Abstract: Adapting face-to-face (FTF) pedagogies to online settings raises boundary questions about the contextual conditions in which the same instructional method stimulates different outcomes. We address this issue by examining FTF and computer-mediated communication (CMC) versions of constructive controversy, a cooperative learning procedure involving dialogic argumentation and the shared goal of reaching an integrative position. One hundred seventy-one undergraduates were randomly assigned to a 3 (synchron- icity: FTF, synchronous CMC, asynchronous CMC) ﰅ 3 (belongingness: acceptance, mild rejection, control) quasi-experimental design. As predicted, FTF and synchronous CMC conditions increased cooperation, epistemic conflict regulation, motivation (interest-value), and achievement (completion rate, integrative statements), whereas asynchronous CMC increased competition and relational conflict reg- ulation and decreased motivation and achievement. Also as predicted, satisfying belongingness needs (through acceptance) increased cooperation, epistemic conflict regulation, and motivation compared with control. Unexpectedly, there was no evidence that mild rejection diminished outcomes. Results inform theory by demonstrating that FTF and CMC synchronicity represent boundary conditions in which constructive controversy stimulates different social-psychological processes and, in turn, different outcomes. Results also inform practice by showing that synchronicity and belongingness have additive effects on constructive controversy and that satisfying belongingness needs buffers but does not offset the deleterious effects of asynchronous CMC.
People power - de kracht van mensen in organisaties - lezing voor Hospitalit...Glenn van der Burg
Slides voor lezing over creëren van een organisatie waarin mensen gemotiveerd kunnen excelleren. People factor van MVO. Gelukkige mensen leiden tot succesvolle organisaties en een betere maatschappij
How a professional should go about building their brand, at various points in their career. Also why they need to do so. Presentation by Jessie Paul, CEO, Paul Writer made to the team at Ontrac on April 17, 2011
This document discusses social listening tools and how they can provide insights beyond just mentions and sentiment. It describes how Frrole analyzes personality, demographics, interests, and correlations to understand people and solve business problems for clients. Examples are given of how Frrole has helped GroupM and Grey Digital combine social and enterprise data to optimize marketing and understand how audience segments are evolving.
Whats going on at your campus july vol 10berklibrary
The document provides updates from various campus libraries. It describes Olympic events that took place at the Paramus campus, including athletic competitions and trivia. It also shares photos and details about new displays at several libraries, including comics and graphic novels at White Plains, fitness materials for the Olympics, and reorganizing DVDs by genre at Woodland Park. The Woodbridge library also has an Olympic contest display.
Physical characteristics of the united states power pointkonrak01
The document discusses the physical characteristics of the United States. It defines physical characteristics as natural features made of land or water, and identifies two main categories: landforms and bodies of water. Some key landforms mentioned are mountains, plains, and plateaus, while bodies of water include oceans, rivers, and gulfs. The document also locates several physical characteristics like the Mississippi River System and Death Valley on a map of the US.
This document summarizes sessions from a conference that focused on bringing educational technology tools into the classroom. It discusses 10 ideas presented, such as using wikis, flow charts, and mobile scavenger hunts to engage students in content creation. The document also provides tips for encouraging change, such as getting user feedback, finding mentors, and participating in professional groups. New ways to encourage reading are presented, including using social cataloging sites and book recommendation apps to expand discovery.
Cognitive Commerce by Jessie Paul, CEO, Paul WriterPaul Writer
The document discusses how cognitive commerce can use social and customer data to help personalize and optimize a company's products, pricing, placement, and positioning. It explains that social data can help individualize products for customers, recommend additional items, and determine custom pricing and bundling offers. Integrating different customer data sources, like social platforms, purchase history, and location data, allows companies to gain more insights into customer preferences and send personalized messages, offers, and service levels. The document advocates for moving from siloed and manual processes to fully integrated and automated systems that allow real-time data flows to improve the customer experience across digital and physical channels.
Abstract: Adapting face-to-face (FTF) pedagogies to online settings raises boundary questions about the contextual conditions in which the same instructional method stimulates different outcomes. We address this issue by examining FTF and computer-mediated communication (CMC) versions of constructive controversy, a cooperative learning procedure involving dialogic argumentation and the shared goal of reaching an integrative position. One hundred seventy-one undergraduates were randomly assigned to a 3 (synchron- icity: FTF, synchronous CMC, asynchronous CMC) ﰅ 3 (belongingness: acceptance, mild rejection, control) quasi-experimental design. As predicted, FTF and synchronous CMC conditions increased cooperation, epistemic conflict regulation, motivation (interest-value), and achievement (completion rate, integrative statements), whereas asynchronous CMC increased competition and relational conflict reg- ulation and decreased motivation and achievement. Also as predicted, satisfying belongingness needs (through acceptance) increased cooperation, epistemic conflict regulation, and motivation compared with control. Unexpectedly, there was no evidence that mild rejection diminished outcomes. Results inform theory by demonstrating that FTF and CMC synchronicity represent boundary conditions in which constructive controversy stimulates different social-psychological processes and, in turn, different outcomes. Results also inform practice by showing that synchronicity and belongingness have additive effects on constructive controversy and that satisfying belongingness needs buffers but does not offset the deleterious effects of asynchronous CMC.
People power - de kracht van mensen in organisaties - lezing voor Hospitalit...Glenn van der Burg
Slides voor lezing over creëren van een organisatie waarin mensen gemotiveerd kunnen excelleren. People factor van MVO. Gelukkige mensen leiden tot succesvolle organisaties en een betere maatschappij
How a professional should go about building their brand, at various points in their career. Also why they need to do so. Presentation by Jessie Paul, CEO, Paul Writer made to the team at Ontrac on April 17, 2011
This document discusses social listening tools and how they can provide insights beyond just mentions and sentiment. It describes how Frrole analyzes personality, demographics, interests, and correlations to understand people and solve business problems for clients. Examples are given of how Frrole has helped GroupM and Grey Digital combine social and enterprise data to optimize marketing and understand how audience segments are evolving.
Whats going on at your campus july vol 10berklibrary
The document provides updates from various campus libraries. It describes Olympic events that took place at the Paramus campus, including athletic competitions and trivia. It also shares photos and details about new displays at several libraries, including comics and graphic novels at White Plains, fitness materials for the Olympics, and reorganizing DVDs by genre at Woodland Park. The Woodbridge library also has an Olympic contest display.
Physical characteristics of the united states power pointkonrak01
The document discusses the physical characteristics of the United States. It defines physical characteristics as natural features made of land or water, and identifies two main categories: landforms and bodies of water. Some key landforms mentioned are mountains, plains, and plateaus, while bodies of water include oceans, rivers, and gulfs. The document also locates several physical characteristics like the Mississippi River System and Death Valley on a map of the US.
This document summarizes sessions from a conference that focused on bringing educational technology tools into the classroom. It discusses 10 ideas presented, such as using wikis, flow charts, and mobile scavenger hunts to engage students in content creation. The document also provides tips for encouraging change, such as getting user feedback, finding mentors, and participating in professional groups. New ways to encourage reading are presented, including using social cataloging sites and book recommendation apps to expand discovery.
Cognitive Commerce by Jessie Paul, CEO, Paul WriterPaul Writer
The document discusses how cognitive commerce can use social and customer data to help personalize and optimize a company's products, pricing, placement, and positioning. It explains that social data can help individualize products for customers, recommend additional items, and determine custom pricing and bundling offers. Integrating different customer data sources, like social platforms, purchase history, and location data, allows companies to gain more insights into customer preferences and send personalized messages, offers, and service levels. The document advocates for moving from siloed and manual processes to fully integrated and automated systems that allow real-time data flows to improve the customer experience across digital and physical channels.
Info360 2012 Built for Success - Creating an Effective ECM Org StructureGreg Clark
The document discusses building an effective Enterprise Content Management (ECM) organization structure. It outlines various roles that could be part of an ECM team, including a steering committee, program sponsor, program manager, project manager, business analyst, information architect, and solution architect. The roles are designed to help drive the creation and execution of an ECM strategy through requirements gathering, design, implementation, and ongoing support.
Premio Smau Innovazione ICT nel Marketing & Sales 2012Personalive srl
Atti evento "Premio Smau Innovation ICT nel Marketing & Sales" svoltosi a Milano il 19 ottobre 2012 a cura di Andrea Boaretto, School of Management Politecnico di Milano.
Contiene i case study delle aziende vincitrici
Op 10 november 2010 heeft MVO Nederland een bijeenkomst georganiseerd rondom Het Nieuwe Werken. 50 aanwezigen zijn actief aan de slag gegaan met dit onderwerp samen met experts van Finext, Conclusion, Microsoft, Ahrend en TNO.
The user committee met at the end of Winter 2013 Quarter. The committee updated the pre-test by adding images and scenario questions, and created a sticker to explain library resources to ENG 105 students. They are looking at data from past ENG 105 pre-tests and will determine graduating students' information literacy skills. The committee is also contacting vendors to get cost estimates for outsourcing library tutorials.
The March edition of the campus newsletter highlights several recent events at the library and across campus, including a career services panel at the library, displays of student work and new library materials, activities for Women's History Month, a poetry reading event, and updates to library collections and furniture.
Bernadette's day at Berkeley College library included:
- Delivering an information literacy session and making minor changes to her presentation.
- Investigating an overdue textbook and discussing the late policy with the student and Bill.
- Covering a tele-conference class split between two campuses, engaging both groups of students.
- Filling in at the circulation desk when other student workers called out sick and helping students with research and formatting questions.
The document provides updates from various campus libraries. Brooklyn held a business trivia event for National Black Business Month. At Woodland Park, Amanda gave a presentation on maintaining a positive web presence that was projected on a wall. She also initiated a mobile library to better serve associates. The WPK library displayed their most popular returned items and reorganized their entertainment collection by genre, making it easier for users to browse. The document encourages libraries to submit their own updates to be featured.
This newsletter provides updates on summer programs and events at the campus. It discusses a summer reading display and author event that 30 people attended. It also describes a chess tournament hosted by Eugene that had 8 student participants, with plans for more tournaments traveling to other campuses. Additionally, it outlines Amanda's presentation on 3D printing that was viewed live by 2 people and recorded for others to watch later, providing the video link. The newsletter encourages submitting photos by the 30th of each month to be included in future issues.
La comunicazione visiva in città: le opportunità del Digital Signage per ridi...Personalive srl
Intervento di Andrea Boaretto, Politecnico di Milano; Rodolfo Rotta Gentile, MediaClic; Marco Oltrona Visconti, Display Italia Magazine; Michele Casali, IGPDecaux; Pierpaolo Nave, Clear Channel a Viscom Talk 2014 sul tema della comunicazione visiva in città e il Digital Signage
Give Buyers What They Want - Results from ITSMA’s How Buyers Consume Informat...Paul Writer
Presented by Dave Munn - President & CEO, ITSMA at Paul Writer's Great Indian Marketing Summit - IT Edition, 1 Feb, 2013, Bangalore
webcast of the session available at http://www.24framesdigital.com/paulwriter/webcast/010213/in.asp
How Small Businesses Compete for the Best HiresClearFit
Need help finding employees? Wondering how to do a more efficient resume search? Or how about simply how to hire most effectively?
ClearFit Co-Founder Ben Baldwin explores these topics and more in this exclusive presentation.
Visit www.clearfit.com for more details.
For the marketers, by the marketers. The current issue explores the theme of B2B Marketing through various lenses - profiles of CMOs, case studies, interviews, academic research.
This document provides guidance on becoming a strong personal brand by focusing on self-realization, identifying strengths, differentiation, controlling variables, self-actualization, and branding yourself. It also describes Paul Writer, a consulting, education and community organization founded in 2010 by Jessie Paul that hosts marketing conferences and magazines, and a large online community for marketers.
Presentatie Ambitiecoalitie Koplopers bijeenkomst MVO Nederland 8-12-2014Glenn van der Burg
Presentatie en discussie over icoonproject "Het Talent-Ecosysteem" voor ambitiecoalitie Werk van Ambitie2020 tijdens de koplopersbijeenkomst van 8 december 2014
Microsites detailed slide pack for econsultancy awardsdgarala83
Microsites focused on specific tours and activities were launched for destinations like Iceland and Paris using a content management system and standard templates. This increased relevance through authoritative localized content about attractions written by experts. Closer partnerships with suppliers also helped achieve prominent search engine placements for activities like Reykjavik sightseeing. Microsites were optimized to appear in search results for popular destinations and attractions through organic listings and paid search.
Whats going on @ your campus april vol 23berklibrary
The document provides a summary of campus events and activities for the week. Amanda created a display to help students stay on track for the new quarter. Amanda and Laurie signed up to be mentors for students at the WPK campus. The MDL campus celebrated National Library Week and National Poetry Month. More campus updates will be in the April 30 issue of the campus newsletter.
Everyone is not an influencer - there are 3 types of members of the community. Learn how to define this, prep your message and amplify the reach of your Influencer Marketing Campaigns. Ideal read for Brand Owners and Influencers and Bloggers.
Paul Writer Can Help Fix Your B2B Customer Acquisition Paul Writer
The Customer Acquisition journey is a critical part of business. We can figure out if it is optimal and suggest ways to make it more efficient through a combination of process improvement, content and omni-channel campaigns.
Info360 2012 Built for Success - Creating an Effective ECM Org StructureGreg Clark
The document discusses building an effective Enterprise Content Management (ECM) organization structure. It outlines various roles that could be part of an ECM team, including a steering committee, program sponsor, program manager, project manager, business analyst, information architect, and solution architect. The roles are designed to help drive the creation and execution of an ECM strategy through requirements gathering, design, implementation, and ongoing support.
Premio Smau Innovazione ICT nel Marketing & Sales 2012Personalive srl
Atti evento "Premio Smau Innovation ICT nel Marketing & Sales" svoltosi a Milano il 19 ottobre 2012 a cura di Andrea Boaretto, School of Management Politecnico di Milano.
Contiene i case study delle aziende vincitrici
Op 10 november 2010 heeft MVO Nederland een bijeenkomst georganiseerd rondom Het Nieuwe Werken. 50 aanwezigen zijn actief aan de slag gegaan met dit onderwerp samen met experts van Finext, Conclusion, Microsoft, Ahrend en TNO.
The user committee met at the end of Winter 2013 Quarter. The committee updated the pre-test by adding images and scenario questions, and created a sticker to explain library resources to ENG 105 students. They are looking at data from past ENG 105 pre-tests and will determine graduating students' information literacy skills. The committee is also contacting vendors to get cost estimates for outsourcing library tutorials.
The March edition of the campus newsletter highlights several recent events at the library and across campus, including a career services panel at the library, displays of student work and new library materials, activities for Women's History Month, a poetry reading event, and updates to library collections and furniture.
Bernadette's day at Berkeley College library included:
- Delivering an information literacy session and making minor changes to her presentation.
- Investigating an overdue textbook and discussing the late policy with the student and Bill.
- Covering a tele-conference class split between two campuses, engaging both groups of students.
- Filling in at the circulation desk when other student workers called out sick and helping students with research and formatting questions.
The document provides updates from various campus libraries. Brooklyn held a business trivia event for National Black Business Month. At Woodland Park, Amanda gave a presentation on maintaining a positive web presence that was projected on a wall. She also initiated a mobile library to better serve associates. The WPK library displayed their most popular returned items and reorganized their entertainment collection by genre, making it easier for users to browse. The document encourages libraries to submit their own updates to be featured.
This newsletter provides updates on summer programs and events at the campus. It discusses a summer reading display and author event that 30 people attended. It also describes a chess tournament hosted by Eugene that had 8 student participants, with plans for more tournaments traveling to other campuses. Additionally, it outlines Amanda's presentation on 3D printing that was viewed live by 2 people and recorded for others to watch later, providing the video link. The newsletter encourages submitting photos by the 30th of each month to be included in future issues.
La comunicazione visiva in città: le opportunità del Digital Signage per ridi...Personalive srl
Intervento di Andrea Boaretto, Politecnico di Milano; Rodolfo Rotta Gentile, MediaClic; Marco Oltrona Visconti, Display Italia Magazine; Michele Casali, IGPDecaux; Pierpaolo Nave, Clear Channel a Viscom Talk 2014 sul tema della comunicazione visiva in città e il Digital Signage
Give Buyers What They Want - Results from ITSMA’s How Buyers Consume Informat...Paul Writer
Presented by Dave Munn - President & CEO, ITSMA at Paul Writer's Great Indian Marketing Summit - IT Edition, 1 Feb, 2013, Bangalore
webcast of the session available at http://www.24framesdigital.com/paulwriter/webcast/010213/in.asp
How Small Businesses Compete for the Best HiresClearFit
Need help finding employees? Wondering how to do a more efficient resume search? Or how about simply how to hire most effectively?
ClearFit Co-Founder Ben Baldwin explores these topics and more in this exclusive presentation.
Visit www.clearfit.com for more details.
For the marketers, by the marketers. The current issue explores the theme of B2B Marketing through various lenses - profiles of CMOs, case studies, interviews, academic research.
This document provides guidance on becoming a strong personal brand by focusing on self-realization, identifying strengths, differentiation, controlling variables, self-actualization, and branding yourself. It also describes Paul Writer, a consulting, education and community organization founded in 2010 by Jessie Paul that hosts marketing conferences and magazines, and a large online community for marketers.
Presentatie Ambitiecoalitie Koplopers bijeenkomst MVO Nederland 8-12-2014Glenn van der Burg
Presentatie en discussie over icoonproject "Het Talent-Ecosysteem" voor ambitiecoalitie Werk van Ambitie2020 tijdens de koplopersbijeenkomst van 8 december 2014
Microsites detailed slide pack for econsultancy awardsdgarala83
Microsites focused on specific tours and activities were launched for destinations like Iceland and Paris using a content management system and standard templates. This increased relevance through authoritative localized content about attractions written by experts. Closer partnerships with suppliers also helped achieve prominent search engine placements for activities like Reykjavik sightseeing. Microsites were optimized to appear in search results for popular destinations and attractions through organic listings and paid search.
Whats going on @ your campus april vol 23berklibrary
The document provides a summary of campus events and activities for the week. Amanda created a display to help students stay on track for the new quarter. Amanda and Laurie signed up to be mentors for students at the WPK campus. The MDL campus celebrated National Library Week and National Poetry Month. More campus updates will be in the April 30 issue of the campus newsletter.
Everyone is not an influencer - there are 3 types of members of the community. Learn how to define this, prep your message and amplify the reach of your Influencer Marketing Campaigns. Ideal read for Brand Owners and Influencers and Bloggers.
Paul Writer Can Help Fix Your B2B Customer Acquisition Paul Writer
The Customer Acquisition journey is a critical part of business. We can figure out if it is optimal and suggest ways to make it more efficient through a combination of process improvement, content and omni-channel campaigns.
The document discusses customer experience (CX) and outlines three major areas to focus on: outreach, hooks, and optimize. It defines CX as the combination of these three areas (CX = C + H + O). It also provides definitions for CX and customer behavior, discusses the changing media ecosystem and customer segments in India, and outlines key steps to improve CX, including understanding customer needs and tracking customer behavior.
Customer experience oracle by Ajay KelkarPaul Writer
This document discusses how marketing is changing to focus more on customer experience and data-driven personalization. It notes that customer expectations have changed and they want personalized, easy interactions across channels. It emphasizes that data will rival brand equity in importance if used to improve the customer experience. Finally, it discusses how to embed analytics in a company, the need for analysts to tell stories with data, and lessons learned around transforming marketing approaches.
This document provides an overview of modern marketing capabilities and strategies. It discusses how marketers can now track individual consumer preferences and customize offerings. It also describes the wide variety of available communication channels and tools to listen to customers. The document outlines elements of an effective marketing plan, including messaging, media, promotions, and events. It distinguishes between paid, earned, and owned media and notes the importance of both company-generated and user-generated content. Finally, it suggests integrating reputation metrics like community contribution, sentiment, and engagement with traditional brand health metrics.
This document provides an overview of content strategy for marketing success. It discusses that content strategy should have:
1) A long-term customer-focused vision.
2) A strong calling card like the website.
3) A customized content process for different contexts.
4) A focus on architecture over writing to ensure useful, enjoyable content that tells the company's story well.
5) Evaluation of strategy based on measurable outcomes.
It then provides an example case study of how Yorke Communications helped B2B company Wolken Software strengthen its marketing through strategic content creation like blog posts, an eBook, and event marketing.
The document discusses how marketers can leverage technology in their roles. It outlines various technologies that marketers can use internally like data analytics and customer relationship management tools as well as external technologies for social media, mobile, and programmatic advertising. It also provides examples of the services that Paul Writer, a marketing advisory and services firm, offers to clients which include marketing programs, community management, and custom publishing.
Customer Experience by Cirque du SoleilPaul Writer
The document discusses India's emerging cloud economy and its role in digital transformation. It notes that cloud technologies are helping large enterprises in India reduce costs and improve processes, while also supporting growth and job creation among small and medium enterprises. The cloud is seen as enabling digital initiatives like Digital India, financial inclusion, e-governance and smart citizen services. Other sections discuss trends in India's multiplex industry like consolidation, growth potential from increased screens, and strategies to increase customer engagement and revenue through a "digital first" approach.
Account Based Marketing 2.0: An Integrated Approach to Growth & InnovationPaul Writer
The document discusses account-based marketing (ABM) and provides an overview of an ABM presentation. It defines ABM as treating individual accounts as individual markets and focusing on relationships, reputation, and tailored programs rather than just revenue. It also discusses the benefits of ABM for customers and sales teams, and provides examples of ABM strategies, implementation approaches, and how ABM relates to an organization's overall marketing strategy.
Engaging IT Decision Makers with ContentPaul Writer
This document discusses how buyer behavior and the buying process is constantly evolving, with buyers being more informed and demanding. It notes that research shows what motivates the expanding "IT committee" of decision makers, which now includes more roles beyond just IT. This means marketers need an integrated approach, including using professional social networks like LinkedIn, which can provide content marketing solutions to effectively engage this diverse group through targeted advertising, content, and analytics tools. These solutions allow accessing the right professional audiences and exceeding marketing objectives.
Marketing Priorities for the Connected EconomyPaul Writer
The document discusses various topics but does not provide enough contextual information to generate an accurate 3 sentence summary. The document contains only bullet points and special characters without any other details.
Social Selling: Masterclass by Apurva ChamariaPaul Writer
The document discusses social selling and provides tips for implementing an effective social selling strategy. It outlines the 6 elements of social selling: understanding social platforms and creating a persona, publishing quality content, identifying prospects, listening to topics that interest prospects, approaching prospects, and engaging and nurturing relationships. It provides examples of how companies like IBM and HCL have successfully used social selling. The document also includes specific best practices and templates for activities within each element, such as writing customized LinkedIn invitations and finding conversation triggers to continue engaging prospects.
This document discusses how cognitive commerce helps an organization gather insights from customer data to improve their marketing and sales. It collects data through analytics tools on their websites to understand customer behavior patterns and trends. It then uses these insights to personalize communications and target customers through different channels like search and display advertising. The goal is to increase conversion rates and reduce dropouts by delivering tailored experiences. Cognitive commerce has allowed them to better understand customer needs and build communications sent at the right time through the preferred mode of the customer. This improves the customer experience through automated agents and contextual targeting across different stages of the purchase process.
This document discusses cognitive commerce and how cognitive systems can help enterprises become cognitive businesses. It describes three generations of cognitive systems with increasing abilities to understand the world through sensing and interaction, reason using hypotheses and arguments, and learn from experts and data. The document also provides examples of how cognitive capabilities can power an intelligent, personalized, omnichannel customer experience across different touchpoints from web to mobile to in-store.
The document discusses how companies can use dynamic marketing strategies and social data to personalize the customer experience across different channels. It suggests that companies can individualize products, pricing, placement, and positioning based on a customer's profile, usage data, preference data, and affinity information from social platforms. The document outlines a process for integration from no integration to full seamless and real-time integration of customer data and recommendations across digital, out-of-home, in-home, and sensory channels to improve personalization.
This document discusses maximizing marketing opportunities through an integrated omni-channel approach. It notes that the number of mobile devices now exceeds the global population. It presents a diagram showing how customer interactions can move between digital and offline channels, with the goal of delivering the right product offer at the right time through the most appropriate channel. The integrated approach aims to personalize customer experiences across multiple touchpoints.
This document discusses maximizing marketing opportunities in a digital world. It presents a marketing model with five stages: awareness, intent, relevance, influence, and preference. It argues that understanding consumer intent through data and segmentation can improve relevance and drive larger profit pools. Influencing consumers requires contributing valuable content on social channels. Overall, the key is using data and content to differentiate your brand, gain monopolistic interest among consumers, and test their willingness to pay a premium.
The document provides information about Yorke Communications, a digital and content marketing agency. It discusses Yorke's services such as content creation, social media management, and design. It also notes that Yorke has over 120 customers and a team of writers, designers, and digital marketing specialists. The document highlights that Yorke helps customers generate better business leads and ROI through quality, relevant content delivered through best practices. It also summarizes comments from Yorke's CEO about the importance of content marketing and its ability to generate leads and build brands.
REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie PaulPaul Writer
This document discusses remarketing strategies to re-engage consumers. It suggests using social data to individualize product recommendations, offers, pricing, and placements. Retargeting consumers on different channels with new customized messages based on their behaviors can help drive purchases in a proactive rather than reactive way. An integrated approach across digital and physical channels with automated and contextual messages is recommended to provide a seamless customer experience based on profiles combining usage, preference and social data. Key takeaways are to add value through various consumer data elements, treat individuals customized rather than generically, ensure automation is contextual rather than automatic, and establish full integration of processes.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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With Regards
Gokila digital marketer
Coimbatore
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
… and the key difference between cart and browse remarketing is that browse is much higher in volume but much lower conversion rates than cart remarketing.
UncommonGoods currently uses a very simple, static single remarketing email. In this example “For Him” section abandoners receive this email that includes their current best selling items for men.
Opportunities to improve and enhance this include incorporating recommendations and expanding into a 2-3 part email series.
Here are two more UncommonGoods examples.
Here are two more UncommonGoods examples.
Too old for Zumiez, Too Young for REI (not age but attitidue, affinity, lifestyle)
A sampling of the 250+ brands we carry
We have an edited assortment that you have to see to believe
I’ve been with evo 10+ years
Leveraging multiple vendors, data, magic of api…
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