Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with you my tips for presentation delivery success: REAL (Readiness, Engagement, Authenticity, and Lasting Impression). Note: This deck blends the delivery ideas of Nancy Duarte and Garr Reynolds.
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignCarole Alalouf
Comprehensive presentation on how to design a killer deck, including 8 essential tips in presentation design, and plenty of freebies to keep for reference. Enjoy!
To see more of our presentations, visit <a href="https://www.exaltus.ca">https://www.exaltus.ca</a> or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with you my tips for presentation delivery success: REAL (Readiness, Engagement, Authenticity, and Lasting Impression). Note: This deck blends the delivery ideas of Nancy Duarte and Garr Reynolds.
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignCarole Alalouf
Comprehensive presentation on how to design a killer deck, including 8 essential tips in presentation design, and plenty of freebies to keep for reference. Enjoy!
To see more of our presentations, visit <a href="https://www.exaltus.ca">https://www.exaltus.ca</a> or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
Silent movies are the essence of visual storytelling. Let "The Artist" inspire your next presentation.
If you have not seen this movie yet, go and see it !
HOW Design Live 2017: Sketchnote MasterclassMike Rohde
Presentation from Mike Rohde on sketchnoting, and Andy Brenits on his productivity methodology, from the HOW Design Live conference in Chicago, IL on May 2nd, 2017.
Today we are glad to share with you our research - How to Cook Up an Awesome Deck, based on experience of SEMrush team members and 31 great speakers, who provide us with their insight.
From tips on creating a right structure and visuals to tips on how to rehearse your speech - we hope that this research will help you to come up with speech that will changes minds, convince and bring you all kinds of benefits.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you!
For the one-page guide, go to www.coachbay.com/tools
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
Silent movies are the essence of visual storytelling. Let "The Artist" inspire your next presentation.
If you have not seen this movie yet, go and see it !
HOW Design Live 2017: Sketchnote MasterclassMike Rohde
Presentation from Mike Rohde on sketchnoting, and Andy Brenits on his productivity methodology, from the HOW Design Live conference in Chicago, IL on May 2nd, 2017.
Today we are glad to share with you our research - How to Cook Up an Awesome Deck, based on experience of SEMrush team members and 31 great speakers, who provide us with their insight.
From tips on creating a right structure and visuals to tips on how to rehearse your speech - we hope that this research will help you to come up with speech that will changes minds, convince and bring you all kinds of benefits.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you!
For the one-page guide, go to www.coachbay.com/tools
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Wie gelingt Veränderung, persönlich und im eigenen Umfeld? Hilfreich ist die Analogie zu einer Heldenreise. Welche Phasen wir in einer Entwicklung durchmachen, ist vergleichbar einer Suche nach dem Goldschatz oder dem Versuch, eine Prinzessin zu befreien: jede Menge Unwetter zu überstehen und viele Drachen sind zu töten.
Aber immer wieder trifft der Held auch einen weisen Druiden, der ihm weiterhilft.
Folien und Text einer Präsentation im pecha kucha-Format: 20 Folien in jeweils 20 Sekunden für einen Votrag von 6.40 Minunte. Storytelling ist Thema meiner Trainings. Nach einem Text von Jon Christoph Berndt (siehe Folie 22).
Edition Dirk Hannemann, Berlin
Trainer für Kommunikation und Persönlichkeitsentwicklung und Dozent für Personalanagement.
Homepage hannemann-training.de
Übung zum Storytelling in der Präsentation aus meinem Rhetorik-Seminar "Bootcamp Präsentieren für Marketing, PR und Social Media"
Dirk Hannemann, Berlin
Trainer für Kommunikation und Persönlichkeitsentwicklung
www.hannemann-training.de
Mail dirk.hannemann@gmx.de
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
This is a short powerpoint deck I wrote on how to write powerpoint decks. My staff had a wide range of experience in presenting and the results were often disastrous. This is a simple baseline briefing about guidelines for creating powerpoint presentations. Or not.
Conference presentations are the moment to share your results, and to connect with researchers about future directions. However, presentations are often created as an afterthought and as a result they are often not as exciting as they could be.
In this slidedeck Felienne Hermans shares hands-on techniques to engage an audience.
The talk covers the entire spectrum of presenting: we start with advice on how to structure a talk and how to incorporate a core message into it. Once we have addressed the right structure for a talk, we will work on adding stories and arcs of tension to your presentation. Finally, to really perform as a presenter, we will talk about how slide design and body language can support your presentation.
May's pdxMindShare Presentation on Increasing Your PowerPoint & Presentation ...pdx MindShare
Our May 2016 workshop featured Jim Edgerton who presented on making beautiful PowerPoint slides and presenting them in an engageing and memorable way. Networking followed the conclusion of the workshop where dozens of Portland professionals connected with new and old contacts and exchanged information.
Just a sample of how to approach slide design. The real key is to be certain that the speaker and his/her presentation are congruent. At the end of the day, the presentation should never replace the presenter.
'Endlich Meetings mit Ergebnissen' Ablaufplane.pdfBerlin Office
Ablaufplan des Seminars "Endlich Meetings mit Ergebnissen! Mit agilen Methoden zu besseren Entscheidungen" in der Drei-Tages-Version (Volkshochschule Köln)
'Tod durch PowerPoint' Screenshots eines TED Talks von David PhillipsBerlin Office
Millionenfach gesehener Vortrag aus der TED Talk-Reihe zum Thema Präsentieren mit Folien. Fünf einfache Tipps, mit denen jeder PowerPoint-Vortrag automatisch zu den besten zehn Prozent gehört. Material für meine Rhetoriktrainings. Das pdf enthält Screenshots und wichtige Aussagen aus dem Video bei YouTube von David JP Phillips.
Transkription 'Magic of Storytelling' David Phillips TED TalkfBerlin Office
Stories können gezielt Emotionen erzeugen, zum Beispiel einen "Engels-Coacktail" der Hormone Dopemain, Oxytozin und Endorphin oder einen "Teufels-Cocktail" aus Adrenalin und Cortisol. Der Redner schlüsselt auf, welche Hormone durch welche Art vob Geschichte erzeugt werden. Material für meine Rhetoriktrainings. David Phillips, bekannt als "Mr. Death by PowerPoint", präsentiert eine Art naturwissenschaftliche Perspektive auf die Rhetorik. Die hier gezeigten Folien sind Screenshots seines Vortrags auf YouTube aus der TED Talk-Reihe.
Was macht ein gutes Training aus? Hintergrundwissen für Teilnehmende an Train the Trainer-Workshops von Dirk Hannemann in Kurzform inkl. Links zu den besten Internetquellen
Trainingsdesign "Dirty Tricks der Rhetorik"Berlin Office
Trainerleitfaden "Dirty Tricks der Rhetorik - Manipulation erkennen und abwehren" für ein Seminar, das ich an den Volkshochschulen in Frankfurt http://t1p.de/wz9r und Berlin http://t1p.de/nryg gebe. Hier Version für den Abendkurs mit den entsprechenden Zeitangaben, aber in Themen, Übungen und Aufbau strukturell gleich mit dem Wochenendkurs, die beide 16 Unterrichtseinheiten umfassen. Auch als Firmentraining angeboten.
Ausgewählte Folien aus dem Training "Dirty Tricks der Rhetorik - Manipulation erkennen und abwehren" das ich in Frankfurt http://t1p.de/wz9r und Berlin http://t1p.de/nryg an Volkshochschulen halte und auch als Firmentraining anbiete. Erstellt vor allem für Live-Online-Trainings, sonst arbeite ich fast nur mit Flipchart.
Sprache der Ohnmacht vs. Sprache der Macht Berlin Office
Nach den Forschungen von Robin Lakoff - wie sich die Sprache mächtiger Menschen von der so genannten Ohnmachtssprache unterscheidet, die besonders häufig von Frauen gesprochen wird. Thema u.a. in meinen (Dirk Hannemann) Seminaren "Dirty Tricks der Rhetorik" und "Magie der Kommunikation" an den Volkshochschulen in Berlin und Frankfurt am Main.
Die Welt des Verkaufens. Techniken, Tipps und Tricks der ProfisBerlin Office
Deck. Einführung in das Thema Verkaufen, Akquise, Vertrieb mit vielen konkreten Techniken, Tipps und Tricks. Grundlage im Kommunikationstraining "Verkaufen für Leute, die Verkaufen hassen" (Frankfurt am Main, Berlin). Im Seminar lernen Selbstständige und vor allem kreative Freiberufler wie Coaches, Beraterinnen, Webdesigner, Trainer, Fotografen etc., wie Neukundengewinnung funktioniert. Behandelt Phasen des Verkaufsgesprächs, Fragearten, Abschlusstechniken und Einwandbehandlung. Gibt im ersten Teil Tipps für die richtige Einstellung beim Verkaufen mit der Botschaft: Verkaufen kann Spaß machen. Video Tim Taxis, "Heiß auf Kaltakquise". Kontakt zum Autor / Trainer per Mail bitte an dirk.hannemann@gmx.de
Fotoprotokoll eines Firmenseminars über 5 Tage. In Berlin und Frankfurt als Bildungsurlaub an Volkshochschulen.
Berlin, Kurssuche, Erweitert - eingeben "Hannemann"
https://www.vhsit.berlin.de/VHSKURSE/BusinessPages/CourseSearch.aspx
Frankfurt/M, Schnellsuche - eingeben "Hannemann"
https://www.vhs.frankfurt.de/DesktopDefault.aspx/tabid-6/
TED and more. Top 50 Präsentationen onlineBerlin Office
Free Download. Liste der 50 Top Präsentationen im Netz bei TED Talks, The Moth, GEDANKENtanken, Toastmasters. Als Anregung für eigene Vorträge, mit Tipps.
Zusammenstellung Dirk Hannemann, Kommunikationstrainer aus Berlin
www.dirkhannemann.berlin
dirk.hannemann@gmx.de
Tel 0049 +176 76246098
ht Inhalt
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
3. Why Are Your PowerPoints So Bad? (Hint: it’s not your fault)
What would we do without Microsoft PowerPoint? How would we
communicate with each other?
PowerPoint was developed by engineers as a tool to help them communicate
with the marketing department—and vice versa. The programmers behind
PowerPoint saw it as a clever hack—a way to save time and money instead of
creating slides the old fashioned way. Once unleashed, though, PowerPoint
took on a life of its own.
It’s a remarkable tool because it allows very dense verbal communication. Yes,
you can send a memo, but no one reads anymore. As our companies are getting
faster and faster, we need a way to communicate ideas from one group to
another. Enter PowerPoint.
PowerPoint could be the most powerful tool on your computer. But it’s not.
It’s actually a dismal failure. Almost every PowerPoint presentation sucks rotten
eggs. And much of the fault lies with Microsoft.
Microsoft has built wizards and templates right into PowerPoint. And those
“helpful” tools are the main reason that we’ve got to live with page after page of
bullets, with big headlines and awful backgrounds. Let’s not even get started on
the built-in clip art.
4. I am not making this up! When I set out to write this piece, I
worried that I might not be able to find sufficiently bad stuff—I
figured that people would hide it. Amazingly, I found this slide
and the next one built in to PowerPoint. These are supposed to be
the good examples!
5. This Is Not “Communicating”
That’s the magic word. The purpose of PowerPoint is to communicate with
your audience. Unfortunately, rather than communicating, PowerPoint is used
to accomplish three things, none of which leads to a good presentation.
The first thing that most people use PowerPoint for is a teleprompter! Think of
all the presentations you’ve been to where the presenter actually reads the slides.
Did your audience really have to come all this way to a meeting to listen to you
read the slides? Why not just send them over?
The second task is to provide a written, cover-your-ass record of what was
presented. By handing out the slides after the meeting (or worse, before), the
presenter is avoiding the job of writing a formal report, and is making sure that
she can point to the implicit approval she earned at the meeting.
The third task is to make it easier for your audience to remember everything
you said. Sort of like reading your slides, but better. After all, if you read your
slides, and then give the audience a verbatim transcript of what you read, what
could be wrong with that?
Communication Is The Transfer Of Emotion
If all you want to do is create a file of facts and figures, then cancel the meeting
and send in a report. Do it in PowerPoint if you want, but it’s not a
presentation, it’s a report. It will contain whatever you write down, but don’t
imagine for a second that you’re powerfully communicating any ideas.
Communication is about getting others to adopt your point of view, to help
them understand why you’re excited (or sad, or optimistic or whatever else you
are.) Unless you’re an amazing writer, it’s awfully hard to do that in a report.
The three tasks that most people set out for a PowerPoint are in direct conflict
with what a great presentation should do. Our brains have two sides. The right
side is emotional, musical and moody. The left side is focused on dexterity,
facts and hard data.
When you show up to give a presentation, people want to use both parts of
their brain. So they use the right side to judge the way you talk, the way you
dress and your body language. Often, people come to a conclusion about your
presentation by the time you’re on the second slide. After that, it’s often too
late for your bullet points to do you much good.
6. You can wreck a communication process with lousy logic or unsupported facts,
but you can’t complete it without emotion. Logic is not enough. If all it took
was logic, no one would smoke cigarettes. No one would be afraid to fly on
airplanes. And every smart proposal would be adopted. No, you don’t win with
logic. Logic is essential, but without emotion, you’re not playing with a full
deck.
PowerPoint presents an amazing opportunity. You can use the screen to talk
emotionally to the audience’s right brain (through their eyes), and your words
can go through the audience’s ears to talk to their left brain.
That’s what Stephen Spielberg does. It seems to work for him.
It’s Selling
If everyone in the room agreed with you, you wouldn’t need a presentation,
would you? You could save a lot of time by printing out a one-page project
report and delivering it to each person. No, the reason we do presentations is to
make a point, to sell one or more ideas.
But selling is hard. Most people don’t even like to admit that they’re selling. So,
instead of taking a chance and trying to sell people in a presentation, we make
our presentations boring. What a waste.
If you believe in your idea, sell it. Make your point as hard as you can and get
what you came for. Your audience will thank you for it, because deep down, we
all want to be sold.
Four Components To A Great Presentation
First, make yourself cue cards. This feature should be built in to PowerPoint,
but it’s not. You should be able to see your cue cards on your laptop’s screen
while your audience sees your slides on the wall. Alas. In the meantime, you’ll
just have to resort to writing them down the old-fashioned way.
Now, you can use the cue cards you made to make sure you’re saying what you
came to say.
7. Second, make slides that reinforce your words, not repeat them. Create slides
that demonstrate, with emotional proof, that what you’re saying is true not just
accurate.
Talking about pollution in Houston? Instead of giving me four bullet points of
EPA data, why not show me a photo of a bunch of dead birds, some smog and
even a diseased lung? Amazingly, it’s more fun than doing it the old way. But
it’s effective communication.
Third, create a written document. A leave-behind. Put in as many footnotes or
details as you like. Then, when you start your presentation, tell the audience
that you’re going to give them all the details of your presentation after it’s over,
and they don’t have to write down everything you say.
IMPORTANT: Don’t hand out the written stuff at the
beginning. Don’t! If you do, people will read the whole thing
while you’re talking and ignore you. Instead, your goal is to get
them to sit back, trust you and take in the emotional and
intellectual points of your presentation.
Fourth, create a feedback cycle. If your presentation is for a project approval,
hand people a project approval form and get them to approve it, so there’s no
ambiguity at all about what you’ve just agreed to.
So What’s On Your Slides?
Here are the five rules you need to remember to create amazing PowerPoint
presentations:
1. No more than six words on a slide. EVER.
2. No cheesy images. Use professional images from corbis.com instead.
They cost $3 each, or a little more if they’re for ‘professional use’.
3. No dissolves, spins or other transitions. None.
4. Sound effects can be used a few times per presentation, but never (ever)
use the sound effects that are built in to the program. Instead, rip sounds
and music from CDs and leverage the Proustian effect this can have.
5. Don’t hand out print-outs of your slides. They’re emotional, and they
won’t work without you there. If someone wants your slides to show
“the boss,” tell them that the slides go if you go.
8. The home run is easy to describe: You put up a slide. It triggers an emotional
reaction in the audience. They sit up and want to know what you’re going to
say that fits in with that image. Then, if you do it right, every time they think
of what you said, they’ll see the image (and vice versa).
Alas, This Is Harder Than What You Do Now
But what you do now is lazy and ineffective. It bores people and doesn’t
communicate with them. Once you get the hang of this process, it’s actually
easier to make a great presentation. An audience that wants to hear what you
have to say is more likely to listen, and you’re more likely to get what you want.
And isn’t that the point?
What’s really cool is the way you’ll start making presentations in the future.
Instead of making slides that follow your bullet points, you’ll organize the
presentation emotionally, letting the slides drive the process.
Remember that every slide doesn’t have to stand on its own. You can use one
slide to set up a point and then the next slide to bring it home.
A Few Examples To Get You Started
Let’s say you work for a non-profit and are doing a presentation for your
backers at the United Way. You want more money for a program that helps
aging Vietnam Vets get the social and mental therapy they need as they grow
older.
In the old days, you’d start with a bar chart about the aging population and
then five bullet points about how you’ll approach the problem.
Instead, why not use this photo:
9. Then, while the audience gasps at the memories this image brings back, tell
your story. Tell it the way you’d tell it to a colleague. Explain why you want to
run this program and who it’s going to help. And then refer your audience to
the facts and figures you’ll be happy to hand out in a few minutes. Show some
digital snapshots of the people already in your program. Insert a few photos of
graduates, now leading productive lives without your help…
Or, how about something a little simpler. You’re trying to sell your boss on
getting a budget to redesign your website. It seems that your competition is
gaining market share because your site is so lame.
Instead of regaling her with statistics, show her. Do ten screen shots, one after
another, demonstrating the process of buying stuff from your online store.
Then show the three steps it takes your competitor’s customers. It will only
take you thirty seconds to step through the steps, but once you’re done, you’ve
established a real need in your audience. Show the problem and it’s easier to sell
the solution.
10. Apologies
Sorry that this e-booklet is so short. Actually, if I hadn’t spent so much time on
it, it would be longer. What I’ve just described is simple, effective and difficult.
You’ll resist at first. You’ll point out that it’s not the way your company works.
You’ll remember the last time you saw someone fail with a similar approach.
My goal in making it short and vivid and hyperbolic is to dare you to try it. Try
it without compromise.
I hope you’ll give it a shot despite the long odds. If something is worth getting
ten (or a hundred) people in a room, it seems to me that it’s worth doing right.
You may not be as tall as Abraham Lincoln or as eloquent as Winston
Churchill, but you are able to make great presentations. Have fun.
SETH GODIN is the author of the bestsellers Permission Marketing,
Unleashing the Ideavirus and The Big Red Fez. His new book, Survival is Not
Enough is due from the Free Press in January, 2002. And his PowerPoints are
not boring.