RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
REPORT ON DRINKING HABITS OF FRUIT JUICEIN INDONESIA
Research time:13th –18th December 2013
Based on Nusaresearch’s panellist
Research Information
Research method : Quantitative research (Online survey)
Timing : 13th – 18th December 2013
Sample size : 263
Research area : Nationwide (Indonesia)
Target : Male and female, aged 17 – 35 years old
Monthly household expense above IDR 1.000.000 – IDR 20.000.000
Criteria : Consume fruit juice packaged in the last 3 months
Research objectives : Understand about Indonesians’ consumers needs and habits packaged
fruit juice
Sampling method : Internet sampling (Nusaresearch panel)
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Report on sexual activity and contraceptive methods for female ( June 2014)W&S Market Research
Research Method : Quantitative - Online research
Fieldwork Period : May 2014
Sample size : 1,776 samples
Research area : Vietnam Nationwide
Respondent Criteria :
Female aged 16 and above
Number of Questions :
5 Screening questions and 32 Main Questions
Survey Content :
Screening
Gender, Age, Occupation, Marital Status, Current Living City
Main Study
Sex and sexuality education, First sexual intercourse, Sex life in the last 3 months and contraceptive methods, Daily and Emergency contraceptive pills
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
REPORT ON DRINKING HABITS OF FRUIT JUICEIN INDONESIA
Research time:13th –18th December 2013
Based on Nusaresearch’s panellist
Research Information
Research method : Quantitative research (Online survey)
Timing : 13th – 18th December 2013
Sample size : 263
Research area : Nationwide (Indonesia)
Target : Male and female, aged 17 – 35 years old
Monthly household expense above IDR 1.000.000 – IDR 20.000.000
Criteria : Consume fruit juice packaged in the last 3 months
Research objectives : Understand about Indonesians’ consumers needs and habits packaged
fruit juice
Sampling method : Internet sampling (Nusaresearch panel)
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Report on sexual activity and contraceptive methods for female ( June 2014)W&S Market Research
Research Method : Quantitative - Online research
Fieldwork Period : May 2014
Sample size : 1,776 samples
Research area : Vietnam Nationwide
Respondent Criteria :
Female aged 16 and above
Number of Questions :
5 Screening questions and 32 Main Questions
Survey Content :
Screening
Gender, Age, Occupation, Marital Status, Current Living City
Main Study
Sex and sexuality education, First sexual intercourse, Sex life in the last 3 months and contraceptive methods, Daily and Emergency contraceptive pills
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
CP-Meiji Co, Ltd is one of the largest manufacturers and distributors of dairy products in Thailand. It was co-founded by the Charoen Pokphand Group and Meiji Dairies Corporation, the company that revived the real fresh milk market in Japan and the owner of world-class dairy manufacturing technology. And CP-Meiji is delivering the quality of freshness to customers by carefully selecting the freshest natural ingredients and manufacturing them with high-technology process.
But in the new Hong Kong market, some problems may still occur in the product market of Meiji Milk. The first one is there is not enough market visibility and brand awareness since CP-Meiji just entered Hong Kong market compared with those traditional local milk brands and world famous brank. Next, a few marketing promotion is applied to the Meiji. Lacking of brand image is also the severe problem laying on the development of Meiji Milk.
The objective of our project is to make a marketing strategy plan according to the customer questionnaires collected in Hong Kong market, which can improve and stimuli the product sales volume and gain the market share from other main competitors.
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
This survey studied the influences of key opinion leaders (KOLs) in Thailand's online population. Some key findings:
- Actor and singer are the top followed KOLs in Thailand, with Facebook and websites being popular for following their news.
- Makeup style and fashion style are the top influences from KOLs on online users in Thailand.
- Introducing products normally and sharing product experiences/reviews are the most popular types of KOL advertisements.
- 45% of online users appreciate advertisements with KOL product reviews due to their reliability. A scandal involving a KOL advertising a product could influence 46% of online users' purchasing behavior.
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
how cocoa industry market play role in the world and more specificly in Indonesia. How to order cocoa butter as basic chemical of cocoa products in Indonesia.
The document provides a summary of key findings from a survey on customer satisfaction levels toward hotel services in Indonesia. Some of the main findings include:
- The most popular hotel locations stayed at were Jakarta, Yogyakarta, and Bali. The top hotel brands stayed at were Novotel, Ibis, and Amaris.
- Most stays were 1-3 nights for leisure/business travel. Room types were typically double rooms.
- Direct booking and Agoda were the most common booking methods. Location, price, and facilities were top considerations for choosing a hotel.
- Satisfaction levels varied most for hospitality services, while accommodation, food & beverage, and location/pricing received higher
Report on Internet Service Provider in Indonesia
June 2014
Table of content
A. Research Background
B. Research Design
C. Respondent Profile
D. Key Findings
E. Detail Findings
– Brand awareness
– Usage and Attitude
– Importance Level
– Brand image
– Future Intention
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
Bimoli is dominating cooking oil market in Indonesia with 37% share, following by Tropical with 18% share
Find more at: https://www.di-onlinesurvey.com
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
CP-Meiji Co, Ltd is one of the largest manufacturers and distributors of dairy products in Thailand. It was co-founded by the Charoen Pokphand Group and Meiji Dairies Corporation, the company that revived the real fresh milk market in Japan and the owner of world-class dairy manufacturing technology. And CP-Meiji is delivering the quality of freshness to customers by carefully selecting the freshest natural ingredients and manufacturing them with high-technology process.
But in the new Hong Kong market, some problems may still occur in the product market of Meiji Milk. The first one is there is not enough market visibility and brand awareness since CP-Meiji just entered Hong Kong market compared with those traditional local milk brands and world famous brank. Next, a few marketing promotion is applied to the Meiji. Lacking of brand image is also the severe problem laying on the development of Meiji Milk.
The objective of our project is to make a marketing strategy plan according to the customer questionnaires collected in Hong Kong market, which can improve and stimuli the product sales volume and gain the market share from other main competitors.
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
This survey studied the influences of key opinion leaders (KOLs) in Thailand's online population. Some key findings:
- Actor and singer are the top followed KOLs in Thailand, with Facebook and websites being popular for following their news.
- Makeup style and fashion style are the top influences from KOLs on online users in Thailand.
- Introducing products normally and sharing product experiences/reviews are the most popular types of KOL advertisements.
- 45% of online users appreciate advertisements with KOL product reviews due to their reliability. A scandal involving a KOL advertising a product could influence 46% of online users' purchasing behavior.
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
how cocoa industry market play role in the world and more specificly in Indonesia. How to order cocoa butter as basic chemical of cocoa products in Indonesia.
The document provides a summary of key findings from a survey on customer satisfaction levels toward hotel services in Indonesia. Some of the main findings include:
- The most popular hotel locations stayed at were Jakarta, Yogyakarta, and Bali. The top hotel brands stayed at were Novotel, Ibis, and Amaris.
- Most stays were 1-3 nights for leisure/business travel. Room types were typically double rooms.
- Direct booking and Agoda were the most common booking methods. Location, price, and facilities were top considerations for choosing a hotel.
- Satisfaction levels varied most for hospitality services, while accommodation, food & beverage, and location/pricing received higher
Report on Internet Service Provider in Indonesia
June 2014
Table of content
A. Research Background
B. Research Design
C. Respondent Profile
D. Key Findings
E. Detail Findings
– Brand awareness
– Usage and Attitude
– Importance Level
– Brand image
– Future Intention
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
Amazon has used three digital engines to reshape and dominate retail: 1) No limits on inventory through limitless categories and third-party sellers, 2) Customer care on steroids through data-driven personalization and service, 3) High margins and lowest prices through optimized logistics and supply chain that maximize cash flow. These digital advantages have allowed Amazon to outperform competitors and achieve massive growth over its history.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
This document discusses managing product development by rethinking goods and services from a business logic perspective. It explores shifting from a goods-dominant logic that focuses on transactions to a service-dominant logic that focuses on interactions. The document then covers conceptualizing concepts for new products or services within the framework of a service-dominant logic. It provides examples of conceptualizing printers and air conditioners. Finally, the document outlines the concept development and selection process, including concept generation, screening, scoring, and testing.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
The document summarizes key findings from a survey conducted by Snapple to better understand consumer preferences and purchase behaviors related to tea and juice beverages. Some of the main findings include:
1. For tea, consumers preferred purchasing from convenience stores over retail stores, single-serve drinks over larger sizes, and sweet tea over unsweetened. Quality and price were very important factors.
2. For juice, retail stores and convenience stores were popular purchase locations, as were single-serve sizes. Quality and fruit flavor were very important attributes.
3. The survey found Snapple was easily accessible but many consumers had not purchased it recently. Further research was recommended to understand what drives preferences for competing brands.
A. Research background
Currently, soft drink market value in Thailand totally is THB 46,000 Million. The main segment is black drink with (THB 35,000 Million) and color drink is (THB 11,000 Million).
There are currently four leading brands in Thailand which are Coca Cola, Pepsi, estcola and Big cola.
REPORT OFSOFT DRINK CONSUMPTION HABITS IN INDONESIA
Data collection timing:2nd–5th January 2014
Based on Nusaresearch’s panellist
B. Research information
Research method: Quantitative research (Online survey)
Data collection:2nd–5thJanuary 2014
Sample size: 319
Research area: Nationwide(Indonesia)
Target:Male and female; over 17 years old.
Criteria:Consume softdrink in the last 3 months
Research objectives: -Understand about Indonesians’ consumers habits on soft drink
-Know brand awareness, frequently consume and will consume in the future
Sampling method: Internet sampling(Nusaresearch panel)
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
The document discusses a study on consumer preferences and behaviors regarding soft drinks. It includes sections on research methodology, data analysis, and conclusions. Some key findings are:
1) Younger consumers prefer carbonated drinks while older consumers and service workers prefer juices and milk products.
2) Brand name is the primary factor influencing product selection, followed by taste.
3) Consumers ages 15-25 have the highest preference for carbonated drinks.
Gender, occupation, and age were found to have a dependent relationship with drink selection. The study provides insights into consumer preferences and marketing strategies for soft drinks.
This document summarizes a market segmentation study conducted to determine which segment of coffee drinkers would be most receptive to a new bottled iced coffee product. A survey was administered to collect data on coffee consumption habits and preferences. A hierarchical cluster analysis identified 3 segments. A k-means analysis assigned respondents to segments. Cross tabulation found age and employment predicted segments. Segment 1 (ages 30-49, full time workers) drinks coffee multiple times daily and spends up to $5/cup, making them the most lucrative target for the bottled coffee. However, due to similarities between segments and low interest in bottled/iced coffee, the product may be changed to a high-end coffee grounds product targeting Segment 1.
This presentation analyzes consumer brand loyalty toward tea brands in India. A survey was conducted of 40 people to understand their tea consumption behaviors and brand preferences. The results showed that 54% of respondents preferred Tata Tea over other brands like Taj Mahal and Red Label. Tata Tea has been successful due to its wide product range at different price points, strong supply chain, and continuous advertising campaigns promoting social messages. The data indicates consumers exhibit loyalty to their tea brands, with 66.7% drinking the same brand for over a year.
Embracing Indonesia Potential for Indonesische TheeEkaputra Sananto
This proposal outlines a market research plan to help Indonesische Thee Company penetrate the RTD tea market in Indonesia. It recommends conducting both quantitative and qualitative research. Quantitative research would include a U&A survey of 1,500-2,000 consumers in major cities to understand product, packaging, flavor and pricing preferences as well as media consumption habits. Qualitative research such as focus groups and in-depth interviews with industry players would provide deeper consumer insights. Retail audits and a home panel study are also suggested to analyze competitors and category behavior. If approved, the total estimated cost of the proposed research is $112,189.
A survey was conducted in Thailand to study bottled green tea usage and consumer attitudes. Some key findings:
- Oishi, Ichitan and Fujicha are the most well-known brands, with point of sale and TV ads most effective for building awareness.
- Ichitan and Oishi dominate the market, chosen most for their flavor. 86% of consumers are satisfied with their current brand.
- However, brand loyalty is low, with only 5% considering themselves loyal to their brand. Most will continue but may switch in the future.
The document discusses the beverage industry in India, focusing on fruit juices. It notes that the fruit juice category is one of the fastest growing segments within beverages. The branded fruit juice market in India is worth Rs. 1,100 crore annually. The document then discusses Rasna Ju-C, a fruit juice product launched in 2012 by Rasna. It provides details on Rasna Ju-C and presents results of a survey of 100 consumers on their fruit juice preferences, favorite brands, and consumption levels. The survey found that mango was the most preferred flavor and Tropicana the most liked brand. It concluded that consumers primarily value brand and taste when purchasing fruit juices.
The document discusses research methods for a company called Fruitzone India Limited investigating the potential launch of packaged sugarcane juice. It describes exploratory research conducted including secondary research, focus groups, and in-depth interviews. The research aims to understand consumer perceptions and identify target segments, preferred pricing, flavors, and packaging for sugarcane juice. A survey is proposed to further address research questions regarding willingness to purchase sugarcane juice, satisfaction with an existing brand, and preferences. The survey questions are mapped to the research objectives to ensure all questions are answered.
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
1. The document analyzes consumer preferences and behaviors regarding soft drinks through a survey of 170 people in Rawalpindi, Pakistan.
2. Key findings include that most consumers prefer carbonated drinks, purchase soft drinks to quench thirst, and are attracted to brands based on name recognition.
3. Young consumers aged 15-25 especially favored carbonated drinks, while older individuals and service workers preferred juices and milk products.
BUS355.01 - Foster's Tea Final Business PlanSeth Barribeau
Foster's Tea is a custom loose-leaf tea company that aims to support emancipated foster youth. The tea industry in the US is growing at 5-10% annually as consumers seek healthier drink options. Key to Foster's Tea's success will be its competitive pricing of $3.75 per ounce for a customized tea blend, undercutting major competitors. The company also expects to appeal to millennials, who are more likely to support socially responsible businesses. In its first month, Foster's Tea projects costs of $2,836 and revenue of $7,200 from selling 400 units, yielding a 60.5% profit margin.
How do Chinese consumers perceive British beverage brands?Ksubaka
This document contains survey results from Ksubaka about Chinese consumers' perceptions of British beverage brands. Over 13,500 Chinese shoppers were surveyed across multiple cities in China. The surveys found that Chinese consumers perceive British brands as high quality and safe. Juice, cider, and gin were the categories they would be most interested in trying. Familiarity was the most important factor for consumers when choosing dairy brands. The surveys also provided insights into shopping habits and opportunities to influence unplanned purchases.
This document provides a market research report on shampoo conducted by a team of 6 students. The report includes an introduction, research objectives, methodology, executive summary, findings, statistics and conclusions. The key findings are that brand, quality, price and hair problems influence shampoo purchases. Advertising is also found to impact buying behavior. The most popular shampoo brands surveyed are Sunsilk, Clinic Plus and Head & Shoulders.
Final version of bottle flask proposal English for Management UTAR UTAR
5.3 Benefits
6.0 Proposed Plan
6.1 Marketing Strategies
6.1.1 Campaign on Social Media
6.1.2 YouTube VLOG advertising
6.1.3 Roadshow
6.1.4 Sponsoring events
runner-up of the race will get The Season Flask as an award.
6.1.5 Product launch party
7.0 Timeline
9.0 Proposed Budget
1.0 Executive Summary
2.0 Introduction
3.0 Objectives
4.0 Situation Analysis
4.1 SWOT Analysis
4.1.1 Strength
4.1.2 Weaknesses
4.1.3 Opportunity
4.1.4 Threats
4.2 Result of Market Survey
5.0 Description of the Proposed Product
5.1 Product
5.2 Target audience
The document discusses the importance of brand awareness and conducting brand awareness surveys. It then summarizes the results of a brand awareness questionnaire given to 10 respondents. The majority of respondents agreed that brand awareness helps customers understand what products are sold under a brand and which needs a brand satisfies. The majority also preferred the Nokia brand. Conducting effective brand awareness surveys provides information to leverage brand strengths against competitors.
Similar to RTD Tea Bottle Indonesia Popular Brand 2014 (20)
The document summarizes the results of a survey conducted in Thailand, Indonesia, and Vietnam on visitors to Japan from March 2015 to February 2018. Some key findings:
- Language barrier was the top reason for dissatisfaction reported across all three countries.
- Despite inconveniences, the intention to visit Japan again was high, ranging from 56.2% extremely wanting to visit again in Thailand, to 70.4% in Indonesia, and 80.6% in Vietnam.
- Popular experiences included eating Japanese food, hot springs, and nature sightseeing. The most recognized tour was Hokkaido.
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
REPORT ON PROGRAMMING
FIELD IN VIETNAM
Date: 22nd May 2013
Creator: W&S Group
Research time: 4th – 20th May 2013
Based on Vinaresearch’s panellist
Table of content
A – Executive Summary
B – Research Information
C – Research Findings
D – Member Profile
Timing : 1st – 3rd October 2012
Total sample size : 308
Gender : Male and Female
Province : Ho Chi Minh City, Hanoi City and other provinces
Criteria : Having children under 10 years old
Research objective : To understand parents' psychology about education and entertainment matters as well as future orientation for their children.
Survey details
Survey on Vietnamese life aspects
Timing : 3rd – 10th May 2012
Sample size : 730
Gender : Male & Female
Age : Above 16 years old
Venue : All cities and provinces
Base on 4 main aspects „2012 vs.2011 life‟, „Work‟, „Spirit‟ and „CSR & Environment‟, this report provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.
Survey is conducted by W&S Online Market Research (100% Japanese investment) on Vinaresearch‟s panellists.
1. Research information
Timing : 25 July – 01 August 2012
Sample size : 25
Gender : Male and Female
Age : 23 – 35
Occupation : IT, Administration and Banking / Finance
Criteria : Intend to change job within next 1 year
Research area : All cities and provinces in Vietnam
Objectives : To understand current trend of changing job
and find out reason why participants prefer to
change their job
Type survey: Public survey (Vinaresearch)
Age: over 16 years old Respondents: 337
Location: Ho Chi Minh, Ha Noi, Da Nang, and other cities
Company: W&S Online Market Research Co.
The survey of 831 Vietnamese individuals who have used household maid services found the following:
- Most respondents use maid services 1-2 times per week and clean-up after parties is the most common reason.
- Friends' recommendations are the primary source of information about maid services.
- Honesty, work ethic, and health are the most important qualities sought in maids.
- The average price respondents are willing to pay is 20,000-30,000 VND per hour and 1,500,000-2,000,000 VND per month.
TVC (TELEVISION COMMERCIAL) EFFECTIVENESS MEASUREMENT SURVEY
August 2014
Do you ever have a question like this?
2
•How effective the TVC is?
•What is your strategy to maximize cost effectiveness improvement?
•Review the TVC by effect measurements.
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place Tokopedia at 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents expressed a willingness to switch to another e-commerce site, indicating the potential for competition to make gains. While Lazada is clearly dominant now, the dynamic Indonesian e-commerce market remains fluid.
Indonesia Online News Popular Brand 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
The document provides findings from a survey of smartphone brands in Indonesia conducted in October 2014. Key findings include:
- Samsung had the highest Popular Brand Index score and was the most popular, widely recognized, and top brand consumers had used and intended to use in the future.
- Television and internet were the most accessed media, and video ads were the most attractive format on the internet.
- Advertising on television and the internet had the biggest influence on consumers' product decisions.
The survey findings provide insights into smartphone brand awareness, preferences, and the effectiveness of different advertising formats in Indonesia.
This document summarizes the findings of a survey on the popularity and usage of mobile browser apps in Indonesia conducted in December 2014. The top three most popular browser apps based on the Popular Brand Index (PBI) score were Chrome Browser, Opera Browser, and Firefox Browser. Chrome Browser had the highest levels of brand awareness, expansive visibility, frequent usage in the past three months, and future intention to use. While 70% of respondents intended to continue using their current browser, 30% planned to switch, most of whom indicated they would switch to Baidu Browser or UC Browser.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Generate Add to Calendar Link using Cal.etY
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. 2
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Market Share
5. Future Intention
6. Switching
7. General Information
3. 3
A. Detail findings
1.1. Popular Brand Index Concept
POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Future
Intention
𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛
Additional Information :
•Top of Mind (TOM) = First brand mentioned by respondents.
•Expansive = Scope and spread of brand.
•Last Used/ Market Share = Total purchase or last used brand in past 3 months.
•Future Intention = Consumer intention to purchase brand.
One of the most important Assets of the company and
represent identity of a company is the Brand. "Brand or trademark
is a name or symbol that is associated with the product/service and
cause psychological meaning/association". In addition, the brand
also as a promotional tools, so that a product with certain brand
would likely gain popularity or awareness in the community level
that will affect consumer behaviour in the community.
To determine organization performance we could see from
development of the brand. W&S study based on development of
PBI (Popular Brand Index) concept which included community top
of mind brand, expansive or spread of the brand, total purchase or
last used of the brand, and consumer intention to purchase brand.
4. 4
A. Detail findings
1.2. Popular Brand Index Results (PBI)
PBI is obtained by the Internet sampling (Online Panel) and with samples of 1400 respondents in the W&S
database Indonesia (nusaresearch). The results obtained for RTD Tea Bottle Category with PBI concept is as follows:
Incidence Rate of RTD Tea Bottle buyer (Percentage of RTD Tea Bottle buyer in periode October – December 2014)
is 57.1% from panel population W&S Group Indonesia.
Teh botol SOSRO got the
first rank od PBI (42.1), and
the second rank is Teh
pucuk HARUM (15.6).
Rank of Popular RTD Tea Bottle PBI IR
1 Teh botol SOSRO 42.1
57.1%
2 Teh pucuk HARUM 15.6
3 Teh Gelas 9.2
4 frestea 8.6
5 Nu Green Tea 8.0
6 fruit tea 3.8
7 MYTEA 2.5
8 TEBS 2.0
9 ICHI OCHA 1.3
10 MIRAI Ocha 0.9
5. 5
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Market Share
5. Future Intention
6. Switching
7. General Information
6. 6
A. Detail findings
2.1. Brand Awareness – Top Of Mind
n Sample : 799
To see the power of RTD Tea Bottle, can be
measured by the level of knowledge of respondents to the
RTD Tea Bottle. From the results of the Top of Mind
(TOM) or RTD Tea Bottle that remembered the first time
and that brand comes to mind with spontaneously when
speaking in the context of RTD Tea Bottle are Teh botol
SOSRO (55.1%) and Teh pucuk HARUM (12.9%). But for
ICHI OCHA (0.6%) is quite higher than TEBS (0.4%).
55.1%
12.9%
7.4%
6.1%
5.4%
1.8%
0.9%
0.6%
0.4%
0.3%
Teh botol SOSRO
Teh pucuk HARUM
Teh Gelas
frestea
Nu Green Tea
fruit tea
MYTEA
ICHI OCHA
TEBS
MIRAI Ocha
7. 7
A. Detail findings
2.2. Brand Awareness
When looking Unaided of RTD Tea Bottle that spontaneously comes to mind of the respondent, apparently Teh
botol SOSRO still dominate. It shows that respondents easier to remember Teh botol SOSRO than other brands without
Showcard. However, when viewed from the Aided or RTD Tea Bottle that respondents remembered after being given
assistance (Showcard), frestea (50.8%) is higher than Teh Gelas (50.5%). It make frestea got higher rank of Total
Awareness than Teh Gelas.
n Sample : 799
78.2%
40.6%
26.5% 26.3% 22.4%
16.6%
6.8% 4.1% 5.1% 5.8%
13.2%
41.8%
50.8% 50.5%
53.3%
51.9%
48.9%
42.5%
34.3% 33.0%
91.4%
82.4%
77.3% 76.8% 75.7%
68.5%
55.7%
46.6%
39.4% 38.8%
Teh botol
SOSRO
Teh pucuk
HARUM
frestea Teh Gelas Nu Green Tea fruit tea TEBS MIRAI Ocha ICHI OCHA MYTEA
Aided
UnAided
Total
Awareness
8. 8
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Market Share
5. Future Intention
6. Switching
7. General Information
9. 9
A. Detail findings
3. Expansive
Expansive is the spread of RTD Tea Bottle that can be seen anywhere, such as ads on TV, billboards, internet ads,
etc. In this study, Teh botol SOSRO got the highest percentage (46.1%). Ten, TEBS (1.4%) get a higher percentage than
MYTEA (1.3%).
n Sample : 799
46.1%
15.6%
11.1%
10.4%
7.5%
3.1%
1.4%
1.3%
0.5%
0.4%
10. 10
A. Detail findings
4. Frequent User
Last Used / Market Share is measured from the level of the respondents percentage who used the RTD Tea Bottle in the
last 3 months.
Also seen, Teh botol SOSRO (35.2%), Teh pucuk HARUM (18.1%), and Teh Gelas (10.8%) are top 3 brands of RTD Tea
Bottle which bought in the last time.
n Sample : 799
35.2%
18.1%
10.8%
9.6%
8.3%
4.5%
3.1%
2.8%
1.6%
0.8%
11. 11
A. Detail findings
5. Future Intention
Future Intention measured by the percentage of respondents to the RTD Tea Bottle which will be used in the future.
Future intention percentage is measured by the Loyal respondents and Switched respondents. In this study, Nu Green Tea
get the third rank of RTD Tea Bottle which want to buy in the future (11.3%). It is a big opportunity for Nu Green Tea to be
used in the future.
n Sample : 799
30.3%
16.4%
11.3%
9.1%
8.3%
6.0%
4.9%
3.6%
2.4%
2.0%
12. 12
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Market Share
5. Future Intention
6. Switching
7. General Information
13. 13
36.7%
63.3%
A. Detail findings
6.1. Switching
n Sample : 246
*Relative to respondent who switch to another brand
n Sample : 799
From this research, the amount of loyal RTD Tea
Bottle buyer (63.3%) is higher than RTD Tea Bottle who
want to switch to other brands. If Last Used RTD Tea
Bottle compared with Future RTD Tea Bottle, Teh botol
SOSRO get decreasing buyer in the future (13.0%). And
Nu Green Tea get the highest increasing of the number
of RTD Tea Bottle buyer in the future (9.8%), then
followed by fruit tea (4.8%).
Loyal
Switch
-13.0%
-5.3%
-8.1%
-2.0%
9.8%
4.8%
4.0%
2.8%
2.8%
4.1%
Teh botol SOSRO
Teh pucuk HARUM
Teh Gelas
frestea
Nu Green Tea
fruit tea
MYTEA
TEBS
ICHI OCHA
MIRAI Ocha
14. 14
A. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Expansive
4. Market Share
5. Future Intention
6. Switching
7. General Information
15. 15
A. Detail findings
6.2. Ever Used and Conversion Rate
Conversion Rate
Ever Used Brand
Brand awareness
Top of Mind
Conversion Rate
Ever Used Brand
Brand awareness
Top of Mind
n Sample : 799
By conversion rate, it could inferred from ratio of Ever Used RTD Tea Bottle and Brand Awareness. Higher conversion
rate indicates that users are aware towards the RTD Tea Bottle. Furthermore, it has more possibilities to consume RTD Tea
Bottle in future. From the result we can see that average of percentage of Ever Used Brand is smaller than percentage of
Brand Awareness. Teh botol SOSRO and Teh pucuk HARUM get high conversion rate, 89.3% and 79.9%.
55.1%
91.4%
81.6%
89.3%
12.9%
82.4%
65.8%
79.9%
7.4%
76.8%
57.6%
75.0%
6.1%
77.3%
60.3%
78.0%
5.4%
75.7%
60.2%
79.5%
1.8%
68.5%
51.1%
74.6%
0.9%
38.8%
18.4%
47.4%
0.4%
55.7%
33.2%
59.6%
0.6%
39.4%
17.6%
44.7%
0.3%
46.6%
21.9%
47.0%
16. 16
B. Respondent profile
Monthly Household Income
53.6% 46.4%
Age
n Sample : 1,115
Gender
10.5%
29.2%
23.3%
37.0%
Below 20 years old
20 ~ 24 years old
25 ~ 29 years old
30 years old and above
2.6%
1.3%
4.0%
10.9%
12.5%
9.9%
12.9%
10.6%
14.5%
12.8%
8.0%
Over IDR 40,000,000
IDR 30,000,001 - IDR 40,000,000
IDR 20,000,001 - IDR 30,000,000
IDR 11,000,001 - IDR 20,000,000
IDR 8,500,001 - IDR 11,000,000
IDR 6,500,001 - IDR 8,500,000
IDR 4,500,001 - IDR 6,500,000
IDR 3,500,001 - IDR 4,500,000
IDR 2,500,001 - IDR 3,500,000
IDR 1,500,001 - IDR 2,500,000
Less than IDR 1,500,000
17. PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’.
Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations
across Indonesia.
FOR FURTHER INQUIRIES, PLEASE CONTACT:
PT. Nusaresearch
» Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480
» Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365
» Email: info@nusaresearch.com
» Website: http://nusaresearch.com/
The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of
this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address
http://nusaresearch.com).