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Creating Ambassadors
This document provides information on brand ambassadors and how they can help promote businesses. It defines different related roles like influencers, brand advocates, and micro-influencers. It then lists 12 reasons why businesses need brand ambassadors, such as helping to humanize products, raise loyalty, and provide positive word-of-mouth. Additional details are given on how to build an effective brand ambassador program, including setting goals, recruiting the right ambassadors, offering them incentives, and keeping them engaged over time. Case studies show how employee brand ambassadors at companies like Adobe have significantly helped to build customer goodwill and influence sales.
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Creating Ambassadors
- 1. MIKE RUSSELL Flagstaff Convention& Visitors Bureau Social Media Talk
- 2. Brand Ambassador 12 ReasonsYou Need Brand Ambassadors Now https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/ • Brand ambassadors are simply people who represent and talk about your company in a positive way, preferably in front of lots of potential customers (i.e. their friends and family).
- 3. Terminology Influencers Vs BrandAmbassadors Vs Brand Advocates. https://artplusmarketing.com/influencers-vs-brand-ambassadors-vs-brand-advocates-1d4a64216272 • Brand Ambassadors promote your brand in exchange for monetary or product compensation • Brand Advocates Consumers, operating on a purely voluntary basis • Influencers people who have a large influence such as celebrities or bloggers • Micro Influencers have a direct, personal connection with their audience
- 4. Law of thefew Power of everyday people
- 5. 92% of peoplearound the world say they trust earned media, including recommendations from friends and family, above all other forms of advertising. www.socialmediatoday.com
- 6.
- 7. Ambassadors help 1. Humanizeyour product 2. Raise loyalty 3. Give positive word of mouth 4. Provide product knowledge and customer care 5. It takes an army 6. Get your message out 12 Reasons You Need Brand Ambassadors Now https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/ Power of everyday people. Duncan Watts
- 8. Ambassadors help 7. Buildtrust 8. Cost effective 9. Reputation 10. Ambassadors drive new customers 11. Friends 12. Here to stay 33% of consumers trust advertisements, 92% trust peer recommendations You’re not “managing your reputation online.” Your customers are. People pay more attention to their friends than they do your advertisements Brand ambassadors are typically customers for life. perks, swag, and discounts. Some do it for free, because they enjoy what your business offers. Research shows word-of-mouth is at least 5 times more effective than traditional advertising. 12 Reasons You Need Brand Ambassadors Now https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/
- 11. Ambassador programs Goals andobjectives Who What will you offer Recruit ambassadors Activate communities to build awareness, raise donations, sign up volunteers? 79% of U.S. consumers who've "Liked" a brand did so to receive discounts or other incentives. Define the ambassador persona who specifically fits your needs Use owned media Use earned media Use paid media Email Hub microsite EngageStay in contact Make ambassadors feel valued How to Build a Social Media Ambassador Program https://www.socialmediatoday.com/marketing/2015-02-25/how-build-social-media-ambassador-program
- 12. Start with youremployees 4 Ways to Turn Your Employees Into Brand Ambassadors https://www.socialmediaexaminer.com/turn-employees-brand-ambassadors/ Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales. According to an independent employee social research group, SociaLook, Adobe’s employees are the most social group of employees among all technology companies.
- 13. Thank you (And pleaseshare) Twitter | Facebook | YouTube | Instagram
Editor's Notes
- #4 In practical usage, the term “brand ambassador” can have two meanings, according to Ignite Social Media: “It could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans.”
- #6 Earned media refers to media exposure you’ve earned through word-of-mouth.
- #8 *Power of everyday people
- #9 **In a recent Nielson survey, only 33% of consumers said they trust paid advertisements, but a whopping 92% trust peer recommendations. In a recent Crowdtap survey 70% of people responded that a suggestion from a friend or family member directly lead them to a purchase decision ***You’re not “managing your reputation online.” Your customers are. People pay more attention to their friends than they do your advertisements word-of-mouth has power. Just how much power? Research shows that it’s at least five times more effective than traditional advertising, paid search, email, and other marketing tools
- #12 Grant Gardner
- #13 Back in the day you might not have had control of the word on the street about your business. Actually 4th most used review site under Google My Business, Facebook, Amazon.
- #14 Back in the day you might not have had control of the word on the street about your business. Actually 4th most used review site under Google My Business, Facebook, Amazon.