Call to action
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The document discusses calls to action for nonprofits seeking donations. The main points are: - A call to action is what an organization wants individuals to do for them, usually donating. All other content should support this goal. - Organizations should make it clear and easy for people to donate by including prominent donate buttons and taking donors directly to donation forms in one click. - When asking for donations, stories should connect on a personal level and explain how donations help, while also considering recurring donations and providing more information options.
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Call to action
- 2. ChurchTithing • Missionaries Nonprofits Individual • Promote Watch your fund grow!
- 3. A call to action is what your organization would like the individual to do for them. In most cases your call to action is to donate. Everything else, such as your content, should revolve around this.You show pictures and videos of what your nonprofit is doing, because you want people to donate and see the impact of their donation. Ask yourself, are the people that come across my content understanding that I want a donation? Am I making the process of donating easy? In other words, is your Call to Action clear?
- 9. Donate button on home page. Great! Donor taken to second page. Confusing. Donor arrives at org page on CTG. 3 Clicks
- 10. 1 Click – Better! Donate button on home page. Great! Donor taken directly to donation form (badge).
- 15. How to choose?
- 19. https://www.ftc.gov/tips- advice/business- center/guidance/can-spam-act- compliance-guide-business
- 20. • Tell the story and connect on a personal level. • Explain how there donation helps. • Don’t forget to ask for the recurring donation. • Offer a way for them to obtain more info about the project/organization. • Include link to DONATE! • Thank them!
- 27. Thank you for attending. This presentation will be made available through Continue to Give’s social media accounts on Facebook, LinkedIn, Twitter, Google+, andTumblr.
Editor's Notes
- Fundraising websites have made the act of giving easier by making it accessible. Gone are the days of licking stamps and envelopes, writing checks and locating mailboxes.
- Although online fundraising accounts are quick to setup, there is a need to plan out your campaign. We will show you several methods for launching your fundraising campaign and reaching out to donors. Get out your notepad because you will want to prepare your task list. And you will be amazed at how easy this can be.
- Regardless of who your donors are, or how they found your site, don’t make them search your site to Donate!
- This is important for extended campaigns. Church tithing is a good example. If you are pet rescue that promotes year round, or other philanthropic organization that does fund raising year round, update the collateral with your general fund information.
- Continue to Give allows organizations to create and track multiple projects. If you use this feature, realize that each project has its unique QR and Text codes. Make sure you include the right codes on event/project specific collateral.
- Know the demographics of your audience and type of information you would like to share this helps in directing social media campaigns, messaging, and determining which platform to use. While Facebook remains the number one social media platform, Instagram is growing and is popular with younger generations; such as Gen Y. If you are targeting businesses, LinkedIn is a better platform than Twitter. Blogs are good for more in depth and disbursed updates, whereas Twitter is very brief and often. Also consider how social media interacts. For example, you can link blogs to Facebook and push blog links through all platforms, or link Instagram to Facebook. If you love video, create a YouTube channel. The number one platform is Facebook followed by Twitter but Instagram is gaining ground. If you have a blog, make sure you add a link to your blog in your Continue to Give settings. (show where to locate and update this field; then show how it displays on the page)
- We mentioned regular posts but what content should you post? You’ve heard that a picture speaks a thousand words and that is very true. Share photos of projects and people working them. Video is great if you have the ability to capture and upload. With today’s smartphones, this is easier. If you are not good with remembering to post, set a calendar reminder for social media post and for capturing material to share on special days such as when the playground equipment is being installed; set a reminder to get photos that day. Whatever platform you choose, use it effectively to communicate about your project and subsequently capture donations. Keeping your donors engaged means capturing multiple and/or recurring donations. If you are using Facebook, there is a scheduled post feature. You can setup posts in advance which is a blessing if you are in areas where you have limited access to the internet.
- Social media management tools are also nice for scheduling posts, managing content and reporting across social media platforms.. Compare plans to see which is best for you. Check reporting and which social media accounts can be managed. For example, Hootsuite has a free version that allow management of 5 social media streams. It has limited reporting, scheduled pushes, and integrates with LinkedIn, YouTube, Facebook, Instagram, Google+, WordPress, and Twitter. It doesn’t manage Tumblr or Pintrest. Remember that Twitter’s posts as limited so you may have to schedule separate pushes for Twitter and other. Also, Instagram is graphic driven…you must have a graphic and the push is done through the HootSuite Mobile. Research and decide which option is best for you.
- When it comes to email campaigns, be considerate and observe the SPAM laws. Don’t overuse…meaning don’t be excessive. Respect the fact that many individuals utilize email for personal business and receive a number of emails outside of your updates. If you push multiple each day, it is overbearing. Think about the number of emails you delete each day without reading. You don’t want your donors to do this. Regular, brief emails for updates is good such as weekly or every other week.
- We provided a sample letter. Tell the story but be brief; you want to be respectful of their time so get to the point but be personable. ASK FOR RECURRING DONATIONS as some people will not understand the option is available and it has the potential to increase your fund. Don’t for get the hyperlinks. Mention how they got on your mailing list – it isn’t necessary but we find it a nice way to build trust, so does mentioning how they can find out more about your organization. Some people are leery about emails asking for assistance because of scams so put yourself in their shoes.
- We aren’t here to tell you how to run events, we are here to show you how Continue to Give can help with events. We already mentioned using the Kiosk App and station previously but other ways that Continue to Give can assist is with the project feature and EventBrite integration. Start by setting up a separate project in Continue to Give. (show how to setup project)
- Download the Continue to Give Giving Kiosk App from iStore/GooglePlay onto your tablet. We developed for iOS and Android tablets. The kiosk app is FREE. Make the tablet available and request donations as people register. If you have regular events, it is best to get a giving kiosk and station it next to the registration table or in vestibule/lobby so people can donate as they come and go. WIFI is required. iOS card reader capable. Create event posters with mobile text number and QR codes to place around the event or even at different public posting places such as libraries, groceries, post offices where public boards are available.
- (step through google form process)