A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place finisher Tokopedia which scored 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents indicated a willingness to switch to another e-commerce site, suggesting the market remains competitive. Top competitors to Lazada included Tokopedia, Bukalapak, and OLX, which all saw growth and moved into the top five brands
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place finisher Tokopedia which scored 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents indicated a willingness to switch to another e-commerce site, suggesting the market remains competitive. Top competitors to Lazada included Tokopedia, Bukalapak, and OLX, which all saw growth and moved into the top five brands
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.
PERCEPTION OF MOBILE APPS AMONG COMMON PEOPLE PPTPalash Banerjee
Palash Banerjee presented research on people's perceptions of mobile apps. The objectives were to understand perceptions of different app types, popular social media and payment apps, and associations between age and entertainment from apps. 103 individuals participated in a questionnaire assessing perceptions of app convenience, types, and brands. Chi-square tests found an association between age and entertainment from apps. Facebook and Instagram were the most used social media, while Google Pay and Paytm were the most popular payment apps. The research provided insights into how apps are used for education, socializing, and building brand loyalty. Overall, people reported having positive experiences with mobile apps.
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Comscore US Mobile App Report - June 2014 dataLudovic Privat
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% surge in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
This document provides insights into global mobile trends in 2019. It finds that audiences worldwide are spending more time online, with the majority of minutes being on mobile. Time spent on mobile apps continues to grow significantly across key markets. Emerging app categories like gaming, ride sharing and mobile ordering are gaining popularity. The report also examines trends in these mobile categories, finding growing mobile usage across demographics and a rise in more casual gaming, especially among older females.
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.
PERCEPTION OF MOBILE APPS AMONG COMMON PEOPLE PPTPalash Banerjee
Palash Banerjee presented research on people's perceptions of mobile apps. The objectives were to understand perceptions of different app types, popular social media and payment apps, and associations between age and entertainment from apps. 103 individuals participated in a questionnaire assessing perceptions of app convenience, types, and brands. Chi-square tests found an association between age and entertainment from apps. Facebook and Instagram were the most used social media, while Google Pay and Paytm were the most popular payment apps. The research provided insights into how apps are used for education, socializing, and building brand loyalty. Overall, people reported having positive experiences with mobile apps.
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Comscore US Mobile App Report - June 2014 dataLudovic Privat
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% surge in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
This document provides insights into global mobile trends in 2019. It finds that audiences worldwide are spending more time online, with the majority of minutes being on mobile. Time spent on mobile apps continues to grow significantly across key markets. Emerging app categories like gaming, ride sharing and mobile ordering are gaining popularity. The report also examines trends in these mobile categories, finding growing mobile usage across demographics and a rise in more casual gaming, especially among older females.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
The Three Connected Ireland Report examines how Irish people use mobile technology in their daily lives across three themes: The Connected Life, The Connected Business, and The Connected Citizen. Some key findings:
- People rely on their smartphones for communication, banking, maps, weather, and streaming services. Facebook is a primary source for news.
- Smartphones are seen as helping relationships, work, learning, and relaxation. Nearly half of respondents aim to improve health and fitness with smartphone apps.
- The Connected Business section looks at online shopping habits and engagement with businesses, brands, and services through mobile devices.
- The report is based on a survey of 1,000 Irish smartphone users and
- The document presents information on how consumers use the internet and how technology impacts their lives. It includes statistics on global internet usage, popular online activities/platforms, devices used to access the internet, and online shopping trends. Some key findings are that internet usage and speeds are increasing worldwide, Google is the dominant search engine, and mobile devices are most commonly used for online shopping. The future of business is predicted to be fully digital.
MMA report mobile market in Vietnam 2017Duy, Vo Hoang
Vietnam is transitioning to a smartphone-first country, with 70% owning smartphones and 85% of internet users accessing the web via smartphones. Smartphone users in Vietnam spend over 2.5 hours daily on their devices, with messaging, social media, online video, shopping and gaming being most popular activities. The mobile app ecosystem is also growing, with users installing an average of 33 apps and many making in-app purchases. Mobile ad spending in Vietnam has increased significantly in recent years and is expected to continue rising, though issues around transparency, viewability and brand safety remain. Given short mobile attention spans, video and other creative assets need to be optimized for sound-off viewing and convey key messages quickly.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
[2014 q2q3umeng insight] China’s Mobile Internet:Further Segmentation and Ver...Umeng
In the third quarter of 2014, the number of active smart devices in China exceeded 900 million, with a growth rate of 8.4%. Within one month after iPhone6 and iPhone6 plus were launched, the total active market in China increased by 14 times.
The number of 4G sessions has grown by 30 times since the beginning of 2014. 4G users expanded from northern and eastern China (where cities were better developed) to other regions.
Less frequent users(launching app for less than 5 days per month) accounts for 55% of all users, and they represent a huge market potential. System tools, video apps and games are their largest demand. Frequent users(launching app for more than 15 days per month) launch nearly 10 apps every day. Entertainment and SNS apps are their largest demand.
SNS, news and other apps supporting life and work have the highest retention rate. Apps in areas with more auxiliary functions in life, like SNS, E-commerce, News & finance, grew faster in vertical fields.
The ratio of jailbroken iOS devices, after reaching an all time low, climbed up to 13.6% in September. The most frequently used apps on those jailbroken devices are video and games.
Active smart devices in China exceeded 900 million in Q3 2014, growing 8.4% from the previous quarter. The launch of the iPhone 6 and 6 Plus caused iOS devices to increase 14 times within a month. 4G sessions grew 30 times since early 2014 and expanded beyond northern and eastern China. Less frequent users, launching apps less than 5 days a month, account for 55% of users and have significant potential. System tools, video, and games are most demanded. Frequent users launch nearly 10 apps daily with top demands being entertainment and social media.
Similar to Tracking Study on Smartphone (Applications) in Thailand, Indonesia and Vietnam 2016 (20)
The document summarizes the results of a survey conducted in Thailand, Indonesia, and Vietnam on visitors to Japan from March 2015 to February 2018. Some key findings:
- Language barrier was the top reason for dissatisfaction reported across all three countries.
- Despite inconveniences, the intention to visit Japan again was high, ranging from 56.2% extremely wanting to visit again in Thailand, to 70.4% in Indonesia, and 80.6% in Vietnam.
- Popular experiences included eating Japanese food, hot springs, and nature sightseeing. The most recognized tour was Hokkaido.
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
REPORT ON PROGRAMMING
FIELD IN VIETNAM
Date: 22nd May 2013
Creator: W&S Group
Research time: 4th – 20th May 2013
Based on Vinaresearch’s panellist
Table of content
A – Executive Summary
B – Research Information
C – Research Findings
D – Member Profile
Timing : 1st – 3rd October 2012
Total sample size : 308
Gender : Male and Female
Province : Ho Chi Minh City, Hanoi City and other provinces
Criteria : Having children under 10 years old
Research objective : To understand parents' psychology about education and entertainment matters as well as future orientation for their children.
Survey details
Survey on Vietnamese life aspects
Timing : 3rd – 10th May 2012
Sample size : 730
Gender : Male & Female
Age : Above 16 years old
Venue : All cities and provinces
Base on 4 main aspects „2012 vs.2011 life‟, „Work‟, „Spirit‟ and „CSR & Environment‟, this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Survey is conducted by W&S Online Market Research (100% Japanese investment) on Vinaresearch‟s panellists.
1. Research information
Timing : 25 July – 01 August 2012
Sample size : 25
Gender : Male and Female
Age : 23 – 35
Occupation : IT, Administration and Banking / Finance
Criteria : Intend to change job within next 1 year
Research area : All cities and provinces in Vietnam
Objectives : To understand current trend of changing job
and find out reason why participants prefer to
change their job
Type survey: Public survey (Vinaresearch)
Age: over 16 years old Respondents: 337
Location: Ho Chi Minh, Ha Noi, Da Nang, and other cities
Company: W&S Online Market Research Co.
The survey of 831 Vietnamese individuals who have used household maid services found the following:
- Most respondents use maid services 1-2 times per week and clean-up after parties is the most common reason.
- Friends' recommendations are the primary source of information about maid services.
- Honesty, work ethic, and health are the most important qualities sought in maids.
- The average price respondents are willing to pay is 20,000-30,000 VND per hour and 1,500,000-2,000,000 VND per month.
"IOS 18 CONTROL CENTRE REVAMP STREAMLINED IPHONE SHUTDOWN MADE EASIER"Emmanuel Onwumere
In iOS 18, Apple has introduced a significant revamp to the Control Centre, making it more intuitive and user-friendly. One of the standout features is a quicker and more accessible way to shut down your iPhone. This enhancement aims to streamline the user experience, allowing for faster access to essential functions. Discover how iOS 18's redesigned Control Centre can simplify your daily interactions with your iPhone, bringing convenience right at your fingertips.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalRPeter Gallagher
In this session delivered at NDC Oslo 2024, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub
Tracking Study on Smartphone (Applications) in Thailand, Indonesia and Vietnam 2016
1. TRACKING STUDY ON SMARTPHONE
(APPLICATIONS)
Conducted in Thailand(TH), Indonesia(ID), and Vietnam(VN)
Date: April 2016
2. W&S Co., Ltd
Table of content
A. Research Background (P. 3)
B. Information Coverage (P. 4)
C. Research Design (P. 5)
D. Summary (P. 6)
E. Detail Findings (P. 8)
2
3. W&S Co., Ltd
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all
ages due to the convenience provided by smartphone applications, which now play a significant role in helping
users live their lives more conveniently through providing entertainment as well as a platform to do business
everywhere and anytime. In the past, application categories are limited to a few such as games and a few
productivity applications, but who would have imagined we would have fitness tracking applications, educational
applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling.
Developers today become more active in coming up with new types of applications with different layouts and
designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where
consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three
months as well as study the awareness of reward applications in three Southeast Asian countries including
Indonesia, Thailand and Vietnam.
3
A. Research background
4. W&S Co., Ltd
B. Information coverage
4
The study is reported cover following sections:
■ Part I: Consumers’ behavior on Application Downloaded
─ Total Applications available in one smartphone
─ Number of Applications download in 1 month – Free Applications
─ Number of Applications download in 1 month – Paid Applications
─ Application Categories downloaded – Top 10
─ Most Access Application Categories – Top 5
─ Most Access Application Names – Top 5
─ Frequency of using Applications
─ Willingness to pay for each Application Type
■ Part II: Awareness on “Reward Application”
─ Reward Application well-known
─ Awareness on Reward Application
─ Purposes on using Reward Application
5. W&S Co., Ltd
C. Research design
5
Research Method Online Research - Quantitative
Fieldwork Period 8th Jan – 8th April, 2016
Research Area Thailand, Indonesia, and Vietnam
Respondent Criteria
Male & Female, aged 17 years old and above
Those who are smartphone owners and access applications at least once a month
Sample Size 600 samples in each country
Number of Questions 3 Screening Questions and 10 Main Questions
Survey Content
To explore consumer’s behaviour toward smartphone applications downloaded
To know the awareness regarding to “Reward Application”
Gender 17 – 19 y/o 20 – 29 y/o 30 y/o and above
Thailand(TH)
Male 100 100 100
Female 100 100 100
Indonesia(ID)
Male 100 100 100
Female 100 100 100
Vietnam(VN)
Male 100 100 100
Female 100 100 100
6. W&S Co., Ltd
Most of Thais, Indonesians, and Vietnamese have less than 20 apps in their smartphones, 67.5%, 75.3%, and
69.9% respectively.
In addition, within 30 days, the majority of the respondents in 3 countries downloaded less than 6 free
applications by 60% in average with slight differences in each month. However, there is a higher percentage
of Thai respondents that download more than 10 free applications at 35% compared to 20% and 27% of
Indonesians and Vietnamese.
Regarding paid applications downloaded in each month, more than 90% of the surveyed people among 3
countries downloaded less than 3 paid applications. (TH: 93.5%, ID: 95.2%, VN: 94.3%).
The popular application category that most respondents in 3 countries downloaded in the last 30 days are
“Games (TH: 66.7%, ID: 65.6%, VN: 75.6%), Social Networking (TH: 56%, ID: 64.6%, VN: 64.9%), Music (TH:
45.6%, ID: 45.9%, VN: 55.9%), Photo & Video (TH: 43.4%, ID: 44.8%, VN: 48.5%), and Entertainment (TH:
35.6%, ID: 47.5%, VN: 55.6%)”.
“Social Networking, Games, Photo & Video, Music, Shopping, and Navigation” are the top 5 application
categories that people in all 3 countries accessed most in each month. Social Networking ranks first by 76.5%
of Thais, 76.8% of Indonesians, and 80.9% of Vietnamese, followed by games category which includes 66.2%
of Thais, 70.1% of Indonesians, and 61.2% of Vietnamese.
Social Networking applications are being used almost everyday by the vast majority of Thai, Indonesian, and
Vietnamese residents by more than 80%. Games and music are also accessed on a daily basis, but by
approximately 60%.
6
D. Summary (1)
7. W&S Co., Ltd
“Candy Crush”, from the game category, is the most popular application among 3 countries at 12.3%, 6.7%,
and 15.9% of Thais, Indonesians, and Vietnamese, consecutively. “JOOX”, from the music category, is accessed
mostly in Thailand and Indonesia, 39.9% and 17.2%, whereas, Zing mp3 is widely accessed by 63.9% of the
Vietnamese. Regarding the Photo & Video Category, “Camera 360” is number one application used by 33.3%,
16%, and 59% of Thais, Indonesians, and Vietnamese. “Facebook” is the most used application from the
social networking category (TH:57.3%, ID: 34.7%, VN: 73.7%).
More than 70% of the respondents are willing to pay less than $1.5 for their desired application.
“Reward application” is gaining more popularity among those who live in Thailand and Indonesia with more
than 60% of the total samples, whereas only 35% of the Vietnamese know about it. Furthermore, it is
interesting to note that the awareness of reward applications is increasing every month in all 3 countries.
“Galaxy Gift, Tikko, and Buss Bee” are the top 3 reward applications that Thai people use by 57.5%, 31.3%,
and 29.5%, respectively. On the other hand, “Cashtree, Whaff, and PopSlide” are the top 3 reward applications
that 66.2%, 48.4%, and 35.1% of the Indonesians access. Lastly, “Bigcoin, Kiemxu, and Tozaco” are the top 3
reward applications that Vietnamese use the by 57.7%, 52.3%, and 34.2%, consecutively.
It is interesting to note that the gifts that people exchange via reward applications are different among 3
countries. With regards Thai respondents, PayPal and Movie Tickets are the main products exchanged by
61.2% and 33.3%. While, Mobile Credit (Airtime) and PayPal are the gifts that most Indonesians and
Vietnamese exchange from, by 84.9% and 59.5%, and 43.8% and 34.1%, consecutively.
7
D. Summary (2)
8. W&S Co., Ltd8
E. Detail findings
1. Consumers’ behavior on Application Downloaded
2. Awareness on “Reward Application”
10. 10
Number of Applications download in 1 month
(Free Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
5.3
9.8
10.5
26.7
27.0
31.3
17.3
18.0
19.8
13.0
12.5
9.2
11.2
9.0
8.5
26.5
23.7
20.7
Jan’16
Feb’16
Mar’16
5.3
4.7
10.5
26.7
33.5
31.3
17.3
30.8
19.8
13.0
10.0
9.2
11.2
8.5
8.5
26.5
12.5
20.7
Jan’16
Feb’16
Mar’16
5.0
6.7
5.2
27.7
30.3
27.3
27.2
25.7
26.0
13.2
11.8
11.7
8.2
8.7
10.7
18.8
16.8
19.2
T2B B3B
37.7 49.3
32.7 54.8
29.2 61.7
T2B B3B
22.3 67.7
21.0 69.0
19.8 67.5
T2B B3B
27.0 59.8
25.5 62.7
29.8 58.5
I did not download any
apps last month
1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
11. 11
Number of Applications download in 1 month
(Cost Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
58.0
62.0
64.3
24.7
21.2
23.3
11.5
9.7
5.8
2.8
2.5
2.2
1.3
1.5
1.3
1.7
3.2
3.0
Jan’16
Feb’16
Mar’16
62.8
62.2
66.7
27.3
27.2
23.5
4.3
5.7
5.8
2.3
2.5
2.0
1.8
1.0
1.3
1.3
1.5
0.7
Jan’16
Feb’16
Mar’16
57.5
51.2
50.0
31.5
36.0
37.2
5.0
7.8
6.8
3.5
2.3
2.5
1.2
1.3
1.5
1.3
1.3
2.0
I did not download any
apps last month
1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
T2B B3B
3.0 94.2
4.7 92.8
4.3 93.5
T2B B3B
3.1 94.5
2.5 95.0
2.0 96.0
T2B B3B
2.5 94.0
2.6 95.0
3.5 94.0
12. 12
Application Categories downloaded – Top 10
(Thailand)
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
(Unit: %)
Games
Social
Networking
Music
Photo &
Video
Shopping
Entertainmen
t
Finance Educations Lifestyle Navigation
Total 66.7 56.0 45.6 43.4 37.3 35.6 34.5 23.1 24.8 24.1
Jan'16 65.1 49.1 41.6 41.2 32.1 30.2 29.4 22.2 22.0 20.8
Feb'16 64.8 62.5 51.2 49.6 44.5 44.7 39.5 28.2 33.2 32.7
Mar'16 70.2 56.4 44.0 39.5 35.3 31.8 34.7 18.9 19.3 18.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
13. 13
Application Categories downloaded – Top 10
(Indonesia)
(Unit: %)
Social
Networking
Games Music
Entertainmen
t
Photo &
Video
Shopping News Travel Navigation Educations
Total 64.6 65.6 45.9 47.5 44.8 37.4 34.4 19.8 18.8 21.7
Jan'16 65.5 63.0 43.8 41.7 40.1 37.7 33.7 20.8 20.5 20.3
Feb'16 61.7 68.9 49.2 49.2 48.5 36.1 35.1 19.3 18.3 23.3
Mar'16 66.6 64.8 44.6 51.6 45.8 38.4 34.5 19.2 17.7 21.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
14. 14
Application Categories downloaded – Top 10
(Vietnam)
(Unit: %)
Games
Social
Networking
Entertainmen
t
Music
Photo &
Video
Utilities Books Navigation News Shopping
Total 75.6 64.9 55.6 55.9 48.5 47.7 35.1 34.2 32.9 32.6
Jan'16 73.9 65.9 55.9 55.4 53.0 49.6 39.5 36.2 35.2 32.6
Feb'16 75.5 62.6 54.9 54.7 44.8 45.6 32.6 32.6 31.0 31.7
Mar'16 77.5 66.2 56.1 57.7 47.8 47.8 33.3 34.0 32.6 33.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
15. 15
Most Access Application Categories – Top 5
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
(Unit: %)
Social Networking Games Photo & Video Music Shopping Navigation
Jan'16 - TH 71.2 70.3 49.7 47.7 41.2
Feb'16 - TH 80.7 62.0 60.3 41.2 43.2
Mar'16 - TH 77.5 66.5 51.0 45.3 42.5
Jan'16 - ID 76.2 69.7 41.2 43.8 41.2
Feb'16 - ID 77.5 70.3 48.0 50.5 39.7
Mar'16 - ID 76.7 70.8 46.8 45.0 45.0
Jan'16 - VN 74.7 54.8 40.8 53.2 27.0
Feb'16 - VN 84.0 62.2 45.5 57.2 30.5
Mar'16 - VN 84.0 66.7 47.0 61.8 34.0
Total 78.0 65.9 47.8 49.5 42.1 30.5
78.0
65.9
47.8
49.5
42.1
30.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
16. 16
Most Access Application Names – Top 5
(Games)
(Unit: %)
12.1 10.4
6.4
3.6 3.3
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Line
Let's get
rich
Line
cookie
run
Line
Bubble
Hayday
12.4
8.6 7.3
4.0 3.0
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Line
cookie
run
Line
Let's get
rich
Hayday Seven
Knights
7.5 7.0 6.5 5.3
2.5
0.0
5.0
10.0
15.0
20.0
25.0
Line
Let's get
rich
Candy
Crush
Line
cookie
run
Hayday Seven
Knights
18.4
5.3
3.3 2.6 2.4
0.0
5.0
10.0
15.0
20.0
25.0
Clash of
Clans
Candy
Crush
LINE
Let's
Get Rich
Pou Criminal
Case
12.2
5.8
3.6 3.6
2.1
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Piano
Tiles
Clash of
Clan
Temple
Run
ai là
triệu phú
18.7
7.8
4.7
2.4 2.1
0.0
5.0
10.0
15.0
20.0
25.0
Clash of
Clans
Candy
Crush
Pou LINE
Let's
Get Rich
Criminal
Case
18.1
7.1
4.2 4.2 3.8
0.0
5.0
10.0
15.0
20.0
25.0
Clash Of
Clans
Candy
Crush
Clash
Royale
Piano
Tiles
Let's get
rich
20.6
16.1
6.4
4.0
2.7
0.0
5.0
10.0
15.0
20.0
25.0
Candy
crush
Clash of
clans
Sudoku Zombie
tsunami
Angry
bird
15.0
6.3
4.0 3.5
1.8
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Clash of
Clan
2048 Zombie
tsunami
Piano
Tiles 2
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
17. 17
Most Access Application Names – Top 5
(Music)
(Unit: %)
33.3
13.7
6.7 5.5 2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX 4shared Music Line
music
KKbox
44.1
11.7 10.1
4.0 2.8
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX Line
music
4shared Music iMusic
42.3
14.0
8.5
4.0 2.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX 4shared Line
music
Music iMusic
12.5
8.4
5.3
3.4 2.7
0.0
5.0
10.0
15.0
58.9
12.5
3.1 2.2 1.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
17.8
9.9
7.3 6.3
3.6
0.0
5.0
10.0
15.0
20.0 21.5
10.7 9.3
5.6
3.3
0.0
5.0
10.0
15.0
20.0
25.0
68.8
16.3
5.0 1.2 0.9
0.0
20.0
40.0
60.0
80.0
63.9
15.9
3.2 3.2 1.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
18. 18
Most Access Application Names – Top 5
(Photo & Video)
(Unit: %)
27.4 23.0
4.4 3.6 2.8
0.0
20.0
40.0
60.0
32.3 27.9
6.9 5.5 3.0
0.0
20.0
40.0
60.0
40.2
12.1
5.9 4.6 3.3
0.0
20.0
40.0
60.0
16.7 12.6 9.8 8.1 4.5
0.0
20.0
40.0
60.0
64.5
4.9 3.3 1.6 1.2
0.0
20.0
40.0
60.0
16.7
9.4 7.6 7.3 6.3
0.0
20.0
40.0
60.0
14.6 13.2
7.1 6.4 6.0
0.0
20.0
40.0
60.0
53.5
5.9 5.5 5.1 1.8
0.0
20.0
40.0
60.0
58.9
7.4 3.2 2.1 2.1
0.0
20.0
40.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
19. 19
Most Access Application Names – Top 5
(Social Networking)
(Unit: %)
59.7
26.2
6.1 2.8 0.9
0.0
20.0
40.0
60.0
80.0
56.2
30.8
3.9 2.9 0.6
0.0
20.0
40.0
60.0
80.0
56.1
31.8
4.3 1.7 0.6
0.0
20.0
40.0
60.0
80.0
41.4
12.0 11.8 11.2 6.6
0.0
20.0
40.0
60.0
80.0
70.5
15.6
2.2 1.8 1.1
0.0
20.0
40.0
60.0
80.0
24.9
11.4 10.5 9.5 5.6
0.0
20.0
40.0
60.0
80.0
37.8
13.9 11.1 7.0 5.7
0.0
20.0
40.0
60.0
80.0
72.2
12.9
3.0 2.0 1.6
0.0
20.0
40.0
60.0
80.0
78.4
11.1
2.0 1.2 1.0
0.0
20.0
40.0
60.0
80.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
20. 20
Most Access Application Names – Top 5
(Shopping & Navigation)
(Unit: %)
62.8
13.0
7.3 3.2 2.8
0.0
20.0
40.0
60.0
80.0
Lazada Kaidee Shopee Ensogo Zalora
71.0
7.7 6.6 4.2 1.5
0.0
20.0
40.0
60.0
80.0
Lazada Shopee Kaidee Zalora Ebay
62.7
9.4 7.1 3.9 3.1
0.0
20.0
40.0
60.0
80.0
35.2
22.7
10.5 8.1 4.9
0.0
20.0
40.0
60.0
80.0
68.5
10.5 9.3
3.1 1.2
0.0
20.0
40.0
60.0
80.0
Google
Map
here
map
Bản đồ Maps Chi
duong
31.9
23.5
10.1 8.8 4.2
0.0
20.0
40.0
60.0
80.0
27.4 24.4
17.4
5.6 4.4
0.0
20.0
40.0
60.0
80.0
49.7
9.3 6.6 5.5 4.4
0.0
20.0
40.0
60.0
80.0
Google
Maps
Bản đồ HERE
Maps
Maps Grab
51.5
10.8 9.8 7.8
2.0
0.0
20.0
40.0
60.0
80.0
Google
maps
Maps Bản đồ Here
maps
Grab
Jan’16 Feb’16 Mar’16
Shopping
Shopping
Navigation
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
21. 21
Frequency of Application Usage (1)
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600] (Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less than
1 time per week)
Games
Thailand
Jan'16 (n=420) 63.8 16.0 10.7 5.0 4.5
Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2
Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0
Indonesia
Jan'16 (n=418) 54.1 18.4 11.5 9.6 6.5
Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9
Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9
Vietnam
Jan'16 (n=355) 52.4 24.5 13.0 8.7 1.4
Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3
Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3
Music
Thailand
Jan'16 (n=283) 52.7 19.1 15.5 11.3 1.4
Feb'16 (n=247) 53.4 25.9 11.7 7.3 1.6
Mar'16 (n=275) 50.5 18.9 16.0 11.6 2.9
Indonesia
Jan'16 (n=263) 40.7 22.8 13.7 13.7 9.1
Feb'16 (n=303) 45.9 22.4 14.2 10.6 6.9
Mar'16 (n=270) 47.0 23.7 14.1 11.5 3.7
Vietnam
Jan'16 (n=319) 58.0 21.0 13.8 6.6 0.6
Feb'16 (n=343) 55.4 20.7 16.3 6.4 1.2
Mar'16 (n=371) 55.0 22.4 15.4 5.9 1.3
Photo & Video
Thailand
Jan'16 (n=296) 38.9 25.7 20.3 10.8 4.4
Feb'16 (n=362) 49.4 21.8 15.7 9.4 3.6
Mar'16 (n=303) 39.6 28.1 18.8 10.6 3.0
Indonesia
Jan'16 (n=246) 34.1 21.1 19.9 15.9 8.9
Feb'16 (n=288) 28.5 26.4 21.9 13.5 9.7
Mar'16 (n=281) 39.5 21.7 19.9 12.1 6.8
Vietnam
Jan'16 (n=244) 28.7 18.9 25.0 22.1 5.3
Feb'16 (n=273) 33.7 26.0 23.1 12.8 4.4
Mar'16 (n=282) 31.6 23.4 23.8 16.0 5.3
22. 22
Frequency of Application Usage (2)
(Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less
than 1 time per
week)
Shopping
Thailand
Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3
Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4
Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3
Indonesia
Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6
Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3
Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2
Social
Networking
Thailand
Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2
Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6
Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9
Indonesia
Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3
Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4
Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4
Vietnam
Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8
Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6
Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8
Navigation Vietnam
Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3
Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9
Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600]
31. W&S Co., Ltd31
E. Detail findings
1. Consumers’ behavior on Application Downloaded
2. Awareness on “Reward Application”
32. 32
Reward Application well-known
Q7. Please tell us do you know the term “Reward Application”? [Matrix SA] [n=600]
(Unit: %)
Wave I: January Wave II: February Wave III: March
I know it well, because I use it now I have heard about it, but never use Do not know
64%
29%
7%
65%
27%
8%
35%
43%
22%
62%
28%
10%
66%
26%
8%
60%
31%
9%
72%
22%
7%
36%
41%
23%
37%
42%
21%
600
600
600 600 600
600 600
600 600
36. 36
Purposes on using Reward Application
(Thailand)
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainmen
ts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 34.1 17.0 27.0 61.2 33.3 16.0 16.9 22.7 30.1 6.4
Jan'16 39.5 17.6 30.0 57.4 36.4 16.5 17.6 25.2 33.3 6.4
Feb'16 31.3 20.1 25.7 61.8 33.2 18.2 19.8 23.3 29.7 7.2
Mar'16 31.5 13.2 25.3 64.3 30.2 13.4 13.2 19.6 27.4 5.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
37. 37
Purposes on using Reward Application
(Indonesia)
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainme
nts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 12.2 15.5 10.4 43.8 9.2 2.3 5.7 5.9 84.9 1.9
Jan'16 11.4 15.5 11.4 47.5 8.3 2.6 5.2 7.5 86.6 1.0
Feb'16 12.8 15.8 10.8 45.0 9.0 1.8 6.0 4.5 85.3 1.5
Mar'16 12.6 15.1 9.1 38.8 10.5 2.6 5.8 5.8 83.0 3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
38. 38
Purposes on using Reward Application
(Vietnam)
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainmen
ts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 20.8 23.4 24.7 34.1 31.7 10.3 16.0 11.3 59.5 8.0
Jan'16 25.4 26.8 29.7 34.4 29.7 13.4 18.7 12.0 66.5 6.2
Feb'16 19.1 21.9 22.8 34.0 31.6 9.8 14.0 9.8 54.9 8.8
Mar'16 18.0 21.6 21.6 33.8 33.8 7.7 15.3 12.2 57.2 9.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
39. FOR FURTHER INQUIRIES, PLEASE CONTACT:
5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku
Tokyo city, Japan
Tel: +81 (0) 3-5421-7925
URL : http://wsgroup-asia.com/
Email : info@wsgroup-asia.com
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