The document discusses upcoming Spring/Summer 2015 fashion trends for evening wear in Los Angeles, San Francisco, and San Diego. It summarizes key demographic information and psychographics for each city and predicts popular styles, colors, and fabrics. For women, trends will include retro and nautical inspired looks using fabrics like linen, silk, and lace. Colors will include purples, pinks, and greens inspired by nature. For men, trends include color blocking and tailored shorts using fabrics like linen and herringbone prints. Popular retailers in each city are also listed.

1. 2015 Spring/Summer
Trends
Los Angeles, San Francisco, San Diego
Men/Women Evening Wear
Cheer Biery
Trends and Apparel Frm320
Final Project Part B

2. What is Trend Forecasting?
• Predictions of the next fashion trends before they happen.
• Designers, Merchandisers, and Retail Buyers Benefit from the
services.
• Trend reports composed of colors, fabrics, styles, cuts, and
textile patterns are put together to showcase to clients.
• Forecasting saves buyers money and prevents the hassle of
having to catch up to trends.
• Using resources such as, photos from runway shows and what
trends did well based off demographics of a particular area
help identify popular trends.
• Ultimately, forecasters look at trends in the past to be able
to predict when they will reemerge in the future based off
how long the trend stayed around.

3. Top Trend Forecasting Companies
• Worth Global Style Network
• Trendstop
• Trend Union Forecast

4. Worth Global Style Network (also known as WGSN) has been
providing fashion forecasting for clients since 1998. They are the
respected and trusted partners for majority of the world’s top and
dominating brands (Wgsn Web). They have over 300 specialized
employees who conduct research and share findings with top
businesses. Being the official trend sponsors of Mercedes Benz
Fashion Week, provides them with the advantage of getting up
close and personal photographs of the latest trends. They are
granted worldwide coverage through there trend connections with
Asia, Europe, Australia, North and South America. WGSN provides
services such as catwalk trend and fashion week highlights giving
their clients fast access on stage and backstage as well. They also
provide color predictions by tracking color trends. Through the
thousands of clients they serve it’s no wonder WGSN is a force to
be reckoned with when it comes to fashion forecasting. Projected
fabrics, styles, and cuts for S/S 2015 for women evening wear is
sheer overlays, high vents thigh high slits in skirts and pants.
Cutouts, embellishments, shirt gowns, and plunging necklines.
WGSN projected colors include colors that reflect cool nature such
as pastel shades including spearmint green, coral sand, forget me
not blue, moonlight gray, and cotton candy pink to name a few.

5. - Trend Union Forecast founded by Li
Edelkoort
- forecasting in fashion, interior design,
beauty, and other markets
- They provide books and audiovisuals of
forecast to their clients
- Employees broadcast there reports twice a
year in New York, Paris, Los Angeles,
London, and other cities and countries
- Trend books include information pertaining
colors, patterns, shapes, and fabrics and
are handmade (Edelkoortinc)
- WGSN color prediction for men S/S 2015
evening wear includes bright whites,
neutrals, rich cherry reds, shades of
pink, and metallic silver. Styles
predicted are tailored shorts and jackets,
men's knitwear, camo, and men's surf.

6. - Trendstop is another company that offers online fashion
forecasting.
- They are originally based in London.
- There mission is to provide their clients with inspiration and
dependable trend direction and support seasonal trend translation
journey to create on trend products and services(Trendstop Web).
- They do forecasting on denim trends, foot wear trends,
accessories tends, and many more.
- They offer four different memberships to accommodate clients
based off needs the insider, expert, and enhanced membership.
- Founder, Jaana Jatyri has a team of 150 employees who travel the
world to spot the latest trends.

7. Where do These Forecasting Companies
Look For Inspiration?
• Through Travel to runway shows and flea markets.
• Working in trend analysis firms such as apparel, cosmetics, and
interior design to pinpoint colors.
• Trend Chasing and traveling to trade shows, tracking customer
behavior, and looking at emerging designs from retail concepts.

8. Trend Report For Los Angeles, San Diego,
and San Francisco Demographics
(Population)
49.70%
50.30%
San Diego Population
Women Men
837,442
3,694,820
3,095,313
Population All Cities

9. Overall Demographics
34.40%
76.60%
5.60%
1.30%
11.70%
San Diego Demographics
Pursue Higher Education Whites African Americans American Indians Asians Alone
52%
54.30%
6.00%
34.40%
0.80%
San Francisco
Pursue Higher Education Whites African Americans Asians American Indians

10. Los Angeles Demographics Cont.
29.50%
71.50%
9.20%
14.60%
1.50%
Los Angeles
Pursue Higher Education Whites African Americans Asians American Indians

11. Target Market
• Women Styles Will Include: (retro glam inspired)
• Sheer paneling
• 2 pieced matched tailored sets
• Cropped cigarette pants
• Wide legged pants
• Hi/low hems
• Color blocking
• Men Styles Will Include: (poolside prep inspired)
• Color blocking black/white
• Cropped pants
• Loafers
• Knotted belts

12. Trend Forecast for 2015 Spring/Summer
Evening Wear (Men/Women)
• For the 2015 Spring/Summer evening wear trends for San Diego, Los Angeles, and San
Franciso will be retro 60s, nautical, and mélange influenced wardrobes. The color
schemes have changed slightly from vibrant reds to purple berry inspired colors such as
cranberry, plum, and beet (Soonieitawi Web). Golden sun colors that embrace the
sunshine the state has to offer will consist of pink, amber, and buckhorns. Let’s not leave
out the blues that trademark the beaches and water the state has to offer as well such as
greens the color of limes and soft sweet pastels as well. For this season is all about
calmer/cooler tones that reflect nature around us.
• The fabrics that will be trending in the women’s casual and evening wear will range
from a variety of linens, canvas and hemp fabrication as well will be incorporated. Silk
organza, lace, and fabrics with prints of flowers, and geometric shapes will be spotted in
the spring/summer season. As for the men, fabrics such as the women’s will be similar.
Starting with the linen, the same nautical stripes, floral will be present except dark
instead of vibrant, and the geometric shapes. Men’s suits will incorporate herringbones,
sharkskin, and warp and weft detailing (Soonieitawi Web).

13. San Diego
• San Diego population is made up of 3,095,313 people.
• Caucasians are the majority with 1,981,442 residing there.
• Out of those 3 million people at least 300 thousand of those residing there are between the
ages of 18 and 35.
• The average annual household income is $63,373 earned each year.
• Psychographics in San Diego is surfer boy, athletic, and adventurous.
• Popular trends of San Diego is light acid washed denim, cheetah print, skateboard pleated
skirts, knee high socks, white gym shoes, and ankle boots.
• Base colors black and white are popular colors in San Diego as well as sunset colors such as
orange, dandelion, and navy blue.
• Popular fabric fibers are of course leather, cotton, and denim.
• Some retail competitors in San Diego is Lorna Jane, Dreamgirls, and Love and Aesthetics
Materials just to name a few. What makes these retailers stand out is the great quality in the
fabrics used for there garments.

14. Retail Stores
DreamGirls
Lorna Jane
Love & Aesthetics
Material

15. San Diego Fashions

16. San Francisco
• San Francisco has a population of 837,442 people with 39% of its population falling in the 18-35
years old age bracket.
• The annual income falls at $73,802 per household.
• Caucasians being the majority race in San Francisco which makes up 49% of San Francisco
population.
• Psychographic for this Californian city is chilled, laid back, artistic, creative, and active.
• San Francisco is a laid back and busy, city in which the clothing styles are reflected by that.
• Current trends in San Francisco is long trench coats, leather jackets and denim jeans, printed
floral skirts and dresses, tights and leggings, round glasses, and footie socks.
• Popular colors include light pastel colors as a soft pink and blue, black, white, and tan. Current
fabric fibers that are popular is lace, leather, denim (considering the famous jean company Levi
originated in California), and wool.
• Some competitor fashion retail stores are Convert, Castle in The Air, Harputs, and Chloe Rose
just to name a few. What makes these retail stores stands out is the geographical location of
each store allowing easy access to the latest trends to residents.

17. Retailers
Chloe Rose Harputs

18. San Francisco Fashions

19. Los Angeles
• Los Angeles is made up of 3,694,820 people with 2,713,509 of those people being over the age of
18.
• The median age is 31.6
• Caucasian being the majority at a 46.96% of the population.
• Median income for households in Los Angeles is $56,241 per year.
• Psychographics in LA they it can be described as successful, determined, long term residents.
• Current popular trends amongst LA residents include huff socks and canvas kicks, layering button
downs, cardigans, cuffed selvedge denim, vintage tie/bow ties, black leather sweat pants /black
leather tops, the man bag, street wear such as Fubu, old Polo Ralph Lauren, cross colors, mix and
match clothing, hats and beanies, and Timberland boots (Complex Web).
• Popular colors in this area are grey, black, navy blue, yellowish mustard, white, and cranberry.
Leather, cotton, and velvets are the main fabric fibers being used.
• Competitor stores in the Los Angeles area are BCBG Max Azria, Dreamgirl, Joe’s Jeans, and Paige
Denim just to name a few. These store provide great quality clothing at affordable pricing.

20. Retailers
BCBG Max Azria
Joe’s Jeans

21. Los Angeles Fashions

22. Inspiration For Trend Report
(Fabric)
- WGSN trend forecasting website.
- Article from the Huffington post that consisted of a review of runway trends from
fashion week.
- I sorted through numerous styles that would seem fit for the California
environment.
- According to the Huffington Post, the fabric that is projected to be a big trend
Spring/Summer of 2015 is sheer.
- Sheer fabric is semi-transparent and flimsy and most commonly used to make
(Wisegeek Web).
- California has a hot climate, light weight clothing can be appreciated.
- Sheer is easy to drape creating clothing that is loose and moves with the wind
which in turn allows the body to breath

23. SHEER
Spring/Summer 2015
Knit Voile sheer combined with polyester gives this fabric
the right amount of stretch it desires. Light Weight, great
for drapery, fluent lines, and luminescence.

24. Inspiration for Color
• When it comes to choosing color swatches for the California cities no
surprise that color blocking is expected to resurface on the scene
(Huffington Post Web). I love color and California scenery possess just
enough of it. From the blue beaches, to the orange, pink, yellow colors
present in its sunset, bold, vibrant colors will be in. Specifically oranges and
blues. According to WGSN Mango is the high light color of the season
(WGSN Web). Mango is in the orange family, with that in mind I came up
with the color Lava orange and Titanic blue. I was a little skeptical at first to
choose such vibrant colors but, one morning I woke up to Katty Perry’s
video, “California Girls” and the amount of color blocking that went on in
that video led me to believe that the trend was spotted there first. That
video really gave me the confidence and inspiration to go with vibrant and
colorful color swatches. Men and women both will wear the projected
colors in the California area.

25. Colour-fornia Love Meets Color Block
Spring/Summer 2015
Orange is
defiantly
the new
black.
Introduci
ng a new
member of
the orange
family. Its
Fiery! Its
Fierce!
And when
paired
with
Titanic
Blue it
sizzles like
LAVA..
TITANIC BLUE
LAVA

26. Inspiration For Men and Women
Apparel
• When picking the selected apparel trends for men and women in the 18-35 year age
bracket, I used research in regards to the population and atmosphere of the three
different cities.
• Californian men enjoy the beach, skateboarding, and style can be considered preppy.
• The men of California personality can be described as laid back, chill, and simple.
• I decided to focus on the pants epidemic with men in general.
• Capri, harem, wide legged, legging, skinny jean, and floral print pants are being found in
men’s closets more than ever.
• With that little bit of insight, the men’s trend in California for this time frame I call it,
“The PP Trend…….Pants and Prints.”
• The women of California are more risk taking so I project to see them wearing see
through tops and sheer, draped, sun dresses.
• Geometrical designs incorporated in the clothing will be in as well so I included a few
pieces that incorporate that as well.

27. Colorfornia Girls: The
Bold and Beautiful
What are our lovely Colorfornia women bringing to
the table of fashion? Color, color, and more COLOR!
The right amount of color to make even the
sunshine of Cali put on shades.. Colorful dresses
that incorporates the light weight fabric of sheer

28. MENS SPRING/SUMMER 2015
“ALLABOUT THE
PP……………..PRINTS AND
PANTS!”
Men are already raving about harem pants and the trend is
only going to grow next summer. From the wide legged
pants, harem, floral, and geometrical prints incorporated
pants, the prints and pants style epidemic will take over the
California scene!

29. - Los Angeles, San Diego, and San Francisco all have there very own unique style of dress.
- L.A, the much more faster paced city of the three, is the New York City of the West Coast, San Diego the Malcolm
in the Middle, and San Francisco the small, quiet town were normal couldn’t be more cooler.
- For the 2015 Spring/Summer evening wear trends for San Diego, Los Angeles, and San Francisco will be retro 60s,
nautical, and mélange influenced wardrobes.
- The color schemes have changed slightly from vibrant reds to purple berry inspired colors such as cranberry, plum,
and beet (Soonieitawi Web). Golden sun colors that embrace the sunshine the state has to offer will consist of
pink, amber, and buckhorns. Let’s not leave out the blues that trademark the beaches and water the state has to
offer as well such as greens the color of limes and soft sweet pastels as well.
- This season is all about calmer/cooler tones that reflect nature around us.
- The fabrics that will be trending in the women’s casual and evening wear will range from a variety of linens, canvas
and hemp fabrication as well will be incorporated.
- Silk organza, lace, and fabrics with prints of flowers, lace, suede, and geometric shapes will be spotted in the
spring/summer season.
- As for the men, fabrics such as the women’s will be similar. Starting with the linen, the same nautical stripes, floral
will be present except dark instead of vibrant, and the geometric shapes. Men’s suits will incorporate
herringbones, sharkskin, and warp and weft detailing (Soonieitawi Web).
- In S/S 2015 trend layering will become lighter. Skater skirts and light jackets and blazers will be spotted on the
streets of all three cities. Tailored shorts, skinny jeans, polo shirts, and simple t-shirts will be worn by the men of
these cities.

30. Women’s Colors
Dark Navy Blue
Bright White
Chambray
Mango
Silver Sage

31. Cuts and Styles Women Evening Wear
Cuts and styles included
in women’s evening
wear are the Bohemian
styled evening dresses
with low neck v neck
hemlines and
asymmetrical designs,
tailored trouser suits
and close fits to the
waist, and floral prints.

32. Fabrics
- Sheer
- Lace
- Suede
- Gingham

33. Mens Styles and Cuts Evening Wear
• Levi 501 straight cut skinny Jean
• Tailored Blazers
• T-shirts
• Tailored Shorts
• Waist coats with hoods
• Collard Polo Shirts

34. Colors
• Men’s wear colors
will emphasize the
need for
uncontrived hues,
where natural tones
are interspersed
with deep,
foundational colors
(Pantone Web).
Colors such as Dusk
Blue, Glacier Gray,
Treetop, Classic
Blue, and Marsala
are some colors that
will be trending for
the S/S 2015
Fashion season.

35. What Will Be Featured in Vogue?
When it comes to women’s S/S 2015 trend styles
and cuts Bohemian Style dressed with deep V-neck cuts,
deep slits in skirts and dresses, trouser suits designed by
top designers (Channel and Calvin Klein), lots and lots of
bridal gowns considering the Spring/ Summer is the
popular seasons to get married, and lots of other looks
and styles. When it comes to the men, we will see the
preppy, beach boy come to life with the tailored shorts
and jackets, Polo shirts, basic t-shirts, and vest. We may
even see a few shots taken by the beautiful beaches
California posses.

36. Works Cited
Beam, J., and Bronwyn Harris. WiseGeek. Conjecture, 02 Nov. 2014. Web. 03 Dec. 2014.
Bickham, Jorden. "The Top 10 Trends of Spring 2015: The Ultimate Fashion Week Cheat Sheet." N.p., n.d. Web. 15 Dec. 2014.
"Men's Spring 2015 Colors - Pantone Fashion Color Report - from Pantone.com." Men's Spring 2015 Colors - Pantone Fashion Color
Report - from Pantone.com. N.p., n.d. Web. 15 Dec. 2014.
"Population of San Diego." Https://suburbanstats.org. N.p., n.d. Web. 09 Dec. 2014.
Services, Cit Commercial. The Los Angeles Area Fashion Industry Profile and 2014 Outlook (n.d.): n. pag. Web. 09 Dec. 2014.
"Soonie Itawi Wardrobe Styling & Direction - Detroit." Soonie Itawi Wardrobe Styling & Direction - Detroit. N.p., n.d. Web. 25 Nov.
2014.
State & County Quick Facts. 2013. Web. 26 Nov. 2014.
<http://quickfacts.census.gov/qfd/states/06/06037.html>.
"The 10 Best Trends In Los Angeles Right Now - IDGAF If This Matches."Complex. N.p., n.d. Web. 10 Dec. 2014.
WGSN Fashion Trend Forecasting and Analysis." WGSN Fashion Trend Forecasting and Analysis. N.p., n.d. Web. 15 Dec. 2014.
"What We're Going To Wear Next Spring." The Huffington Post. N.p., n.d. Web. 03 Dec. 2014.