The document provides guidance for developing a fashion trend report that projects trends two years into the future, emphasizing the importance of zeitgeist factors such as pop culture, economics, and social movements in forecasting. It outlines resources available through the library, including databases like ProQuest and Plunkett, for conducting research and emphasizes the use of proper MLA citations. Additionally, it includes instructions for accessing fashion forecasting tools and libguides to aid in the assignment.

1. FAS 260:
FASHION FORECASTING
YOUR LIBRARY GUIDE FOR TREND
REPORTS

2. Your Fashion Liaison
Hi! My name is
Kelly Bennett and
I am your Fashion Liaison
Librarian.
You can reach me via email
at kelly-bennett
@berkeleycollege.edu
or via phone at
732-750-1800 ext. 2201

3. Your Assignment:
• Develop a fashion trend report targeting 2
years in the future
– Determine the factors likely to affect trends
in the future
– Justify your trend forecast
• Select from womenswear, menswear, or
children’s wear
• Details are in your syllabus

4. The Importance of Zeitgeist!
• What is Zeitgeist? It’s the spirit of the time!
– Pop culture
– Economics
– Politics
– Social movements
– War
– Global warming, etc.
• These factors will predict the types of prints
and fabrics that are being used as well as
the color.

5. Proquest Central
– Daily News Record (DNR)
– Women’s Wear Daily (WWD)
– Harper’s Bazaar
– Over 14,00 other resources
Plunkett Research
– Industry Statistics, Trends,
and Analysis
WSGN
Websites
– Located on the LibGuide
Valuable Resources

6. Need help? Click here to launch a
live chat with a Librarian !
Mon-Thurs: 8:30am – 11:30pm
Fri: 9am – ppm
Sat: 9am - 2pm & 7 -11pm
Sun: 7:00pm – 11:00pm
To access the Library’s Databases log into your BlackBoard Account &
select the Library Tab at the top of the page.
Then click on Research/Explore and select the Database link.

7. The Databases are organized by subject. Since we know we are looking
for the ProQuest Central Database select the “A-Z List”.

8. Scroll through the list & click on the ProQuest Central link

9. This is the ProQuest home page.
You can perform a basic search for an
author, title, publication or keyword.
Let’s do an advanced search to
combine multiple terms.

10. We’ll search for an article that contains the terms skinny jeans and trend
somewhere in its title, text, abstract or other fields.
Click “Full Text” to only
find complete articles,
not citations.
Utilize the Publication
Limiter to view only the
most recent articles.
Click “Search” to
perform the search.

11. We’ll search for an article that contains the terms skinny jeans and trend
somewhere in its title, text, abstract or other fields.
Click “Full Text” to only
find complete articles,
not citations.
Utilize the Publication
Limiter to view only the
most recent articles.

12. We found 65 articles using our search for full text articles from the last
3 months which contain the terms skinny jeans and trend.
Notice each result lists the title, author,
publication title, page numbers, and
publication date. It shows where search
terms are used in the article, and shows
that the article will be in full text.
Click the title to go to the full article.

13. Use tools to print, email it
to yourself, download or
cite the article.
Here is the full text article.
Let’s click on the ‘Cite’
button to generate the
citation.

14. Use tools to print, email it
to yourself, download or
cite the article.
Now you have the citation
for your Work Cited page –
remember to include your
in-text citations as well!

15. Brainstorming Keywords
Concept 1
• Skinny jeans
• Denim
• Slim
• Pants
Concept 2
• Trend
• Style
• Fashion
• Season
If you are not finding adequate results with your original search
terms, brainstorm synonyms or related terms! Using a
thesaurus can help you come up with more terms.
Also the database displays ‘Suggested Subjects’ at the top of
results page.

16. This time we will search for the terms skinny jeans OR denim and trend
in all fields and the text of the article. We will use the same Publication
Date Limiter.

17. Our results increased from 65
articles to 857 because we
have included articles that
mention trends AND denim
as well as skinny jeans.
Scroll down to review
More of your results
Let’s look at another
article by clicking on it’s
title.

18. Still supports that skinny
jeans are a strong trend
but also discuss the future
of different types of jeans.

19. Plunkett Industry Research
Database
• Database provides:
– Market research
– Industry Statistics
– Trends
– In-depth analysis of top companies
Let’s switch databases and do some research in
Plunkett Industry Research

20. To access the Library’s Databases log into your BlackBoard Account &
select the Library Tab at the top of the page.
Then on the left hand side select the Database link.

21. The Databases are organized by subject. Since we know we are looking
for the Plunkett Database select the “A-Z List”.

22. Scroll down the alphabetical list to Plunkett Research and click to access

23. Browse information by
industry type. Choose
Apparel, Textiles and
Fashions.

24. Click Market Research and Trends
to see analyses of major trends.

25. Here is an Introduction to the Apparel and Textiles Industry.
Click to download a PDF
of this article.
Click here for citation
information.

26. For this assignment, use
the MLA style citation.

27. To read more about a
specific industry trend,
click the drop-down
arrow and choose from
the menu.

28. Here is information about the
trend of discount clothing retailers
acquiring designer lines.

29. • View Fashion Forecasts
• Follow trends using Trend Watch, Trend Tracker,
Trend Alerts, and Trendsetters
• Image library contains over 4 million images of
fashion and interiors
WGSN

30. Go back to the database list on the Library’s page
and select WGSN

31. This is the WSGN homepage.
To get started, click on the Menu at the upper left hand corner.

32. Under the Trend Forecast click on the StyleSight link.

33. The Forecast page contains info on what is forecast for the next two years.
Browse Timelines, Materials, Prints & Graphics, Color Evolution, etc.
…and divided by
season.
Let’s see the color forecast
for S/S 2016
The Forecast section is always
divided into Women or Men

34. Click to see S/S 16 Key
Colors.

35. A new window will open with a report : Forecast > Key Colors > S/S 16.
To see a list of the pages
available in the report and
navigate to them click here.
Click on the page of the
report you would like to
view. Let’s look at the
Antique Bronze.

36. A new window will open with a report : Forecast > Key Colors > S/S 16.
Click to view more images.
Utilize the toolbar to print,
save or download this
report.

37. These are additional images for
Antique Bronze
Click the i for
more information.
Use the tools to zoom, add the image to a
folder, print, email or download the image.

38. Browse for information
on MegaTrends for
S/S 2016
Let’s switch gears and look at the Megatrends report.

39. Click to see S/S 15 Impulse
Megatrend
The Megatrend report captures information on color, textiles,
manufacturing, fabrics, lifestyles, etc.
Click to see S/S 2016
Megatrend Graceful

40. You can navigate through this report the same way as the previous color
report.
To see a list of the pages
available in the report and
navigate to them click here.Click on the page of the
report you would like to
view.

41. FAS 260 LibGuide
• Find specific resources for completing
your assignment
– Books
– eBooks
– Databases
– Websites
– Citation help

42. To access the LibGuide go to the Library tab on Blackboard.
Click on Research/Explore, then select LibGuides.

43. This is the LibGuide Homepage. You can access general subject guides,
guides to specific courses, and library location guides!
Click on Fashion to access the
LibGuides specifically designed to
support the Fashion Programs.

44. Click on FAS 260: Fashion
Forecasting Assignment.

45. This LibGuide provides resources specifically for your FAS 260 assignment. For
example, the websites tab lists many reliable Fashion websites for you to consult.
Explore all the tabs on this guide for additional help for this assignment and be sure to
visit Fashion Marketing & Management LibGuide.

46. • Email – kelly-bennett@berkeleycollege.edu
• Phone - 732-750-1800 Ext. 2201
• Live Chat accessible from the library homepage and
the LibGuides
Remember I am here to
help you!
Happy Researching!