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MGT 220 - Video Case Analysis
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- 2. Who am I? Susan Van Alstyne, MLIS Library Director Newark Campus Library sva@berkeleycollege.edu 973-642-3888 x6170
- 3. Why am Ihere? To provide research guidance for your assignments This proliferation of information requires skills to assess and evaluate the quality of that information Pay attention Take notes Ask questions Quiz at the end of this presentation !
- 4. LEARNING OBJECTIVE Students will useappropriate controlled vocabulary to navigate subject/discipline-specific databases, identify gaps in information gathered, and employ alternative search tools—including bibliographies and citations to find additional materials.
- 5. Research Process Identify Topic Research Strategy / Actual Research Evaluate Synthesiz e/ Free Writing/ Proofread Cite
- 6. Assignment Information you willneed: ◦ Find company information ◦ Find business articles ◦ Find data from business websites *Apply textbook topics to search for information
- 7. Assignment Analysis ofONE VIDEO CASE (found at the end of the chapters in your textbook): Address the questions at the end of the case Summarize & Expand on the case with articles presenting key facts of the case At LEAST 3 Scholarly articles 9 page report Do not repeat information found in the textbook Power Point presentation of the report
- 8. Researching a company Public companies will have much more information readily available than small private companies What we can learn… ◦ Products and services ◦ Industry and competitor companies ◦ How the company is performing ◦ Current trends with that company
- 9. Sources of information Corporate site Online databases ◦ Business Source Premier ◦ Mergent Online ◦ Plunkett Research ◦ Proquest Central
- 10. Why should wetrust databases? The material has been vetted by experts They often contain peer reviewed journal articles They have tools to help refine your search They are frequently updated
- 11. Internet searching Googleis a powerful tool but is not designed for research Challenge of assessing and evaluating information ◦ Accuracy ◦ Authority ◦ Objectivity ◦ Currency
- 12. Corporate website Typeinto Google: ◦ Company Name or go directly to corporate web site ◦ Public companies must communicate with their shareholders ◦ They are required to publish detailed information about their company in the form of 10-K reports, SEC filings and detailed annual reports
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- 16. Online databases Berkeleysubscribes to over 50 of these databases Information found through the databases is generally more accurate and trustworthy They allow you to better pinpoint the information you need Several of them are business-centric Each one has unqiue content and benefits
- 17. BUS Databases (some examples) BusinessSource Premier Datamonitor reports with SWOT analysis, article search; ABI Inform Complete (ProQuest Central ) Article search WSJ and NYT Peer reviewed articles
- 18. BUS Databases (some examples) PlunkettResearch Industry analysis Professional Associations Mergent U.S & international company data and reports; Lexis-Nexis Academic articles, SWOTS, reports, legal resources. Reference USA Local companies / small business
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- 26. Business Source Premier Searchfor articles about the company
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- 31. Datamonitor Reports Narrativediscussions of company description, history, vision, SWOT reports and more! Usually updated every 6 months
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- 36. Limits If you areoverwhelmed with the number of hits you can narrow your search to: ◦ Title ◦ Subject ◦ Date of publication If you don’t have enough articles – use different search terms (synonyms)
- 37. So, how doI find my search terms? From my textbook Class notes From the syllabus or assignment From the first few articles that I find Suggestions from the databases
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- 48. TD NET -EZ FIND
- 54. Let’s Review Blackboard Databases (A-Z or by subject) ABI Inform Complete Advanced Search If two many results - limit your search by Title Date of publication Format (journals only) etc.
- 55. Let’s Review Previewand open the selected article Notice citation tool Scroll down to see references (bibliography, work cited) Locate your reference using TDNET – EZ FIND (on library database A-Z) Search for a journal and within the journal for the your reference
- 56. When examining documents Somethings to think about… Who is the author? Authority Has the article been peer-reviewed? Scholarly vs. Popular articles How old is the information? Date What is the “point of view”- Do you think there is bias? Is it closely related enough to my to my topic? aka Relevance
- 57. What Else HaveWe Learned here? TRANSFERABLE SKILLS How can doing this assignment help you with other research assignments in the future? Let’s talk about this for a while
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- 59. What is theterm that implies the ability to understand and evaluate information? A. Librarian Skills B. Information Literacy C. Comprehensive Research Knowledge D. Online Reference Ability QUIZ
- 60. Where to lookfor Datamonitor reports? A. Google B. Reference U.S.A. C. NYSE website D. Business Source Premier QUIZ
- 61. When you havetoo many articles on your topic how can you narrow your search ? A. By title B. By subject C. By date of publication D. All the above QUIZ
- 62. Which database willhelp you find articles about your cases? A. ProQuest Central (ABI Inform Complete) B. Business Source Premier C. Lexis-Nexis Academic D. All the above QUIZ
- 63. What’s the nameof the library service that allows you to locate journals within databases? A. ebrary B. Catalog C. Ez Find (TDNET) D. All the above QUIZ
- 64. To avoid plagiarismAlways includecitations for wording or ideas if they are not your own Citations owl.english.purdue.edu/owl/ OWL (Online Writing Lab) at Purdue University
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- 67. ebooks ready to downloadto your device Live chat with a Berkeley College librarian YOUR LIBRARIAN: THE ORIGINAL SEARCH