According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
This report explores the impact of social media on new business acquisition for Big Group, a leading UK digital marketing agency. It analyzes Big Group's current social media performance and strategies, as well as those of its competitors. Primary and secondary research, including surveys, interviews, and social media analytics were used. The report aims to identify the role of social media in Big Group's client selection process and make recommendations on how Big Group can better leverage social media to acquire new businesses and establish its expertise.
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
This document discusses how social media has changed how businesses interact with and engage customers. It provides an overview of the evolution of social media marketing and the two main approaches: passive, by analyzing user generated content; and active, using social media as an engagement and communication tool. The document also examines how companies can use influencers and hyper targeting on platforms like Facebook and LinkedIn. It aims to understand the role of social media strategies in creating buzz and engaging customers.
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
This report explores the impact of social media on new business acquisition for Big Group, a leading UK digital marketing agency. It analyzes Big Group's current social media performance and strategies, as well as those of its competitors. Primary and secondary research, including surveys, interviews, and social media analytics were used. The report aims to identify the role of social media in Big Group's client selection process and make recommendations on how Big Group can better leverage social media to acquire new businesses and establish its expertise.
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
This document discusses how social media has changed how businesses interact with and engage customers. It provides an overview of the evolution of social media marketing and the two main approaches: passive, by analyzing user generated content; and active, using social media as an engagement and communication tool. The document also examines how companies can use influencers and hyper targeting on platforms like Facebook and LinkedIn. It aims to understand the role of social media strategies in creating buzz and engaging customers.
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
The document provides guidance on developing an effective social media strategy. It recommends appointing a team to research social media and educate staff. Companies should establish social media policies and protect their brand identity across platforms. The guide outlines objectives to define, appropriate platforms to use, and content strategies. It also provides best practices for social media integration into PR, online reputation management, and measuring performance. Overall the document serves as a comprehensive resource for planning and executing a successful social media presence.
Mobile marketing is an emerging opportunity for companies to connect with customers. It involves tactics like mobile websites, location-based apps, mobile ads, and mobile apps. To get started, companies should appoint a team to research mobile marketing, attend educational events, train staff, and document findings for future use. This ensures the company understands mobile opportunities and can create an effective mobile strategy.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
This document discusses an optimized content marketing strategy called "The Power of 3" that combines content marketing, SEO, and social media. It provides an overview and sections on the importance of SEO, the differences between content marketing and optimized content marketing, leveraging the power of organic search results, metrics to measure, and a case study. The goal is to help businesses outrank competitors in search engines and drive quality traffic through an integrated approach.
Flagship Consulting, a specialist professional services communications company, has published its ‘Social Media in Accountancy’ report. We have analysed the top 60 accountancy firms, according to fee income by Accountancy Age, and conducted a review of their social media activity. Our report positions these top 60 firms according to their social media prowess.
Flagship Consulting Social Media in Accountancy ReportLuis Olaya
1. Ernst & Young is the top performing accountancy firm on social media, regularly posting engaging content on Twitter and Facebook that provides information and links to its website. However, some firms could better engage communities and stir debates.
2. Smaller, more nimble firms are also performing well through more human approaches, though larger firms' greater resources allow successful social strategies positioning them as thought leaders.
3. Most accountancy firms still use social media primarily as a broadcast channel rather than for true engagement, and would benefit from more opinion-led, conversation-based content tailored for each platform.
Creating a One to One Dialogue Through Social InteractionC.Y Wong
This white paper discusses how developments in social media provide opportunities for companies to better engage customers and increase conversion rates. It outlines how social activities like games and contests can build loyalty and attract new fans if they appeal to egos, target the right audience, create exciting interactions, and balance freedom with control. The paper also explains how capturing basic information from engaged fans can start a one-to-one communication stream and help convert anonymous fans into customers.
The truth about mobile business intelligence 5 common myths debunkedNuno Fraga Coelho
This document debunks 5 common myths about mobile business intelligence (BI). It discusses that mobile BI does not require all users to be on the same device, and that most mobile BI platforms support a variety of devices. It also explains that native applications are not required for each mobile device type if the platform can dynamically detect the device. Additionally, the document notes that mobile BI is now consumed on tablets in addition to phones, as tablets allow for more in-depth analysis.
Amp Agency - The Psychology of Social - February 2012Steven Duque
This document discusses the psychological and sociological motivations behind social media usage. It begins by defining social media as web-based tools for communal interaction between people and brands. It then explores John Bowlby's theories of human connection and attachment, explaining that humans have a universal need to form close, affectionate bonds due to evolving in social groups, which social media now facilitates. The growth of social media is also examined through data on search volume, news references, and patent activity.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
This document provides an overview of how financial services firms can harness social networking to improve business processes and customer engagement. It discusses that social networking is transforming how businesses operate and customers expect constant connectivity. It then outlines five stages for an effective social engagement model: plan, listen, engage, measure, and evaluate/revise. It also discusses regulatory guidelines, building a social business strategy, and how information technology can support social networking initiatives. The key points are that financial firms need to embrace social networking where it makes sense, have a clear strategic plan, and ensure proper governance and tools to measure success.
This document provides an introduction and overview of social listening. It discusses how social listening has evolved from a privacy concern to an adopted practice by half of large enterprises. It outlines various uses of social listening like reputation management, crisis management, customer service, and marketing. While opportunities exist, the document also discusses challenges such as having a clear objective, the right expertise, generating actionable insights, integrating data sources, and disseminating insights to relevant teams. It predicts continued growth and adoption of social listening tools and strategies.
Measuring Social Media for Customer RetentionHootsuite
This document discusses measuring social media for customer retention. It introduces the challenge of showing how social media impacts customer relationships and the need to provide accountability for social media spending. It recommends focusing the social media measurement dialogue on true business metrics like customer retention, revenue, and cost. The document reviews core measurement philosophies and explains how customer retention fits within the sales funnel. It discusses measuring customer revenue by looking at average spending per transaction and purchase frequency for social media customers versus a control group. Finally, it notes that the conversation is not just about increased revenue but also customer loyalty and lifetime value.
Data is of no use if you don’t know what to do with it. 2013 will see brands increasingly looking for social media data analysts who understand what to do with big data and how to use it for business results.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
The document provides a summary of key findings from a survey of 469 social media marketers. Some of the main findings include:
1) While marketers want to drive customer engagement and revenue, only 47% measure their social media efforts and many are still focused on growing followers rather than integration or ROI.
2) The top challenges for marketers are measuring ROI and managing social presence.
3) Only 16% currently use social CRM but it is growing, especially among larger budgets, as a way to better understand customers from social data.
4) Most marketers still rely on Facebook, Twitter, and LinkedIn but some are expanding to other channels like Pinterest or creating multiple profiles to
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
The document provides guidance on developing an effective social media strategy. It recommends appointing a team to research social media and educate staff. Companies should establish social media policies and protect their brand identity across platforms. The guide outlines objectives to define, appropriate platforms to use, and content strategies. It also provides best practices for social media integration into PR, online reputation management, and measuring performance. Overall the document serves as a comprehensive resource for planning and executing a successful social media presence.
Mobile marketing is an emerging opportunity for companies to connect with customers. It involves tactics like mobile websites, location-based apps, mobile ads, and mobile apps. To get started, companies should appoint a team to research mobile marketing, attend educational events, train staff, and document findings for future use. This ensures the company understands mobile opportunities and can create an effective mobile strategy.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
This document discusses an optimized content marketing strategy called "The Power of 3" that combines content marketing, SEO, and social media. It provides an overview and sections on the importance of SEO, the differences between content marketing and optimized content marketing, leveraging the power of organic search results, metrics to measure, and a case study. The goal is to help businesses outrank competitors in search engines and drive quality traffic through an integrated approach.
Flagship Consulting, a specialist professional services communications company, has published its ‘Social Media in Accountancy’ report. We have analysed the top 60 accountancy firms, according to fee income by Accountancy Age, and conducted a review of their social media activity. Our report positions these top 60 firms according to their social media prowess.
Flagship Consulting Social Media in Accountancy ReportLuis Olaya
1. Ernst & Young is the top performing accountancy firm on social media, regularly posting engaging content on Twitter and Facebook that provides information and links to its website. However, some firms could better engage communities and stir debates.
2. Smaller, more nimble firms are also performing well through more human approaches, though larger firms' greater resources allow successful social strategies positioning them as thought leaders.
3. Most accountancy firms still use social media primarily as a broadcast channel rather than for true engagement, and would benefit from more opinion-led, conversation-based content tailored for each platform.
Creating a One to One Dialogue Through Social InteractionC.Y Wong
This white paper discusses how developments in social media provide opportunities for companies to better engage customers and increase conversion rates. It outlines how social activities like games and contests can build loyalty and attract new fans if they appeal to egos, target the right audience, create exciting interactions, and balance freedom with control. The paper also explains how capturing basic information from engaged fans can start a one-to-one communication stream and help convert anonymous fans into customers.
The truth about mobile business intelligence 5 common myths debunkedNuno Fraga Coelho
This document debunks 5 common myths about mobile business intelligence (BI). It discusses that mobile BI does not require all users to be on the same device, and that most mobile BI platforms support a variety of devices. It also explains that native applications are not required for each mobile device type if the platform can dynamically detect the device. Additionally, the document notes that mobile BI is now consumed on tablets in addition to phones, as tablets allow for more in-depth analysis.
Amp Agency - The Psychology of Social - February 2012Steven Duque
This document discusses the psychological and sociological motivations behind social media usage. It begins by defining social media as web-based tools for communal interaction between people and brands. It then explores John Bowlby's theories of human connection and attachment, explaining that humans have a universal need to form close, affectionate bonds due to evolving in social groups, which social media now facilitates. The growth of social media is also examined through data on search volume, news references, and patent activity.
"From Likes to Loyalty: The Power of Social Media"Ma Foi Analytics
This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”
This document provides an overview of how financial services firms can harness social networking to improve business processes and customer engagement. It discusses that social networking is transforming how businesses operate and customers expect constant connectivity. It then outlines five stages for an effective social engagement model: plan, listen, engage, measure, and evaluate/revise. It also discusses regulatory guidelines, building a social business strategy, and how information technology can support social networking initiatives. The key points are that financial firms need to embrace social networking where it makes sense, have a clear strategic plan, and ensure proper governance and tools to measure success.
This document provides an introduction and overview of social listening. It discusses how social listening has evolved from a privacy concern to an adopted practice by half of large enterprises. It outlines various uses of social listening like reputation management, crisis management, customer service, and marketing. While opportunities exist, the document also discusses challenges such as having a clear objective, the right expertise, generating actionable insights, integrating data sources, and disseminating insights to relevant teams. It predicts continued growth and adoption of social listening tools and strategies.
Measuring Social Media for Customer RetentionHootsuite
This document discusses measuring social media for customer retention. It introduces the challenge of showing how social media impacts customer relationships and the need to provide accountability for social media spending. It recommends focusing the social media measurement dialogue on true business metrics like customer retention, revenue, and cost. The document reviews core measurement philosophies and explains how customer retention fits within the sales funnel. It discusses measuring customer revenue by looking at average spending per transaction and purchase frequency for social media customers versus a control group. Finally, it notes that the conversation is not just about increased revenue but also customer loyalty and lifetime value.
Data is of no use if you don’t know what to do with it. 2013 will see brands increasingly looking for social media data analysts who understand what to do with big data and how to use it for business results.
This document discusses how to audit the effectiveness of a company's social media marketing efforts. It outlines a 4-step process:
1. Assess social reach and presence by measuring a brand's followers and digital footprint across platforms like Facebook, Twitter, YouTube compared to competitors. This gives an indication of relative social media strength.
2. Analyze digital conversations, post volumes, and trending topics to understand customer engagement with a brand versus its competitors.
3. Perform SEO health checks to evaluate how well a website is optimized to drive traffic from social media.
4. Develop a social media effectiveness dashboard to continuously monitor key metrics and identify areas for improved social strategy and execution. Regular audits ensure
The document provides a summary of key findings from a survey of 469 social media marketers. Some of the main findings include:
1) While marketers want to drive customer engagement and revenue, only 47% measure their social media efforts and many are still focused on growing followers rather than integration or ROI.
2) The top challenges for marketers are measuring ROI and managing social presence.
3) Only 16% currently use social CRM but it is growing, especially among larger budgets, as a way to better understand customers from social data.
4) Most marketers still rely on Facebook, Twitter, and LinkedIn but some are expanding to other channels like Pinterest or creating multiple profiles to
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
The document summarizes a presentation about using social media and online communities in business. It discusses how social media can be used to engage customers, employees, and partners. Specific uses include social marketing, customer support, product development, sales enablement, and corporate communications. The presentation recommends having a social media strategy aligned with business goals and prioritizing which aspects of social media will be most effective, such as enabling customer reviews, creating connected social campaigns, holding social contests, and integrating marketing efforts.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
Lessons From The Best In Class Webinar SlidesBrian Cavoli
Social media has matured beyond early adopters to earn a place in mainstream marketing. Cymfony sponsored this Aberdeen Group study to learn how “best in class” companies are using social media monitoring and analysis to improve their business results.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Most marketers haven't figured out how to measure ROI for social media campaigns. This document presents case studies of 11 companies that are successfully measuring, monitoring, and quantifying the impact of their social media initiatives. It also shares results from a MarketingProfs poll that found most companies are not adequately tracking social media metrics or tangible results, and identifies common challenges in social media measurement.
1. A balanced social marketing scorecard considers metrics across four perspectives - financial, digital, brand, and risk management - to fully capture the value of social media programs. This avoids an overly narrow focus on direct financial metrics like ROI.
2. The financial perspective measures impacts on metrics like sales, costs, and customer spending. The brand perspective surveys consumers on brand attributes. The digital perspective analyzes owned and earned social assets. The risk management perspective estimates how social media reduces costs of potential issues.
3. Marketers should define objectives and select metrics for each perspective, and use the scorecard to align measurement, build consensus, and avoid short-term thinking that damages long-term brand health. A balanced approach
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
Retailers are increasingly adopting social media initiatives to interact with customers. A survey found that 85% of retailers have social media initiatives in place. However, 56% still cannot quantify the effect of social media on their business. The document discusses the key motivations and strategies retailers use for social media. It provides examples of how some retailers successfully use social media for marketing and customer engagement. The document also analyzes differences in social media approaches based on company size.
Social media & large, global B2B companiesPaul Holthuis
Useful presentation focusing on social media, especially for lager b2b companies. Advise included for implementation, social strategy, organizational aspects, the creation of appropriate content, monitoring the internet, and a lot more.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Intuit launched a large social media campaign called "Freeloader Nation" to promote its free online TurboTax service and build its brand among younger taxpayers. To measure the campaign's impact, Intuit conducted surveys and analyzed website traffic data and social media conversations. The results showed increased awareness and consideration of TurboTax among the target demographic, especially those exposed to the campaign through social networks. Overall, Intuit determined the campaign was successful at driving new users to its website and raising awareness of the TurboTax brand in a cost-effective manner.
The document discusses how top performing marketing organizations are leveraging social media more effectively than others. It finds that the best-in-class are more likely to actively engage and monitor social media conversations, have executive support for social media initiatives, dedicate resources to managing social efforts, and deploy tools to measure customer experience data from social media. The best-in-class also focus on metrics like new sales leads to establish a strong business case for social media investments and drive greater marketing performance results.
This document discusses how social media can be used effectively for B2B marketing. It begins by explaining why social media matters for B2B, noting that B2B buyers now use social media to research purchases. It then provides guidelines for companies to start using social media, including planning a strategy, researching where customers are online, and setting engagement guidelines. The document also provides examples of how companies can use social media for objectives like product launches, lead generation, and brand building. It emphasizes that B2B marketers must engage in conversations online and provide value to customers through high-quality, consistent content.
Social media for b2b marketing-from Asuthosh Nair & Jaspreet SidhuWaily ARAUJO
1) The document discusses how social media is important for B2B marketing as over 90% of B2B buyers are using social media to research purchases. Social media allows direct engagement with customers and prospects to build relationships.
2) Some benefits of social media for B2B discussed include expanding reach to find new leads, demonstrating thought leadership, and facilitating faster sales cycles through education and building trust.
3) The document provides guidance on starting a social media marketing campaign, including developing a social media strategy aligned with overall marketing goals, researching which platforms fit your goals best, and getting organizational buy-in to participate actively on social media.
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
The document provides an overview of social media trends and best practices for developing a successful social media strategy. It discusses how social media has changed business and communications, with key points being that only 14% of organizations have more than 2 years of experience using social media, and that having a strategy is important for long-term success. The document concludes by outlining a 5 step approach to a successful social media strategy: 1) get organizational buy-in and the right skills, 2) develop a clear strategy, 3) set goals and metrics, 4) allocate proper resources, and 5) promote social media efforts.
1. The document analyzes the results of a benchmark study that assessed how 27 companies across 5 categories used social media across the customer journey.
2. On average, companies scored only 31% across the entire customer journey, with social use highest (51%) in the early awareness stage and lowest (21%) at the point of purchase. Many opportunities exist to better engage customers through social.
3. Some basic social tactics are underused, such as URL shorteners (31%) and forums (33%), despite their value. Channel disconnect is also common, with warmer social tones versus colder websites.
Social media marketing refers to gaining attention and website traffic through social media sites. The document discusses the scope of social media marketing, limitations of traditional marketing, benefits of social media marketing, strategies used, examples of companies using social media successfully, and the potential for social media marketing in India. It concludes that social media cannot be separated from the online world today and that companies must understand its potential and get ready for this new era of marketing.
How do I use for Bing SEO?
Optimizing your website for Bing SEO involves understanding Bing’s ranking factors, including keyword relevance, backlinks, page authority, and social signals. By creating high-quality content, building backlinks from authoritative websites, optimizing website metadata, and having an active social media presence, businesses can improve their search rankings on Bing.
Does Bing matter for SEO?
Yes, Bing is important for SEO, as it handles millions of search queries daily and has a significant market share. Optimizing for Bing can help businesses reach a wider audience and improve search rankings.
How do I rank in Bing Places?
To rank on Bing Places, businesses must claim their listing, ensure their information is accurate and complete, and optimize their listing with relevant keywords and images. Positive reviews on third-party sites like Yelp, TripAdvisor, and Facebook can also improve a business’s ranking on Bing Places.
How do businesses use Bing Places?
Bing Places allows businesses to create a free listing in Bing search results and Bing Maps. The listing provides customers with essential information about the business, such as an address, phone number, hours of operation, reviews, and photos. By optimizing their Bing Places listing, businesses can improve their visibility in local search results, attracting more customers.
What is Bing Places?
Bing Places is a free online directory service provided by Bing that allows businesses to create a listing that appears in Bing search results and Bing Maps. The listing provides customers with information about the business, such as an address, phone number, hours of operation, reviews, and photos.
How do I add my business to Bing Maps?
To add your business to Bing Maps, you must create a Bing Places listing, verify it, and ensure your listing information is accurate and complete. In addition, adding relevant keywords and images to your listing ensures that your business appears correctly on Bing Maps.
What is Bing My Business?
Bing My Business is not a separate product or service but refers to using Bing Places for Business to manage a business’s online presence on Bing. By creating a listing on Bing Places, businesses can provide customers with crucial information about their business and improve their local search rankings.
Does Bing have something like Google My Business?
Yes, Bing has a similar service called Bing Places for Business. Like Google My Business, it allows businesses to manage their online presence on Bing by creating a listing that appears in Bing search results and Bing Maps, providing customers with information about the business, such as an address, phone number, hours of operation, reviews, and photos.
This document provides guidance on upgrading Google AdWords campaigns to enhanced campaigns. It describes what enhanced campaigns are and their benefits. It then outlines the steps to plan and perform the upgrade, including ensuring access to accounts, reviewing tools, identifying matching campaigns, and determining the upgrade flow for each campaign. The flows include a simple one-by-one upgrade, a bulk upgrade using AdWords Editor, and a merge flow for matching campaigns. It provides examples and discusses post-upgrade steps like setting mobile bid adjustments and monitoring performance.
This article attempted to meet the challenge of combining two extensive topics, both equally important for modern publishing: branding and social media. It has been shown how branding and social media can function as a virtuous cycle. It has also been shown how branding strategies can be used in the publishing context, and how author, publisher, product or series branding strategies contribute to general strategic brand management. Branding strategies and social media opportunities complement each other in theory, the survey findings have confirmed the hypothesis that publishing products that can be associated with social media offerings have an increased probability of customers purchasing the products. Hence, making use of social media for branding and brand management in publishing is viable from both a theoretical perspective and from a practical point of view since it helps publishers pursue branding strategies that both support their commercial goals and at the same time are successful with and adopted by consumers.This research can confidently state that social media strategies behind publishing products increase purchase probability. Online Journal of Communication and Media Technologies Volume: 1 – Issue: 4 – October - 2011 Using Social Media for Branding in Publishing Dr. Bettina Lis Assistant Professor Media Management (Prof. Dr. Heinz-Werner Nienstedt) Johannes Gutenberg University, Mainz Department of Communication.
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining
results from investments in digital marketing. If past years were about amassing data from the touchpoints between
companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Fifty-two times a year, MarketingSherpa offers its renowned Chart of the Week – a
concise, yet thorough visual summary of Sherpa’s proven research, findings and lessons
learned. Covering the questions and topics that today’s marketers find most relevant,
these charts take mere minutes to read, but provide the detailed information you need to
make your marketing more effective.
In September 2012, LinkedIn announced a new look for its Company Pages. From a
usability perspective, this release became an effort in bringing a better experience to
LinkedIn members. But what did the rollout mean for marketers?
The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
The document discusses key on-page and off-page search engine optimization (SEO) ranking factors. It presents them in a periodic table-style graphic organized into categories of on-page SEO factors, off-page SEO factors, violations that can harm rankings, and blocking factors. The on-page factors include content, HTML, and architecture elements that website owners directly control. Off-page factors relate to links, social media, and personalization signals outside a site's control. Violations and blocking refer to spammy techniques or behaviors that may trigger penalties. The graphic provides brief explanations and assigns weightings to different factors to show their relative importance.
Optify’s AI-powered
Marketing Automation:
comprehensive SEO strategy and
chatbot helps marketers engage
automate lead nurturing and
execute tactical SEO campaigns
with website visitors in real-time
sales handoffs to drive pipeline
to drive organic traffic.
to answer questions and qualify
and revenue.
leads.
Social Marketing: manage social
Analytics: track marketing ROI
media profiles, publish engaging
and optimize campaigns based on
content, and analyze social
key performance metrics.
engagement.
To learn more about how Optify can help fuel your company’s growth through inbound
This document discusses how to hire an effective inbound marketing agency. It outlines 11 habits of highly effective inbound agencies, including offering the right services, having a clearly defined delivery process, conducting a goal-oriented sales process, maintaining an optimized website, presenting compelling case studies, showcasing specific areas of focus, teaching and training the client's internal team, having in-house capabilities or trusted partners, possessing strong project management skills, placing an emphasis on measurement, and valuing transparency. The document provides questions to ask prospective agencies to determine if they demonstrate these important habits.
This document provides an overview of optimizing a website for search engine optimization. It discusses 9 key on-page elements to focus on, including page titles, meta descriptions, headings, images, and domain info. Regularly updating content and optimizing these on-page elements can help increase a website's visibility and rankings in search engines.
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.
This document provides an overview of inbound marketing strategies and tactics. It discusses:
1. The shift from traditional outbound marketing like direct mail and telemarketing to inbound strategies like content marketing, search engine optimization, blogging and social media. Inbound marketing is more cost-effective for generating leads and customers.
2. Search engine optimization is critical for businesses as most product research begins with search engines. Ranking high in organic search results is important as the majority of clicks go to top results.
3. Email marketing remains effective, especially when using segmentation, personalization and mobile optimization. Testing email campaigns is important.
4. Social media has significant business value as it directly impacts revenue and marketing effectiveness for
This document provides guidelines for effective email prospecting. It discusses:
1) Doing research on prospects and their industries before initiating contact to demonstrate value and alignment with their priorities.
2) Crafting emails that are simple, valuable, aligned with prospect objectives and priorities to pass their "SNAP check" and avoid being deleted.
3) Finding a valid business reason for contacting prospects beyond just selling, such as helping with goals, challenges or strategic initiatives uncovered during research.
Online retailers experience high shopping cart abandonment rates of around 55-72%. This white paper discusses the leading reasons for abandonment including user experience issues, indecision, technical issues, and total order cost. It provides analysis of customers' shopping and purchase experiences and recommends post-abandonment marketing strategies to reduce abandonment. Specifically, the paper covers optimizing the user experience by streamlining registration and checkout processes, addressing indecision through targeted product recommendations, ensuring technical reliability, and providing full order transparency to avoid unexpected costs. It also analyzes the timing and content of post-abandonment emails to strategically re-engage abandoned shoppers.
Google is transitioning Google Shopping from free listings to a paid model called Product Listing Ads. To succeed under the new model, advertisers must set up Product Listing Ad campaigns in Google AdWords. This involves adding fields to product feed data, linking AdWords and merchant accounts, creating campaigns with auto-targeting and bidding. Tracking performance requires modifying the redirect URL field to include analytics parameters to differentiate traffic sources in Google Analytics reports.
1. The document discusses online reputation management and the importance of protecting your brand and influencing consumer perception. It notes that consumers use the internet to research brands and make buying decisions based on what they find online.
2. It recommends monitoring what is said about your brand online, analyzing your online presence and assets, and taking steps to positively influence search results by participating in online conversations and addressing negative information.
3. The three key steps of online reputation management outlined are: monitor what is said online about your brand, analyze how it affects your reputation and search rankings, and take actions to influence search results such as participating in industry discussions and addressing negative sites.