Fashion forecasting involves predicting upcoming trends in colors, fabrics, and styles for the fashion industry. Forecasters monitor cultural influences and consumer behavior to identify emerging trends. They communicate their findings to designers, retailers, and marketers. Forecasting requires analyzing past trends, current events, and economic/social factors that may impact future trends. It can focus on short-term seasonal trends or long-term shifts in the industry. Forecasters use various sources like trade shows, magazines, and social media to track signs of changing tastes.
Market Research Proposal - Capturing the Rural Market for Personal and Househ...Aakriti Agarwal
A case study on a hypothetical brand that is trying to increase its market share in the rural segment in India, facing two problems- identifying its priority markets, and deciding on its distribution networks. This case presents a proposal on how to go about the same and suggests some methods which will be looked into while conducting research.
Market Research Proposal - Capturing the Rural Market for Personal and Househ...Aakriti Agarwal
A case study on a hypothetical brand that is trying to increase its market share in the rural segment in India, facing two problems- identifying its priority markets, and deciding on its distribution networks. This case presents a proposal on how to go about the same and suggests some methods which will be looked into while conducting research.
Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.
Fashion Forward: Wholesale Clothing Trends Shaping 2024 and BeyondAdvance Apparels
The wholesale clothing industry is rapidly evolving to keep pace with the ever-changing consumer demands, especially in a post-pandemic world. This document outlines the emerging trends that wholesale clothing businesses must consider to stay ahead of the competition in 2024 and beyond.
From Concept to Creation - The Creative Process of USA Clothing ManufacturersClothing manufacturers
The American clothing industry has long been renowned for its innovation and quality, and at the heart of this success are the USA clothing manufacturers. Among them, the denim manufacturers hold a special place, producing iconic and timeless pieces that have become synonymous with American fashion. The creative process of these USA clothing manufacturers is a fascinating journey that transforms ideas into tangible garments.
It all begins with the inception of a concept. Fashion designers and creative teams brainstorm, drawing inspiration from various sources such as art, culture, history, and current trends. The aim is to create unique and appealing designs that resonate with the target audience.
Once the concept takes shape, it moves to the design phase. This stage involves refining the ideas into detailed sketches, choosing fabrics, and determining the right color palettes. Collaborative efforts between designers and denim manufacturers are crucial at this point to ensure that the practical aspects of garment production are considered without compromising on creativity.
The next step is pattern-making and prototyping. Skilled pattern-makers translate the designs into patterns, providing the blueprint for the actual garment. Prototypes are then created to test the fit, look, and functionality of the design. Iterations are common at this stage, as manufacturers strive for perfection.
After the prototype is approved, the manufacturing process commences. USA clothing manufacturers employ advanced machinery and technologies to cut and sew the garments with precision. Attention to detail is paramount to achieve the desired quality and finish. Moreover, sustainability practices are often incorporated into the production process to align with the growing eco-consciousness of the fashion industry.
Once the clothing pieces are manufactured, they undergo rigorous quality control checks. Garments are inspected for defects, and any issues are rectified before they are ready for distribution. USA clothing manufacturers take great pride in delivering products that meet the highest standards of excellence.
The journey from concept to creation in the realm of American clothing manufacturers is a harmonious blend of creativity, craftsmanship, and innovation. It is a testament to the industry's commitment to delivering exceptional fashion that stands the test of time. From classic denim jeans to cutting-edge designs, these manufacturers continue to shape the global fashion landscape with their distinctively American flair.
Have you ever wondered how brands make it possible to understand and implement seasonal trends and establish new styles in the market?
The research carried out before introducing a new trend is called fashion forecast, also known as trend forecast.
Fashion Forecasting is crucial for a brand when deciding what the majority prefers to wear at a certain time.
It’s a process of researching and forming predictions on future consumer habits. It involves the intact monitoring of market trends to make effective decisions in designing a new collection.
Fashion trends come and go meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. The technological innovations have helped apparel manufacturers, brand merchandisers and retailers to shift towards a new global reality. Fashion is what is accepted and adopted by the society at any given point of time. Instance looking at the factors that have a positive impact on consumer buying behaviour of fast fashion clothing, messages can be tailored in such a way that these are out in consideration. As an expression of their feelings today’s youth endeavour to interpret fashion trends and adopt the clothing style that suits their value and traits. It is trickle across theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive engagement. The significant changes which have occurred in the competitive scenario in which fashion companies operate, combined with deep transformation in the lifestyles of final consumers, translate into the need to redefine the business models. Starting from a general overview of the emerging trends today affecting the fashion industry, the paper will devote particular attention to the analysis of the most important phenomena that are influencing this market and the drivers for long lasting competitiveness. Hrishika Jaiswal | Rajeev Kumar "Modern Styling Trends in Fashion Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-7 , December 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52420.pdf Paper URL: https://www.ijtsrd.com/home-science/clothing-and-textiles/52420/modern-styling-trends-in-fashion-industry/hrishika-jaiswal
Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.
Fashion Forward: Wholesale Clothing Trends Shaping 2024 and BeyondAdvance Apparels
The wholesale clothing industry is rapidly evolving to keep pace with the ever-changing consumer demands, especially in a post-pandemic world. This document outlines the emerging trends that wholesale clothing businesses must consider to stay ahead of the competition in 2024 and beyond.
From Concept to Creation - The Creative Process of USA Clothing ManufacturersClothing manufacturers
The American clothing industry has long been renowned for its innovation and quality, and at the heart of this success are the USA clothing manufacturers. Among them, the denim manufacturers hold a special place, producing iconic and timeless pieces that have become synonymous with American fashion. The creative process of these USA clothing manufacturers is a fascinating journey that transforms ideas into tangible garments.
It all begins with the inception of a concept. Fashion designers and creative teams brainstorm, drawing inspiration from various sources such as art, culture, history, and current trends. The aim is to create unique and appealing designs that resonate with the target audience.
Once the concept takes shape, it moves to the design phase. This stage involves refining the ideas into detailed sketches, choosing fabrics, and determining the right color palettes. Collaborative efforts between designers and denim manufacturers are crucial at this point to ensure that the practical aspects of garment production are considered without compromising on creativity.
The next step is pattern-making and prototyping. Skilled pattern-makers translate the designs into patterns, providing the blueprint for the actual garment. Prototypes are then created to test the fit, look, and functionality of the design. Iterations are common at this stage, as manufacturers strive for perfection.
After the prototype is approved, the manufacturing process commences. USA clothing manufacturers employ advanced machinery and technologies to cut and sew the garments with precision. Attention to detail is paramount to achieve the desired quality and finish. Moreover, sustainability practices are often incorporated into the production process to align with the growing eco-consciousness of the fashion industry.
Once the clothing pieces are manufactured, they undergo rigorous quality control checks. Garments are inspected for defects, and any issues are rectified before they are ready for distribution. USA clothing manufacturers take great pride in delivering products that meet the highest standards of excellence.
The journey from concept to creation in the realm of American clothing manufacturers is a harmonious blend of creativity, craftsmanship, and innovation. It is a testament to the industry's commitment to delivering exceptional fashion that stands the test of time. From classic denim jeans to cutting-edge designs, these manufacturers continue to shape the global fashion landscape with their distinctively American flair.
Have you ever wondered how brands make it possible to understand and implement seasonal trends and establish new styles in the market?
The research carried out before introducing a new trend is called fashion forecast, also known as trend forecast.
Fashion Forecasting is crucial for a brand when deciding what the majority prefers to wear at a certain time.
It’s a process of researching and forming predictions on future consumer habits. It involves the intact monitoring of market trends to make effective decisions in designing a new collection.
Fashion trends come and go meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. The technological innovations have helped apparel manufacturers, brand merchandisers and retailers to shift towards a new global reality. Fashion is what is accepted and adopted by the society at any given point of time. Instance looking at the factors that have a positive impact on consumer buying behaviour of fast fashion clothing, messages can be tailored in such a way that these are out in consideration. As an expression of their feelings today’s youth endeavour to interpret fashion trends and adopt the clothing style that suits their value and traits. It is trickle across theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive engagement. The significant changes which have occurred in the competitive scenario in which fashion companies operate, combined with deep transformation in the lifestyles of final consumers, translate into the need to redefine the business models. Starting from a general overview of the emerging trends today affecting the fashion industry, the paper will devote particular attention to the analysis of the most important phenomena that are influencing this market and the drivers for long lasting competitiveness. Hrishika Jaiswal | Rajeev Kumar "Modern Styling Trends in Fashion Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-7 , December 2022, URL: https://www.ijtsrd.com/papers/ijtsrd52420.pdf Paper URL: https://www.ijtsrd.com/home-science/clothing-and-textiles/52420/modern-styling-trends-in-fashion-industry/hrishika-jaiswal
Fashion as an academic discipline and as an industry has expanded its scope to ‘Fashion and Lifestyle’. A fashion communication degree is the next buzz phrase in the academia of Fashion. It includes creating and facilitating communication for the fashion & lifestyle industry - verbal, written or audiovisual. It is a specialized domain of fashion studies that helps students in learning communication knowledge and skills relevant to the industry. Let's read more about the career options available to Fashion Communication graduates-
Chronological development of fashion trend worldwide
Project 3
1. PROJECT 3 : FASHION FORECASTING & MARKET RESEARCH
Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster
predicts the colors, fabrics and styles that will be presented on the runway and in the stores
for the upcoming seasons. The concept applies to not one, but all levels of the fashion
industry including haute couture, ready-to-wear, mass market, and street wear. Trend
forecasting is an overall process that focuses on other industries such as automobiles,
medicine, food and beverages, literature, and home furnishings. [1] Fashion forecasters are
responsible for attracting consumers and helping retail businesses and designers sell their
brands. Today, fashion industry workers rely on the Internet to retrieve information on new
looks, hot colors, celebrity wardrobes, and designer collections.
The job of a FashionForecaster is to:
• Locate the spawning grounds of trends
• Identify emerging concepts
• Fashion information passed on to other forecasters, product developers, marketers and
the press
• Work for all kinds of firmsStrategic Window i.e. a window of opportunity
• Timing a firm’s product offerings to the customer’s readiness and willingness to accept
and adopt those products.
Forecasting should identify:
• Source
• Underlying Pattern
• Direction
• Tempo
• Forecasting attempts to project past trends into the future
• Anticipates future developments by watching for signals of change in current situations
2. Fashion Forecasting gives a tangible trading advantage with a measurable upside.
When you can see market activity in real-time, you can perform better and lower risk.
With forecasting one can transform this mountain of raw fashion data into actionable
information for commercial decisions around product mix, price-points, discounting and
merchandising. For buying and design, there's even more on the table with live consumer
insights.
Opportunities come and go in moments in fashion retail. Fashion intelligence gives the real-
time market knowledge necessary for identifying and capitalising on market movements.
7 Steps in Developing a Forecast:
Tools and techniques that are systematically applied in Developing a Forecast
1. Identify the basic facts about past trends and forecasts
2. Determine the causes of change in the past
3. Determine the difference between past forecasts and actual behaviours.
4. Determine the factors likely to affect trends in the future7 Steps in Developing a Forecast
5. Apply forecasting tools and techniques while paying attention to issues of accuracy and
reliability
6. Follow the forecast continually to determine reasons for significant deviations from
expectations
7. Revise the forecast when necessary
Long Term vs. Short Term Forecasting:
Long Term Forecasting:
Long-term forecasting is the process of analyzing and evaluating trends that can be
identified by scanning a variety of sources for information. When scanning the market and
the consumers, fashion forecasters must follow demographics of certain areas, both urban
and suburban, as well as examine the impact on retail and its consumers due to the
economy, political system, environment, and culture. Long-term forecasting seeks to
identify: major changes in international and domestic demographics, shifts in the fashion
3. industry along with market structures, consumer expectations, values, and impulsion to buy,
new developments in technology and science, and shifts in the economic, political, and
cultural alliances between certain countries. There are many specialized marketing
consultants that focus on long-term forecasting and attend trade shows and other events
that notify the industry on what is to come.
Short Term Forecasting:
Short-term forecasting focuses on current events both domestically and internationally as
well as pop culture in order to identify possible trends that can be communicated to the
customer through the seasonal color palette, fabric, and silhouette stories. It gives fashion a
modern twist to a classic look that intrigues our eyes. Some important areas to follow when
scanning the environment are: current events, art, sports, science and technology.
Getting an edge with Fashion Forecasting :
1. Benchmark your offer and trading performance against competitors, looking outside your
business for insight into competitiveness and gaps in the market.
2. Maximise margins and sales opportunities by identifying styles that are in demand and
undersupplied in the market, adjust prices and replenishment.
3. Use social media to determine what your customers are thinking of trends in real-time, validating
design and buying decisions with consumer endorsement.
4. Optimise pricing by following sector price changes in real-time. Follow the new product cycle,
observing when competitors make changes.
5. Buyers, merchandisers, traders and designers can now react instantly and pre-
emptively. Monitor sizing, colours, fabrics, styling details, pricing & discounting to increase
sales and avoid markdowns.
SOURCES FOR TREND FORECASTING:
Fashion Leaders submit their forecasting verdicts to be followed for coming time via various
medium.T hey suggest styles an trends on
• Forecasting Sites
• Magazines & Journals
• Fashion shows
4. • Billboards etc
Retailers and Brands can find this information by keeping up with such sources.
Some of the fashion forecasting websites are -
www.wsgn.com
www.trendspot.com
www.fashionforecastservices.com
www.fashiontrendsetter.com
FORECASTING FOR SPRING/SUMMER 2013:
Spring/Summer 2013 ready-to-wear women’s forecast will be swept away by the
environmentally friendly organic movement and crafty chic. The organic movement is the
return to all things natural powered by environmentally conscious consumers. Consisting of
chalky washed-out vegetable dyes with a burst of hybrid floral brights’; the organic
movement combines pastel purples, blues, and green hues with fuchsia and lemon yellow.
Organic cotton, Bamboo, and Soy fibers will be in high demand for the organic movement
and will be accompanied with eyelet, embroidered, and burn out effects. Emulating the
organic shapes of nature the organic movement silhouette focuses on sack sculpted and
elongated shapes with feminine baby doll cuts and scoop necklines.
Crafty chic is the modern day crafter inspired by vintage Scandinavian and ethnic wood
blocking art. Crafty chic features earth tones such as beiges, creams, and browns with
precious earth stone teals and greens. Crafty chic will be festooned by hand crafted knit
decals, recycle patchwork, and fabric blocking organic cottons. Sweeping away the down-to-
earth interactive will be A-line jumpers, baby doll smocked blouses, and functional pockets
with appliquéd detailing.
I. COLORS
5. A. Organic Well beings
1. Pastel purple, yellow, pink
2. Sea foam, light blue, pale green
3. Chalky washed-out
B. Vegetable Dyes
1. Raspberry, Copenhagen blue
2. Plum, Forest green, lime
3. Environmentally safe dying
6. C. Naturals/ Earth Tones
1. Sand, beige, browns
2. Washed accents, gem stones
3. Pale green, blues, teal
8. II. FABRICS
A. Bamboo, Soy, Organic cotton, jersey
B. Hemp, burn out linen
C. Embroidered, ripple effects, Eyelet, Burn out
D. Hand crafted knit decal, recycle patchwork crochet
III. DETAILING
A. Needlework embroidery
B. Patchwork & quilted
C. Print & solid fabric blocking
D. Yoke details, banding & Binding
E. Layering, strapping, wrapping
F. Shirring, smocking, pleating
9. IV. SILHOUETTE
A. A-line, Trapeze angles, Baby doll
B. Billowing, sack, sculpted, elongated shapes
C. Apron style dresses, two fold dresses
D. Scoop neckline, sleeveless, skinny straps