Uniqlo is a major Japanese clothing retailer looking to increase sales, awareness, and engagement in Thailand. They developed a multi-pronged digital marketing campaign called "Unistore" featuring an online store (Unistore), a virtual waiting line game (Uniqueue), partnerships on social media platforms like Line, and a daily outfit planning mobile app (Uniday). The goals are to drive more people to the online store, increase social sharing and buzz, and ultimately grow transactions both online and in physical stores. A variety of paid, owned, and earned media will be used over several months to launch and promote the various initiatives.
Pricing strategy for upcoming stores at Newbury St, Backbay Boston. All data on the conjoint analysis part are based on totally 50 survey collected from students and school staffs age 20-30.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
UNIQLO was fixated on pushing their products through POS without understanding the nuances of picky Londoners.
We needed to go beyond product features, to resonate with our audience on an emotional level.
After researching Londoner millennials extensively, we produced a series of ideas, from quick executions to long-tail initiatives, to engage them in their daily ecosystems.
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
Pricing strategy for upcoming stores at Newbury St, Backbay Boston. All data on the conjoint analysis part are based on totally 50 survey collected from students and school staffs age 20-30.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
UNIQLO was fixated on pushing their products through POS without understanding the nuances of picky Londoners.
We needed to go beyond product features, to resonate with our audience on an emotional level.
After researching Londoner millennials extensively, we produced a series of ideas, from quick executions to long-tail initiatives, to engage them in their daily ecosystems.
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
Poq Studio - 3 steps to successful fashion mcommercepoqstudio
Our presentation from the London Decoded Fashion meet up lays out the three essential elements of mobile commerce for fashion, and looks at how brands can put them into practice.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Create customer engagement with digital marketing and engaging your customers...IMSeoKing.com
How to Engage Your Customers by Building an Internet Footprint that Lasts?
We covered the following points in the talk:
1. Who is my Customer? What is the Customer Demographics?
2. How to Communicate to my Customer?
3. What to Communicate to my Customer?
4. Speak the lingo of the Customer.
5. Be there where the Customer hangs out (online & possibly offline too).
6. The Anatomy of an Online Business.
7. How to structure your site for SEO and search engine relevancy.
Build Client Relationships by Engaging your Customers to Build an Internet Footprint That Lasts
So What Does it takes to build a client relationship? Client relationship is important to your buisiness and if this is done right your sales will improve.
Few Questions to ask:
1. Who is my Customer? What is the Customer Demographics?
2. How to Communicate to my Customer?
3. What to Communicate to my Customer?
4. Speak the lingo of the Customer.
5. Be there where the Customer hangs out (online & possibly offline too).
6. The Anatomy of an Online Business.
7. How to structure your site for SEO and search engine relevancy.
By learning how to buils an internet footprint that lasts as well as how to build client relationships the right way, you’ll begin to engage with customers on both a personal and professional level. In this way, they’ll see the unique value that you provide and they’ll know that they can trust you to deliver based on who you are.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
5. Background
! Uniqlo is a Tokyo fashion and clothing company. It is a fast growing
company, one of the five biggest specialty fashion retailers in the world.!
The company makes T-shirts, jeans, and casual wear for both women and
men. It is owned by Fast Retailing, a Hiroshima based company.!
that has corporate philosophy “Changing Clothes. Changing Conventional
wisdom. Change the world.”!
! Uniqlo has shops in 12 countries. The main shop is in Japan. There are
many shops around the world, USA, China, France, Hong Kong, Japan,
Korea, Malaysia, Philippines, Russia, Singapore, Taiwan, UK, and Thailand.
9. Brand Essence
Style Quality Fun
Basic & Casual
!
Unbranded
Innovation
!
Technology
Personality
!
Communication
10. Competitor
Fashion & Quality at
The Best Price.
Great Clothing!
Functional Design!
High Quality at!
Affordable Price.
High Quality Products
at Reasonable Price.
12. Store
Current (14 Stores)!
1. Central World!
2. Central Plaza Ladprao!
3. Central Plaza Grand Rama IX!
4. Mega Bangna!
5. Siam Paragon!
6. The Mall Bangkapi!
7. Central Plaza Chaengwattana!
8. Central Festival Pataya Beach!
9. Fashion Island!
10. Promenada Resort Mall Chiangmai!
11. Central Plaza Chiangmai Airport!
12. Central Festival Changmai !
13. Central Plaza Rama II!
14. Tesco Lotus Phuket
5 Stores!
1. Siam Paragon!
2. The Mall Bangkapi!
3. Central World!
4. Fashion Island!
5. Terminal 21
6 Stores!
1. Central Plaza Ladprao!
2. The Mall Bangkapi!
3. Central World!
4. Siam Paragon!
5. Mega Bangna!
6. Emporium
2014 (6 Stores)!
1. Central Festival Hatyai!
2. Central Plaza Bangna!
3. The Mall Bangkae!
4. Central Festival Samui!
5. Central Plaza Rayoung!
6. N/A
27. What/Why Unistore ?
Unistore is Online Shopping with Virtual Store!
Microsite for online shopping + game
What
Objective! Increase Sale, Awareness, Engage, Transaction!
From idea “Life with Fun Life with Uniqlo” Fun with shopping !
Provides good customer experiences create/engage in a way of
memorable experience with the brand!
Correlation with the brand!
Increase awareness, engagement, transaction,
Why
33. Unistore
Click your items in to the basket for shopping.!
Click for read about the details!
Size guide!
Composition and care!
Look book!
Inventory check!
Share the items in social media.!
Create your shopping lists !
- Email the shopping lists for shopping at Uniqlo Store.!
!
Confirm your basket !
Pick up : Uniqlo store or Delivery to your home.!
Payment : Credit/Debit Card, Online Voucher, etc.!
Receipt : Sending Email, Code and link for get the
code to your Passbook application (iOS) for pick up at
Uniqlo Store
Receipt
No. 4326
1490฿
Passbook App
39. What/Why Uniqueue ?
Uniqueue is the virtual queue for people line up before Unistore.!
Campaign site for online game
What
Uniqlo has a tradition that will be queued in line for celebrate a new store.!
Similar as Uniqlo Lucky Line Campaign at Japan/Taiwan But Different!
!
Objective : to engage target and awareness about Unistore!
!
Concept : “More share more moving up the queue”!
by using hashtag #Uniqueue or #Unistore for share anything about Uniqlo
such as Compliment, Complain, Other, Product benefit anything that you
want shared it in Social media (Facebook, Twitter, Instagram, etc) then !
“More share more moving up the queue”
Why
41. Mechanic
- Join in to Uniqueue by login from Facebook or Twitter account!
- Create your own avatar!
- Post or Tweet anythings on social media using hashtag #Uniqueue or #Unistore!
- More share more moving up the queue!
- Prizes : Firsts 1,000 people in queue will get voucher 1,000฿ each!
for shopping at Unistore
51. Why Line ?
Sticker
! Thailand presently has 10,221,282 LINE users making them number 3 in the world after Japan & Taiwan. But when it comes to
active users, Thailand is reportedly number one in the world.
52. What/Why Line ?
Line official account!
Line flash sales for special items (limited items)!
Sticker Line!
Promote UT Collection
What
Objective!
- to increase awareness about Uniqlo !
(Special offer, New Arrived, Uniqlo Info, etc.) !
- to engage with target by “Sticker Line”
Why
57. Uniday
Objective!
to reach/awareness !
to engage with target!
to increase transaction at Unistore!
!
Insight !
Every morning you have to choose the cloths for outgoing and sometimes it
not matching with the weather your timetable etc.!
!
Solution !
Uniday is mobile application that you can check the weather alarm look book
for every morning. You can set the alarm when this application alert. it will tell
you the weather for today and random the style of look book for you into that
day for guideline what you have to wear look book is link to Unistore for
shopping.
62. UNI!
DAYUnistoreUniqueue
Campaign Timeline
4 April 2014 26 August 2014 9 September 2014 5 December 2014
Celebrate 3 Years
in Thailand
!
CTW opened
9 September 2011
15 days before UnistoreSummer
!
UT 2014
64. Media
Paid! Owned Earned
Online Banner Line Official Account Social Media
Flyer Website WOM
Facebook/Twitter
EDM
Objective : Reach/Awareness, Engagement
65. Media
Paid! Owned Earned
Online Banner Facebook/Twitter Social Media
Facebook ad Website WOM
SEM EDM
Flyer Line Official Account
Objective : Reach/Awareness, EngagementUniqueue
66. Media
Paid! Owned Earned
Online Banner Facebook/Twitter Social Media
Facebook ad Website WOM
SEM EDM
Seeding Line Official Account
News Paper
Press release
Radio
Flyer
Objective : Engagement, TransactionUnistore
67. Media
Paid! Owned Earned
Online Banner Application (iOS & Android) Social Media
Admob Facebook/Twitter WOM
Flyer Website
EDM
Line Official Account
Instagram
UNI!
DAY
Objective : Reach/Awareness, Engagement
68. UNI!
DAY
1M 4M 8M 2M
Estimated Budget
15M
Official Account
Sticker
Online Banner : Ad Networks
Flyer
Campaign site
Voucher
Facebook ad
Online Banner : Ad Networks
SEM : Google AdWords
Flyer
Micro site
Facebook ad
Online Banner : Ad Networks
SEM : Google AdWords
Newspaper, Radio
Press Release, Flyer
Mobile app (iOS, Android)
Admob
Online Banner : Ad Networks
Flyer
UnistoreUniqueue
72. !
M S . I L A D A W O N G P E R M P O L “ PA M ” !
S T U D E N T I D : 5 4 0 7 6 1 0 1 8 6 !
!
M S . P R A E W R AW E E R U N G R U A N G S A K O R N “ P R A E W ” !
S T U D E N T I D : 5 4 0 7 6 1 0 2 5 1 !
!
M R . N O N TAW I T S U N G W O R N “ T E E N ” !
S T U D E N T I D : 5 4 0 7 6 1 0 2 8 5 !
C R E AT E D B Y