This document provides guidance for students on conducting secondary market research for a competitive effectiveness project on IKEA. It outlines objectives to find and evaluate relevant industry reports, market research, company profiles, statistics, news and scholarship. Students are advised to use a variety of reliable sources and properly cite them using APA style. The document offers tips on updating reports, evaluating sources, conducting online searches, and citing sources with examples of APA citations. It is intended to help students effectively research the industry and compete intelligence needed for their IKEA competitive effectiveness project.
This presentation was provided by Andy Weissberg of R.R. Bowker, during the NISO event "Digital Resources: Working with Formats Beyond Serials," held March 4 - 6, 2008.
Ringgold Webinar Series: 3. Lean and Mean - Publication Metadata to Enhance D...Ringgold Inc
The third session took place on Wednesday 15 February and covered making content easily discoverable. Well-structured and complete metadata about your published works are the key to ensuring content can be easily found, purchased, and used - particularly within the emerging Demand Driven Acquisition Model. The discussion explored:
- The changing landscape of discovery and collection development
- Current industry initiatives surrounding publication metadata
- Review of discovery platforms and discovery layers
- Ringgold's ProtoView service - supporting publishers with the creation and targeted dissemination of quality metadata
Market Research Reports, Inc. has announced the addition of “Global Furniture Market 2016 - 2020” research report to their offering. See more at - http://mrr.cm/J5P
FDP Company produces a variety of home security products. Gary Pri.docxmglenn3
FDP Company produces a variety of home security products. Gary Price, the company's president, is concerned with the fourth quarter market demand for the company's products. Unless something is done in the last two months of the year, the company is likely to miss its earnings expectation of Wall Street analysts. Price still remembers when FDP's earnings were below analysts' expectation by two cents a share three years ago and the company's share price fell 19% the day earnings were announced. In a recent meeting, Price told his top management that something must be done quickly. One proposal by the marketing vice president was to give a deep discount to the company's major customers to increase the company's sales in the fourth quarter. The company controller pointed out that while the discount could increase sales, it may not help the bottom line; to the contrary, it could lower income. The controller said, “Since we have enough storage capacity, we might simply increase our production in the fourth quarter to increase our reported profit.”
You will be using Chapter 6 Ethics Challenge p 236 AND the IMA Code of Ethical Practice (found in doc sharing Week 2) as the basis for this written project.
You will be required to review the case in the text and provide solutions to the situation along with any ethical concerns based on the IMA Code. This will be done in the form of a memo to Gary Price explaining your answer and why this is or is not ethical based on the IMA Code.
Grading Rubric:
Category
Grade
Comments
Student Name:
Scale of 5-0 where
5=
Requirements met
0=
Requirements not met
Format / Citations -20%
o
Format:
Proper Memo format used
o
Memo uses, 1” margins,
12 pt font in Times New Roman style
and pages are numbered
*Remember if sources are not noted it is considered plagiarism
o
Citations:
Sources used in the paper are cited in APA format (author name, date, page number if needed for direct quotes).
o
Sources are listed on a separate references page in APA format (alphabetical order by author, if there is one, with all needed information).
Content / Quality -80%
o
Content
: There is a clear concise opening segment including
the purpose of the memo, the context
and the specific task
o
There is a clear context section
this is the event, circumstance, or background of the problem you are solving
o
There is a clear task statement where you should describe what you are doing to explain the problem
o
There is a clear summary statement that provides a brief statement of the key recommendations you have reached.
o
There is a clear discussion segment that includes all the details and research that support your ideas
o
There is a clear closing segment summarizing your key points for the reader.
o
There is a smooth transition between paragraphs.
o
The information present.
AI-powered insights from GA4, campaigns, and other sourcesAnton Shulke
This session is your step-by-step guide to combining AI and GA4 for quick, actionable insights that you can use for social media, SEO, campaign performance, and conversion optimization. Attendees will learn how to leverage AI tools to analyze data for practical content marketing insights, making performance measurement easier.
by Andy Crestodina
The webinar recordings https://www.youtube.com/watch?v=V5y8ILMYoGw
This presentation was provided by Andy Weissberg of R.R. Bowker, during the NISO event "Digital Resources: Working with Formats Beyond Serials," held March 4 - 6, 2008.
Ringgold Webinar Series: 3. Lean and Mean - Publication Metadata to Enhance D...Ringgold Inc
The third session took place on Wednesday 15 February and covered making content easily discoverable. Well-structured and complete metadata about your published works are the key to ensuring content can be easily found, purchased, and used - particularly within the emerging Demand Driven Acquisition Model. The discussion explored:
- The changing landscape of discovery and collection development
- Current industry initiatives surrounding publication metadata
- Review of discovery platforms and discovery layers
- Ringgold's ProtoView service - supporting publishers with the creation and targeted dissemination of quality metadata
Market Research Reports, Inc. has announced the addition of “Global Furniture Market 2016 - 2020” research report to their offering. See more at - http://mrr.cm/J5P
FDP Company produces a variety of home security products. Gary Pri.docxmglenn3
FDP Company produces a variety of home security products. Gary Price, the company's president, is concerned with the fourth quarter market demand for the company's products. Unless something is done in the last two months of the year, the company is likely to miss its earnings expectation of Wall Street analysts. Price still remembers when FDP's earnings were below analysts' expectation by two cents a share three years ago and the company's share price fell 19% the day earnings were announced. In a recent meeting, Price told his top management that something must be done quickly. One proposal by the marketing vice president was to give a deep discount to the company's major customers to increase the company's sales in the fourth quarter. The company controller pointed out that while the discount could increase sales, it may not help the bottom line; to the contrary, it could lower income. The controller said, “Since we have enough storage capacity, we might simply increase our production in the fourth quarter to increase our reported profit.”
You will be using Chapter 6 Ethics Challenge p 236 AND the IMA Code of Ethical Practice (found in doc sharing Week 2) as the basis for this written project.
You will be required to review the case in the text and provide solutions to the situation along with any ethical concerns based on the IMA Code. This will be done in the form of a memo to Gary Price explaining your answer and why this is or is not ethical based on the IMA Code.
Grading Rubric:
Category
Grade
Comments
Student Name:
Scale of 5-0 where
5=
Requirements met
0=
Requirements not met
Format / Citations -20%
o
Format:
Proper Memo format used
o
Memo uses, 1” margins,
12 pt font in Times New Roman style
and pages are numbered
*Remember if sources are not noted it is considered plagiarism
o
Citations:
Sources used in the paper are cited in APA format (author name, date, page number if needed for direct quotes).
o
Sources are listed on a separate references page in APA format (alphabetical order by author, if there is one, with all needed information).
Content / Quality -80%
o
Content
: There is a clear concise opening segment including
the purpose of the memo, the context
and the specific task
o
There is a clear context section
this is the event, circumstance, or background of the problem you are solving
o
There is a clear task statement where you should describe what you are doing to explain the problem
o
There is a clear summary statement that provides a brief statement of the key recommendations you have reached.
o
There is a clear discussion segment that includes all the details and research that support your ideas
o
There is a clear closing segment summarizing your key points for the reader.
o
There is a smooth transition between paragraphs.
o
The information present.
AI-powered insights from GA4, campaigns, and other sourcesAnton Shulke
This session is your step-by-step guide to combining AI and GA4 for quick, actionable insights that you can use for social media, SEO, campaign performance, and conversion optimization. Attendees will learn how to leverage AI tools to analyze data for practical content marketing insights, making performance measurement easier.
by Andy Crestodina
The webinar recordings https://www.youtube.com/watch?v=V5y8ILMYoGw
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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2. Objectives
Find secondary market research relevant to your CE project
industry reports
market research reports
company profiles
statistics
news
scholarship
Evaluate secondary market research for quality, reliability and suitability for
use.
APA Citation Style
3.
4. Research Tips
Update reports with news from WSJ, ABI Inform, Business Source Premier
Don’t rely on a single source, use a variety of sources
Make sure the sources you use are reliable
Make APA Citations as you go and edit them for accuracy and consistency.
Evaluation criteria: Source Variety, Source Quality, APA formatting,
Attribution provided where needed
5. What kind of market research can the
library help you with?
10. Which report best covers industry regulation?
Which report could be used to identify competitors?
Which report will tell you about trending styles?
Which report offers the most detailed customer profile?
Which report will help you understand the supply chain?
11. Evaluating Sources
Currency
Reliability
Authority
Purpose
Be on the lookout for CRAP!!!
Nature of publication
Author/Publisher credentials &
reputation
Purpose of publication
Evidence & methods transparency
Date of article
14. Attribution with APA
How do you make your reference list?
Easybib, bibme, citationmachinge, noodletools, refworks, zotero, Word
Reference tab, database utilities
What you still need to know: APA style and what you are trying to cite
APA Style Guide to Electronic References or Purdue OWL
15. APA Basics
Reference:
Author, A. (publication date). Title. Place of publication.
In Text: author (date, page)
Parenthetical: (authors, date, page)
16. Examples
Levy, E. (2016, December). Industry surveys: Specialty retail. Retrieved from
NetAdvantage database
(Levy, 2016, p.12)
Euromonitor International. (2017). Brand shares: USA home furnishings [data table].
Retrieved from Passport Euromonitor database
According to Euromonitor (2017) sales of home furnishings…..
About the IKEA Group. (n.d.) Retrieved from http://www.ikea.com/ms/en_US/this-is-
ikea/company- information/index.html
(About the IKEA, n.d.)
17. Citation Challenge
Work with a classmate, find an industry, market research or company
report related to your category, make an APA citation for it and post it on
https://padlet.com/linda_hauck/CESpring2017
