REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Market Research Report Laundry_Detergent_2013kellynguyen279
The document summarizes the results of a survey on consumers' views on using laundry detergent in Vietnam. Some key findings include:
1. Nearly 40% of respondents buy laundry detergent once a month, while 29.5% buy it once every 2-3 months. The frequency of purchase does not vary significantly by age or income.
2. 32.9% of respondents most often purchase laundry detergent in volumes of 3-5kg. Those over 30 and with higher incomes prefer volumes of 3-5kg compared to other groups.
3. Over 50% of respondents typically spend over 100,000 VND when buying laundry detergent. Older respondents and those with higher incomes are more
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Market Research Report Laundry_Detergent_2013kellynguyen279
The document summarizes the results of a survey on consumers' views on using laundry detergent in Vietnam. Some key findings include:
1. Nearly 40% of respondents buy laundry detergent once a month, while 29.5% buy it once every 2-3 months. The frequency of purchase does not vary significantly by age or income.
2. 32.9% of respondents most often purchase laundry detergent in volumes of 3-5kg. Those over 30 and with higher incomes prefer volumes of 3-5kg compared to other groups.
3. Over 50% of respondents typically spend over 100,000 VND when buying laundry detergent. Older respondents and those with higher incomes are more
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
W&s report cooking oil tracking October 2013kellynguyen279
The document summarizes the results of a survey on the cooking oil market in Vietnam conducted between May and June 2013. Some key findings include:
- Soybean oil is the most familiar and suitable type of cooking oil according to respondents. Supermarkets are the most common place to purchase cooking oil, with 1-liter bottles priced under 50,000 VND being most popular.
- Neptune is the top recalled brand, while Tuong An has the highest overall brand awareness. Many respondents had previously stopped using Neptune brand. Neptune, Simply and Tuong An are the brands used most often currently.
- While most respondents intend to change brands in the future, Simply is the brand they are most
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
The survey found that Samsung, Xiaomi and Oppo are the most well-known smartphone brands in Indonesia. Television commercials (TVC) and Facebook are effective channels for building brand awareness. Samsung has the largest market share at 27% in the Indonesian smartphone market. Quality, an easy-to-use operating system, and a trusted brand name are the main criteria Indonesians consider when choosing a smartphone. Over half of respondents were unhappy that their smartphone batteries do not last long enough. While most were satisfied with their current brand, only 8% said they were truly loyal to the brand, with 39% wanting to switch to another brand.
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
This survey studied the influences of key opinion leaders (KOLs) in Thailand's online population. Some key findings:
- Actor and singer are the top followed KOLs in Thailand, with Facebook and websites being popular for following their news.
- Makeup style and fashion style are the top influences from KOLs on online users in Thailand.
- Introducing products normally and sharing product experiences/reviews are the most popular types of KOL advertisements.
- 45% of online users appreciate advertisements with KOL product reviews due to their reliability. A scandal involving a KOL advertising a product could influence 46% of online users' purchasing behavior.
Market Research on Beauty Industry in VietnamPhi Jack
The beauty and cosmetics retail market in Vietnam is worth US$1.7 billion annually and is expected to reach US$2.35 billion by 2018. Though relatively small currently, the market is expected to continue expanding over the next decade as per capita spending increases with Vietnam's rising GDP. There is an opportunity to open a beauty academy and chain of cosmetic stores in Vietnam to capitalize on the growing middle class and high demand for cosmetics and beauty services, especially among young consumers interested in Korean beauty products and styles. However, the market is highly competitive with both local and international brands dominating 90% of current sales. Careful market research and targeting the right customers will be important to achieve success.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
This document summarizes the key findings of an online survey conducted in Vietnam from September 7-10, 2015 regarding shower gel usage. The survey included 1915 respondents and found that 89% of females and 57% of males use shower gel for bathing. Dove and Lifebuoy were the top well-known brands, with TV ads and point-of-sale displays being the main sources of brand awareness. Enchanteur, Dove and Lifebuoy were found to have the highest market shares, while Provence had the highest customer satisfaction and Palmolive the highest loyalty rate. Long-lasting fragrance was the top reason for brand choice.
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
W&s report cooking oil tracking October 2013kellynguyen279
The document summarizes the results of a survey on the cooking oil market in Vietnam conducted between May and June 2013. Some key findings include:
- Soybean oil is the most familiar and suitable type of cooking oil according to respondents. Supermarkets are the most common place to purchase cooking oil, with 1-liter bottles priced under 50,000 VND being most popular.
- Neptune is the top recalled brand, while Tuong An has the highest overall brand awareness. Many respondents had previously stopped using Neptune brand. Neptune, Simply and Tuong An are the brands used most often currently.
- While most respondents intend to change brands in the future, Simply is the brand they are most
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
The survey found that Samsung, Xiaomi and Oppo are the most well-known smartphone brands in Indonesia. Television commercials (TVC) and Facebook are effective channels for building brand awareness. Samsung has the largest market share at 27% in the Indonesian smartphone market. Quality, an easy-to-use operating system, and a trusted brand name are the main criteria Indonesians consider when choosing a smartphone. Over half of respondents were unhappy that their smartphone batteries do not last long enough. While most were satisfied with their current brand, only 8% said they were truly loyal to the brand, with 39% wanting to switch to another brand.
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
This survey studied the influences of key opinion leaders (KOLs) in Thailand's online population. Some key findings:
- Actor and singer are the top followed KOLs in Thailand, with Facebook and websites being popular for following their news.
- Makeup style and fashion style are the top influences from KOLs on online users in Thailand.
- Introducing products normally and sharing product experiences/reviews are the most popular types of KOL advertisements.
- 45% of online users appreciate advertisements with KOL product reviews due to their reliability. A scandal involving a KOL advertising a product could influence 46% of online users' purchasing behavior.
Market Research on Beauty Industry in VietnamPhi Jack
The beauty and cosmetics retail market in Vietnam is worth US$1.7 billion annually and is expected to reach US$2.35 billion by 2018. Though relatively small currently, the market is expected to continue expanding over the next decade as per capita spending increases with Vietnam's rising GDP. There is an opportunity to open a beauty academy and chain of cosmetic stores in Vietnam to capitalize on the growing middle class and high demand for cosmetics and beauty services, especially among young consumers interested in Korean beauty products and styles. However, the market is highly competitive with both local and international brands dominating 90% of current sales. Careful market research and targeting the right customers will be important to achieve success.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
This document summarizes the key findings of an online survey conducted in Vietnam from September 7-10, 2015 regarding shower gel usage. The survey included 1915 respondents and found that 89% of females and 57% of males use shower gel for bathing. Dove and Lifebuoy were the top well-known brands, with TV ads and point-of-sale displays being the main sources of brand awareness. Enchanteur, Dove and Lifebuoy were found to have the highest market shares, while Provence had the highest customer satisfaction and Palmolive the highest loyalty rate. Long-lasting fragrance was the top reason for brand choice.
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Amazon has used three digital engines to reshape and dominate retail: 1) No limits on inventory through limitless categories and third-party sellers, 2) Customer care on steroids through data-driven personalization and service, 3) High margins and lowest prices through optimized logistics and supply chain that maximize cash flow. These digital advantages have allowed Amazon to outperform competitors and achieve massive growth over its history.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
This document discusses managing product development by rethinking goods and services from a business logic perspective. It explores shifting from a goods-dominant logic that focuses on transactions to a service-dominant logic that focuses on interactions. The document then covers conceptualizing concepts for new products or services within the framework of a service-dominant logic. It provides examples of conceptualizing printers and air conditioners. Finally, the document outlines the concept development and selection process, including concept generation, screening, scoring, and testing.
W&s_Vinaresearch_Report cooking_oil_tracking_october 2013W&S Market Research
1. Research method : Quantitative - Online research
2. Timing : 3rd – 15th May 2013
3. Sample size : 1,038
4. Research area : Nationwide
5. Target respondents : Females aged 20 years old and over. Main decision maker and main buyer of cooking oil product
6.Research objective :
Tracking changes in cooking oil market after 1 year
7. Sampling method : Internet Sampling
This document summarizes research conducted on the cooking oil market in Thailand. Key findings include:
- Soybean oil is the most familiar type of cooking oil known to Thai consumers. Supermarkets are the most popular place to purchase cooking oil.
- The top 3 cooking oil brands recalled are Morakot, Kuk, and A-Ngnoon, which are also the most commonly used brands.
- The research provides additional details on consumer usage patterns, preferences around types of oil, purchase locations and volumes, brand awareness, past and intended future brands.
[1] Nearly 40% of respondents buy laundry detergent once a month, with once per 2-3 months also being popular at 29.5%. The frequency does not differ by age or income.
[2] 32.9% of respondents most often buy laundry detergent in volumes of 3-5 kg, followed by 1-3 kg at 24.1%. Those over 30 and with higher incomes prefer larger volumes of 3-5 kg.
[3] A chi-square test found the volume of laundry detergent purchased is related to both age and monthly household income.
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
This document contains information from a survey conducted in Nasrapur Village, near Pune, Maharashtra, India to understand consumer preferences and behaviors regarding edible oils. It includes tables and graphs analyzing data collected from 86 respondents through a questionnaire. The survey aimed to study factors influencing edible oil purchase decisions, consumption patterns, and preferences of different demographic groups. It also examined the effects of promotional activities and levels of brand loyalty.
Research Method: Online research
Fieldwork Period: May 2014
Research Area: Nationwide
Respondent Criteria: Male & Female aged 16 and over, main decision maker and buy for personal care products
Sample Size: 470 samples
Number of Questions: 7 Screening questions and 8 Main Questions: Survey Content
Screening: Frequency of washing hair, Living place, Age, Gender, Marital Status, Monthly Household Income, Decision maker and buyer.
Main Study
Important factors for choosing shampoo, Purchase places & Reasons for choosing, Frequency of buying shampoo, Amount of money paid for once buying, Type of packaging, Brand awareness.
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
This document summarizes research conducted on the brand health of Alpha Mayonnaise in India. Key findings include:
- Mayonnaise consumption is growing among upper-income Indian households and is commonly used in sandwiches, burgers, and other Western dishes.
- Alpha has the strongest brand awareness and highest trial rates compared to competitors like Beta and Gamma. However, many consumers still are not familiar with mayonnaise brands.
- Attributes like quality, healthiness, and taste are most important to consumers. Alpha is seen as a healthy brand but could strengthen perceptions of being premium.
- Both current and lapsed users express high purchase intent for Alpha, suggesting strong loyalty. Increasing availability and trials through new sizes and
REPORT ON WOMAN MAGAZINE IN INDONESIA
Research time: 7th–22nd August 2013
Based on Nusaresearch’s panellist
Research information
Research method: Quantitative Research –Online
Timing: 7th–22ndAugust2013
Sample size: 534
Research area: Nationwide
Target: Female aged 17 years old and over who read magazine
Research objectives: Explore woman magazine market in Indonesia
Sampling method: Internet sampling
Our 18 years experience of delivering effective media campaigns within health clubs, have afforded the opportunity to undertake research with partner clients & the health club chains
The following provide insight into:
[1] Visiting patterns
[2] Venue usage
[3] Audience mind-set
[4] Media effectiveness
The document summarizes the results of a market research survey on consumer behavior related to sunflower seed purchases in cities. It finds that the typical seed consumer is aged 26 or older, has higher education and income between £1,500-2,500. They prefer black, lightly salted and roasted seeds, buying 100-200g packages once a week. The most popular brand is "Grandma's seeds" with 99% brand awareness. The total estimated capacity of the urban seed market is £9.1 million per year.
A. Research background
Currently, soft drink market value in Thailand totally is THB 46,000 Million. The main segment is black drink with (THB 35,000 Million) and color drink is (THB 11,000 Million).
There are currently four leading brands in Thailand which are Coca Cola, Pepsi, estcola and Big cola.
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
- India is the fourth largest consumer of edible oils globally, but domestic production meets only about 35-40% of demand, forcing heavy reliance on imports.
- Consumption varies greatly by region and socioeconomic group. The industry is highly fragmented with over 600 extraction units and 166 vanaspati manufacturers, though only 10 oil and 8 vanaspati units have national reach.
- Key players include Adani Wilmar, Hindustan Unilever, ITC, and Marico. The market is growing at 8.7% annually but faces issues of surplus capacity and dependency on imports for raw materials.
The document provides a comparative report on attitudes toward ready-to-eat healthy foods in Thailand, Indonesia, and Vietnam. Some key findings include:
- Healthy dairy/yogurt drinks were the most popular category in all three countries. Additional popular categories varied by country.
- The main concerns about healthy foods centered around health, nutrition, and wellness benefits. Fiber, protein, and digestion were also priorities.
- Consumption frequency and spending on healthy foods varied between countries. Convenience stores were important outlets in Thailand and Indonesia but not Vietnam.
- Personal health was the top motivation for consuming healthy foods. Friends and family influenced choices across all three countries.
- Thailand had the highest levels of healthy
Comparative Report on healthy food study in Thailand, Indonesia and Vietnam in 2015
A. Research design
3
Research Method: Online research
Fieldwork Period: May 2015
Research Area: Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size: Thailand(n=500), Indonesia (n=500), Vietnam (n=500)
Number of Questions: 30 Main Questions
Survey Content: General attitude about ready to eat healthy food
Ready to eat healthy food Habits
Ready to eat healthy Food Awareness
Ready to eat healthy food improvement & key trends
Ready to eat healthy food segment
The document discusses edible oils and consumer behavior related to edible oil purchases in India. It notes that edible oil is an essential component of Indian cooking used in 90% of dishes. The edible oil market in India is growing due to rising incomes and health awareness. It influences consumer behavior through psychological, cultural, social, personal, economic and environmental factors. These include motivations, perceptions, learning, attitudes, reference groups, family roles, income, prices, and technologies. Modern consumers research brands online to find the best quality and priced oil. Competition in the edible oil industry is intense as brands introduce new products and packaging sizes to attract consumers.
Bryant Loy MKT 530 Final Exam - Final CopyBryant Loy
This document provides a summary of a study analyzing consumer loyalty and commitment to grocery stores. A survey of 790 consumers across nine states was conducted. Factor analysis identified 12 key variables related to consumer attitudes. Specialty supermarkets and independent regional chains had the highest levels of consumer commitment and preference, while national chains had the lowest. Analysis of individual store performance found specialty stores like Trader Joe's and Publix had strongly committed customers, while national chains like Albertson's and Wal-Mart had less committed customers. The study provides insights into what drives consumer loyalty to different types of grocery stores.
Similar to REPORT ON COOKING OIL MARKET IN VIETNAM 2013 (20)
The document summarizes the results of a survey conducted in Thailand, Indonesia, and Vietnam on visitors to Japan from March 2015 to February 2018. Some key findings:
- Language barrier was the top reason for dissatisfaction reported across all three countries.
- Despite inconveniences, the intention to visit Japan again was high, ranging from 56.2% extremely wanting to visit again in Thailand, to 70.4% in Indonesia, and 80.6% in Vietnam.
- Popular experiences included eating Japanese food, hot springs, and nature sightseeing. The most recognized tour was Hokkaido.
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
REPORT ON PROGRAMMING
FIELD IN VIETNAM
Date: 22nd May 2013
Creator: W&S Group
Research time: 4th – 20th May 2013
Based on Vinaresearch’s panellist
Table of content
A – Executive Summary
B – Research Information
C – Research Findings
D – Member Profile
Timing : 1st – 3rd October 2012
Total sample size : 308
Gender : Male and Female
Province : Ho Chi Minh City, Hanoi City and other provinces
Criteria : Having children under 10 years old
Research objective : To understand parents' psychology about education and entertainment matters as well as future orientation for their children.
Survey details
Survey on Vietnamese life aspects
Timing : 3rd – 10th May 2012
Sample size : 730
Gender : Male & Female
Age : Above 16 years old
Venue : All cities and provinces
Base on 4 main aspects „2012 vs.2011 life‟, „Work‟, „Spirit‟ and „CSR & Environment‟, this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Survey is conducted by W&S Online Market Research (100% Japanese investment) on Vinaresearch‟s panellists.
1. Research information
Timing : 25 July – 01 August 2012
Sample size : 25
Gender : Male and Female
Age : 23 – 35
Occupation : IT, Administration and Banking / Finance
Criteria : Intend to change job within next 1 year
Research area : All cities and provinces in Vietnam
Objectives : To understand current trend of changing job
and find out reason why participants prefer to
change their job
Type survey: Public survey (Vinaresearch)
Age: over 16 years old Respondents: 337
Location: Ho Chi Minh, Ha Noi, Da Nang, and other cities
Company: W&S Online Market Research Co.
The survey of 831 Vietnamese individuals who have used household maid services found the following:
- Most respondents use maid services 1-2 times per week and clean-up after parties is the most common reason.
- Friends' recommendations are the primary source of information about maid services.
- Honesty, work ethic, and health are the most important qualities sought in maids.
- The average price respondents are willing to pay is 20,000-30,000 VND per hour and 1,500,000-2,000,000 VND per month.
TVC (TELEVISION COMMERCIAL) EFFECTIVENESS MEASUREMENT SURVEY
August 2014
Do you ever have a question like this?
2
•How effective the TVC is?
•What is your strategy to maximize cost effectiveness improvement?
•Review the TVC by effect measurements.
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place Tokopedia at 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents expressed a willingness to switch to another e-commerce site, indicating the potential for competition to make gains. While Lazada is clearly dominant now, the dynamic Indonesian e-commerce market remains fluid.
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1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
The document provides findings from a survey of smartphone brands in Indonesia conducted in October 2014. Key findings include:
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- Television and internet were the most accessed media, and video ads were the most attractive format on the internet.
- Advertising on television and the internet had the biggest influence on consumers' product decisions.
The survey findings provide insights into smartphone brand awareness, preferences, and the effectiveness of different advertising formats in Indonesia.
This document summarizes the findings of a survey on the popularity and usage of mobile browser apps in Indonesia conducted in December 2014. The top three most popular browser apps based on the Popular Brand Index (PBI) score were Chrome Browser, Opera Browser, and Firefox Browser. Chrome Browser had the highest levels of brand awareness, expansive visibility, frequent usage in the past three months, and future intention to use. While 70% of respondents intended to continue using their current browser, 30% planned to switch, most of whom indicated they would switch to Baidu Browser or UC Browser.
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How to effectively start market research in the health tech industry by defining objectives, crafting problem statements, selecting methods, identifying data collection sources, and setting clear timelines. This guide covers all the preliminary steps needed to lay a strong foundation for your research.
"Market Research it too text-booky, I am in the market for a decade, I am living research book" this is what the founder I met on the event claimed, few of my colleagues rolled their eyes. Its true that one cannot over look the real life experience, but one cannot out beat structured gold mine of market research.
Many 0 to 1 startup founders often overlook market research, but this critical step can make or break a venture, especially in health tech.
But Why do they skip it?
Limited resources—time, money, and manpower—are common culprits.
"In fact, a survey by CB Insights found that 42% of startups fail due to no market need, which is like building a spaceship to Mars only to realise you forgot the fuel."
Sudharsan Srinivasan
Operational Partner Pitchworks VC Studio
Overconfidence in their product’s success leads founders to assume it will naturally find its market, especially in health tech where patient needs, entire system issues and regulatory requirements are as complex as trying to perform brain surgery with a butter knife. Additionally, the pressure to launch quickly and the belief in their own intuition further contribute to this oversight. Yet, thorough market research in health tech could be the key to transforming a startup's vision into a life-saving reality, instead of a medical mishap waiting to happen.
Example of Market Research working
Innovaccer, founded by Abhinav Shashank in 2014, focuses on improving healthcare delivery through data-driven insights and interoperability solutions. Before launching their platform, Innovaccer conducted extensive market research to understand the challenges faced by healthcare organizations and the potential for innovation in healthcare IT.
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Regulatory Compliance: Ensured their platform complied with HIPAA and other healthcare data privacy regulations. This compliance was crucial to gaining trust from healthcare providers wary of data security issues.
Customer Validation: Conducted pilot programs with several healthcare organizations to validate the platform's effectiveness in improving care outcomes and operational efficiency. Gathered feedback to refine features and user interface.
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Certain chemicals, such as phthalates and parabens, can disrupt the body's hormones and have significant effects on health. According to data, hormone-related health issues such as uterine fibroids, infertility, early puberty and more aggressive forms of breast and endometrial cancers disproportionately affect Black women. Our guest speaker, Jasmine A. McDonald, PhD, an Assistant Professor in the Department of Epidemiology at Columbia University in New York City, discusses the scientific reasons why Black women should pay attention to specific chemicals in their personal care products, like hair care, and ways to minimize their exposure.
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Microstomia, characterized by an abnormally small oral aperture, presents significant challenges in prosthodontic treatment, including limited access for examination, difficulties in impression making, and challenges with prosthesis insertion and removal. To manage these issues, customized impression techniques using sectional trays and elastomeric materials are employed. Prostheses may be designed in segments or with flexible materials to facilitate handling. Minimally invasive procedures and the use of digital technologies can enhance patient comfort. Education and training for patients on prosthesis care and maintenance are crucial for compliance. Regular follow-up and a multidisciplinary approach, involving collaboration with other specialists, ensure comprehensive care and improved quality of life for microstomia patients.
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nursing management of patient with Empyema pptblessyjannu21
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Empyema is a disease of respiratory system It is defines as the accumulation of thick, purulent fluid within the pleural space, often with fibrin development.
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1. Date: 14th August 2013
Creator: W&S research team
REPORT ON COOKING OIL
MARKET
Research time: 6th May – 8th June 2013
Based on Vinaresearch’s panellists
2. Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
3. Member profile
44.3
47.2
8.5
Age group
16 - 24 years old (Code
1~3)
25 - 34 years old (Code
4,5)
35 years old and over
(Code 6~8)
16.4
43.3
40.3
Monthly Household Income
Lower (Under 7 mil.
VND)
Middle (7 - under 10
mil. VND)
Upper (10 mil. VND
and over)
58.3
41.7
Marital Status
Single
Married
39.9
60.1
Gender
Male
Female
Unit: %
4. Part I – Cooking Oil Market 2013
A – Consumer usage and attitude
1. Types of cooking oil – Soybean oil is the most familiar cooking oil type
• Upon 10 surveyed people, there are more than 9 who know about [Soybean oil]. [Sesame oil] comes next with 82% of the respondents
aware of it, followed by [Olive] with 81.9%. [Corn oil] has the lowest awareness with only 8.0%.
• Besides [Soybean oil], the respondents in all areas know about [Sesame oil] and [Olive] well. Unlike the respondents from the other
two areas, more respondents in the South know about [Olive] than [Sesame oil]. Interestingly, there are relatively more respondents in
the South who know about [Olive] than those in the Central and the North who know about [Sesame Oil].
• All age groups show a similarity in their recognition of available types of cooking oil. However, the youngest group (20-29 years old)
is a bit short as noticeably fewer of them know about [Sunflower oil] and [Canola].
• All income groups are most aware of [Soybean oil] with the awareness level of 90.7% for the Lower income group, 96.6% for the
Middle income group and 95.2% for the Upper income group. The Lower income group shows an uneasy fact that they know less
about available types of cooking oil than the other two groups, and their awareness level is considerably lower.
2. Suitable type of cooking oil – Soybean oil is the most suitable cooking oil type
• The most suitable type of cooking oil for most of the respondents is [Soybean oil] with 74.3%. [Olive] comes next with 51.9%,
followed by [Sesame oil] with 37.7%. Only 2.2% of the respondents think [Corn oil] is suitable for them.
• All groups choose [Soybean] as the best type of cooking oil for them, followed by [Olive] and [Sesame oil]. The chart pattern for the
three geographic groups closely imitates the unsegregated chart and there is no major difference among geographic areas, indicating
that geographic factor doesn’t affect the respondents’ perception of cooking oil suitability.
• The majority of the respondents choose [Soybean oil] as the most suitable type of cooking oil for them, regardless of age. Besides,
[Olive] and [Sesame oil] are still well recognized as they are correspondingly ranked at the second and third position. While the oldest
group has a rather similar perception of cooking oil suitability as the other two age groups, their perception on the suitability of [Olive]
and [Sesame oil] is noticeably lower.
5. Part I – Cooking Oil Market 2013
A – Consumer usage and attitude
2. Suitable type of cooking oil [Conti.]
• The majority of the respondents choose [Soybean oil] as the most suitable type of cooking oil for them, regardless of age. Besides,
[Olive] and [Sesame oil] are still well recognized as they are correspondingly ranked at the second and third position. While the oldest
group has a rather similar perception of cooking oil suitability as the other two age groups, their perception on the suitability of [Olive]
and [Sesame oil] is noticeably lower.
3. Places for buying cooking oil – More than 4/5 respondents buy cooking oil products at Supermarket
• 83.9% of the respondents buy cooking oil from [Supermarkets], 62.4% from [Grocery] and 37.3% from [Market]. [Convenient
store], [Store specializing in selling cooking oil], [One-price store] and [Online shopping] all have their shares, but the last two are
negligible.
• The Northern group likes [Convenient store] more and [Market] less than the Southern and Middle groups. The cooking oil
purchasing location is quite similar in all three areas except for [Convenient store] and [Market]. Relatively, more respondents from
the North buy cooking oil from [Convenient store] and fewer of them buy from [Market] than the respondents from the other two
areas.
• The pattern of cooking oil purchasing location is quite similar for all three age groups, except the youngest group. All three age groups
buy oil from [Grocery] and [Market] second- and third-most often, and noticeably more respondents from the youngest group buy
cooking oil from these two locations.
• All three groups show no distinctive difference in their choice of where to buy cooking oil. Although the lines cross, there is still no
significant or noticeable discrepancy.
4. Volume and price for the latest purchase – 1-liter bottle with the price of under 50,000 VND is mostly preferred
• More than half of the respondents tend to buy cooking oil in 2-liter bottles and smaller, with the price disperses between [Under
50,000VND] and [50,000-99,999VND]. In particular, [1 liter] is the most common volume with the price of [Under 50,000 VND].
6. Part I – Cooking Oil Market 2013
A – Consumer usage and attitude
4. Volume and price for the latest purchase [Conti.]
• More than half of the respondents tend to buy cooking oil in 2-liter bottles and smaller, with the price disperses between [Under
50,000VND] and [50,000-99,999VND]. 1-, 2- and 5-liter bottles are the most common.
• In the last time the Northern respondents purchased cooking oil, 149 of them chose [1-liter bottle], 125 of them chose [2-liter] bottle
and 130 of them chose [5-liter] bottle. For comparison, the number of respondents purchasing cooking oil in those three sizes are,
respectively, 46, 22, 38 for the Middle group and 204, 89, 73 for the Southern group. In short, the Northern group tends to buy
relatively more [2-liter] and [5-liter] size than the other two areas.
• 326 of the youngest group chose [1-liter] bottle and 320 of them (41% of the youngest group) chose [2-liter] or [5-liter] bottle. On the
other hand, in the last time the respondents from the other two age groups purchased cooking oil, 73 of them (28% of the middle and
oldest groups) chose [1-liter] bottle and 157 of them (61% of the middle and oldest groups) chose [2-liter] or [5-liter] bottle.
• The last time the respondents from the Lower income group purchased cooking oil, 83 of them (48% of this group) chose [1-liter]
bottle and 51 of them (30% of this group) chose [2-liter] or [5-liter] bottle. On the other hand, the last time making purchase of
cooking oil, 160 (39%) of the Middle income respondents chose 1-liter bottle and 191 (46%) of them chose [2-liter] or [5-liter] bottle.
The choice of the Upper income respondents is even more different, with only 156 (34%) of them chose 1-liter bottle and 235 (52%)
of them chose [2-liter] or [5-liter] bottle.
7. Part I – Cooking Oil Market 2013
B – Brand awareness and brand usage
1. Top 3 cooking oil brands – Neptune is firstly recalled by most respondents
• As evident in the chart, [Neptune] is at the top with 37.7% of the respondents who are able to recall its brand first when being asked
spontaneously. This brand also takes the first position in Second In Mind category with 23.1%. The first position for Third In Mind of
the respondents is [Tuong An] with 14.3%.
• While most Northern and Middle respondents recall [Neptune] first with the respective percentage of 49.5% and 31.7%, [Tuong An]
scores the highest in TOM with 45.5% of the Southern group. At Second In Mind, [Simply] is the winning brand with 26.5% votes
from Northern group whereas [Neptune] prevails in both the Middle and Southern groups. In terms of Third in mind, [Tuong An] has
the highest percentage in both the Northern and Middle groups while [Simply] is better recognized in Southern group with 10.8%.
• More than 3 in 10 respondents from the youngest and oldest group recall [Neptune] first, while 32.5% of the respondents from the
Middle group recall [Tuong An] first. In terms of Second In Mind, [Neptune] is the winner in all three age groups with the respective
percentage of 21.2%, 28.6% and 30.9%. In the Third in mind category, [Tuong An] scores the highest in all three age groups.
• [Neptune] brand is the first to be recalled by all three SEC groups. Moreover, it is arguably the winner in Second in Mind category,
taking over the Upper income group, breaking even with [Tuong An] in Lower income group and losing with only 1.2% short to
[Simply] in Middle income group. In the Third in Mind category, [Tuong An] wins the Upper and Middle income groups and is just a
bit short of 0.6% to [Simply] in Lower income group
2. Total awareness of cooking oil brands – 92.7% respondents know Tuong An
• Almost all of the surveyed people know about [Tuong An] and [Neptune]. [Tuong An] has the highest percentage of 92.7%, closely
followed by [Neptune] at 91.0%. [Simply], [Meizan], and [Cai Lan] come next at 79.1%, 72.8%, and 70.3% respectively.
• While [Tuong An] and [Neptune] are the most and second-most well-known brands of cooking oil among the Middle and Southern
respondents, the order is reversed for those from the North. [Simply], [Meizan] and [Cai Lan] take the next three positions in all three
areas. Although being known to 42% of the respondents from the North and 35.8% of the respondents from the Middle, [Trang An] is
not even in the top 10 best known brands in the South.
8. Part I – Cooking Oil Market 2013
B – Brand awareness and brand usage
2. Total awareness of cooking oil brands [Conti.]
• [Tuong An] and [Neptune] are still best-known among age groups with [Tuong An] tightly wins over and take the first place.
[Simply], [Meizan] and [Cai Lan] are still well-known across age groups although there is a small change of order in the youngest
group from that of the other two age groups.
• [Tuong An] and [Neptune] still take the top two positions across income groups and compete neck-to-neck for the first position.
[Tuong An] is better known in the Lower and Middle income groups, losing to [Neptune] by a mere 0.2% in the Upper income group.
However, [Tuong An]’s lead in the Lower and Middle income groups is not significant either. [Simply], [Meizan] and [Cai Lan] also
take the next three positions with a different order in the Lower income group.
3. Past brand – Neptune had the highest percentage of quitting in the past
• 37.8% of the respondents choose [Neptune] as the brand they did not continue using. 18% of the respondents chose to leave [Tuong
An], 16.6% chose to leave [Simply] and a total of 75.9% of the respondents have changed their main cooking oil brand.
• In the North, more respondents have switched to a new brand from [Neptune] and [Simply], while in the Middle and the South, more
respondents have switched from [Neptune] and [Tuong An]. Considerably more respondents in the North decided to switch from
[Neptune] than the other two areas.
• More respondents from all three age groups chose to stop using [Neptune]. [Tuong An] and [Cai Lan] take the next two positions in
losing consumers in the youngest and middle groups, while [Tuong An] and [Cai Lan] and [Simply] are chosen for these positions in
the oldest group.
• Many respondents from three income groups decided to switch from these three brands. [Meizan], [Marvela] and [Cai Lan] also have
respondents stop using their brands but in smaller numbers.
9. Part I – Cooking Oil Market 2013
B – Brand awareness and brand usage
4. Brand used most often – Neptune, Simply and Tuong An are top three brands used most often
• 3 out of 10 respondents are using [Neptune], followed by [Simply] with 25.3%. [Tuong An] takes the third place with 22.3%. Only a
few of the respondents are using other brands such as [Co.opmart], [Otran], [Kiddy] or [Nutra Omega-3].
• [Neptune] is currently used by more respondents from the North and the Middle, closely followed by [Simply]. [Tuong An] takes the
fourth position in the North with 6.4% and the third position in the Middle with 18.7%. In the South, [Tuong An] manages to take the
first position with 40.1% and also creates a big gap of 15.8% with the runner-up [Neptune].
• While [Neptune] is able to put [Simply] in the runner-up position in the youngest group, [Simply] wins in the other two age groups.
[Neptune] is 12% ahead of [Simply] in the youngest group, but [Simply] can only stay ahead of [Neptune] with 5.4% and 1.8% in the
other two age groups. Meanwhile, [Tuong An] is firmly put in the third position in all three age groups.
• While the Middle and Upper income groups show a strong favor to [Neptune], then [Simply] and [Truong An], the Lower income
group chooses otherwise. [Tuong An] takes the lead in this group, followed by [Neptune] and [Simply]. However, these three brands
do not have big gaps between them in the Lower income group like they do in the other two groups.
5. Future brand – 82.0% respondents intends to change to use another brand and Simply is the brand they are looking for
• 75.9% of the respondents have changed their brands. Still, 82% of them intend to do so again in the future. [Simply] is chosen by
26.6% of the respondents as their future brand, closely followed by [Neptune] at 23.3%. Far behind is [Tuong An] with only 13.7% of
the respondent intend to switch and use it in the future.
• More respondents in the Middle and the South intend to change their cooking oil brand to [Neptune], then [Simply] and [Tuong An].
The Northern respondents tend to switch to [Simply] more than [Neptune] or [Tuong An]. [Tuong An] is chosen by only 9.7% of the
Northern respondents as their future brand, while that number is 16% for the Middle respondents and 17.5% for the Southern
respondents.
10. Part I – Cooking Oil Market 2013
B – Brand awareness and brand usage
5. Future brand [Conti.]
• [Simply] is taking the lead as the new brand when the respondents switch, with a not very safe distance from [Neptune]. While the
youngest and the middle aged groups are a little more likely to switch to [Simply], the oldest group shows the tendency for both
[Neptune] and [Simply].
• All three income groups tend to switch to [Simply] with [Neptune] and [Tuong An] are next in order. Except for that the intention of
switching to other less well-known brands is all different, all three income groups enjoy a rare agreement as to the order of the 3
major brands that they should use in the future.
6. Coverage of dominant brands – Top brands in the market has a sign of loosing points in front of respondents
• [Tuong An], [Neptune], [Meizan] and [Cai Lan] are showing a negative sign as their coverage in the future is lower than that in the
present and the past. [Simply] is the only major brand which has more coverage on respondents in the future.
11. Part II – MARKET 2012 VS. 2013
[1] Supermarket is not the dominant channel anymore in 2013
In 2012, the percentage of [Supermarket] is likely to dominate purchasing channels with 72.0%. However, it is threaten by the increase of
other channels such as [Grocery], [Convenient store] and [Market].
[2] This year, fewer respondents recall Tuong An and Simply first
When being asked spontaneously, there are relatively more respondents who recall [Neptune] first compared to 2012, while [Simply] and
[Tuong An] have noticeably fewer respondents who recall them. The net result is that [Neptune] has taken the top position from [Tuong
An] for TOM category.
[3] Respondents’awareness of major cooking oil brands has decreased
The relative number of respondents who are aware of the more popular brands like [Tuong An], [Neptune] and [Simply] has decreased
from that of 2012. On the other hand, the less popular brands like [Cai Lan], [Kiddy], [Chinsu] now have relatively more respondents
who are aware of them.
[4] Neptune, Simply and Tuong An all have more potential consumers in 2013 than in 2012
While the percentage of respondents who have used or are currently using these three brands has not significantly changed since 2012, the
percentage of respondents who intend to use them in the future has considerably improved.
13. C. Research findings
1
PART I – COOKING OIL MARKET 2013
A – Consumer usage and attitude
1. Types of cooking oil
2. Suitable type of cooking oil
3. Places for buying cooking oil products
4. Volume and price for the latest purchase
B – Brand awareness and brand usage
1. Top 3 cooking oil brands
2. Awareness of cooking oil brands
3. Past brand
4. Brand used most often
5. Future brand
6. Popularity of dominant brands
14. 1. Types of cooking oil
[Soybean oil] is most familiar to the surveyed people
Upon 10 surveyed people, there are more than 9 who know about [Soybean oil]. [Sesame oil] comes next with 82% of the respondents aware of it,
followed by [Olive] with 81.9%. [Corn oil] has the lowest awareness with only 8.0%.
Q. Please tell us what kind of cooking oil you know in the list below? [MA] Based on n=1,036 know clearly about types of cooking oil
95.0
82.0 81.9
47.7
39.0
8.0
2.8
Soybean oil Sesame oil Olive Sunflower oil Canola Corn oil Others
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 1.1] Customer awareness on types of cooking oil
15. 1. Types of cooking oil
[Olive] is better known in Southern area
Besides [Soybean oil], the respondents in all areas know about [Sesame oil] and [Olive] well. Unlike the respondents from the other two areas, more
respondents in the South know about [Olive] than [Sesame oil]. Interestingly, there are relatively more respondents in the South who know about [Olive]
than those in the Central and the North who know about [Sesame Oil].
[Figure 1.2] Customer Awareness on types of cooking oil – By Area
Soybean oil Sesame oil Olive Sunflower oil Canola Corn oil Others
Northern (n=469) 96.2 82.3 81.9 48.2 38.4 8.3 3.0
Middle (n=123) 91.9 81.3 74.0 42.3 34.1 11.4 2.4
Southern (n=444) 94.6 82.0 84.2 48.6 41.0 6.8 2.7
0.0
20.0
40.0
60.0
80.0
100.0
Q. Please tell us what kind of cooking oil you know in the list below? [MA] Based on n=1,036 know clearly about types of cooking oil
Unit: %
16. 1. Types of cooking oil
There is a similarity in the recognition of cooking oil types among age groups.
All age groups show a similarity in their recognition of available types of cooking oil. However, the youngest group (20-29 years old) is a bit short as
noticeably fewer of them know about [Sunflower oil] and [Canola].
[Figure 1.3] Customer awareness on types of cooking oil – By Age
Soybean oil Olive Sesame oil Sunflower oil Canola Corn oil Others
20 - 29 years old (n=779) 94.1 80.7 80.5 44.8 35.3 7.4 2.8
30 - 39 years old (n=202) 99.0 87.6 87.6 56.4 50.5 10.4 3.0
40 years old and over (n=55) 92.7 78.2 83.6 56.4 49.1 7.3 1.8
0.0
20.0
40.0
60.0
80.0
100.0
Q. Please tell us what kind of cooking oil you know in the list below? [MA] Based on n=1,036 know clearly about types of cooking oil
Unit: %
17. 1. Types of cooking oil
The Lower income group is less aware of available types of cooking oil.
All income groups are most aware of [Soybean oil] with the awareness level of 90.7% for the Lower income group, 96.6% for the Middle income group
and 95.2% for the Upper income group. The Lower income group shows an uneasy fact that they know less about available types of cooking oil than the
other two groups, and their awareness level is considerably lower.
[Figure 1.4] Customer awareness on types of cooking oil – By SEC
Soybean oil Sesame oil Olive Sunflower oil Canola Corn oil Others
Lower (n=172) 90.7 73.8 69.8 31.4 26.7 8.7 3.5
Middle (n=409) 96.6 82.9 82.6 49.6 39.4 7.8 2.7
Upper (n=455) 95.2 84.4 85.9 52.1 43.3 7.9 2.6
0.0
20.0
40.0
60.0
80.0
100.0
Q. Please tell us what kind of cooking oil you know in the list below? [MA] Based on n=1,036 know clearly about types of cooking oil
Unit: %
18. 2. Suitable type of cooking oil
The majority of 1,036 respondents think [Soybean oil] is most suitable for them
The most suitable type of cooking oil for most of the respondents is [Soybean oil] with 74.3%. [Olive] comes next with 51.9%, followed by [Sesame oil]
with 37.7%. Only 2.2% of the respondents think [Corn oil] is suitable for them.
Q. Please tell us which type of cooking oil is best for you? [SA] Based on n=1,036 know clearly about types of cooking oil
74.3
51.9
37.7
17.4
14.4
2.2 2.5
Soybean oil Olive Sesame oil Sunflower oil Canola Corn oil Others
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 2.1] Suitable type of cooking oil
19. 2. Suitable type of cooking oil
There is no significant difference among geographic groups
All groups choose [Soybean] as the best type of cooking oil for them, followed by [Olive] and [Sesame oil]. The chart pattern for the three geographic
groups closely imitates the unsegregated chart and there is no major difference among geographic areas, indicating that geographic factor doesn’t affect
the respondents’ perception of cooking oil suitability.
[Figure 2.2] Suitable type of cooking oil – By Area
Soybean oil Olive Sesame oil Sunflower oil Canola Corn oil Others
Northern (n=469) 75.9 50.7 38.2 20.0 15.8 3.2 1.3
Middle (n=123) 75.6 48.0 37.4 13.8 8.9 1.6 7.3
Southern (n=444) 72.3 54.3 37.4 15.5 14.4 1.4 2.5
0.0
20.0
40.0
60.0
80.0
100.0
Q. Please tell us which type of cooking oil is best for you? [SA] Based on n=1,036 know clearly about types of cooking oil
Unit: %
20. 2. Suitable type of cooking oil
[Soybean oil] is still the top choice regardless of age
The majority of the respondents choose [Soybean oil] as the most suitable type of cooking oil for them, regardless of age. Besides, [Olive] and [Sesame
oil] are still well recognized as they are correspondingly ranked at the second and third position. While the oldest group has a rather similar perception of
cooking oil suitability as the other two age groups, their perception on the suitability of [Olive] and [Sesame oil] is noticeably lower.
[Figure 2.3] Suitable type of cooking oil – By Age
Soybean oil Olive Sesame oil Sunflower oil Canola Corn oil Others
20 - 29 years old (n=779) 72.5 54.2 37.7 17.3 12.7 2.1 2.1
30 - 39 years old (n=202) 79.2 49.0 41.1 18.3 19.3 3.0 3.5
40 years old and over (n=55) 81.8 30.9 25.5 14.5 20.0 1.8 5.5
0.0
20.0
40.0
60.0
80.0
100.0
Q. Please tell us which type of cooking oil is best for you? [SA] Based on n=1,036 know clearly about types of cooking oil
Unit: %
21. 2. Suitable type of cooking oil
Monthly household income does not affect respondents’ choices
There is no change when analyzing the respondents’ perception of cooking oil suitability by SEC. In details, [Soybean oil] still scores the highest at
78.5% for the Lower income group, 78.0% for the Middle income group and 69.5% for the Upper income group. The SEC chart patterns closely follow
the unsegregated chart and there is no major difference among SEC groups, indicating SEC factor doesn’t affect consumer’s perception of cooking oil
suitability.
[Figure 2.4] Suitable type of cooking oil – By SEC
Soybean oil Olive Sesame oil Sunflower oil Canola Corn oil Others
Lower (n=172) 78.5 44.2 33.7 11.6 10.5 4.1 3.5
Middle (n=409) 78.0 52.1 37.9 21.3 15.2 1.5 2.2
Upper (n=455) 69.5 54.7 39.1 16.0 15.2 2.2 2.4
0.0
20.0
40.0
60.0
80.0
100.0
Q. Please tell us which type of cooking oil is best for you? [SA] Based on n=1,036 know clearly about types of cooking oil
Unit: %
22. 3. Places for buying cooking oil
Supermarkets are the dominant retailer of cooking oil
83.9% of the respondents buy cooking oil from [Supermarkets], 62.4% from [Grocery] and 37.3% from [Market]. [Convenient store], [Store
specializing in selling cooking oil], [One-price store] and [Online shopping] all have their shares, but the last two are negligible.
Q. Please tell us where you usually buy cooking oil for your family? [MA] Based on n=1,038
83.9
62.4
37.3
28.4
15.2
2.1 0.9 0.2
Supermarket Grocery Market Convenient store Store specializing
in selling cooking
oil
One-price store Online shopping Others
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 3.1] Places for buying cooking oil
23. 3. Places for buying cooking oil
The Northern group likes [Convenient store] more and [Market] less…
… than the Southern and Middle groups. The cooking oil purchasing location is quite similar in all three areas except for [Convenient store] and
[Market]. Relatively, more respondents from the North buy cooking oil from [Convenient store] and fewer of them buy from [Market] than the
respondents from the other two areas.
Q. Please tell us where you usually buy cooking oil for your family? [MA] Based on n=1,038
Supermarket Grocery
Convenient
store
Market
Store
specializing in
selling cooking
oil
One-price store
Online
shopping
Others
Nothern (n=471) 82.2 63.3 36.7 29.1 18.3 1.3 0.8 0.4
Central (n=123) 74.0 71.5 18.7 47.2 18.7 4.1 0.0 0.0
Southern (n=444) 88.5 59.0 22.3 43.2 11.0 2.5 1.1 0.0
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 3.2] Places for buying cooking oil – By Area
24. 3. Places for buying cooking oil
The youngest group prefers buying cooking oil from [Grocery] and [Market]
The pattern of cooking oil purchasing location is quite similar for all three age groups, except the youngest group. All three age groups buy oil from
[Grocery] and [Market] second- and third-most often, and noticeably more respondents from the youngest group buy cooking oil from these two
locations.
Q. Please tell us where you usually buy cooking oil for your family? [MA] Based on n=1,038
Supermarket Grocery Market
Convenient
store
Store
specializing
in selling
cooking oil
One-price
store
Online
shopping
Others
20 - 29 years old (n=780) 83.5 65.9 39.2 29.7 16.2 2.1 0.9 0.1
30 - 39 years old (n=203) 85.7 53.2 31.0 25.1 13.3 2.5 1.0 0.5
40 years old and over (n=55) 83.6 47.3 32.7 21.8 9.1 1.8 0.0 0.0
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 3.3] Places for buying cooking oil – By Age
25. 3. Places for buying cooking oil
Income groups have similar choice of their cooking oil vendors
All three groups show no distinctive difference in their choice of where to buy cooking oil. Although the lines cross, there is still no significant or
noticeable discrepancy.
Q. Please tell us where you usually buy cooking oil for your family? [MA] Based on n=1,038
Supermarket Grocery Market
Convenient
store
Store
specializing in
selling cooking
oil
One-price store
Online
shopping
Others
Lower (n=172) 80.8 70.3 42.4 23.3 12.8 1.7 .6 0.0
Middle (n=411) 82.7 62.3 37.5 28.0 16.3 1.5 1.0 .2
Upper (n=455) 86.2 59.6 35.2 30.8 15.2 2.9 .9 .2
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 3.4] Places for buying cooking oil – By SEC
26. 4. Volume and price for the latest purchase
1-liter bottle with the price of under 50,000 VND is mostly preferred
More than half of the respondents tend to buy cooking oil in 2-liter bottles and smaller, with the price disperses between [Under 50,000VND] and
[50,000-99,999VND]. In particular, [1 liter] is the most common volume with the price of [Under 50,000 VND]
Q. Please tell us the bottle size and the price you paid for that size in the last time you purchased cooking oil? [Matrix SA] Based on n=1,038
Under 50,000
VND
50,000 - 99,999
VND
100,000 - 149,999
VND
150,000 - 199,999
VND
200,000 - 249,999
VND
250,000 - 299,999
VND
300,000 VND and
over
250 ml (n=26) 69.2 26.9 0.0 3.8 0.0 0.0 0.0
400 ml (n=25) 48.0 48.0 4.0 0.0 0.0 0.0 0.0
500 ml (n=69) 55.1 39.1 5.8 0.0 0.0 0.0 0.0
1 litre (n=399) 69.2 25.3 3.8 1.0 0.8 0.0 0.0
1.8 litre (n=40) 25.0 42.5 20.0 10.0 2.5 0.0 0.0
2 litre (n=236) 5.1 61.9 19.1 11.0 3.0 0.0 0.0
5 litre (n=241) 0.4 2.5 10.0 31.5 55.2 0.0 0.4
Others (n=2) 0.0 0.0 50.0 0.0 50.0 0.0 0.0
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 4.1] Volume and price for the latest purchase
27. 4. Volume and price for the latest purchase
Northern respondents tend to buy bigger bottles
In the last time the Northern respondents purchased cooking oil, 149 of them chose 1-liter bottle, 125 of them chose 2-liter bottle and 130 of them chose
5-liter bottle. For comparison, the number of respondents purchasing cooking oil in those three sizes are, respectively, 46, 22, 38 for the Middle group
and 204, 89, 73 for the Southern group. In short, the Northern group tends to buy relatively more 2-liter and 5-liter size than the other two areas.
Q. Please tell us the bottle size and the price you paid for that size in the last time you purchased cooking oil? [Matrix SA] Based on n=1,038
Unit: % [Figure 4.2] Volume and price for the latest purchase – By Area
28. 4. Volume and price for the latest purchase
The youngest group prefers 1-liter bottle
326 of the youngest group chose 1-liter bottle and 320 of them (41% of the youngest group) chose 2-liter or 5-liter bottle. On the other hand, in the last
time the respondents from the other two age groups purchased cooking oil, 73 of them (28% of the middle and oldest groups) chose 1-liter bottle and 157
of them (61% of the middle and oldest groups) chose 2- or 5-liter bottle.
Q. Please tell us the bottle size and the price you paid for that size in the last time you purchased cooking oil? [Matrix SA] Based on n=1,038
Unit: % [Figure 4.3] Volume and price for the latest purchase – By Age
29. 4. Volume and price for the latest purchase
The Lower income group tends to purchase smaller bottles
The last time the respondents from the Lower income group purchased cooking oil, 83 of them (48% of this group) chose 1-liter bottle and 51 of them
(30% of this group) chose 2- or 5-liter bottle. On the other hand, the last time making purchase of cooking oil, 160 (39%) of the Middle income
respondents chose 1-liter bottle and 191 (46%) of them chose 2- or 5-liter bottle. The choice of the Upper income respondents is even more different,
with only 156 (34%) of them chose 1-liter bottle and 235 (52%) of them chose 2- or 5-liter bottle.
Q. Please tell us the bottle size and the price you paid for that size in the last time you purchased cooking oil? [Matrix SA] Based on n=1,038
Unit: % [Figure 4.4] Volume and price for the latest purchase – By SEC
30. Research findings
1
PART I – COOKING OIL MARKET 2013
A – Consumer usage and attitude
1. Types of cooking oil
2. Suitable type of cooking oil
3. Places for buying cooking oil product
4. Volume and price for the latest purchase
B – Brand awareness and brand usage
1. Top 3 cooking oil brands
2. Awareness of cooking oil brand
3. Past brand
4. Brand used most often
5. Future brand
6. Coverage of dominant brands
31. 1. Top 3 cooking oil brands
[Neptune] is recalled first by 37.7% of the surveyed people
As evident in the chart, [Neptune] is at the top with 37.7% of the respondents able to recall its brand first when being asked spontaneously. This brand
also takes the first position in Second In Mind category with 23.1%. The first position for Third In Mind of the respondents is [Tuong An] with 14.3%.
Q. Please tell us what cooking oil brands in Vietnam you know / have heard of? [SA] Based on n=1,038
37.7
26.1
17.0
3.9 3.3
1.6 0.8 0.5 0.5 0.5
23.1
17.8 18.5
5.9 4.7 4.8
0.2 0.0 0.4 0.5
8.4
14.3
10.2
6.0 5.6 5.8
1.3 0.0 0.8 0.6
Neptune Tuong An Simply Meizan Marvela Cai Lan Kiddy Co.opmart De Nhat Otran
0.0
10.0
20.0
30.0
40.0
50.0
60.0
TOM Second in mind Third in mind
Unit: % [Figure 1.1] Top three cooking oil brands
32. 1. Top 3 cooking oil brands
Choices among geographic groups are sharply dissimilar
While most Northern and Middle respondents recall [Neptune] first with the respective percentage of 49.5% and 31.7%, [Tuong An] scores the highest
in TOM with 45.5% of the Southern group. At Second In Mind, [Simply] is the winning brand with 26.5% votes from Northern group whereas
[Neptune] prevails in both the Middle and Southern groups. In terms of Third in mind, [Tuong An] has the highest percentage in both the Northern and
Middle groups while [Simply] is better recognized in Southern group with 10.8%.
[Figure 1.2] Top three cooking oil brands – By Area
Q. Please tell us what cooking oil brands in Vietnam you know / have heard of? [SA] Based on n=1,038
Unit: %
33. 1. Top 3 cooking oil brands
There is significant difference among groups
More than 3 in 10 respondents from the youngest and oldest group recall [Neptune] first, while 32.5% of the respondents from the Middle group recall
[Tuong An] first. In terms of Second In Mind, [Neptune] is the winner in all three age groups with the respective percentage of 21.2%, 28.6% and
30.9%. In the Third in mind category, [Tuong An] scores the highest in all three age groups.
[Figure 1.3] Top three cooking oil brands – By Age
Q. Please tell us what cooking oil brands in Vietnam you know / have heard of? [SA] Based on n=1,038
Unit: %
34. 1. Top 3 cooking oil brands
SEC groups are different in terms of Second In Mind and Third In Mind
[Neptune] brand is the first to be recalled by all three SEC groups. Moreover, it is arguably the winner in Second in Mind category, taking over the
Upper income group, breaking even with [Tuong An] in Lower income group and losing with only 1.2% short to [Simply] in Middle income group. In
the Third in Mind category, [Tuong An] wins the Upper and Middle income groups and is just a bit short of 0.6% to [Simply] in Lower income group.
[Figure 1.4] Top three cooking oil brands – By SEC
Q. Please tell us what cooking oil brands in Vietnam you know / have heard of? [SA] Based on n=1,038
Unit: %
35. 2. Total awareness of cooking oil brands
[Tuong An] scores highest at 92.7%
Almost all of the surveyed people know about [Tuong An] and [Neptune]. [Tuong An] has the highest percentage of 92.7%, closely followed by
[Neptune] at 91.0%. [Simply], [Meizan], and [Cai Lan] come next at 79.1%, 72.8%, and 70.3% respectively.
Q. Please tell us what cooking oil brands in the below you have heard of / know clearly? (WITH A LIST OF BRANDS PROVIDED) [MA] Based on n=1,038
92.7 91.0
79.1
72.8
70.3
48.9
40.6 38.2 38.0
29.3
Tuong An Neptune Simply Meizan Cai Lan Marvela Kiddy Chinsu De Nhat Nutra Omega-
3
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 2.1] Total awareness of cooking oil brands
36. 2. Total awareness of cooking oil brands
Brand awareness of the Northern respondents is sharply different
[Figure 2.2] Total awareness of cooking oil brands – By AreaUnit: %
Q. Please tell us what cooking oil brands in the below you have heard of / know clearly? (WITH A LIST OF BRANDS PROVIDED) [MA] Based on n=1,038
94.5
91.7
89.2
71.5
67.7
42.0
39.5
39.3
38.6
34.2
Neptune
Tuong An
Simply
Meizan
Cai Lan
Trang An
Chinsu
Marvela
Kiddy
De Nhat
Northern
91.9
85.4
75.6
70.7
69.1
53.7
50.4
39.8
36.6
35.8
Tuong An
Neptune
Meizan
Cai Lan
Simply
Marvela
Kiddy
Chinsu
De Nhat
Trang An
Middle
93.9
89.0
73.4
73.0
71.2
57.9
45.3
42.3
39.9
36.3
Tuong An
Neptune
Meizan
Cai Lan
Simply
Marvela
Co.opmart
De Nhat
Kiddy
Chinsu
Southern
While [Tuong An] and [Neptune] are the most and second-most well-known brands of cooking oil among the Middle and Southern respondents,
the order is reversed for those from the North. [Simply], [Meizan] and [Cai Lan] take the next three positions in all three areas. Although being
known to 42% of the respondents from the North and 35.8% of the respondents from the Middle, [Trang An] is not even in the top 10 best known
brands in the South.
37. 2. Total awareness of cooking oil brands
[Tuong An] and [Neptune] are still best-known among age groups…
…with [Tuong An] tightly wins over and take the first place. [Simply], [Meizan] and [Cai Lan] are still well-known across age groups although there is
a small change of order in the youngest group from that of the other two age groups.
[Figure 2.3] Total awareness of cooking oil brands – By AgeUnit: %
Q. Please tell us what cooking oil brands in the below you have heard of / know clearly? (WITH A LIST OF BRANDS PROVIDED) [MA] Based on n=1,038
92.4
90.6
78.2
72.7
70.1
47.1
38.6
37.3
37.1
29.5
Tuong An
Neptune
Simply
Meizan
Cai Lan
Marvela
Chinsu
De Nhat
Kiddy
Trang An
20 - 29 years old
94.1
93.1
83.7
75.4
70.0
56.7
56.7
41.4
38.9
36.0
Tuong An
Neptune
Simply
Meizan
Cai Lan
Kiddy
Marvela
De Nhat
Chinsu
Nutra Omega-3
30 - 39 years old
90.9
89.1
74.5
74.5
65.5
47.3
38.2
34.5
30.9
29.1
Tuong An
Neptune
Cai Lan
Simply
Meizan
Marvela
Co.opmart
De Nhat
Kiddy
Chinsu
40 years old and over
38. 2. Total awareness of cooking oil brands
[Tuong An] and [Neptune] still take the top two positions across income groups…
… and compete neck-to-neck for the first position. [Tuong An] is better known in the Lower and Middle income groups, losing to [Neptune] by a mere
0.2% in the Upper income group. However, [Tuong An]’s lead in the Lower and Middle income groups is not significant either. [Simply], [Meizan] and
[Cai Lan] also take the next three positions with a different order in the Lower income group.
[Figure 2.4] Total awareness of cooking oil brands – By SECUnit: %
Q. Please tell us what cooking oil brands in the below you have heard of / know clearly? (WITH A LIST OF BRANDS PROVIDED) [MA] Based on n=1,038
91.9
86.0
77.3
70.3
69.8
39.5
39.0
34.9
32.6
26.2
Tuong An
Neptune
Simply
Cai Lan
Meizan
Marvela
De Nhat
Chinsu
Kiddy
Co.opmart
Lower
93.2
91.2
79.8
73.5
72.7
49.9
41.4
40.6
36.3
32.4
Tuong An
Neptune
Simply
Meizan
Cai Lan
Marvela
Kiddy
Chinsu
De Nhat
Trang An
Middle
92.7
92.5
79.1
73.4
68.1
51.6
42.9
39.1
37.1
31.4
Neptune
Tuong An
Simply
Meizan
Cai Lan
Marvela
Kiddy
De Nhat
Chinsu
Nutra Omega-3
Upper
39. 3. Past brand
[Neptune] is the brand used most often in the past.
37.8% of the respondents choose [Neptune] as the brand they did not continue using. 18% of the respondents chose to leave [Tuong An], 16.6% chose to
leave [Simply] and a total of 75.9% of the respondents have changed their main cooking oil brand.
Q. Amongst brands you know, what brand you had used as main brand in the past before changing to use the current one? [SA] Based on n=1,038
Unit: % [Figure 3.1] Past brand
35.8
18.0
16.6
10.2
6.7 6.3
1.3 1.0 0.6 0.6
24.1
Neptune Tuong An Simply Meizan Marvela Cai Lan De Nhat Nakydako Chinsu Trang An Don't use any
other brand
in the past
0.0
10.0
20.0
30.0
40.0
50.0
Used other brands in the past
75.9%
40. 3. Past brand
[Tuong An], [Neptune] and [Simply] all have lost their consumers
In the North, more respondents have switched to a new brand from [Neptune] and [Simply], while in the Middle and the South, more respondents have
switched from [Neptune] and [Tuong An]. Considerably more respondents in the North decided to switch from [Neptune] than the other two areas.
[Figure 3.2] Past brand – By AreaUnit: %
Q. Amongst brands you know, what brand you had used as main brand in the past before changing to use the current one? [SA] Based on n=916 used another brand in the past
45.9
25.5
10.6
7.3
5.7
1.4
0.9
0.7
0.5
0.5
Neptune
Simply
Meizan
Tuong An
Cai Lan
Marvela
Chinsu
Nutra Omega-3
Trang An
De Nhat
Northern
31.9
27.7
9.2
8.6
8.1
6.3
2.1
1.8
0.8
0.8
Tuong An
Neptune
Marvela
Simply
Meizan
Cai Lan
Nakydako
De Nhat
Binh An
Co.opmart
Southern
29.7
17.1
13.5
13.5
9.9
9.0
2.7
1.8
0.9
0.9
Neptune
Tuong An
Meizan
Marvela
Simply
Cai Lan
Trang An
De Nhat
Queen
Otran
Middle
41. 3. Past brand
Different age groups show little difference in the brands that they switched
More respondents from all three age groups chose to stop using [Neptune]. [Tuong An] and [Cai Lan] take the next two positions in losing consumers in
the youngest and middle groups, while [Tuong An] and [Cai Lan] and [Simply] are chosen for these positions in the oldest group.
[Figure 3.3] Past brand – By AgeUnit: %
35.6
19.2
16.3
11.5
6.3
6.1
1.0
0.7
0.6
0.6
Neptune
Tuong An
Simply
Meizan
Marvela
Cai Lan
De Nhat
Trang An
Chinsu
Nutra Omega-3
20 - 29 years old
39.5
18.9
17.3
5.9
5.4
5.4
2.2
1.6
1.1
0.5
Neptune
Simply
Tuong An
Cai Lan
Meizan
Marvela
De Nhat
Nakydako
Chinsu
Sailing Boat
30 - 39 years old
35.6
17.8
11.1
11.1
8.9
6.7
4.4
2.2
2.2
0.0
Neptune
Tuong An
Cai Lan
Simply
Nakydako
Marvela
Meizan
Co.opmart
Happi Koki
Binh An
40 years old and over
Q. Amongst brands you know, what brand you had used as main brand in the past before changing to use the current one? [SA] Based on n=916 used another brand in the past
42. 3. Past brand
[Neptune], [Tuong An] and [Simply] lose customers across income groups
Many respondents from three income groups decided to switch from these three brands. [Meizan], [Marvela] and [Cai Lan] also have respondents stop
using their brands but in smaller numbers.
[Figure 3.4] Past brand – By SECUnit: %
32.9
21.0
20.3
9.1
6.3
4.9
1.4
1.4
0.7
0.7
Neptune
Tuong An
Simply
Meizan
Marvela
Cai Lan
Nutra Omega-3
De Nhat
Chinsu
Nakydako
Lower
35.0
18.5
14.6
12.4
7.4
7.2
1.4
0.8
0.6
0.6
Neptune
Simply
Tuong An
Meizan
Marvela
Cai Lan
Nakydako
Co.opmart
Binh An
De Nhat
Middle
38.8
21.7
13.7
8.0
6.1
4.9
1.7
1.2
1.0
0.7
Neptune
Tuong An
Simply
Meizan
Cai Lan
Marvela
De Nhat
Chinsu
Trang An
Queen
Upper
Q. Amongst brands you know, what brand you had used as main brand in the past before changing to use the current one? [SA] Based on n=916 used another brand in the past
43. 4. Brand used most often (BUMO)
[Neptune] is at the top with 33.2%
3 out of 10 respondents are using [Neptune], followed by [Simply] with 25.3%. [Tuong An] takes the third place with 22.3%. Only a few of the
respondents are using other brands such as [Co.opmart], [Otran], [Kiddy] or [Nutra Omega-3].
Q. Amongst brands you know, what brand you are currently using? [SA] Based on n=1,038
33.2
25.3
22.3
7.2
3.9 3.3
0.8 0.7 0.5 0.5
Neptune Simply Tuong An Meizan Cai Lan Marvela Co.opmart Otran Kiddy Nutra Omega-
3
0.0
10.0
20.0
30.0
40.0
50.0
Unit: % [Figure 4.1] Brand used most often (BUMO)
44. 4. Brand used most often (BUMO)
[Neptune] and [Simply] enjoy the market in the Northern and Middle areas
[Neptune] is currently used by more respondents from the North and the Middle, closely followed by [Simply]. [Tuong An] takes the fourth position in
the North with 6.4% and the third position in the Middle with 18.7%. In the South, [Tuong An] manages to take the first position with 40.1% and also
creates a big gap of 15.8% with the runner-up [Neptune].
[Figure 4.2] Brand used most often (BUMO) – By AreaUnit: %
Q. Amongst brands you know, what brand you are currently using? [SA] Based on n=1,038
42.5
35.5
8.5
6.4
2.8
1.3
0.6
0.4
0.4
0.4
Neptune
Simply
Meizan
Tuong An
Cai Lan
Otran
Marvela
Kiddy
Co.opmart
Queen
Northern
40.1
24.3
14.4
5.6
5.4
4.5
1.4
0.9
0.7
0.7
Tuong An
Neptune
Simply
Meizan
Marvela
Cai Lan
Co.opmart
Nutra Omega-3
Nakydako
Happi Koki
Southern
30.1
26.0
18.7
8.1
5.7
5.7
2.4
0.8
0.8
0.8
Neptune
Simply
Tuong An
Meizan
Cai Lan
Marvela
Kiddy
Binh An
Chinsu
Trang An
Middle
45. 4. Brand used most often (BUMO)
[Neptune], [Simply] and [Tuong An] are still favored among age groups
While [Neptune] is able to put [Simply] in the runner-up position in the youngest group, [Simply] wins in the other two age groups. [Neptune] is 12%
ahead of [Simply] in the youngest group, but [Simply] can only stay ahead of [Neptune] with 5.4% and 1.8% in the other two age groups. Meanwhile,
[Tuong An] is firmly put in the third position in all three age groups.
[Figure 4.3] Brand used most often (BUMO) – By AgeUnit: %
Q. Amongst brands you know, what brand you are currently using? [SA] Based on n=1,038
35.1
23.1
21.9
8.5
4.5
3.1
0.9
0.5
0.4
0.3
Neptune
Simply
Tuong An
Meizan
Cai Lan
Marvela
Co.opmart
Otran
Happi Koki
Kiddy
20 - 29 years old
33.0
27.6
22.7
3.4
2.5
1.5
1.5
1.5
1.5
1.0
Simply
Neptune
Tuong An
Marvela
Meizan
Cai Lan
Kiddy
Nutra Omega-3
Otran
Chinsu
30 - 39 years old
29.1
27.3
25.5
7.3
5.5
3.6
1.8
0.0
0.0
0.0
Simply
Neptune
Tuong An
Meizan
Marvela
Cai Lan
Queen
Binh An
Elise
Kiddy
40 years old and over
46. 4. Brand used most often (BUMO)
SEC groups also have their own favorites
While the Middle and Upper income groups show a strong favor to [Neptune], then [Simply] and [Truong An], the Lower income group chooses
otherwise. [Tuong An] takes the lead in this group, followed by [Neptune] and [Simply]. However, these three brands do not have big gaps between
them in the Lower income group like they do in the other two groups.
[Figure 4.4] Brand used most often (BUMO) – By SECUnit: %
Q. Amongst brands you know, what brand you are currently using? [SA] Based on n=1,038
24.4
23.8
19.8
15.7
7.6
2.3
1.2
1.2
1.2
0.6
Tuong An
Neptune
Simply
Meizan
Cai Lan
Marvela
Co.opmart
Chinsu
Nakydako
Kiddy
Lower
34.5
26.0
21.4
6.3
4.6
2.9
0.7
0.7
0.7
0.5
Neptune
Simply
Tuong An
Meizan
Marvela
Cai Lan
Kiddy
Co.opmart
De Nhat
Otran
Middle
35.6
26.8
22.2
4.8
3.3
2.4
1.1
0.7
0.7
0.4
Neptune
Simply
Tuong An
Meizan
Cai Lan
Marvela
Otran
Co.opmart
Nutra Omega-3
Oilla
Upper
47. 5. Future brand
Many respondents have changed their brand, and they intend to do so again
75.9% of the respondents have changed their brands. Still, 82% of them intend to do so again in the future. [Simply] is chosen by 26.6% of the
respondents as their future brand, closely followed by [Neptune] at 23.3%. Far behind is [Tuong An] with only 13.7% of the respondent intend to switch
and use it in the future.
Q. Amongst brands you know, what brand you intend to change in the future? [SA] Based on n=1,038
Unit: % [Figure 5.1] Future brand
26.6
23.3
13.7
6.1 4.9 4.9 3.9 2.7 2.4 1.9
18.0
Simply Neptune Tuong An Nutra
Omega-3
Meizan Marvela Chinsu Cai Lan Kiddy Co.opmart Not intend to
change
0.0
10.0
20.0
30.0
40.0
50.0
Intend to change
82.0%
48. 5. Future brand
The Middle and Southern groups share similar intention
More respondents in the Middle and the South intend to change their cooking oil brand to [Neptune], then [Simply] and [Tuong An]. The Northern
respondents tend to switch to [Simply] more than [Neptune] or [Tuong An]. [Tuong An] is chosen by only 9.7% of the Northern respondents as their
future brand, while that number is 16% for the Middle respondents and 17.5% for the Southern respondents.
[Figure 5.2] Future brand – By AreaUnit: %
Q. Amongst brands you know, what brand you intend to change in the future? [SA] Based on n=851 intending to change another brand
32.8
21.3
9.7
7.7
5.9
3.6
3.3
3.1
3.1
2.6
Simply
Neptune
Tuong An
Nutra Omega-3
Meizan
Marvela
Chinsu
Cai Lan
Kiddy
Otran
Northern
24.1
19.7
17.5
6.4
5.0
4.7
4.4
4.2
2.5
2.2
Neptune
Simply
Tuong An
Marvela
Chinsu
Nutra Omega-3
Co.opmart
Meizan
Cai Lan
De Nhat
Southern
28.0
27.0
16.0
5.0
5.0
4.0
3.0
3.0
2.0
2.0
Neptune
Simply
Tuong An
Marvela
Nutra Omega-3
Meizan
Kiddy
De Nhat
Cai Lan
Chinsu
Middle
49. 5. Future brand
[Simply] and [Neptune] race neck-to-neck across age groups
[Simply] is taking the lead as the new brand when the respondents switch, with a not very safe distance from [Neptune]. While the youngest and the
middle aged groups are a little more likely to switch to [Simply], the oldest group shows the tendency for both [Neptune] and [Simply].
[Figure 5.3] Future brand – By AgeUnit: %
27.0
23.6
13.8
5.8
5.7
4.4
4.4
2.8
2.4
1.6
Simply
Neptune
Tuong An
Nutra Omega-3
Meizan
Marvela
Chinsu
Cai Lan
Kiddy
Co.opmart
20 - 29 years old
27.2
23.7
13.9
6.4
5.8
2.9
2.9
2.3
2.3
2.3
Simply
Neptune
Tuong An
Nutra Omega-3
Marvela
Chinsu
De Nhat
Meizan
Kiddy
Sailing Boat
30 - 39 years old
16.7
16.7
11.9
9.5
9.5
9.5
4.8
4.8
4.8
2.4
Neptune
Simply
Tuong An
Co.opmart
Marvela
Nutra Omega-3
Cai Lan
Meizan
De Nhat
Binh An
40 years old and over
Q. Amongst brands you know, what brand you intend to change in the future? [SA] Based on n=851 intending to change another brand
50. 5. Future brand
All three income groups tend to switch to [Simply]…
… with [Neptune] and [Tuong An] are next in order. Except for that the intention of switching to other less well-known brands is all different, all three
income groups enjoy a rare agreement as to the order of the 3 major brands that they should use in the future.
[Figure 5.4] Future brand – By SECUnit: %
28.5
24.8
13.1
8.8
4.4
2.9
2.9
2.2
2.2
2.2
Simply
Neptune
Tuong An
Meizan
Chinsu
Kiddy
Marvela
Cai Lan
Nutra Omega-3
De Nhat
Lower
28.2
24.5
11.3
5.8
5.8
4.0
3.7
2.5
2.5
2.1
Simply
Neptune
Tuong An
Marvela
Nutra Omega-3
Meizan
Chinsu
Kiddy
De Nhat
Co.opmart
Middle
24.5
21.6
16.0
7.7
4.9
4.4
4.4
3.9
2.1
1.8
Simply
Neptune
Tuong An
Nutra Omega-3
Marvela
Cai Lan
Meizan
Chinsu
Kiddy
Co.opmart
Upper
Q. Amongst brands you know, what brand you intend to change in the future? [SA] Based on n=851 intending to change another brand
51. 6. Coverage of dominant brands
Leading cooking oil brands are loosing their points with the surveyed consumers
[Tuong An], [Neptune], [Meizan] and [Cai Lan] are showing a negative sign as their coverage in the future is lower than that in the present and the past.
[Simply] is the only major brand which has more coverage on respondents in the future.
Unit: % [Figure 6] Coverage of dominant brands
Tuong An
(n=962)
Neptune
(n=945)
Simply
(n=821)
Meizan
(n=756)
Cai Lan
(n=730)
Marvela
(n=508)
Kiddy
(n=421)
Chinsu
(n=396)
De Nhat
(n=394)
Nutra
Omega-3
(n=304)
Past 22.5 41.5 20.0 12.3 8.1 11.6 0.2 1.5 2.8 1.6
Present 24.0 36.5 32.0 9.9 5.5 6.7 1.2 1.0 1.0 1.6
Future 17.2 27.9 33.6 7.0 3.4 9.3 4.8 8.6 4.1 17.4
0.0
10.0
20.0
30.0
40.0
50.0
Based on total awareness
52. Research findings
2
PART II – MARKET 2012 vs. 2013
1. Top-of-mind brands
2. Awareness of cooking oil brands
3. Brand’s usage experience
53. 1. Purchasing channels
Supermarket is not the dominant channel anymore in 2013
In 2012, the percentage of [Supermarket] is likely to dominate purchasing channels with 72.0%. However, it is threaten by the increase of other
channels such as [Grocery], [Convenient store] and [Market].
Supermarket Grocery Convenient store Market
2012 (n=200) 72.0 20.0 4.5 3.0
2013 (n=1,038) 83.9 62.4 37.3 28.4
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 1] Purchasing channels
54. 2. Top-of-mind brands
This year, fewer respondents recall Tuong An and Simply first
When being asked spontaneously, there are relatively more respondents who recall [Neptune] first compared to 2012, while [Simply] and [Tuong An]
have noticeably fewer respondents who recall them. The net result is that [Neptune] has taken the top position from [Tuong An] for TOM category
Neptune Tuong An Simply Meizan Marvela Cai Lan Kiddy Co.opmart De Nhat Otran
2012 (n=200) 34.0 34.5 23.0 2.5 1.0 2.0 0.0 0.0 1.0 0.0
2013 (n=1038) 37.7 26.1 17.0 3.9 3.3 1.6 0.8 0.5 0.5 0.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Unit: % [Figure 2] Top-of-mind brands
55. 2. Awareness of cooking oil brands
Respondents’ awareness of major cooking oil brands has decreased
The relative number of respondents who are aware of the more popular brands like [Tuong An], [Neptune] and [Simply] has decreased from that of
2012. On the other hand, the less popular brands like [Cai Lan], [Kiddy], [Chinsu] now have relatively more respondents who are aware of them.
Tuong An Neptune Simply Meizan Cai Lan Marvela Kiddy Chinsu De Nhat
Nutra
Omega-3
2012 (n=200) 96.5 98.0 87.5 82.0 62.0 52.5 34.5 27.5 34.0 24.5
2013 (n=1038) 92.7 91.0 79.1 72.8 70.3 48.9 40.6 38.2 38.0 29.3
0.0
20.0
40.0
60.0
80.0
100.0
Unit: % [Figure 3] Awareness of cooking oil brands
56. 3. Brand’s usage experience
Neptune, Simply and Tuong An all have more potential consumers in 2013 than in 2012
While the percentage of respondents who have used or are currently using these three brands has not significantly changed since 2012, the percentage of
respondents who intend to use them in the future has considerably improved.
18.0
16.6
35.8
13.0
14.0
31.0
Tuong An
Simply
Neptune
0.0 10.0 20.0 30.0 40.0 50.0
Past brand
2012 (n=200) 2013 (n=1,038)
Unit: % [Figure 4] Brand’s usage experience
22.3
25.3
33.2
26.0
25.0
32.5
Tuong An
Simply
Neptune
0.0 10.0 20.0 30.0 40.0 50.0
Current brand
2012 (n=200) 2013 (n=1,038)
13.7
26.6
23.3
5.5
16.0
13.5
Tuong An
Simply
Neptune
0.0 10.0 20.0 30.0 40.0 50.0
Future brand
2012 (n=200) 2013 (n=1,038)
57. W&S Company Limited is a 100% Japanese investment. Our main professions are ‘Online market research’,
‘Web creative’ and ‘Web marketing’. Online research is conducted based on Vinaresearch – our actively managed
over 130,000 members panel with various segmentations across Vietnam.
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