The document discusses the evolution of denim fashion over the past few years, highlighting trends such as the decline of skinny jeans in favor of flared and cropped styles with embellishments. It notes a shift towards solid color palettes, an embrace of the '90s denim revival, and the incorporation of transitional pieces suitable for various occasions. Additionally, new trends like painted denim and deeper hues are emerging, reflecting changes in consumer preferences for comfort and style.

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Over a period of last three to four years,denim has evolved from a staple
workwear essential to a more transitional piece of clothing. Recent seasons
have seen details such as ruffled trims, worn-outtextures,embellished surfaces,
and dramatic silhouettes replacethe long sitting skinny jeans market.
It is safe to now say that skinny jeans are losing their marketshare after
enjoying a good 10-yearlong commercialstronghold.Tonal skin fit jeans are
being replacedby cropped and flared versions thatare pronouncedwith
ornamental patchwork and utilitariandetails.
Another trend to take into consideration hereis the extremelyviable denim-on-
denim look, which neverreally goes away from the fashion scene, but which
saw a major revival in the previousseason by experimentationon casual,
daywearstyles and more sombre,power suiting inspired looks.
There is a demand in the marketfor more transitional pieces and both
designers andbrandsalike, are paying heed to this gap by introducing styles
that can seamlesslyevolve from workwear to daywearto nightwear,as the
situation suggests.
With the menswearand womenswear showspast us, Team FFT has rounded
up some of the directional trends under the denim category,focusing on the
silhouettes, techniquesand treatments being given to this versatile fabric for the
upcoming Fall/Winter 2018-19season.
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Denim Dream

3. White Wash
As observed in the recent past, there has
been a considerable decline in the variants of
washes, when it comes to jeans. The trend
has tilted more towards solid colour palettes
with variations being introduced by means of
patchwork or other details.
Apart from being a directional colour for the
entire season, white has made its mark in the
denim sector as well. Bleached out and all-
white denims make a considerable chunk of
the market share keeping, with pace S/S 2018
and carrying forward to F/W 2018-19 as well.
Denim Dream

4. White Wash
Denim Dream

5. Hemming Way
For the approaching winter season,
designers and high-fashion brands are
placing their bets on the hem.
Jeans receive eye-catching details and quirky
embellishments on the bottom, ranging from,
but not limited to, frays for a raw and jagged
look, ruffled trims, embroidered patches and
more experimental concepts such as
seashells over the cuffs, as suggested by
Tory Burch.
At Junya Watanbe, denim bottoms were
adorned with colour, blocked with reflective
tape; a nod hinting towards activewear
influences.
Denim Dream

6. Hemming Way
Denim Dream

7. Side Stripes
Streetwear– inspired clothing is one of the
key directional concepts this year.
Taking over the athleisure categories,
streetwear has paved way for a more
commercially viable approach to everyday
clothing. Staples such as denims, have not
been left untapped by this phenomenon and
have in fact, increased their appeal by
transitioning as rugged tracks. Racetrack-
inspired prints and contrast stripes/piping
running vertically across the sides of jeans
lend a sporty chic feel to the pieces.
Denim Dream

8. Side Stripes
Denim Dream

9. ’90s Denim
It is no wonder that fashion is cyclical.
The nineties are serving as a vintage trend concept to
attract millennials and Gen-Z alike, with every major
brand and high-fashion designer trying to appease
this particular audience by tapping into this nostalgic
idea.
The ’90s were known as a period which redefined
denim styles, and this season sees a massive revival
of those sentiments.
A looser fit – varying from baggy, to mom and dad
jeans and oversized silhouettes – are big for F/W
2018-19, while in the colour department, pale finishes
such as classic greys are making a comeback.
Denim Dream

10. ’90s Denim
Denim Dream

11. Mono Chromagic
As the concept of seasons becomes more of a thing
of the past, transitional concepts come to the fore.
The most distinct concept being that of the colour
palettes being opted for, from bright yellows to
marina blues to blush pinks, 2018 is all about untried
colours in the jeans. A trend that started picking up
during F/W 2016-17, pink, lilac and shades of red
have already made their presence known in the
market. The wide acceptance has led to designers
and brands exploring more head-to-toe coloured
denim pieces for the upcoming season.
Denim Dream

12. Mono Chromagic
Denim Dream

13. Culottes Cloud
In a report cited by Edited, it is observed that
skinny jeans have significantly been losing
out on their market share over the past
few years.
The focus this season is on showing off the
ankles with high waisted, cropped and
flared hem jeans. Wider leg styles are
gaining ground, as anti-fit and comfort-first
clothing rank as top concerns for shoppers
worldwide.
Denim Dream

14. Culottes Cloud
Denim Dream

15. Painted Denim
Inspired by the DIY-culture that has been doing
the rounds since the past few seasons,
designers and high-fashion brands have quite
literally taken it upon themselves to paint the
town BLUE!
Painted denim made its introduction for F/W
2018-19 at Calvin Klein, Oscar de la Renta,
Public School, and Adam Selman, as a material
that can easily double as a canvas. Inspired by
flora and fauna, random splatters and abstract
iterations, painted motifs popped out over
denim jeans, jackets, skirts and shorts.
Denim Dream

16. Painted Denim
Denim Dream

17. Into The Deep End
Fashion has bid adieu to acid washes and faded
denims.
What has taken over is saturated tones of
indigos, deeper blues and charcoal black over
denim jeans, jackets, skirts and even tops.
These deep hued washes are translated
through techniques mimicking over-dyed effects
over denim to create a moodier look.
Darker hued denim serve as transitional pieces
that seamlessly switch from the daywear to
nightwear pieces, which sits well with the current
trend that surrounds comfort and utility.
Denim Dream

18. Into The Deep End
Denim Dream

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