Organizations fail to engage customers when they build and protect walls.
Organizations fail to engage customers when the building of walls becomes more important than the building of bridges.
The memo informs headquarters that their distributor in Outer Slavobia warned them that they do not have any brand name protection for their "CSUEB Pioneers" t-shirts. The distributor also said "Beware, piracy abounds!" in the country. Piracy and counterfeiting are serious problems that cost businesses billions globally. They affect intellectual property like software, films, products, designs and brand names. The document provides examples of piracy in different industries and recommends strategies for managing piracy risks such as securing legal protection before entering new markets.
Cómo hacer rentable un proyecto artísticoArtevento
El documento describe un nuevo programa de capacitación lanzado por el Instituto Universitario ESEADE para enseñar a los emprendedores a gestionar proyectos artísticos y culturales de manera rentable. El programa enseña competencias de gestión y resolución de problemas para aprovechar el potencial de desarrollo de las industrias culturales. El ciclo se llevará a cabo en cooperación con una universidad holandesa y se basa en un método de aprendizaje dinámico centrado en las habilidades del estudiante.
- Detroit won a commitment from Barclays for $275 million in financing to fund its exit from bankruptcy, if a judge approves its debt-cutting plans.
- The money from Barclays would pay off previous borrowing, creditors, and help revitalize the city.
- Detroit filed for bankruptcy unable to provide services and meet financial obligations due to decades of economic and population decline. It has since cut deals to reduce its $18 billion in liabilities.
DSS ITSEC Conference 2012 - SIEM Q1 Labs IBM Security Systems IntelligenceAndris Soroka
IBM Security Systems provides innovative security solutions from leading technology vendors in over 10 countries. They specialize in security consulting, testing, auditing, integration, training and support. They were the first certified partner of Q1 Labs in the Baltics, and now work with IBM's security portfolio. The document discusses the need for security intelligence solutions that integrate log management, security information and event management, risk management, network activity monitoring, and other capabilities to provide comprehensive security insights.
Mi charla (en castellano) en el Barcelona PHP Conference 2009.
En los últimos años, las metodologías ágiles han revolucionado la manera como creamos software. Aún así, muchos equipos siguen teniendo dificultades para alcanzar los niveles de productividad, calidad, y sostenibilidad que estas metodologías prometen. Dejando de lado los aspectos técnicos del desarrollo ágil, que Lars Jankowfsky cubrirá excelentemente en su ponencia, quisiera proporcionar a los asistentes la comprensión de algunos elementos clave para el éxito en el uso de estas metodologías.
Después de recordar el Agile Manifesto, nos centraremos específicamente en Scrum y recorreremos los elementos conceptuales, organizativos y humanos que hacen posible que una metodología tan extremadamente simple produzca resultados excepcionales en tantos casos. Finalmente discutiremos algunas recomendaciones prácticas y directas para implementar Scrum o mejorar en su uso.
The Choice Islam and Christianity (volume two)Mohanad Alani
We often hear about Islam,
What is Islam ?
Do you have money and everything but feel dissatisfaction in your heart is not the goal of your life?!
Do you want to save you from this case?
>>> Introduction to Islam
will change your life , There is no money nor power nor any thing can change your life ,Islam will change your life and you will feel very happy
This document is a thesis on fluxless flip-chip soldering as a packaging technology for hybrid microsystem integration. It begins with an introduction that discusses hybrid integration and packaging levels, as well as flip-chip technology using solder bumps. The thesis then presents two chapters on developing a manufacturable fluxless flip-chip bonding technology for microsystems and simulating and characterizing a hermetic seal ring. It also includes chapters on surface science investigations of microsystem packaging and a conclusion. The thesis examines fluxless flip-chip soldering as a solution for hybrid microsystem integration and evaluates design and processing approaches through simulation, experimentation and surface analysis.
Este documento describe las estrategias y herramientas de marketing digital y redes sociales. Explica cómo generar información como logotipos, sitios web, campañas de correo electrónico y publicidad, y cómo recibir información de redes sociales, clientes y canales tradicionales. También cubre el análisis de datos sobre reputación, posicionamiento, envíos masivos y comentarios en redes sociales para mejorar las campañas.
The memo informs headquarters that their distributor in Outer Slavobia warned them that they do not have any brand name protection for their "CSUEB Pioneers" t-shirts. The distributor also said "Beware, piracy abounds!" in the country. Piracy and counterfeiting are serious problems that cost businesses billions globally. They affect intellectual property like software, films, products, designs and brand names. The document provides examples of piracy in different industries and recommends strategies for managing piracy risks such as securing legal protection before entering new markets.
Cómo hacer rentable un proyecto artísticoArtevento
El documento describe un nuevo programa de capacitación lanzado por el Instituto Universitario ESEADE para enseñar a los emprendedores a gestionar proyectos artísticos y culturales de manera rentable. El programa enseña competencias de gestión y resolución de problemas para aprovechar el potencial de desarrollo de las industrias culturales. El ciclo se llevará a cabo en cooperación con una universidad holandesa y se basa en un método de aprendizaje dinámico centrado en las habilidades del estudiante.
- Detroit won a commitment from Barclays for $275 million in financing to fund its exit from bankruptcy, if a judge approves its debt-cutting plans.
- The money from Barclays would pay off previous borrowing, creditors, and help revitalize the city.
- Detroit filed for bankruptcy unable to provide services and meet financial obligations due to decades of economic and population decline. It has since cut deals to reduce its $18 billion in liabilities.
DSS ITSEC Conference 2012 - SIEM Q1 Labs IBM Security Systems IntelligenceAndris Soroka
IBM Security Systems provides innovative security solutions from leading technology vendors in over 10 countries. They specialize in security consulting, testing, auditing, integration, training and support. They were the first certified partner of Q1 Labs in the Baltics, and now work with IBM's security portfolio. The document discusses the need for security intelligence solutions that integrate log management, security information and event management, risk management, network activity monitoring, and other capabilities to provide comprehensive security insights.
Mi charla (en castellano) en el Barcelona PHP Conference 2009.
En los últimos años, las metodologías ágiles han revolucionado la manera como creamos software. Aún así, muchos equipos siguen teniendo dificultades para alcanzar los niveles de productividad, calidad, y sostenibilidad que estas metodologías prometen. Dejando de lado los aspectos técnicos del desarrollo ágil, que Lars Jankowfsky cubrirá excelentemente en su ponencia, quisiera proporcionar a los asistentes la comprensión de algunos elementos clave para el éxito en el uso de estas metodologías.
Después de recordar el Agile Manifesto, nos centraremos específicamente en Scrum y recorreremos los elementos conceptuales, organizativos y humanos que hacen posible que una metodología tan extremadamente simple produzca resultados excepcionales en tantos casos. Finalmente discutiremos algunas recomendaciones prácticas y directas para implementar Scrum o mejorar en su uso.
The Choice Islam and Christianity (volume two)Mohanad Alani
We often hear about Islam,
What is Islam ?
Do you have money and everything but feel dissatisfaction in your heart is not the goal of your life?!
Do you want to save you from this case?
>>> Introduction to Islam
will change your life , There is no money nor power nor any thing can change your life ,Islam will change your life and you will feel very happy
This document is a thesis on fluxless flip-chip soldering as a packaging technology for hybrid microsystem integration. It begins with an introduction that discusses hybrid integration and packaging levels, as well as flip-chip technology using solder bumps. The thesis then presents two chapters on developing a manufacturable fluxless flip-chip bonding technology for microsystems and simulating and characterizing a hermetic seal ring. It also includes chapters on surface science investigations of microsystem packaging and a conclusion. The thesis examines fluxless flip-chip soldering as a solution for hybrid microsystem integration and evaluates design and processing approaches through simulation, experimentation and surface analysis.
Este documento describe las estrategias y herramientas de marketing digital y redes sociales. Explica cómo generar información como logotipos, sitios web, campañas de correo electrónico y publicidad, y cómo recibir información de redes sociales, clientes y canales tradicionales. También cubre el análisis de datos sobre reputación, posicionamiento, envíos masivos y comentarios en redes sociales para mejorar las campañas.
SegurosVeterinarios.com: Los Seguros Veterinarios y el Sector de las MascotasSegurosVeterinarios.com
Desde SegurosVeterinarios.com, el único comparador de seguros de salud para mascotas, os traemos estas diapositivas sobre la situación internacional y nacional del sector de las mascotas y de los seguros veterinarios.
Michael Howard
Co-founder and Principal Analyst, Carrier Networks
Infonetics Research Inc.
ONS2015: http://bit.ly/ons2015sd
ONS Inspire! Webinars: http://bit.ly/oiw-sd
Watch the talk (video) on ONS Content Archives: http://bit.ly/ons-archives-sd
El documento describe cómo la tecnología permitirá ver el Mundial de Fútbol de 2010 en Sudáfrica de manera inmersiva incluso para aquellos que no estén presentes, a través de transmisiones en 3D y el uso de satélites, cámaras y pantallas especiales. También presenta brevemente a algunos de los equipos participantes como Argentina, Camerún, Francia, Alemania y México, así como detalles sobre los estadios y la selección argentina que participará en el evento.
The document contains the resume of Fadi Jamal Al-Amer, a Jordanian IT professional with over 9 years of experience in healthcare, education, and ERP systems. It details his work history providing systems analysis, consulting, and technical support for large healthcare and education projects. His skills and experience include project management, system design, database administration, and implementation of Oracle-based systems for financial management, human resources, and other applications.
Afiches Jorge Lanata. Impacto en redes sociales by SocialAd.bizSocialLive
Este documento resume el análisis realizado por Socialad sobre las menciones en redes sociales relacionadas con el periodista Jorge Lanata el 22 de enero de 2013. Hubo más de 15 mil menciones ese día, con picos entre las 13 y 15 horas de más de 7 mil menciones. El 64% de las menciones fueron realizadas por hombres. Los principales temas fueron los afiches en su contra y la libertad de expresión. El informe incluye estadísticas detalladas, tweets representativos y un mapa de la geolocalización de las
certificado UCLM - Administración y Dirección de Empresas SosteniblesSergio Benito
Este documento certifica que David Sergio Benito de Ávila completó con éxito un curso de 20 horas de duración sobre Administración y Dirección de Empresas Sostenibles organizado por el Grupo de Ingeniería Química y Medioambiental de la Universidad de Castilla-La Mancha del 28 de octubre al 15 de noviembre de 2009, otorgándole 2 créditos de libre configuración. El curso se tomó en modalidad online a través de Internet.
La planta termoeléctrica Gemasolar en España puede almacenar energía solar durante más de 15 horas para proveer energía 24 horas al día. La instalación de centrales solares en ciertas zonas podría proveer más energía que la consumida actualmente en el mundo. La energía solar es una fuente renovable que puede ayudar a resolver problemas ambientales y de seguridad energética.
Inspired Kenya is a Kenyan consulting firm that provides capacity building services to individuals, organizations, and communities. They specialize in areas like youth and women empowerment, leadership development, entrepreneurship training, and coaching/mentoring. Their goal is to help clients identify and meet challenges through innovative solutions and tools that enhance abilities. They have experience working with government, NGOs, schools, and businesses across Kenya.
Soluzioni Flakt Woods per Air Comfort e Fire SafetyRoberto Zattoni
Il nostro motto: "WE BRING BETTER AIR TO LIFE".
La nuova brochure del gruppo Flakt Woods, da poche settimane in distribuzione riassume in poche pagine i punti di forza che oggi lo rendono il gruppo leader nel settore dell' Air Technology.
Due Focus Area, Air Comfort e Fire Safety; 5 gruppi di prodotti, Ventilazione Diffusione Aria, Distribuzione Aria, Trattamento Aria e Regolazione. , contiene inoltre una selezione accurata di Applicazioni con interessanti sistemi e soluzioni complete.
Experis is a global staffing firm that places IT, engineering, and other professional candidates. It has over 3.2 billion in global revenue, places over 38,000 candidates worldwide annually, and placed over 50 candidates in Hungary in the first half of 2015 alone. Experis understands employers' needs and can source the right professionals through direct search, networking, references, and their own candidate database.
Este documento proporciona información sobre el Ministerio de Educación del Perú y las direcciones regionales de educación de las regiones de Pasco, Junín y Tacna. Resume las funciones del Ministerio de Educación y los Órganos de Control Institucional, e incluye los nombres de los directores y detalles de contacto de las tres direcciones regionales.
Este documento presenta un resumen de 3 oraciones del trabajo de integración final de Cecilia Ruiz Castro para la Maestría en Educación Basada en Competencias de la Universidad del Valle de México. El trabajo describe el diseño de un ambiente de aprendizaje utilizando aplicaciones tecnológicas para desarrollar competencias en estudiantes universitarios de ingeniería en una asignatura de herramientas ofimáticas, incluyendo objetivos, resultados de aprendizaje, contenidos, estrategias y evaluación.
El documento discute el racismo en España, incluyendo la definición de racismo, tipos de discriminación como directa e indirecta, y preocupaciones específicas como las políticas de inmigración, el discurso político y racismo social, y la discriminación en el acceso a derechos. También aborda los abusos de los cuerpos de seguridad, el auge de la extrema derecha, y la Unión Europea y las fronteras externas.
This document provides background information on Xeriscape landscaping practices, which aim to conserve water through efficient landscape design. It discusses the goals and principles of Xeriscape landscaping, including planning, soil analysis, limiting turf areas, appropriate plant selection, efficient irrigation, mulching, and maintenance. The document also notes that no Georgia jurisdictions currently have Xeriscape ordinances but that incorporating these practices could help address water supply issues during droughts. It concludes by listing some Xeriscape plant species appropriate for Georgia's climate.
Word Of Mouth Marketing Techniques Alper Celikalpercelk
The document discusses word-of-mouth marketing (WOMM) techniques and how they can be used to drive growth through positive buzz. Traditional marketing is becoming less effective while WOMM accounts for two-thirds of the US economy and is more influential than brand image or satisfaction. The key is identifying influential connectors in social networks who can spread positive messages to their contacts through conversations both online and offline.
This document provides an agenda for Social Media Week 2015 events taking place from September 15-18 in London. It lists 27 events covering topics such as content marketing, social media strategy, influencer marketing, retail trends, and more. Each event is given a title, date, time, location, and link for more information. The document aims to outline all sessions and discussions occurring during the four-day social media conference.
Leveraging social networks and social media for improved performanceRobin Teigland
1. The document discusses how rapidly increasing knowledge and social media are affecting organizations and how human capacity cannot keep up with the growth of information.
2. It argues that organizations need to leverage social media and networks to innovate, attract talent, build their reputation and brand, and gain competitive advantage.
3. Examples are provided of how companies are using social media internally to improve collaboration and externally to engage customers and partners to create value.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands throughout their online and offline social networks.
SegurosVeterinarios.com: Los Seguros Veterinarios y el Sector de las MascotasSegurosVeterinarios.com
Desde SegurosVeterinarios.com, el único comparador de seguros de salud para mascotas, os traemos estas diapositivas sobre la situación internacional y nacional del sector de las mascotas y de los seguros veterinarios.
Michael Howard
Co-founder and Principal Analyst, Carrier Networks
Infonetics Research Inc.
ONS2015: http://bit.ly/ons2015sd
ONS Inspire! Webinars: http://bit.ly/oiw-sd
Watch the talk (video) on ONS Content Archives: http://bit.ly/ons-archives-sd
El documento describe cómo la tecnología permitirá ver el Mundial de Fútbol de 2010 en Sudáfrica de manera inmersiva incluso para aquellos que no estén presentes, a través de transmisiones en 3D y el uso de satélites, cámaras y pantallas especiales. También presenta brevemente a algunos de los equipos participantes como Argentina, Camerún, Francia, Alemania y México, así como detalles sobre los estadios y la selección argentina que participará en el evento.
The document contains the resume of Fadi Jamal Al-Amer, a Jordanian IT professional with over 9 years of experience in healthcare, education, and ERP systems. It details his work history providing systems analysis, consulting, and technical support for large healthcare and education projects. His skills and experience include project management, system design, database administration, and implementation of Oracle-based systems for financial management, human resources, and other applications.
Afiches Jorge Lanata. Impacto en redes sociales by SocialAd.bizSocialLive
Este documento resume el análisis realizado por Socialad sobre las menciones en redes sociales relacionadas con el periodista Jorge Lanata el 22 de enero de 2013. Hubo más de 15 mil menciones ese día, con picos entre las 13 y 15 horas de más de 7 mil menciones. El 64% de las menciones fueron realizadas por hombres. Los principales temas fueron los afiches en su contra y la libertad de expresión. El informe incluye estadísticas detalladas, tweets representativos y un mapa de la geolocalización de las
certificado UCLM - Administración y Dirección de Empresas SosteniblesSergio Benito
Este documento certifica que David Sergio Benito de Ávila completó con éxito un curso de 20 horas de duración sobre Administración y Dirección de Empresas Sostenibles organizado por el Grupo de Ingeniería Química y Medioambiental de la Universidad de Castilla-La Mancha del 28 de octubre al 15 de noviembre de 2009, otorgándole 2 créditos de libre configuración. El curso se tomó en modalidad online a través de Internet.
La planta termoeléctrica Gemasolar en España puede almacenar energía solar durante más de 15 horas para proveer energía 24 horas al día. La instalación de centrales solares en ciertas zonas podría proveer más energía que la consumida actualmente en el mundo. La energía solar es una fuente renovable que puede ayudar a resolver problemas ambientales y de seguridad energética.
Inspired Kenya is a Kenyan consulting firm that provides capacity building services to individuals, organizations, and communities. They specialize in areas like youth and women empowerment, leadership development, entrepreneurship training, and coaching/mentoring. Their goal is to help clients identify and meet challenges through innovative solutions and tools that enhance abilities. They have experience working with government, NGOs, schools, and businesses across Kenya.
Soluzioni Flakt Woods per Air Comfort e Fire SafetyRoberto Zattoni
Il nostro motto: "WE BRING BETTER AIR TO LIFE".
La nuova brochure del gruppo Flakt Woods, da poche settimane in distribuzione riassume in poche pagine i punti di forza che oggi lo rendono il gruppo leader nel settore dell' Air Technology.
Due Focus Area, Air Comfort e Fire Safety; 5 gruppi di prodotti, Ventilazione Diffusione Aria, Distribuzione Aria, Trattamento Aria e Regolazione. , contiene inoltre una selezione accurata di Applicazioni con interessanti sistemi e soluzioni complete.
Experis is a global staffing firm that places IT, engineering, and other professional candidates. It has over 3.2 billion in global revenue, places over 38,000 candidates worldwide annually, and placed over 50 candidates in Hungary in the first half of 2015 alone. Experis understands employers' needs and can source the right professionals through direct search, networking, references, and their own candidate database.
Este documento proporciona información sobre el Ministerio de Educación del Perú y las direcciones regionales de educación de las regiones de Pasco, Junín y Tacna. Resume las funciones del Ministerio de Educación y los Órganos de Control Institucional, e incluye los nombres de los directores y detalles de contacto de las tres direcciones regionales.
Este documento presenta un resumen de 3 oraciones del trabajo de integración final de Cecilia Ruiz Castro para la Maestría en Educación Basada en Competencias de la Universidad del Valle de México. El trabajo describe el diseño de un ambiente de aprendizaje utilizando aplicaciones tecnológicas para desarrollar competencias en estudiantes universitarios de ingeniería en una asignatura de herramientas ofimáticas, incluyendo objetivos, resultados de aprendizaje, contenidos, estrategias y evaluación.
El documento discute el racismo en España, incluyendo la definición de racismo, tipos de discriminación como directa e indirecta, y preocupaciones específicas como las políticas de inmigración, el discurso político y racismo social, y la discriminación en el acceso a derechos. También aborda los abusos de los cuerpos de seguridad, el auge de la extrema derecha, y la Unión Europea y las fronteras externas.
This document provides background information on Xeriscape landscaping practices, which aim to conserve water through efficient landscape design. It discusses the goals and principles of Xeriscape landscaping, including planning, soil analysis, limiting turf areas, appropriate plant selection, efficient irrigation, mulching, and maintenance. The document also notes that no Georgia jurisdictions currently have Xeriscape ordinances but that incorporating these practices could help address water supply issues during droughts. It concludes by listing some Xeriscape plant species appropriate for Georgia's climate.
Word Of Mouth Marketing Techniques Alper Celikalpercelk
The document discusses word-of-mouth marketing (WOMM) techniques and how they can be used to drive growth through positive buzz. Traditional marketing is becoming less effective while WOMM accounts for two-thirds of the US economy and is more influential than brand image or satisfaction. The key is identifying influential connectors in social networks who can spread positive messages to their contacts through conversations both online and offline.
This document provides an agenda for Social Media Week 2015 events taking place from September 15-18 in London. It lists 27 events covering topics such as content marketing, social media strategy, influencer marketing, retail trends, and more. Each event is given a title, date, time, location, and link for more information. The document aims to outline all sessions and discussions occurring during the four-day social media conference.
Leveraging social networks and social media for improved performanceRobin Teigland
1. The document discusses how rapidly increasing knowledge and social media are affecting organizations and how human capacity cannot keep up with the growth of information.
2. It argues that organizations need to leverage social media and networks to innovate, attract talent, build their reputation and brand, and gain competitive advantage.
3. Examples are provided of how companies are using social media internally to improve collaboration and externally to engage customers and partners to create value.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands throughout their online and offline social networks.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands throughout their online and offline social networks.
Word Of Mouth Marketing Techniques Womm4195wmillheim
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within a person's social networks, considered "connectors" or "influencers", have the ability to impact purchasing behaviors through their recommendations. Companies should identify these influencers and engage them to help spur positive buzz and conversations that can lead to increased growth.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within social networks act as influencers, spreading information to their contacts, fueling the diffusion of buzz. Marketers can identify and leverage these influencers to help stimulate positive word-of-mouth.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those with large social networks have the most potential to spread positive buzz and influence purchasing decisions of others. Companies should identify influential social connectors and find ways to engage them in evangelizing their brand.
Word of-mouth-marketing-techniques-womm4195Sara Farouk
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social media sharing between consumers and influences purchasing behaviors. Successful buzz marketing identifies influential community members and engages customers as citizen marketers to spread positive messages about brands organically.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007Anna Pollock
Anna Pollock gave a keynote presentation about trends, drivers, and paradigms affecting tourism. She discussed how increased connectivity and complexity have led to more uncertainty. While there has been more access to information and media over time, there is also less trust, attention, comfort, peace and time. New generations think differently and value community and customization. Recommendations included rethinking marketing models to engage customers and enable emergence; focusing on quality, service and care; learning to let go and engage residents; and investing in adaptable people and infrastructure.
Telecom Journal_CoolTechnology for SMB'sSusan Dineen
This document discusses how small and medium businesses can use various technologies and social media platforms as marketing tools to engage customers. It provides examples of SMBs using YouTube, Facebook, webcams, Second Life, podcasts, blogs, and MySpace to share information and promote their business in a cost-effective way. While traditional advertising is expensive, these tools allow SMBs to reach large audiences with little time and effort. The document encourages both SMBs and larger companies to experiment with social media to understand how staff and customers use these platforms.
The NCD is the largest association in The Netherlands, exclusive for top level management, commissioners and boardmembers. NCD organized a minicongres on Trends in Technlogy - in celebration of heir 60-year anniversary. I spoke on the subject of social business and trends.
Moren info on: http://www.ncd.nl/agenda/evenement/38/
The document discusses improving the fitting room experience with technology. It suggests that fitting rooms could be made larger with better lighting, mirrors, and amenities. Technology could make the experience more personalized and provide consumers with deeper product information and advice. Social aspects are also important, allowing consumers to get opinions from outside the fitting room. The goal is to enhance trust and reduce the risk of purchases through a more convenient and engaging experience.
The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.
This document summarizes key points from the book "Branding Unbound" about how wireless technologies are changing advertising and branding. It discusses emerging technologies like Wi-Fi, Bluetooth, GPS and how they allow more personalized and location-based marketing. It also provides principles for effective mobile branding, noting that ads should be relevant, integrated across channels and leverage wireless capabilities. Marketers are encouraged to focus on building trust through compelling and engaging experiences rather than just pushing ads.
Similar to The Key To Marketing Technology is Breaking Down the Walls (Graham Brown mobileYouth) (20)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
The Asia Matters Report by Graham D BrownGraham Brown
1) Asia is a large economic bloc that is growing rapidly due to its large population and fast growing middle class. By 2030, two thirds of the world's middle class will live in Asia.
2) Asia's large cities and growing middle class represent major new markets that are driving innovation and growth. Asian companies like Alibaba are successfully tapping into these new consumer markets.
3) Trade within Asia is growing significantly and will become a major engine of global economic growth. Infrastructure investments like China's Belt and Road initiative aim to further strengthen trade and business connections within the region.
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Mark Zuckerberg to Peter Drucker. Who inspires you? Don't forget to check out my free webinar series (link in the file)
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
The document presents statistics about social media privacy preferences of Generation Y:
- While 43% of managers think Gen Y does not care about privacy, 82% of Gen Y says privacy is important to them.
- Over half of teens check their privacy settings weekly and many block parents from posts or friends.
- Gen Y prefers more control over privacy on social media and many would use it more if given options like anonymity or nicknames.
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
The Key To Marketing Technology is Breaking Down the Walls (Graham Brown mobileYouth)
1. mobileyouth.org http://www.mobileyouth.org/post/break-down-the-walls/
Graham Brown
Mobile Youth
The Key To Marketing Technology is Breaking Down the
Walls
THE AGE OF ENLIGHTENMENT
Vienna in 1900 was the cultural capital of the world.
With its Bohemian mix of artists, writers, scientists and psychologists, the city became a hotbed for
innovation, launching the careers of artists Klimt and Schiele, psychologists Freud and the
pioneering School of Medicine that opened the world to brain science.
In his book, The Age of Insight, author and neuroscientist Eric Kandel, describes the conditions that
made Vienna the Silicon Valley of the late 19th century.
It wasn’t the presence of a handful of gifted scientists and artists but a whole environment
conducive to innovation.
Unlike many cities of the time, Vienna was unique in that it welcomed the intellectual and artistic
elites from across Europe. It’s this multi-disciplinary make-up that created an environment fervent to
discussion and debate across the town’s coffeehouses and salons.
Vienna didn’t happen by chance.
Vienna’s intellectual revolution didn’t happen because one of its more prominent intellectuals
decided to set up shop there and invite the world in.
2. Vienna happened 50 years earlier in 1847 when the Austrian Emperor Franz Joseph decided, as a
Christmas present to its residents, to demolish the old walls that enclosed the town. In its place he
built a circular road called the Ringstrasse around which grew the Opera House, Museum of Natural
History and Museum of Art as well as a number of other cultural and scientific institutions.
Consider that action for a moment.
Franz Joseph didn’t invent a radical departure in our understanding of human mind or art but he
merely facilitated it.
And, he didn’t facilitate it through investing money in attracting the right talent, he simply tore down
the walls that stopped it happening naturally.
More From Graham Brown’s Series on How to Sell Technology
If you want to sell technology, stop trying to “have a conversation” with your customers
The 90-10 Rule: Focus on the 10% that influences the 90%
Change Your Metaphors: How great leaders sell technology
The Key To Marketing Technology is Breaking Down the Walls
What the Oscars and Ellen’s Selfie teaches us about selling mobile phones
Give customers what they need: Not more technology but more Social Space
Don’t Teach a Pig to Sing: Why you should master the internal sale first when selling
technology
Why People Buy Technology: Social Proof
Privacy drives the next wave of Social Media Apps
These 2 Social Experiments Show How Stories Sell Technology
The Paradox of Quality: Why Better Technology Fails
Why you need to become a Farmer not a Hunter to sell technology
3. Technology Companies need to Embrace the Unofficial or Die
WHY ORGANIZATIONS FAIL TO ENGAGE CUSTOMERS
Organizations fail to engage customers when they build and protect walls.
Organizations fail to engage customers when the building of walls becomes more important than the
building of bridges.
Building walls may appear logical and have a rationale in efficiency but it ultimately reduces
relationships and, therefore, the value of the product:
* Marketing and research lose the “watercooler” interaction that drives insight and innovation, thus
reducing relevance and relying on outside agencies (e.g. creatives) to join the dots
* When industries try to build walls around their product, customers find their own solutions (e.g.
iTunes) and cut the industry out of the deal. Music industry revenues decreased by 50% from 1999
to 2010 despite their fight against piracy.
* People end up paying more for places where they can hang out and not be coerced into a speedy
exit (e.g. Starbucks, food trucks)
* A study from Stanford University revealed that 98% of students found in-person discussion
seminars more valuable and helpful than online study groups. Students did not mind that lectures
were delivered via online video and audio. However, the human interaction possible in face-to-face
study groups could not be replaced by online discussion groups.
BUILDING WALLS vs BUILDING BRIDGES
Walls Bridges
Purpose Protect, Control Curate, Connect
Music DRM, piracy laws, punitive distribution
agreements, top-down distribution
structure, shelf-space
File sharing, on-demand, Youtube videos
Gaming Xbox One. Prevent gamers sharing
physical product or playing with friends in
same room. DRM.
Offline sharing of games, gamer forums,
multiplayer online but same room,
hacking & mods
EXAMPLE WALLS
Walls:
* lawyers
* policy
4. * departments
* focus group research
* employee manuals
* ad agencies
* terms & conditions
* customer policies
* process
* titles, authority
* convention, tradition
and so on… necessary evils of the organization that end up alienating customers.
GOOD TECHNOLOGY MARKETING IS ABOUT ASKING THE RIGHT QUESTIONS
People often ask me,
“how do we engage our Fans?”
Wrong question to ask.
We should be asking,
“How do we break down the walls that prevent our Fans from engaging us?”
Vienna didn’t happen when an architect or town planner released his grand design to the world.
Such is the ego of traditional marketing.
Engagement isn’t the product of strategy but environment and environments aren’t created by plans
but by people.
You see, great technology marketing isn’t about great strategies but creating the right environment
where the magic happens naturally.