Fascinating Event Marketing Stats

•

0 likes•290 views

Navid Saadati

This presentation is based on data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

Technology Business

TABLE OF CONTENTS

1 Why Events?

2 Event Types

3 Event Planning

4 Event Promotion

5 Events & Fees

6 Event Marketing Challenges

7

This presentation is based on 2010 Constant Contact
survey data from 931 respondents including 320
nonprofits, 304 B2B, and 307 B2C companies.

79%
rank events as
important to
their business.

90%
of nonprofits rank
events important or
very important .

B2B companies
are least appreciative of events.

90% 78% 68%

Top reasons to host events:

#3
#2 Get
#1 Generate Donations
Educate Leads

IMAGE CREDIT: EUSKALANATO

Educate
ranks as the most
important reason for
hosting events.

IMAGE CREDIT: INTERSECTION CONSULTING

Generate leads
ranks as the 2nd
most important
reason to host
events.

IMAGE CREDIT: PINKMOOSE

B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.

Most frequent types of events:

Social Classes
Gatherings

Most
businesses
hold educational
events.

1
Educational
1Events Classes

Workshops
Training

Conferences Seminars

Nonprofits…

…host more
conferences than
B2B & B2C
combined.

IMAGE CREDIT: COLETTE CASSINELLI

B2B companies
hold classes
more often
than other
events.

IMAGE CREDIT: JEREMY BROOKS

B2C companies
hold
social
gatherings
most
frequently.

Nonprofits
spend the
most time
planning
their events.

Most B2B
companies spend
5-8 weeks
planning an
event.

IMAGE CREDIT: RH1N0

Event marketing
usually consumes

≤20%
of budget.

are
NOT SURE 7.8%
how much
budget goes
to events.

is the
average #
of

.
promotional
methods for
events.
IMAGE CREDIT: JOSEPH ROBERTSON

Email Word of Mouth

Most
Used
Event My Website

Promo
Methods:

Mailed
IMAGE CREDIT: DARWIN BELL Invites

Email
is used most
often for event
marketing.

40% use
social media
for event marketing.

Magazine ads are
used least
often for event
marketing.

Only

11%
use blogging
for event
marketing.

47%
still mail
invites.
IMAGE CREDIT: ACME401

Ranking of Most Used
Promotional Methods:

are
unlikely to
rely on
social
58.7% media for
event
marketing.

IMAGE CREDIT: ANI!

B2Bs
are most unlikely to rely on

for event marketing.

IMAGE CREDIT: RANGERRICK

Most companies
don’t charge
for events.

Nonprofits
charge for
events
more than
any other
business.

Nearly

50% to
can’t get people
respond to invites.

26.4%
don’t know
which online
tool to use.

13.6% have
no experience
using online tools.

Nonprofits are
more likely to
use an online
tool for event
marketing.

7.9%

Few
respondents
had difficulties
collecting fees.
91

Learn more about event
marketing in our webinar:

www.HubSpot.com/events

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Fascinating Event Marketing Stats

1. Fascinating Event Marketing Stats

2. TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events & Fees 6 Event Marketing Challenges 7

3. This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

4. 1 Why Events?

5. 79% rank events as important to their business.

6. 90% of nonprofits rank events important or very important .

7. B2B companies are least appreciative of events. 90% 78% 68%

8. 2 Event Types

9. Top reasons to host events: #3 #2 Get #1 Generate Donations Educate Leads

10. IMAGE CREDIT: EUSKALANATO Educate ranks as the most important reason for hosting events.

11. IMAGE CREDIT: INTERSECTION CONSULTING Generate leads ranks as the 2nd most important reason to host events.

12. IMAGE CREDIT: PINKMOOSE B2C companies rate “Promote/Sell” more important than B2Bs and nonprofits do.

13. Most frequent types of events: Social Classes Gatherings

14. Most businesses hold educational events.

15. 1 Educational 1Events Classes Workshops Training Conferences Seminars

16. Importance of Events by Type

17. Nonprofits… …host more conferences than B2B & B2C combined.

18. 14% of B2Cs hold conferences.

19. IMAGE CREDIT: COLETTE CASSINELLI B2B companies hold classes more often than other events.

20. IMAGE CREDIT: JEREMY BROOKS B2C companies hold social gatherings most frequently.

21. Nonprofits use more types of events.

22. 3 Event Planning

23. Nonprofits spend the most time planning their events.

24. Most B2B companies spend 5-8 weeks planning an event.

25. 4 Event Promotion

26. IMAGE CREDIT: RH1N0 Event marketing usually consumes ≤20% of budget.

27. are NOT SURE 7.8% how much budget goes to events.

28. is the average # of . promotional methods for events. IMAGE CREDIT: JOSEPH ROBERTSON

29. Email Word of Mouth Most Used Event My Website Promo Methods: Mailed IMAGE CREDIT: DARWIN BELL Invites

30. Email is used most often for event marketing.

31. 40% use social media for event marketing.

32. Magazine ads are used least often for event marketing.

33. Only 11% use blogging for event marketing.

34. 47% still mail invites. IMAGE CREDIT: ACME401

35.

36. Ranking of Most Used Promotional Methods:

37. are unlikely to rely on social 58.7% media for event marketing. IMAGE CREDIT: ANI!

38. Image credit: netzkobold

39. B2Bs are most unlikely to rely on for event marketing.

40. 5 Events & Fees

41. IMAGE CREDIT: RANGERRICK Most companies don’t charge for events.

42. <10% always charge a fee.

43. 59% of B2Bs never charge for events.

44. Nonprofits charge for events more than any other business.

45. 6 Event Marketing Challenges

46. Biggest Event Marketing Challenges:

47. Nearly 50% to can’t get people respond to invites.

48. 26.4% don’t know which online tool to use.

49. 13.6% have no experience using online tools.

50. Nonprofits are more likely to use an online tool for event marketing.

51. 7.9% Few respondents had difficulties collecting fees. 91

52. Learn more about event marketing in our webinar: www.HubSpot.com/events

53. THANK YOU.

Fascinating Event Marketing Stats

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