5
12.7
14.1
11.4
23.8
26.2
5.3
26 - 30 years old (n=295)
2.0
8.8
8.8
11.2
25.4
37.3
6.4
Over 30 years old (n=191)
0.5
4.2
3.7
4.2
27.2
50.8
9.4
Q. Please tell us what volume of laundry detergent you usually buy? [SA] Based n=1,048
Q. Please tell us your age? [SA] Based n=1,048
Unit: %
16. 2. Volume of buying laundry detergent
Income actually affects purchased volume of laundry detergent
It is an evidence to state that the respondents with higher income tend to buy bigger volume of laundry detergent. To clarify,
relatively more respondents from the Upper income group buy 1 kg or bigger than those from the other groups.
[Figure 2.4] Volume of buying laundry detergent – By SEC
Less than 300
gram
301 - 500 gram 501 - 800 gram 801gram - 1kg
1 - 3 kg
3 - 5 kg
More than 5kg
Lower (n=239)
10.4
16.3
14.2
9.6
18.8
26.8
3.8
Middle (n=435)
5.0
10.8
11.0
11.7
23.0
32.6
5.7
Upper (n=374)
2.7
5.9
6.7
8.6
28.9
37.2
10.2
Q. Please tell us what volume of laundry detergent you usually buy? [SA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
17. 3. Price for buying laundry detergent
More respondents spend over 100,000 VND to purchase laundry detergent
More than 5 out of 10 surveyed people often pay More than 100,000 VND for buying laundry detergent, 50,001 – 100,000
VND is next with 16.3%. The lowest percentage falls into the price range of 5,000 – 10,000 VND with 1.0%.
[Figure 3.1] Price for buying laundry detergent
More than 100,000 VND
(50.1%)
50,001 - 100,000 VND
(16.3%)
30,001 - 50,000 VND
(13.5%)
20,001 - 30,000 VND
(10.0%)
10,001 - 20,000 VND
(9.2%)
Under 10,000 VND
(1.0%)
Q. Please tell us how much you usually pay for 1 time of buying laundry detergent? [SA] Based n=1,048
32.7%
18. 3. Price for buying laundry detergent
Based on Chi-Square test, age and SEC have relationship with the price of
buying laundry detergent
[Figure 3.2] Chi-Square Test for Age and SEC groups
A Chi-Square test for laundry detergent by age group
A Chi-Square test for laundry detergent by SEC group
Q. Please tell us how much you usually pay for 1 time of buying laundry detergent? [SA] Based n=1,048
19. 3. Price for buying laundry detergent
Older respondents tend to pay much more money
71.2% respondents aged over 30 usually buy laundry detergent with the price of More than 100,000 VND. The percentage
for this price range has a sign of decreasing by age.
[Figure 3.3] Price for buying laundry detergent – By age
More than 100,000 VND
33.0
40.1
50,000 - 100,000 VND
57.6
71.2
10.2
14.8
30,001 - 50,000 VND
16.7
20,001 - 30,000 VND
12.5
16.9
16.9
25.0
13.9
11.9
17.3
11.6
0.8
20 - 25 years old
(n=474)
8.1
5.1
0.3
26 - 30 years old
(n=295)
6.8
2.1
2.1
0.5
4.5
16 - 19 years old
(n=88)
10,001 - 20,000 VND
Under 10,000 VND
Over 30 years old
(n=191)
Q. Please tell us how much you usually pay for 1 time of buying laundry detergent?[SA] Based n=1,048
Q. Please tell us your age? [SA] Based n=1,048
Unit: %
20. 3. Price for buying laundry detergent
Income is highly related to price for buying laundry detergent
As shown in the figure below, high-income respondents are willing to pay much more money on buying laundry detergent.
Meanwhile, the lower group seems to spend considerably less money.
[Figure 3.4] Price for buying laundry detergent – By SEC
More than 100,000 VND
36.0
47.8
50,000 - 100,000 VND
61.8
30,001 - 50,000 VND
13.8
15.5
18.4
12.1
14.9
20.1
10.8
2.5
7.4
0.7
Middle (n=435)
Lower (n=239)
20,001 - 30,000 VND
15.5
10,001 - 20,000 VND
10.4
7.8
4.3
0.3
Under 10,0000 VND
Upper (n=374)
Q. Please tell us how much you usually pay for 1 time of buying laundry detergent?[SA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
21. 4. Places for buying laundry detergent
Supermarket and Grocery are top two places for buying laundry detergent
Over 4/5 respondents choose Supermarket as their regular purchasing channel, followed by Grocery with 68.4%. Only 1.3%
of the respondents buy laundry detergent Introduced by PGs at home.
[Figure 4.1] Places for buying laundry detergent
1
Supermarket (87.7%)
5
Dealer (15.2%)
2
Grocery (68.4%)
6
Consumer product fair (7.0%)
3
Market (29.7%)
7
Online shopping (1.6%)
4
Commercial center / shopping mall (19.9%)
8
Introduced by PGs at home (1.3%)
Unit: %
Q. Please tell us where you usually buy laundry detergent? [MA] Based n=1,048
22. 4. Places for buying laundry detergent
Grocery is the top choice for the youngest group
Generally, Supermarket scores the highest in the groups of 20 years old and over except the youngest group. In the youngest
group, Grocery accounts for a more purchases compared to Supermarket.
[Figure 4.2] Places for buying laundry detergent – By age
16 - 19 years old
(n=88)
Grocery
20 - 25 years old
(n=474)
78.4
Supermarket
72.4
75.0
Market
Dealer
92.7
26.4
17.5
17.0
55.5
89.8
33.1
19.3
Over 30 years old
(n=191)
67.5
86.7
29.5
Commercial center
26 - 30 years old
(n=295)
26.2
22.0
14.1
23.0
13.2
19.9
Introduced by PGs at
home
Online shopping
2.3
1.1
1.4
1.6
2.3
1.7
0.7
2.6
Consumer product fair
1.1
7.8
Q. Please tell us where you usually buy laundry detergent? [MA] Based n=1,048
Q. Please tell us your age? [SA] Based n=1,048
6.4
8.4
Unit: %
23. 4. Places for buying laundry detergent
SEC does not affect on purchase channel
Regardless of income, Supermarket and Grocery still score the highest among places. Online shopping and Introduced
by PGs at home seem not to be popular for buying laundry detergent.
[Figure 4.3] Places for buying laundry detergent – By SEC
Lower (n=239)
Supermarket
Middle (n=435)
82.4
Grocery
86.9
74.1
Commercial center
4.2
26.5
18.6
11.3
Consumer product fair
62.3
32.2
14.6
Dealer
92.0
70.6
30.1
Market
Upper (n=374)
24.9
15.2
8.0
17.6
7.5
Online shopping
0.8
2.1
1.6
Introduced by PGs at
home
0
2.1
1.3
Q. Please tell us where you usually buy laundry detergent? [MA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
25. 5. Awareness of laundry detergent
OMO is leading laundry detergent market
In fact, OMO gains an amazing percentages in all awareness level with 87.0% TOM, 88.6% Spontaneous and 100.0% Total
awareness. The following brands are Tide, Viso and Surf in terms of Total awareness, but their TOM and Spontaneous cannot
be comparative with OMO.
[Figure 5.1] Awareness of laundry detergent
TOM
OMO
Tide
Spontaneous
87.0
Total awareness
88.6
9.0
100.0
23.1
Viso
1.6
Surf
0.8
NET
0.6
VÌ DÂN
0.4
LIX
0.4
Daso
0.2
Co.op mart
0.1
2.1
BIG C
0.0
1.0
Others
0.0
96.9
19.9
93.1
17.0
6.9
84.8
33.7
18.4
69.4
14.5
69.1
10.7
5.7
62.3
33.9
46.8
34.0
Q. Please tell us what brands of laundry detergent in Vietnam that you think of? [FA] Based n=1,048
Q. Please tell us all of the laundry detergent brands you know in the list below? (Including brands you mentioned in the above Unit: %
question)? [MA] Based n=1,048
26. 5. Awareness of laundry detergent
OMO is very familiar to all generations
Almost all respondents know OMO when mentioning about laundry detergent brands in Vietnam. Also, this brand is deeply
rooted in the mind of the surveyed consumers with high TOM’s percentages.
[Figure 5.2] Awareness of laundry detergent– By age
Figure 5.2.1: 16 - 19 years old (n=88)
Figure 5.2.2: 20 - 25 years old (n=474)
TOM
93.2
4.5
1.1
0.0
1.1
VÌ
DÂN
0.0
0.0
0.0
TOM
89.2
7.0
1.1
1.1
0.4
VÌ
DÂN
0.0
0.8
0.2
Total unaided
94.3
18.2
14.8
14.8
4.5
14.8
8
3.4
1.1
0
1.1
Total unaided
90.3
23.0
21.5
21.5
6.3
20.9
12.7
10.5
1.3
0.8
5.5
Total awareness 100.0
90.9
92.0
88.6
21.6
75.0
62.5
37.5
28.4
36.4
18.2
Total awareness 100.0
96.8
92.2
91.4
26.4
74.3
62.9
57.6
31.9
50.8
35.7
OMO
Tide
Viso
Surf
NET
LIX
Daso
Co.op
BIG C Others
mart
0.0
0.0
0.0
OMO
Figure 5.2.3: 26 - 30 years old (n=295)
Tide
Viso
Surf
NET
LIX
Daso
Co.op
BIG C Others
mart
0.2
0.0
0.0
Figure 5.2.4: Over years old (n=191)
TOM
88.5
8.5
1.4
0.7
0.7
VÌ
DÂN
0.3
0.0
0.0
TOM
76.4
16.8
3.7
0.5
0.5
VÌ
DÂN
1.6
0.0
0.5
Total unaided
91.2
20.0
19.0
12.5
8.8
18.6
19.0
12.2
3.4
1.7
6.1
Total unaided
78.0
30.4
19.9
13.6
6.3
13.6
15.2
12.0
2.6
1.0
6.1
Total awareness 100.0
98.0
94.6
84.7
40.0
67.8
75.9
69.8
33.9
44.7
35.0
Total awareness 100.0
98.4
93.7
67.0
47.6
57.1
77.0
73.8
41.4
44.5
34.9
OMO
Tide
Viso
Surf
NET
LIX
Daso
Co.op
BIG C Others
mart
0.0
0.0
0.0
OMO
Tide
Viso
Surf
NET
LIX
Daso
Co.op
BIG C Others
mart
0.0
0.0
0.0
Unit: %
Q. Please tell us what brands of laundry detergent in Vietnam that you think of? [FA] Based n=1,048
Q. Please tell us all of laundry detergent brands you know in the list below? (Including brands you mentioned in the above question)?
Q. Please tell us your age? [SA] Based n=1,048
27. 5. Awareness of laundry detergent
Regardless of income, OMO still dominates laundry detergent market
As shown in the chart below, respondents in all SEC groups know OMO and recall it as their TOM with very high percentage
compared to other brands.
[Figure 5.3] Awareness of laundry detergent – By SEC
Figure 5.3.1: Lower (n=239)
Figure 5.3.2: Middle (n=435)
TOM
88.7
6.7
0.8
2.1
0.8
VÌ
DÂN
0.0
0.8
0.0
TOM
87.8
7.8
2.3
0.5
0.7
VÌ
DÂN
0.0
0.2
0.5
Total unaided
90.4
22.6
20.5
21.8
6.7
19.2
13.4
13.0
1.7
0.4
4.4
Total unaided
89.4
23.4
22.1
18.2
8.0
19.3
15.2
10.8
3.0
1.4
8.7
Total awareness 100.0
95.0
95.4
89.1
30.5
72.0
65.3
57.3
30.5
45.2
28.4
Total awareness 100.0
97.5
90.6
84.1
32.9
69.4
68.0
62.5
31.5
46.0
36.3
OMO
Tide
Viso
Surf
NET
LIX
Daso
Co.op
BIG C Others
mart
0.0
0.0
0.0
OMO
Tide
Viso
Surf
NET
LIX
Daso
Co.op
BIG C Others
mart
0.2
0.0
0.0
Figure 5.3.3: Upper (n=374)
Surf
NET
1.3
0.3
0.3
VÌ
DÂN
1.1
17.1
12.6
5.6
16.8
14.4
9.1
1.3
1.1
2.5
82.9
36.6
67.6
72.7
65.2
38.8
48.7
34.5
OMO
Tide
Viso
TOM
85.0
11.8
Total unaided
86.6
23.0
Total awareness 100.0
97.6
94.7
LIX
Daso
0.3
0.0
Co.op
BIG C Others
mart
0.0
0.0
0.0
Unit: %
Q. Please tell us what brands of laundry detergent in Vietnam that you think of? [FA] Based n=1,048
Q. Please tell us all of laundry detergent brands you know in the list below? (Including brands you mentioned in the above question)?
Q. Please tell us your monthly household income? [SA] Based n=1,048
29. 6. Trial brands
OMO scores highest at 99.4%
OMO still keeps the highest percentage in terms of trial brands, followed by Tide, Viso and Surf with respective percentage of
89.3%, 60.9% and 51.8%.
[Figure 6.1] Trial brands
OMO
99.4%
Tide
89.3%
Viso
VÌ
DÂN
60.9%
28.5%
Surf
LIX
NET 9.2%
51.8%
26.3%
Daso
Big C
7.2%
13.5%
Co.op
mart
6.3%
Other
s
Q. Please tell us what brands of laundry detergent you have used? [MA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
2.9%
Unit: %
30. 6. Trial brands
There is a slight difference among age groups
As can be seen in the chart below, OMO and Tide are the top two brands which have been used by all age groups. At third
place, relatively more respondents from the two groups of 25 years old and under have used Surf whereas more respondents
aged 26 and over have used Viso.
[Figure 6.2] Trial brands – By age
OMO
Tide
Viso
Surf
VÌ DÂN
LIX
Daso
NET
BIG C
CO.OP
MART
Others
Total
99.4
89.3
60.9
51.8
28.5
26.3
13.5
9.2
7.2
6.3
2.9
16 - 19 years old (n=88)
98.9
76.1
51.1
51.1
27.3
18.2
4.5
4.5
2.3
6.8
0.0
20 - 25 years old (n=474)
99.6
86.9
57.6
63.7
31.9
23.4
10.3
7.4
8.0
5.7
4.5
26 - 30 years old (n=295)
100.0
92.9
66.1
46.1
29.2
29.2
15.9
7.8
8.5
5.4
1.0
Over 30 years old (n=191)
98.4
95.8
65.4
31.4
19.9
33.0
21.5
17.8
5.2
8.9
2.6
Q. Please tell us what brands of laundry detergent you have used? [MA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
Unit: %
31. 6. Trial brands
Income does not have significant effect on trial brands
Almost all of the respondents of each SEC group have used OMO with the respective percentage of 100%, 99.3% and 99.2%,
followed by Tide and Surf. There is one thing worth noticing for Surf, as relatively more respondents from the Lower income
group have tried this brand compared to those from the other two groups.
[Figure 6.3 ] Trial brands – By SEC
OMO
Tide
Viso
Surf
VÌ DÂN
LIX
Daso
NET
BIG C
CO.OP
MART
Others
Total
99.4
89.3
60.9
51.8
28.5
26.3
13.5
9.2
7.2
6.3
2.9
Lower (n=239)
100.0
82.4
62.8
65.3
34.3
27.2
11.3
8.4
7.9
7.5
2.1
Middle (n=435)
99.3
90.3
58.2
49.7
28.5
25.1
13.6
9.9
7.8
6.2
3.2
Upper (n=374)
99.2
92.5
62.8
45.7
24.9
27.3
14.7
8.8
5.9
5.6
2.9
Q. Please tell us what brands of laundry detergent you have used? [MA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
32. 7. Brands used in the last 3 months
OMO has been used by 87.1% respondents in the last 3 months
Nearly 9 out of 10 surveyed people have used OMO in the last 3 months. The next brand is Tide with 42.6%. Daso gains the
lowest percentage of 0.3%.
[Figure 7.1] Brands used in the recent 3 months
0.6%
87.1%
OMO
42.6%
0.3%
Others
Daso
NET
Tide
Big C
Surf
14.8%
LIX
3.8%
1.3%
Co.op
mart
Viso
9.8%
0.8%
VÌ DÂN
1.8%
2.4%
Q. Please tell us what brands of laundry detergent you have used in recent 3 months? [MA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
Unit: %
33. 7. Brands used in the last 3 months
Over 80% of the respondents in all age groups have used OMO in the last 3
months
Regardless of age, OMO is still at top choice of most respondents, followed by Tide. At the third place, Surf seems to be more
preferred by younger groups (25 years old and under) while Viso has more votes from the group of 26 years old and over.
[Figure 7.2] Brands used in the recent 3 months – By age
16 – 19 years old
OMO
87.5
Tide
12.5
6.8
20.5
Over 30 years old
87.8
37.3
20.5
Viso
26 – 30 years old
88.6
29.5
Surf
LIX
20 – 25 years old
82.2
46.4
9.2
7.8
55.5
6.8
10.8
12.0
2.7
4.4
4.2
VÌ DÂN
2.3
2.3
2.4
2.6
Co.op mart
3.4
2.1
0.7
2.1
1.7
2.0
0.0
0.6
0.3
1.0
0.2
0.0
1.0
BIG C
NET
0.0
2.3
Daso
0.0
Others
0.0
2.7
2.3
Q. Please tell us what brands of laundry detergent you have used in recent 3 months? [MA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
0.0
Unit: %
34. 7. Brands used in the last 3 months
There is a slight difference among SEC groups
While Tide and OMO are preferred to other brands by higher income groups, Surf looks to be used more by lower income
group.
[Figure 7.3] Brands used in the recent 3 months – By SEC
Lower (n=239)
OMO
85.4
Tide
10.0
5.9
89.0
41.4
23.4
Viso
Upper (n=374)
86.4
36.8
Surf
LIX
Middle (n=435)
14.7
47.6
9.4
9.4
10.2
2.8
3.7
VÌ DÂN
2.5
2.5
2.1
Co.op mart
1.7
2.3
1.3
BIG C
0.8
0.9
2.1
NET
0.4
0.9
0.8
Daso
0.0
0.5
0.3
Others
0.4
1.2
0.0
Q. Please tell us what brands of laundry detergent you have used in recent 3 months? [MA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
35. 8. Latest brand bought
More than 7 out of 10 surveyed people used OMO in the last time
The percentage of using OMO in the last time comes at 71.2% of the respondents. The following brand is Tide with 16.9%
compared to 4.9% of Surf in the third place.
[Figure 8.1] Latest brand bought
OMO (71.2%)
Tide (16.9%)
Surf (4.9%)
Viso (2.4%)
LIX (2.2%)
VÌ DÂN (0.7%)
Co.op mart (0.7%)
BIG C (0.5%)
NET (0.3%)
Daso (0.0%)
Others (0.4%)
Unit: %
Q. Please tell us laundry detergent brand you bought in the last time? [SA] Based n=1,048
36. 8. Latest brand bought
There is a quite difference among age groups
As shown in the chart below, relatively fewer respondents aged over 30 years old have used OMO in the last time than the
younger age groups. In addition, the percentage of using Tide has a direct relationship with age whereas Surf has an inverse
relationship with age.
[Figure 8.2] Latest brand bought - By age
16 – 19 years old
OMO
20 – 25 years old
71.6
Tide
9.1
73.8
10.2
Surf
26 – 30 years old
71.5
13.1
6.8
Over 30 years old
63.9
19.0
26.2
2.0
2.6
Viso
3.4
2.1
2.0
3.1
LIX
2.3
1.7
3.1
2.1
CO.OP MART
2.3
0.6
0.3
0.5
VÌ DÂN
0.0
0.4
1.0
1.0
BIG C
0.0
0.4
1.0
0.0
NET
1.1
0.2
0.0
0.5
Daso
0.0
0.0
0.0
0.0
Others
0.0
1.2
1.0
0.0
Q. Please tell us laundry detergent brand you bought in the last time? [SA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
Unit: %
37. 8. Latest brand bought
Nearly 70% respondents used OMO in the last time
The respective usage percentages of OMO by Lower, Middle and Upper group are shown at 69.5%, 72.2% and 71.1%. The two
next brands are Tide and Surf that have a sign of increasing by income.
[Figure 8.3] Latest brand bought – By SEC
Lower (n=239)
OMO
Upper (n=374)
72.2
71.1
69.5
Tide
Surf
Middle (n=435)
13.8
8.8
16.3
4.8
19.5
2.4
Viso
2.1
2.5
2.4
LIX
3.3
0.9
2.9
CO.OP MART
0.4
0.9
0.5
VÌ DÂN
0.8
0.9
0.3
BIG C
0.4
0.2
0.8
NET
0.4
0.5
0.0
Daso
0.0
0.0
0.0
Others
0.4
0.6
0.0
Q. Please tell us laundry detergent brand you bought in the last time? [SA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
38. 9. Brand is used most often
OMO still keeps the leading position in terms of brands used most often
74.6% of the respondents choose OMO as the brand they used most often, the next one is Tide with 16.0%. Daso has the
lowest percentage when there is no respondent choosing it.
[Figure 9.1] Brand is used most often
Others
0.1%
Co.op
mart
NET
0.0%
Daso
0.1%
0.3%
VÌ
DÂN
0.4%
LIX
0.4%
BIG C
1.1%
Surf
2.3%
Viso
2.9%
OMO
16.0%
76.4%
Tide
Unit: %
Q. Amongst brands you used, what brand you use most often? [SA] Based n=1,048
39. 9. Brand is used most often
Younger respondents tend to buy OMO more than elder ones.
As shown in the chart below, the percentage of using OMO goes down by age. Conversely, Tide looks more often used by elder
groups (26 years old and over) than younger groups (16 – 25 years old).
[Figure 9.2] Brand is used most often – By age
OMO
Tide
Surf
Viso
LIX
BIG C
Co.op
mart
VÌ DÂN
NET
Daso
Others
Total
76.4
16.0
2.9
2.3
1.1
0.4
0.4
0.3
0.1
0.0
0.1
16 - 19 years old (n=88)
83.0
13.6
1.1
2.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
20 - 25 years old (n=474)
79.7
11.2
4.6
1.7
1.3
0.2
0.6
0.2
0.2
0.0
0.2
26 - 30 years old (n=295)
74.6
18.3
1.7
2.4
2.0
0.7
0.0
0.3
0.0
0.0
0.0
Over 30 years old (n=191)
68.1
25.7
1.0
3.7
0.0
0.5
0.5
0.5
0.0
0.0
0.0
Q. Amongst brands you used, what brand you use most often? [SA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
Unit: %
40. 9. Brand is used most often
The percentage of using Tide seems to be increased by income
The respective percentages of Tide by Lower group, Middle group and Upper group are 13.4%, 15.4% and 18.4%. Besides, the
percentage of using OMO is not different among income groups.
[Figure 9.3] Brand is used most often – By SEC
OMO
Tide
Surf
Viso
LIX
BIG C
Co.op
mart
VÌ DÂN
NET
Others
Daso
Total
76.4
16.0
2.9
2.3
1.1
0.4
0.4
0.3
0.1
0.1
0.0
Lower (n=239)
76.2
13.4
5.0
1.7
2.1
0.4
0.4
0.4
0.4
0.0
0.0
Middle (n=435)
76.6
15.4
3.0
3.0
0.5
0.2
0.7
0.5
0.0
0.2
0.0
Upper (n=374)
76.5
18.4
1.3
1.9
1.3
0.5
0.0
0.0
0.0
0.0
0.0
Q. Amongst brands you used, what brand you use most often? [SA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
Unit: %
41. 10. Purchase intention
OMO and Tide are competing for market leading position
Intention of buying OMO is extremely high with the mean score of 4.78, tightly followed by Tide with 4.10. This data evinces
that Tide may become a strong competitor of OMO in the future.
[Figure 10.1] Intention of buying recognized brands
4.78
4.10
3.39
OMO
Tide
Surf
3.38
Viso
3.10
3.01
2.91
2.90
2.83
2.79
CO.OP MART
LIX
NET
BIG C
Daso
VÌ DÂN
Based on a 5 point scale: 1_Definitely will not buy, 2_Maybe will not buy, 3_Neutral, 4_ Maybe will buy, 5_ Definitely will buy
Q. Please let us know your intention towards to the brands you know in the future? [Matrix SA] Based n=1,048
Q. Please tell us your age? [SA] Based n=1,048
42. 10. Purchase intention
OMO is still hot in the future with the mean score of nearly 5.0
While other age groups consider between OMO and Tide with high mean score of over 4.0, the youngest group (16 – 19 years
old) considerably prefer OMO over Tide with 4.75 over 3.86.
[Figure 10.2] Intention of buying recognized brands – By age
16 – 19 years old
(n = 88)
20 – 25 years old
(n = 474)
26– 30 years old
(n = 295)
Over 30 years old
(n = 191)
OMO
4.75
OMO
4.80
OMO
4.77
OMO
4.76
Tide
3.86
Tide
4.02
Tide
4.13
Tide
4.36
Viso
3.81
Viso
3.36
Viso
3.32
Viso
3.51
Surf
3.40
Surf
3.50
Surf
3.22
Surf
3.35
NET
3.21
NET
2.88
NET
2.78
NET
3.04
Co.op mart
3.16
Co.op mart
3.07
Co.op mart
3.10
Co.op mart
3.14
LIX
2.98
LIX
3.01
LIX
2.89
LIX
3.19
VÌ DÂN
2.92
VÌ DÂN
2.81
VÌ DÂN
2.89
VÌ DÂN
2.90
Daso
2.76
Daso
2.81
Daso
2.74
Daso
3.01
Big C
2.72
Big C
2.88
Big C
2.85
Big C
3.11
Q. Please let us know your intention towards to the brands you know in the future? [Matrix SA] Based n=1,048
Q. Please tell us your age? [SA] Based n=1,048
43. 10. Purchase intention
All SEC groups choose OMO and Tide as their future brands
As can be seen in the chart , mean score of OMO in each SEC group is surprisingly higher than other brands. Tide is the next
desirable brand with mean score of around 4.00.
[Figure 10.3] Intention of buying recognized brands – By SEC
Lower (n=239)
Middle (n=435)
Upper (n=374)
OMO
4.72
OMO
4.80
OMO
4.80
Tide
4.00
Tide
4.11
Tide
4.15
Surf
3.54
Viso
3.39
Viso
3.29
Viso
3.30
Surf
3.34
Surf
3.48
Co.op mart
3.10
NET
2.99
NET
3.20
LIX
3.10
Co.op mart
2.92
Co.op mart
3.04
NET
2.84
LIX
2.99
LIX
2.86
BIG C
2.92
VÌ DÂN
2.80
VÌ DÂN
2.99
Daso
2.83
Daso
2.76
Daso
2.89
VÌ DÂN
2.81
Big C
2.74
Big C
2.84
Q. Please let us know your intention towards to the brands you know in the future?[Matrix SA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
44. PART IV: BRAND LOYALTY AND CUSTOMER
ATTITUDES TOWARD LAUNDRY DETERGENT
45. 11. Loyal users
Obviously, OMO keeps leading position in term of consumer’s loyalty
According to the data below, 69.8% of the respondents is loyal to OMO, followed by Tide (15.0%). Besides OMO and Tide,
the loyalty towards Co.op mart has increased more than other brands, however, its awareness is low.
[Figure 11] Loyal users
69.8%
OMO
2.7%
BIG C
15.0%
Tide
2.8%
Viso
6.1%
Co.op mart
1.0%
NET
5.0%
Surf
0.7%
VÌ DÂN
3.6%
LIX
0.0%
Daso
Loyal users are defined as consumers who have tried with this brand, have used the brand as main brand and definitely continue
using the brand in the future.
Unit: %
46. 12. Lapsed users
It is clear that VÌ DÂN has the highest number of lapsed users (13.4%)
Similarly, Daso and LIX are the two next brands that have higher percentage of lapsed users than other brands. In contrast,
this percentage of OMO is very low with 0.8%.
[Figure 12] Lapsed users
13.4%
VÌ DÂN
3.1%
Surf
9.2%
Daso
3.1%
NET
6.2%
LIX
1.4%
Tide
4.7%
Viso
1.3%
Big C
4.5%
Co.op mart
0.8%
OMO
Lapsed users are defined as consumers who have tried and definitely will not buy the brand in future.
Unit: %
47. 13. Refusal users
There is a sharp difference among laundry detergent brands
More than a half of the surveyed people refuses the four brands Daso, Big C, NET and Co.op mart. No respondents would
refuse OMO.
[Figure 13] Refusal users
60.2%
Daso
46.4%
VÌ DÂN
59.4%
Big C
24.9%
Surf
55.2%
NET
21.9%
Viso
52.7%
Co.op mart
3.9%
Tide
47.8%
LIX
0.0%
OMO
Refusal users are defined as consumers who have not tried and definitely will not buy the brand in future.
Unit: %
48. 14. Potential users
Co.op mart’s score the highest at 27.8%
The next brand is Big C with 25.3%. Without these two brands above, OMO is grown up 0.6% for this potential user
segmentation.
[Figure 14] Potential users
27.8%
Co.op mart
14.1%
Surf
25.3%
Big C
12.7%
Viso
18.2%
Daso
12.5%
VÌ DÂN
17.6%
NET
3.9%
Tide
14.1%
LIX
0.6%
OMO
Potential users are defined as consumers who have not tried and will buy the brand in future.
Unit: %
49. 15. The importance of laundry detergent attributes
Product quality is most important than other attributes by respondents’
viewpoint
Among attributes, the highest mean score goes to Product quality, which is quoted by 3.78 point. The next highest is Brand
which comes at 3.26 point and Price is next at 3.20 point. By contrast, the lowest is Advertising at 2.43 point.
[Figure 15.1] Laundry detergent loyalty
Product quality
3.78 point
Brand
3.26 point
Price
3.20 point
Promotion
2.94 point
Activity for community
2.75 point
Product distribution
2.61 point
Advertising
2.43 point
Based on a 4 point scale
1 - Not that important
4 - Extremely important
Q. Please tell us your estimate to some attributes of laundry detergent? [Matrix SA] Based n=1,048
50. 15. The importance of laundry detergent attributes
There are a few differences among age groups
The figure table illustrates the differences among age group. Product quality is most likely to choose by respondents with
mean score around 3.80 point. Other important attributes are Brand, Price and Promotion.
[Figure 15.2] Laundry detergent loyalty
16 - 19 years old
(n=88)
20 – 25 years old
(n=474)
26 - 30 years old
(n=295)
Over 30 years old
(n=191)
Product quality
3.72
3.74
3.82
3.81
Brand
3.26
3.28
3.20
3.32
Price
3.18
3.17
3.19
3.30
Promotion
3.00
2.95
2.79
3.08
Activity for community
2.76
2.71
2.71
2.93
Product distribution
2.48
2.61
2.62
2.68
Advertising
2.35
2.43
2.44
2.43
Q. Please tell us your estimate to some attributes of laundry detergent? [Matrix SA] Based n=1,048
Q. Please tell us your age?[SA] Based n=1,048
51. 15. The importance of laundry detergent attributes
Generally, the importance of attributes is similar among SEC groups
According to the figures, there is no difference among SEC groups. The Product quality still keep the leading position in terms
of laundry detergent attributes. The next highest is Brand, followed by Price.
[Figure 15.3] Laundry detergent loyalty
Lower
(n=374)
Middle
(n=435)
Upper
(n=239)
Product quality
3.82
3.77
3.71
Brand
3.26
3.28
3.24
Price
3.20
3.22
3.16
Promotion
2.97
2.92
2.90
Activity for community
2.79
2.75
2.71
Product distribution
2.67
2.62
2.51
Advertising
2.47
2.41
2.39
Q. Please tell us your estimate to some attributes of laundry detergent? [Matrix SA] Based n=1,048
Q. Please tell us your monthly household income? [SA] Based n=1,048
52. 16. Consumer attitudes toward attributes
OMO has the strongest advantage in all attributes except Price
Price attribute of OMO averages at 3.53 and is the lowest compared to other brands when mentioning Price despite of its
higher remaining attributes. Meanwhile, belief index of Surf is the highest with the mean score of 3.75 point.
[Figure 16.1] Consumer attitudes toward attributes
Surf
Product quality
Brand
Price
Promotion
Activity for community
Product distribution
Advertising
OMO
Tide
Daso
3.44
4.51
3.98
3.07
3.52
4.53
4.07
3.14
3.75
3.53
3.57
3.58
3.18
3.70
3.43
2.83
3.16
3.76
3.39
3.00
3.67
4.22
3.93
3.46
3.76
4.38
3.99
3.00
Based on strength of belief measure with 5 point scale: 1_Very bad, 2_Bad, 3_Neither bad or good, 4_Good, 5_Very good
Q. Please tell us your credibility level with the attributes corresponding to each of laundry detergent brand? [Matrix SA] Based n=1,048
53. 16. Consumer attitudes toward attributes
Consumer attitudes are quite positive toward attributes attached brands
Applying Multi Attributes Approach Fishbein, the surveyed consumers think that the OMO brand is better than Tide, Surf and
Daso, as shown by comparison of the attitudes of total for all four brands, namely the OMO brand for 85.99 point, Tide brand
for 79.10 point, Surf brand for 73.23 point and Daso brand by 66.19 point.
[Figure 16.2] Consumer attitudes toward attributes
85.99 point
1
Consumer attitudes toward laundry detergent attributes are the
attributes of consumer response to the laundry detergent
expressed in 7 statements that are divided in two categories as:
79.10 point
Firstly: Importance of attributes by consumers
1_Not that important, 2_A little important, 3_Quite important,
4_Extremely important
2
73.23 point
3
Secondly: Consumers’ credibility toward attributes
1_Very bad, 2_Bad, 3_Neither bad or good, 4_Good, 5_Very
good
66.19 point
Q. Please tell us your estimate to some attributes of laundry detergent? [Matrix SA] Based n=1,048
Q. Please tell us your credibility level with the attributes corresponding to each of laundry detergent brand? [Matrix SA] Based n=1,048
54. W&S Company Limited is a 100% Japanese investment. Our main professions are ‘Online market
research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Vinaresearch –
our actively managed over 130,000 members panel with various segmentations across Vietnam.
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