The document discusses publicity and its key aspects. It defines publicity as non-personal communications about an organization, product, or idea that is not directly paid for or run under identified sponsorship, usually in the form of news stories, editorials, or announcements. It notes that publicity involves creating news through sponsorship, exhibitions, debates and other unpaid promotional activities. In comparison to advertising, publicity has greater credibility but less control and accuracy since the message is not repeated and comes from impartial third parties rather than the organization itself.

1. Group Members
Touseef Ahmed
Saima Zehra
Nida Ali

2.  Non personal communications
regarding an organization, product, service,
or idea not directly paid or run under
identified sponsorship.
 It usually comes in the form of a news
story, editorial, or announcement about
an organization and/or its products and
services.
 Notice or attention to given someone
Or some thing by media
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3.  It is the Process of creating news through Sponsorship,
Exhibition, Staging a debate, display Hoardings, Organizing
a tour of Study, and presenting Award
 Unpaid promotion, minimal cost
 Comes from Neutral & Impartial Resources
 Content is not repeated, Limited creativity
 Not for targeted audience
 Positive & Negative due to Impartial
 Special Focus is given Social responsibility
 Not controlled, Limited, not repeated
 What Others Says for your Organization
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5.  Print
 Direct Mail
 Press
 Advertising
 E-marketing and websites
 Social media
 Ambassadors / volunteers
 Word of mouth
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6.  Attract public’s attention
 Maintain public visibility
 Provide information
 Change attitudes
 Combat negative publicity from another
source
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7.  Positive Publicity
 Negative Publicity
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Advertising Publicity
Tentative
Low
Unspecified
Uncontrollable
Great
Lower
Measurable
Schedulable
Specific
High
Specifiable
Undetermined
Higher
Little
Factor
Control
Credibility
Reach
Frequency
Cost
Flexibility
Timing

9.  Attention
 Visibility
 Market Share
 Recognition
 Branding
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10.  It Is Credible
 It is Cost Effective
 Often generates High Frequency of
exposure
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11.  Less Control
 Less accuracy
 Few releases published
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12. Any Questions……..!
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